What Broadway at the Beach does

Broadway at the Beach is a large-scale shopping, dining, and entertainment complex located on Celebrity Circle in Myrtle Beach, South Carolina, operated by Burroughs & Chapin Co. Inc. as a privately held South Carolina corporation. The property is organized into three principal experience categories: Play (amusements and theaters including WonderWorks, Ripley's Aquarium, and multiple live theater venues), Eat + Drink (restaurants, coffee and sweet shops, and nightlife venues such as Hard Rock Cafe, Ben & Jerry's, Starbucks, Wet Willie's, and Crocodile Rocks), and Shop (clothing, jewelry, gifts, and specialty foods including Ron Jon Surf Shop, Build-A-Bear Workshop, RIDEMAKERZ, and Paula Deen Store). The complex spans multiple themed villages (Mediterranean Village, New England Fishing Village, Key West Village, Charleston Boardwalk, and Heroes Harbor) and aggregates more than 100 retail stores and attractions.

The business model is commercial landlord leasing: Broadway at the Beach generates revenue primarily through leasing space to a diversified mix of retail tenants, restaurants, amusement operators, and entertainment venues. It does not sell products or services directly to consumers; pricing is set by individual tenants rather than the property. The company is privately held, with no public stock listing, no disclosed outside investment or private equity ownership, and no publicly available revenue or headcount figures.

The target customer base spans two segments: tourists and vacationers visiting Myrtle Beach (primary segment, seeking entertainment, dining, and shopping during beach trips) and local residents (secondary segment, seeking weekend entertainment and dining). Distribution is direct public access via walk-in visitors to the physical complex, with marketing conducted through the official website (broadwayatthebeach.com), the #BroadwayattheBeach social media program, an email newsletter, and visitor photo-sharing initiatives. The BROADWAY AT THE BEACH name is a registered trademark. Notable recognition includes a Rachel Ray Magazine Best Boardwalk Eats award for tenant Wee R Sweetz.

Name

Broadway at the Beach

Legal name

Burroughs & Chapin Co. Inc.

Website

https://broadwayatthebeach.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Broadway at the Beach is a Myrtle Beach, South Carolina shopping, dining, and entertainment complex operated by Burroughs & Chapin Co. Inc. It features amusements, theaters, restaurants, nightlife venues, and 100+ retail stores serving tourists and local visitors.

Ownership category

akta.pro rank

Product category

Entertainment Complex

NAICS

Amusement, Gambling, and Recreation Industries (713), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Supper Clubs & Dinner-Theater Restaurants (THAFACAL)

akta.pro secondary industries

Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Broadway & Commercial Theatre Productions (MPAGABAA)

Keywords

• Entertainment complex
• Shopping destination
• Dining venues
• Amusement attractions
• Retail leasing

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Tenant Leasing: As a retail/entertainment complex, Broadway at the Beach generates revenue primarily through leasing space to retail tenants, restaurants, amusements, and entertainment venues. The complex serves as a landlord managing a diverse mix of tenants across shopping, dining, and entertainment categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Broadway at the Beach is a Myrtle Beach, South Carolina shopping, dining, and entertainment complex that operates as a physical destination leasing space to retail tenants, restaurants, amusement attractions, theaters, and nightlife venues under themed areas.

Product overview

Broadway at the Beach is a large-scale shopping, dining, and entertainment complex located in Myrtle Beach, South Carolina. The complex is organized into four main experience categories: Play (amusements and theaters including WonderWorks and Ripley's Aquarium), Eat + Drink (restaurants, coffee/sweets shops, and nightlife venues), and Shop (clothing, jewelry, gifts, and specialty foods). The property features over 100 individual retail stores and attractions, including interactive experiences like Build-A-Bear Workshop and RIDEMAKERZ, along with nationally recognized brands such as Hard Rock Cafe, Ron Jon Surf Shop, and multiple amusement attractions. The complex operates as a mixed-use entertainment destination combining retail, dining, family amusements, and nightlife in a waterfront setting.

Differentiator

Problem solved

Functional benefit

Named customers8 records

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Burroughs & Chapin Co. Inc.coreOthersBurroughs & Chapin Co. Inc. is the parent company and operator of Broadway at the Beach. The company owns and manages the entertainment complex, handling property management, tenant relations, and overall operations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mall of America: Iconic U.S. shopping and entertainment mega-complex featuring Nickelodeon Universe, SEA LIFE, restaurants, and retail — directly comparable as a tourist-driven eat-shop-play destination.
• Disney Springs: Walt Disney Company's dining, shopping, and entertainment complex — directly comparable as a destination entertainment/retail complex combining restaurants, retail, and amusements in a single property.
• Universal CityWalk: Universal Orlando's entertainment and dining district with restaurants, retail, and nightlife venues — a textbook comparable for the Broadway at the Beach 'eat-shop-play' destination model.
• Barefoot Landing: Myrtle Beach-area waterfront shopping, dining, and entertainment complex — perhaps the closest regional analog in the same market with comparable tenant mix (restaurants, retail, attractions).
• West Edmonton Mall: Massive mixed-use retail/entertainment complex with amusement attractions, restaurants, and retail — a direct architectural and concept analog combining theme-park-style attractions with shopping and dining.

Emerging players

• Dave & Buster's: Eat-and-play entertainment chain with a Broadway at the Beach location — comparable as a tenant model combining dining and amusement attractions within larger destination complexes.
• Hard Rock Cafe (corporate): Tenant-style anchor comparable — Hard Rock Cafe is a current Broadway at the Beach tenant, but considered as a peer for the themed restaurant/entertainment-venue category within destination complexes.

Broad incumbents

• Ryman Hospitality Properties: Public hospitality and entertainment real-estate company operating the Gaylord Hotels and Ole Red venues — a peer for entertainment-driven real-estate operators monetizing destination experience.
• The Shops at Columbus Circle: Premium mixed-use retail/dining destination — comparable as a multi-tenant curated shopping and dining property, though more upscale and urban in positioning than Broadway at the Beach.
• The Florida Mall: Large Simon Property Group mall — comparable as a major multi-tenant retail destination, but focused on conventional shopping rather than the amusement/dining/entertainment mix that defines Broadway at the Beach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway at the Beach