Redditch Standard

Local Newspaper Publishingredditchstandard.co.uk

Redditch Standard is a free weekly local newspaper serving Redditch and Alcester in the UK West Midlands, publishing news, sport, and lifestyle content in print and online via Bullivant Media Limited and funded primarily by local print advertising.

Company typePrivate
Founded1989
HeadquartersRedditch, United Kingdom
Headcount51–100
GTM typeB2C
OfferingServices

What Redditch Standard does

Redditch Standard is a local weekly newspaper serving the Redditch and Alcester area in the West Midlands, England. Founded in 1989 and published by Bullivant Media Limited, it distributes a free print edition at major supermarkets and outlets across the region and operates a 24/7 online edition at redditchstandard.co.uk, complemented by Facebook, Twitter/X, Instagram, YouTube, and an email newsletter. Editorial coverage spans local news, council reporting, community events, public notices, recruitment listings, and extensive local sport (football, cricket, tennis, boxing, rugby, motorsport), with historical campaign leadership exemplified by the Save the Alex initiative.

The core technology is a standard web content management system publishing editorial content online with no proprietary features, no mobile app, and no disclosed API or integrations. Product offering consists of the free print edition and the digital online edition, with archived editions accessible via the website.

Redditch Standard's revenue model is advertising-led, primarily monetized through print advertising sold to local businesses in the Redditch and Alcester region, with national advertising handled via the Mediaforce agency partnership. The primary customer segment is local residents consuming free news and sport content; the secondary monetizable segment is local SMB advertisers seeking geographic reach into that readership base. The publication is one of eleven-plus regional titles within Bullivant Media Group, sharing infrastructure across Worcestershire, Warwickshire and the West Midlands, which provides scale benefits but also concentrates exposure to UK local print advertising trends.

Redditch Standard firmographics

Firmographics

Name: Redditch Standard
Legal name: Bullivant Media Limited
Website: https://redditchstandard.co.uk
Company type: Private
Founded year: 1989
Operating status: Operating
Headcount range: 51–100 employees
Short description: Redditch Standard is a free weekly local newspaper serving Redditch and Alcester in the UK West Midlands, publishing news, sport, and lifestyle content in print and online via Bullivant Media Limited and funded primarily by local print advertising.
Ownership category
akta.pro rank

Redditch Standard industry classification

Industry

Product category: Local Newspaper Publishing
NAICS: Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)
akta.pro secondary industry: Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

Local newspaper publishing
Community journalism
Regional news media
Print advertising sales
Digital news platform

Where Redditch Standard is headquartered

Location

Headquarters

HQ city: Redditch
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Redditch Standard business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Print Advertising: Local newspaper advertisements sold to businesses in the Redditch and Alcester region. The Terms and Conditions reference advertising rates, credit arrangements for advertisers, and standard advertising terms including position guarantees and surcharges.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Redditch Standard product offering

Product offering

Core offering

Redditch Standard publishes a free weekly local newspaper covering Redditch, Alcester and surrounding villages with local news, sport and lifestyle content. It is distributed free of charge at major supermarkets and outlets across the region and is also available 24/7 through its online digital edition at redditchstandard.co.uk, with current and archived editions. Revenue is generated primarily through local print and digital advertising sold to regional businesses.

Product overview

Redditch Standard is a local weekly newspaper published by Bullivant Media Group, providing news, sport, and lifestyle coverage for Redditch and Alcester. The offering consists of a print edition distributed free of charge at major supermarkets and outlets across the region, alongside a 24/7 online platform (redditchstandard.co.uk) offering current and archived editions. The publication covers local news, community announcements, public notices, recruitment listings, and extensive sports reporting spanning football, cricket, tennis, boxing, rugby, motorsport, and other local sporting events. The online and print products work together to deliver comprehensive local journalism to the community.

Differentiator

Problem solved

Functional benefit

Products and services

Redditch Standard Weekly Print Newspaper

Companies that use Redditch Standard

Customer profile

Segments2 records

Ideal customer profiles2 records

Redditch Standard technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Redditch Standard partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

MediaforceminorChannel Partner/ Reseller/ DistributorNational advertising agency partnership for national advertising sales. Mediaforce serves as the national ad agency for the Redditch Standard handling larger national advertising accounts.
Redditch PRIDEminorOthersCommunity partnership where Redditch United supports Redditch PRIDE fundraising events, such as hosting PRIDE fundraising at home fixtures. The club supports PRIDE events in the town including the annual Pride event.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Redditch Standard competitors and assessment

Company assessment

Direct peers

Archant: UK regional publisher of local newspapers and magazines (Eastern Daily Press, East Anglian Daily Times and many local weeklies). Directly comparable as a local weekly newspaper group with print + digital local advertising.
JPI Media: Successor to Johnston Press, publishing regional and local newspapers (Yorkshire Post, The Scotsman, dozens of local titles). Comparable as a UK local weekly newspaper group serving similar advertisers and readers.
Worcester Observer: Sister title within Bullivant Media Group, a local weekly serving Worcester. Direct comparable within the same publishing portfolio and operational structure.
Coventry Observer: Another sister title within Bullivant Media Group, a local weekly serving Coventry. Direct comparable as part of the same publishing group with shared operating model and revenue streams.
Stratford Observer: Sister title within Bullivant Media Group, a local weekly serving Stratford-upon-Avon. Direct comparable as a Bullivant Media local title with the same product, distribution and revenue model.
Midland News Association: Independent UK regional publisher (Express & Star, Shropshire Star and associated local weeklies in the West Midlands). Comparable as a local weekly newspaper group operating in overlapping West Midlands geography.
Bromsgrove Standard: Sister title within Bullivant Media Group, also a free local weekly covering Bromsgrove with print + digital distribution. Direct comparable in product, audience size and revenue model.
Newsquest Media Group: One of the UK's largest regional newspaper publishers, operating hundreds of local titles across England and Wales. Highly comparable as a multi-title regional/local weekly newspaper group with similar print + digital local advertising model.
Iliffe News and Media: Family-owned UK regional publisher of local and business newspapers (Cambridge Independent, Hertfordshire Mercury, etc.). Comparable as a multi-title local newspaper operator with print + digital local ad model.

Broad incumbents

Reach plc: Largest UK national and regional news publisher (Daily Mirror, Daily Express, Manchester Evening News, etc.). Comparable on local advertising and regional journalism, but operates at national scale with a much broader portfolio than a single local title.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Redditch Standard financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Redditch Standard leadership team

Management profile

Number of profiles

Profiles5 records

Redditch Standard funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Redditch Standard M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redditch Standard

What does Redditch Standard do?

Is Redditch Standard a public or private company?

Redditch Standard is a private company. It is classified as corporate owned and is currently operating.

When was Redditch Standard founded?

Redditch Standard was founded in 1989. It employs 51 to 100 people.

Where is Redditch Standard based?

Redditch Standard is headquartered in Redditch, United Kingdom, in the Europe region.

How does Redditch Standard make money?

One revenue line is on record: print Advertising.

Who are Redditch Standard's main competitors?

Direct peers on record are Archant, JPI Media, Worcester Observer, Coventry Observer, Stratford Observer, Midland News Association, Bromsgrove Standard, Newsquest Media Group and Iliffe News and Media. Reach plc is listed as a broad incumbent.

Does Redditch Standard have an API?

No public API is recorded for Redditch Standard.

What industry is Redditch Standard in?

Redditch Standard's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 513110 and its SIC code is 2711.