G3 Concepts

What G3 Concepts does

G3 Concepts is a French B2B services integrator and distributor of professional kitchen, laundry, and medical equipment, founded in 2007 and headquartered in Chelles, Île-de-France. The company operates across four primary verticals — healthcare and medical cold chain, restaurant and hospitality, public collectivities (schools, nursing homes, government buildings), and corporate coffee service — supplying equipment from its own G3 Bio biodéchets dehydrators and through exclusive/partnership arrangements with B Medical Systems (medical cold chain, exclusive French distributor for 40+ years), Franke (professional coffee), Schneider (consumer and professional appliances), Liebherr, Unox, Electrolux, and Comenda. Revenue is generated through a combination of direct hardware sales, project-based installation services, recurring maintenance contracts, training programs, and equipment leasing (18–84 month terms), priced via custom quotes rather than published rates. Distribution is exclusively B2B direct/field sales with national framework contracts, supported by 3,400+ m² of warehouse capacity, a customer portal (Clouddi GMAO), a dedicated training center operating since 2015, and a network of 3,200+ certified technical stations providing France-wide coverage with 24/7 after-sales intervention. In January 2025 the company merged with HENCO Grandes Cuisines (30+ years in professional kitchen installation), bringing the combined entity under president Maher Mahdjoub, followed in July 2025 by the launch of a Schneider-branded consumer household appliance line extending the business beyond its core B2B professional base.

Name

G3 Concepts

Legal name

G3 Concepts

Website

https://g3concepts.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

G3 Concepts is a French B2B services integrator founded in 2007 that designs, distributes, installs, and maintains professional kitchen, laundry, medical cold-chain, coffee, and tableware equipment for healthcare, hospitality, foodservice, and public-sector customers across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Chelles

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Equipment Sales: Sale of professional equipment including appliances, kitchen equipment, medical cold chain, coffee machines, and tableware. Revenue is generated through direct equipment sales with pricing based on volume, brand partnerships, and national framework contracts. The company has sold 300,000 appliances since founding.
2. Installation and Project Execution Services: Complete installation services including delivery, unpacking, equipment installation, electrical and plumbing connections, commissioning, and post-installation cleaning. Services are priced as part of project quotes and coordinated by a dedicated Chantier (construction) department.
3. Maintenance Contracts and After-Sales Service: Preventive and corrective maintenance contracts (Level 1, Full Service), spare parts management, and emergency response services. Includes 24h/24 on-call availability and COFRAC equipment mapping services. Revenue is recurring through contract billing.
4. Training Services: Training programs for equipment users covering product technical descriptions, operation and startup, maintenance and cleaning, troubleshooting identification, and culinary techniques. Since 2015, G3 Concepts operates as a training center for specialized professional equipment.
5. Leasing and Financing: Equipment leasing with partner financial institutions, covering 18 to 84 month financing terms depending on product category. Includes simulation of financing plans, contract setup, maintenance contract integration, and electronic signature. Customers access a dedicated platform to track payment schedules.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

G3 Concepts is a French services integrator and distributor of professional equipment, supplying and installing professional kitchens, laundries, medical cold chain equipment, food waste dehydrators, professional coffee machines, tableware, and household appliances. The company delivers turnkey project execution from needs analysis and benchmarking through installation, training, and ongoing preventive/corrective maintenance for B2B customers across healthcare, hospitality, foodservice, and public sectors. Following its January 2025 merger with HENCO Grandes Cuisines, it operates as the exclusive French distributor for B Medical Systems medical cold chain equipment and partners with Schneider for consumer appliances.

Product overview

G3 Concepts operates as a services integrator and distributor of professional equipment, offering a comprehensive portfolio organized around two divisions: (1) a full suite of support services — delivery, installation, training, and integrated after-sales service (G3 Services) — and (2) specialized product categories covering professional kitchens and laundries (QUALICUISINES-certified), medical cold equipment (exclusive French distributor of B MEDICAL SYSTEMS), food waste dehydration (déshydrateur/biodéchets dehydrators reducing waste by up to 90%), professional coffee machines (Franke and others), professional tableware (Villeroy & Boch, Vista Alegre, Bonna via GAFIC), and large appliances (HENCO partnership with Schneider for consumer market). Services include maintenance contracts, leasing financing, and a client web portal. The company was founded in 2007 and merged with HENCO Grandes Cuisines in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuisines & Buanderies Professionnelles (Professional Kitchens & Laundries) Full-service offering covering execution study, equipment supply, installation, and commissioning of professional kitchens and laundries for restaurant professionals, healthcare establishments, collective catering, and food trades.
• Froid Médical (Medical Cold Equipment) Exclusive distribution in France of B Medical Systems medical refrigeration, blood bank, plasma, ultra-low temperature freezers, blast chillers, and medical transport equipment for hospitals, blood banks, pharmacies, and laboratories.
• Déshydrateur de Biodéchets (Food Waste Dehydrator - G3 Bio) Food waste dehydration equipment that reduces waste volume by up to 90%, transforming biodéchets into an odorless, bacteria-free powder (séchat). Available in Lin 60 (60L) and Lin 80 (80L) capacities, processing 30 to 1,000 kg of waste per day.
• Machines à Café Professionnelles (Professional Coffee Machines) Complete professional coffee corner solutions including automatic and traditional coffee machines, chocolate machines, citrus presses, refrigerated display cases, and custom furniture, primarily featuring Franke equipment.
• Électroménager & Agencement (Professional Appliances & Layout) Supply and project management of professional appliances for restaurant, laundry, and kitchen projects, including preselection, equipment selection advice, preferential pricing, and installation support.
• Arts de la Table (Tableware) Professional tableware range including dishes, cutlery, glassware, kitchen utensils, cookware, workwear, and signage, sourced via GAFIC and international brands (Villeroy & Boch, Bormioli, Vista Alegre, Bonna).
• Schneider Large Appliance Range New line of large household appliances (refrigerators, ovens, washing machines) under the Schneider brand, launched through the HENCO G3 Concepts and Schneider partnership, covering cold, washing, and cooking categories for consumer market.
• Installation Services Professional installation of all professional equipment including physical setup, electrical and plumbing connections, commissioning, and site cleaning for healthcare, restaurant, collective catering, and hospitality sectors.
• G3 Services (Integrated After-Sales Service) Integrated after-sales service (SAV) covering preventive maintenance contracts, curative interventions, full-service agreements, spare parts management, and a client web portal for tracking installed equipment parks and intervention history.
• Training Services Training for user teams on equipment operation, maintenance, cleaning, troubleshooting, and culinary techniques, delivered by manufacturer-certified technicians.
• Maintenance & Dépannage Cuisines Professionnelles Preventive maintenance contracts and urgent repair services for professional kitchens, covering cooking equipment, cold storage, dishwashing, and ventilation, including 24/24h on-call duty and spare parts management.
• Leasing / Location Financing Equipment leasing financing solution for professional kitchen and laundry projects, in partnership with a financial institution, covering financing plans from 18 to 84 months with integrated maintenance contract options.
• Reconditioned Equipment Refurbished/reconditioned professional appliances offered as part of G3 Concepts' commitment to sustainability and circular economy, contributing to reduced environmental impact through equipment reuse.

Quantifiable outcome

• Up to 90% reduction in biodéchets volume through dehydration technology, enabling collection frequency reduction from 3x/week to quarterly
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered strategic, core and supporting.

• SchneiderstrategicGTM or Marketing Partner · 28 July 2025Strategic partnership with Schneider (French heritage industrial brand) to launch a new line of household appliances (réfrigérateurs grande capacité, fours nouvelle génération) under the Schneider brand. Henco-G3 Concepts leverages its professional expertise to provide design, distribution, installation, and maintenance services for consumer appliances. This partnership marks the company's expansion into the household appliance market while continuing Schneider's 80+ year heritage of French manufacturing quality and design elegance.
• HENCO Grandes CuisinescoreStrategic or Co-development Partner · 10 January 2025G3 CONCEPTS merged with HENCO Grandes Cuisines in January 2025, creating a combined entity with over 30 years of expertise in professional kitchen installation and maintenance. The merger enables expanded service capabilities, combined technical expertise, and enhanced market position in the French professional equipment market. G3 Concepts brings expertise in medical cold chain (B Medical Systems exclusive distributor), biodéchets management, electroménager, and café solutions, while HENCO contributes specialized knowledge in large professional kitchen design and installation.
• B Medical SystemscoreTechnology or IntegrationExclusive distributor of B Medical Systems (BMS) medical cold chain equipment in France for over 40 years. B Medical Systems is a global leader in medical refrigeration, blood conservation, and vaccine/medicine transport. Product range includes refrigerators (+5°C to -40°C), blood bank systems, plasma freezers, ultra-low temperature freezers (-86°C), blast chillers, and medical transport systems. All equipment certified as Medical Devices (Class IIa EU, Class II FDA) and COFRAC mappable per NF X 15-140.
• FrankecoreTechnology or IntegrationPartnership with Franke for professional coffee machine equipment including automatic coffee machines, espresso machines, and related accessories. Franke equipment features proprietary technologies including FoamMaster (milk texturing), IQFlow (flow optimization), TouchLess (contact-free operation), and CleanMaster (automatic cleaning). Systems are fully modular for customized coffee corner configurations with multimedia touchscreens and adjustable beverage parameters.
• LiebherrsupportingTechnology or IntegrationLiebherr is referenced as a preferred brand for energy-efficient professional refrigeration equipment in kitchen installations. Known for reliability, energy performance, and long-term durability in commercial food service applications.
• UnoxsupportingTechnology or IntegrationUnox is referenced as a preferred brand for professional oven equipment in kitchen installations. Specializes in high-performance combi ovens and baking solutions with advanced technology features for professional kitchens.
• ElectroluxsupportingTechnology or IntegrationElectrolux is referenced as a preferred brand for professional hood-type dishwashers. Known for commercial warewashing equipment with high capacity (30-40 baskets/hour), short cycle times (60-180 seconds), and low water/energy consumption (2.6-2.9 liters/cycle).
• ComendasupportingTechnology or IntegrationComenda is referenced as a preferred brand for professional dishwashing equipment in commercial kitchen installations.
• GAFICsupportingChannel Partner/ Reseller/ DistributorGAFIC is a tableware purchasing group that provides access to international brands including Villeroy & Boch, Bormioli, Vista Alegre, Bonna, and other tableware manufacturers. This partnership enables competitive pricing through consolidated volume purchasing and access to diverse product ranges for restaurant, hotel, and institutional tableware needs.
• Financial Partner (Leasing)supportingOthersFinancial institution partner for equipment leasing and financing services. Provides simulation of financing plans (18 to 84 months), contract management, and electronic signature platform. Enables customers to acquire equipment through rental arrangements with integrated maintenance contracts.
• SERVECOsupportingTechnology or IntegrationG3 Concepts acquired SERVECO's biodéchets dehydrator business in late 2022, inheriting existing customer relationships and technical expertise in food waste dehydration equipment. SERVECO originally developed the Lin series biodéchets dehydrators (Lin 60, Lin 80) that G3 Concepts now manufactures and supports.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Franke Coffee Systems: Global manufacturer of professional coffee machines that G3 distributes in France; relevant as both a partner and a channel competitor that could bypass G3 to sell direct to large accounts.
• Helmer Scientific: US manufacturer of medical-grade cold storage (blood bank refrigerators, plasma freezers, pharmacy refrigerators) serving hospitals and blood centers — overlapping product category with G3's medical cold chain line.
• Hoshizaki Europe: Major manufacturer of commercial refrigeration, ice machines, and professional kitchen equipment distributed across France via its own channel — competing with brands G3 integrates (Liebherr, Electrolux).
• Electrolux Professional: Global OEM manufacturer of professional cooking, dishwashing, and laundry equipment, both a G3 partner brand and a broader competitor that increasingly sells direct in France.
• Norlake Scientific: Established US-based manufacturer of medical and laboratory cold storage equipment (refrigerators, freezers, ULTs) that competes in the same product category that B Medical Systems (G3's partner) serves.

Direct peers

• Bonnet Thirode: Major French distributor and integrator of professional kitchen and laundry equipment, with national reach and a comparable portfolio spanning cooking, refrigeration, and dishwashing brands.
• Groupe CFT (Cuisine Froid Technique): French professional kitchen equipment integrator serving restaurants, hotels, and healthcare with design, supply, installation, and maintenance services directly comparable to G3 Concepts.
• HENCO Grandes Cuisines: Now merged with G3 Concepts, HENCO specializes in large professional kitchen design, equipment supply, and installation for hospitality and healthcare — directly overlapping with G3's Cuisines & Buanderies offering.

Emerging players

• SYSCO France (formerly Brake France): French foodservice distribution business supplying kitchen equipment and supplies to restaurants and caterers — partial overlap with G3's hospitality and foodservice customer base.
• Metro France (METRO Cash & Carry): Professional cash-and-carry and foodservice equipment supplier serving HoReCa customers in France, with adjacent (not identical) professional equipment offering to restaurants and caterers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G3 Concepts