LampsOnline
LampsOnline is a Dutch online price comparison platform that aggregates over 5,000 lighting products from 10+ partner webshops including Bol.com, Otto, and specialist retailers, serving residential consumers and small businesses across the Benelux region through affiliate-driven referrals.
- Company typePrivate
- Founded2008
- HeadquartersBreda, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What LampsOnline does
LampsOnline (legally operating as a label under Madunet BV, Netherlands) is a Dutch online price comparison and product aggregation platform focused exclusively on residential and commercial lighting products. Founded in 2008 and headquartered at an office address in De Lier, Netherlands, the platform catalogs over 5,000 lighting articles across indoor lighting (pendant, ceiling, cabinet, under-cabinet), outdoor lighting, smart lighting (Philips Hue), and a broad range of light source socket types from brands including Philips, Philips Hue, Osram, EGLO, QAZQA, Lindby, Light & Living, Brilliant, SPL, BES LED, Konstsmide, and SLV.
The platform's core technology aggregates product listings, descriptions, and pricing from 10+ integrated partner webshops — including major Dutch and German marketplaces such as Bol.com, Otto, and Fonq, alongside specialist lighting retailers Lampentotaal, Lamponline, Besled, Leenbakker, and Trendhopper — into a unified search and browse experience organized by category, brand, and fitting type. Customers compare prices across retailers on LampenOnline's own domain and are directed via affiliate links to partner webshops to complete purchases; LampsOnline holds no inventory and operates no checkout of its own.
LampsOnline monetizes exclusively through affiliate and referral fees paid by partner webshops on completed transactions originating from the platform. Its go-to-market is product-led growth via SEO-optimized category pages targeting Dutch-language queries, with a content blog supporting organic traffic acquisition. The platform serves two customer segments: residential consumers (primary) seeking affordable lighting for homes, and business customers (secondary) needing lighting for commercial spaces. The geographic footprint covers the Benelux region, with the Netherlands as the primary market and Belgium as an extension.
LampsOnline firmographics
Firmographics- Name
- LampsOnline
- Legal name
- Madunet
- Website
- https://lampenonline.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LampsOnline is a Dutch online price comparison platform that aggregates over 5,000 lighting products from 10+ partner webshops including Bol.com, Otto, and specialist retailers, serving residential consumers and small businesses across the Benelux region through affiliate-driven referrals.
- Ownership category
- akta.pro rank
LampsOnline industry classification
Industry- Product category
- Lighting Price Comparison
- akta.pro primary industry
- Lamps Retail (Table, Floor, Desk) (CRAIAHAE)
- akta.pro secondary industry
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
Keywords
Where LampsOnline is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
LampsOnline business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Affiliate/Referral Fees: LampsOnline earns commissions when customers click through to partner webshops and complete purchases. The platform aggregates pricing from multiple retailers, driving traffic to partner sites in exchange for referral fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
LampsOnline product offering
Product offeringCore offering
LampsOnline operates as a Dutch online price comparison platform for lighting products, aggregating offerings from more than 10 partner webshops. The platform enables consumers to browse, compare prices, and identify the lowest available prices on lamps and lighting fixtures, while partner webshops hold inventory and process transactions. With a catalog exceeding 5,000 lighting articles from established brands, the platform focuses on price transparency and convenience for residential and small commercial buyers in the Benelux market.
Product overview
LampsOnline operates as a Dutch online price comparison platform for lighting products, aggregating over 5,000 articles from more than 10 partner webshops including Bol.com, Otto, and Fonq. The platform features a comprehensive portfolio of lighting brands such as Philips Hue, Philips LED, Osram, EGLO, QAZQA, Lindby, Light & Living, Brilliant, SPL, BES LED, Konstsmide, and SLV. Product offerings span smart lighting (Philips Hue), indoor lighting (pendant lamps, ceiling lamps), outdoor lighting, cabinet lighting, under-cabinet lighting, and light sources with various socket types (E14, E10, G9, G13, G24q-3, G53, R7s, B22). The platform enables consumers to compare prices and find the best deals across multiple retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- LampsOnline Price Comparison Platform A Dutch online price comparison platform for lighting products that aggregates offerings from over 10 partner webshops, including Bol.com, Otto, Lampentotaal, Lamponline, Besled, Fonq, Leenbakker, and Trendhopper, to help Dutch consumers find the lowest prices on lamps and lighting fixtures across multiple retailers.
Companies that use LampsOnline
Customer profileSegments2 records
Ideal customer profiles2 records
LampsOnline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LampsOnline partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Bol.comcoreMajor Dutch online marketplace integrated into the LampenOnline comparison platform. Products are linked to Bol.com allowing customers to compare prices and purchase lighting products.
- OttocoreGerman e-commerce platform serving Dutch consumers. Integrated as a price comparison partner for lighting products on LampenOnline.
- LampentotaalcoreSpecialized lighting webshop integrated into the comparison platform, offering customers access to a dedicated lighting retailer alongside general marketplaces.
- LamponlinecoreSpecialized online lighting retailer partner providing product listings and pricing for comparison on the LampenOnline platform.
- BesledminorLED lighting specialist integrated as a niche partner offering competitive pricing on LED products.
- FonqcoreDutch lifestyle e-commerce platform featuring design-focused products. Integrated for customers seeking design-oriented lighting solutions.
- LeenbakkerminorFurniture and home living retailer with lighting offerings. Partnership enables cross-selling between furniture and lighting categories.
- TrendhopperminorTrendy home furnishings retailer integrated for customers interested in contemporary and fashionable lighting designs.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
LampsOnline competitors and assessment
Company assessmentDirect peers
- Beslist.nl: Dutch product comparison marketplace aggregating multiple webshops across home, garden, electronics and lighting. Operates the same "list across retailers and earn click-out commission" model targeting Dutch consumers.
- PriceRunner: European price comparison service (Nordic origins, now owned by Klarna) aggregating retailers across home, electronics and lifestyle. Operates the same affiliate/click-out commerce funnel across multiple European countries.
- Kieskeurig.nl: Dutch comparison platform combining product comparison with editorial reviews and price comparison. Same Dutch market, same affiliate-driven model, broader category scope including lighting among home goods.
- Idealo: One of Europe's largest price comparison platforms for consumer products including lighting and home. Closest scale-comparable peer on the same price-aggregation + affiliate-revenue model, German-headquartered but multi-market.
- Vergelijk.nl: Major Dutch price comparison site covering electronics, household and lifestyle categories. Same country, same comparison-and-click-out commerce model with affiliate revenue, scaled across many verticals rather than depth in lighting.
- Kelkoo Group: European price comparison and shopping platform covering multiple countries and categories including home and lighting. Same comparison-to-webshop commission model and pan-European footprint.
- Picodi.com: Price comparison and coupon platform operating in 40+ countries. Same click-to-partner-webshop commission model and structured catalog across consumer categories including home.
Others
- Fonq.nl: Dutch design/home lifestyle e-commerce retailer and a current LampenOnline partner. Comparable Dutch home-retail audience and supplier brands, but is a destination retailer rather than a comparison layer; relevant as both a partner and an adjacent competitor.
Broad incumbents
- Bol.com: Netherlands' largest general marketplace and a current integration partner. Functions simultaneously as a traffic source (via affiliate click-outs) and a competitive destination with native product search that could erode the comparison funnel.
- Google Shopping: Default product search and price-comparison surface embedded in Google Search. Captures the same query intent ("best price on pendant lamp") upstream of affiliate sites and competes directly for the comparison click.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LampsOnline social profiles
Digital presenceLampsOnline financial estimates
Financial estimateRevenue estimate
Valuation estimate
LampsOnline leadership team
Management profileNumber of profiles
Profiles1 record
LampsOnline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LampsOnline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LampsOnline
What does LampsOnline do?
LampsOnline operates as a Dutch online price comparison platform for lighting products, aggregating offerings from more than 10 partner webshops. The platform enables consumers to browse, compare prices, and identify the lowest available prices on lamps and lighting fixtures, while partner webshops hold inventory and process transactions. With a catalog exceeding 5,000 lighting articles from established brands, the platform focuses on price transparency and convenience for residential and small commercial buyers in the Benelux market.
Is LampsOnline a public or private company?
LampsOnline is a private company. It is classified as corporate owned and is currently operating.
When was LampsOnline founded?
LampsOnline was founded in 2008. It employs 1 to 10 people.
Where is LampsOnline based?
LampsOnline is headquartered in Breda, Netherlands, in the Europe region.
How does LampsOnline make money?
One revenue line is on record: affiliate/Referral Fees.
Who are LampsOnline's main competitors?
Direct peers on record are Beslist.nl, PriceRunner, Kieskeurig.nl, Idealo, Vergelijk.nl, Kelkoo Group and Picodi.com. Fonq.nl is listed as an others. Broad incumbents are Bol.com and Google Shopping.
Does LampsOnline have an API?
No public API is recorded for LampsOnline.
What industry is LampsOnline in?
LampsOnline's product category is Lighting Price Comparison. Its primary akta.pro industry code is CRAIAHAE, Lamps Retail (Table, Floor, Desk), with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck).