Primrose Hospice

What Primrose Hospice does

Primrose Hospice is an independent UK registered charity (charity number 700272) that provides palliative and hospice care to patients with life-limiting illnesses and comprehensive support services to their families. Founded in 1987 and headquartered in Bromsgrove, Worcestershire, the organisation operates from a single main site at St Godwalds Road and employs between 51 and 100 staff. Its clinical portfolio comprises Day Hospice, outpatient Clinic, Physiotherapy, Group Support, and the NHS-partnered Primrose Unit, delivered through NHS and GP referral pathways. Family support is delivered through Adult Family Support, Children & Young People services, the Living Well Service, Benefits Advice, Counselling, and Support Groups, all provided free of charge to end users.

The business model is donation- and retail-funded rather than fee-based. Primrose states it must raise over £1.95 million annually to sustain operations, sourced from individual donations, community fundraising events, memory-tree tributes, gifts in wills, the Worcestershire Hospices Lottery (a subscription-style recurring giving scheme), corporate partnerships, and charity retail. Retail operations span multiple physical charity shops for donated goods and furniture plus an eBay online storefront that extends the resale catchment beyond the local region. The hospice is governed by a board of trustees, holds no parent company, and has no equity investors; David Burrell is the Chief Executive Officer.

Operationally, the organisation is CQC-registered (Provider ID: 1-101634149), regulated by the Care Quality Commission for hospice and palliative care services, and is actively building community-facing partnerships — most recently the October 2025 opening of the Garden of Solace with F.B. & Sons Lawns & Landscapes and a Redditch Household Recycling Centre waste-diversion initiative. Volunteer recruitment, corporate giving tiers, and the Charity of the Year programme form the main inbound supply and demand pipelines. There is no disclosed proprietary technology, no application product, and no data or AI capability referenced in the source material.

Name

Primrose Hospice

Legal name

The Primrose Hospice Limited

Website

https://primrosehospice.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Primrose Hospice is an independent UK charity providing free palliative care and family support services to patients with life-limiting illnesses across Worcestershire, funded by donations, retail, lottery, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

akta.pro secondary industries

Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Routine In-Home Hospice Care (HSABAFAA), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ)

Keywords

• Hospice care
• Palliative care
• Family support services
• Bereavement counselling
• Charity fundraising

Headquarters

HQ city

Bromsgrove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Fundraising: The hospice raises over £1.95 million annually through various donations, fundraising events, memory tree tributes, gifts in wills, and community fundraising activities.
2. Retail Operations: Operating multiple charity shops selling donated goods and furniture, including eBay online sales.
3. Hospice Lottery: Regular giving through Worcestershire Hospices Lottery providing ongoing revenue.
4. Corporate Partnerships: Corporate giving, charity of the year partnerships, and major gifts from individual donors and trusts/foundations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Primrose Hospice provides free clinical palliative care (Day Hospice, Clinic, Physiotherapy, Group Support, NHS Primrose Unit) and holistic family support services (Adult Family Support, Children & Young People, Living Well Service, Counselling, Benefits Advice, Support Groups) to patients with life-limiting illnesses and their families in the Bromsgrove and Worcestershire area. All care services are delivered free of charge to patients and families, with the £1.95 million annual operating cost funded through donations, fundraising events, charity retail shops, lottery subscriptions, corporate partnerships, and grants from trusts and foundations.

Product overview

Primrose Hospice is a single, unified hospice care and family support service operating as an independent charity. The organization offers an integrated portfolio of clinical services (Day Hospice, Clinic, Physiotherapy, NHS Primrose Unit), family support programs (Adult Family Support, Children & Young People, Living Well Service, Counselling, Benefits Advice, Support Groups), referral services, fundraising/donation programs, retail charity shops, and volunteering opportunities. All services work together to provide holistic care to patients with life-limiting illnesses and their families in the Worcestershire area.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• F.B. & Sons Lawns & LandscapesminorStrategic or Co-development Partner · 12 October 2025Collaboration with F.B. & Sons Lawns & Landscapes to create the Garden of Solace at the hospice, officially opening on October 12th with approximately 300 guests attending the event including Mayor Joanna Kane.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Compton Care: Wolverhampton-based hospice providing palliative and end-of-life care with family support services. Closest direct competitor in the West Midlands hospice landscape.
• Acorns Children's Hospice: West Midlands children's hospice providing palliative care and family support. Comparable charity structure, retail network, and NHS partnership model.
• Keech Hospice Care: Bedfordshire-based independent hospice offering clinical, family, and bereavement services. Comparable size, scope, and charity-retail funding model.
• Mary Stevens Hospice: Stourbridge-based independent hospice offering inpatient and day hospice services plus family support to the surrounding West Midlands population. Same operating model and region.
• St Richard's Hospice: Worcester-based independent hospice offering comparable clinical and family support services in the same Worcestershire region. Directly comparable in mission, scope, and funding model.
• Birmingham Hospice: Formed from the merger of Birmingham St Mary's and John Taylor Hospices, provides palliative care across Birmingham. Same UK hospice/charity profile with a broader geographic footprint.

Others

• Hospice UK: National membership and advocacy body for UK hospices. Not a direct provider but a key funding and policy intermediary that influences the operating environment for Primrose and similar charities.
• Macmillan Cancer Support: National cancer charity providing financial, emotional, and clinical support services to people with cancer. Comparable charity fundraising model and overlapping patient population with hospice services.

Broad incumbents

• Marie Curie: National UK charity providing hospice and palliative care across the country. Broader remit and scale, but offers directly overlapping hospice services and is a player in the same funding pool.
• Sue Ryder: National hospice and palliative care charity with integrated family support and a significant charity retail network. Overlapping service model and fundraising approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PrimroseHospice
• Facebookfacebook.com/PrimroseHosp
• LinkedInlinkedin.com/company/the-primrose-hospice-limited
• Instagraminstagram.com/primrosehospice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primrose Hospice