Blur Workshop
Blur Workshop is a privately held, woman-owned Atlanta-based architecture and interior design firm providing integrated design services for luxury hotels, resorts, convention centers, and entertainment venues, serving major hospitality brands including Gaylord, Hilton, Marriott, Hyatt, and Virgin Hotels.
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blur Workshop does
Blur Workshop is a privately held, woman-owned hospitality architecture and interior design firm headquartered in Atlanta, Georgia. Founded in 2013, the firm provides integrated architecture, interior design, and master planning services for hotels, resorts, convention centers, entertainment venues, and select commercial and institutional projects. The firm's core leadership—Scott Sickeler and Scott Morris in Architecture, and Liz Neiswander and Foreman Rogers in Interior Design—has worked together continuously for up to 39 years, and the team has designed over 11.5 million square feet of built space representing more than $3 billion in construction cost. The firm has cultivated long-standing relationships with major hospitality developers and brand families, including Gaylord Hotels & Resorts (six properties), Hilton, Marriott, Hyatt, and Virgin Hotels, alongside international projects in the Cayman Islands, Abu Dhabi, Saudi Arabia, Egypt, Montenegro, and China.
The firm's approach is differentiated by its integrated 'blurring' of architecture and interior design disciplines—delivering both exterior and interior design under one roof from master planning through construction administration, rather than treating them as separate practices. Methodologically, the firm relies on hands-on design execution including physical models and mock-ups, supported by a portfolio that has earned extensive industry recognition across Gold Key Awards, American Architecture Awards, International Property Awards, AIA honors, LIV Hospitality Design Awards, and others. The technology stack is traditional professional services rather than software-driven; there is no AI, no proprietary platform, and no API.
Blur Workshop generates revenue through project-based professional services fees negotiated individually with clients based on scope, complexity, and project requirements. As a privately held firm with no disclosed funding, no parent company, and no subsidiaries, Blur Workshop has grown organically through direct senior-leadership engagement with enterprise hospitality clients, repeat assignments from brand families, and reputational marketing via industry awards and design publications.
Blur Workshop firmographics
Firmographics- Name
- Blur Workshop
- Legal name
- BLUR Workshop LLC
- Website
- https://blurworkshop.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blur Workshop is a privately held, woman-owned Atlanta-based architecture and interior design firm providing integrated design services for luxury hotels, resorts, convention centers, and entertainment venues, serving major hospitality brands including Gaylord, Hilton, Marriott, Hyatt, and Virgin Hotels.
- Ownership category
- akta.pro rank
Where Blur Workshop is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blur Workshop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architecture and Interior Design Services: BLUR Workshop generates revenue through professional design services including architectural design, interior design, and master planning for hospitality projects. Revenue is project-based, typically involving long-term engagements from concept through construction administration for hotels, resorts, convention centers, and entertainment venues.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Blur Workshop product offering
Product offeringCore offering
BLUR Workshop provides professional architecture and interior design services for hospitality environments, including hotels, resorts, convention centers, and entertainment venues. The firm delivers integrated design from master planning through construction administration by "blurring" the boundaries between architecture and interior design to produce cohesive guest experiences across exterior and interior scope.
Product overview
BLUR Workshop is a design-focused hospitality architecture and interior design firm offering full professional design services. The company provides two core service offerings: Hospitality Architecture Services (covering hotel design, resort planning, convention centers, and mixed-use developments) and Hospitality Interior Design Services (covering guest rooms, lobbies, restaurants, spas, and meeting spaces). The firm also offers Master Planning Services for large-scale resort and destination planning. The firm's approach emphasizes the 'blurring' of exterior and interior design disciplines, architecture and interior design, to create holistic hospitality environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospitality Architecture Services Full-service hospitality architecture design encompassing hotel design, resort planning, convention center architecture, and mixed-use development projects for hotel brands, developers, and resort operators across North America and internationally.
- Hospitality Interior Design Services Interior design services for hospitality environments including guest rooms, lobbies, restaurants, spas, and meeting spaces, led by principals with 60 years of combined interior design experience.
- Master Planning Services Large-scale master planning for resort destinations, including multi-use developments, Caribbean masterplans, and comprehensive property planning for resort and destination properties.
Companies that use Blur Workshop
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Blur Workshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blur Workshop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EDSA PlanminorBLUR partnered with EDSA Plan to provide architectural and master planning schematic design services for the Abu Dhabi Marina Village project.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Blur Workshop competitors and assessment
Company assessmentDirect peers
- Hirsch Bedner Associates (HBA): HBA is the world's largest hospitality-focused interior design firm, providing architecture, interior design, and lighting for luxury hotels and resorts globally. HBA is the most direct competitor to BLUR, sharing the same clientele (major hotel brands), integrated service scope, and project types.
- Nelson Worldwide: Nelson Worldwide is an integrated architecture, design, and brand strategy firm with a hospitality practice serving hotels, resorts, and entertainment venues. Closely comparable to BLUR in hospitality design service mix, with broader brand strategy capabilities.
- Stonehill & Taylor: Stonehill & Taylor is a boutique architecture and interior design firm specializing in luxury hotels, resorts, and hospitality environments. Most comparable to BLUR in size, hospitality focus, and integrated architecture/interior design delivery model.
- Wilson Associates: Wilson Associates was a leading hospitality interior design firm serving luxury hotels, resorts, and residences globally. Highly comparable to BLUR in luxury hospitality interior design, brand-driven approach, and target clientele of major hotel operators.
- WATG / Wimberly Interiors: WATG and its interior design arm Wimberly specialize in hospitality architecture, master planning, and interior design for luxury resorts and hotels worldwide. Direct competitor to BLUR in hospitality design with a similar integrated architecture + interior design offering.
- Interior Architects (IA): Interior Architects is a global interior design firm with strong hospitality and mixed-use practices. Directly comparable to BLUR in interior design services for hotels and similar venues, with deeper scale and broader sector coverage.
Broad incumbents
- HOK: HOK is a global architecture, engineering, and planning firm with a notable hospitality practice covering convention centers, hotels, and resorts. BLUR's convention center and hotel work overlaps with HOK's hospitality practice but HOK operates with vastly greater headcount and service breadth.
- Gensler: Gensler is the world's largest architecture and design firm with a significant hospitality practice serving major hotel brands and developers. BLUR competes with Gensler's hospitality practice for marquee projects but operates at materially smaller scale and lacks broader sector diversification.
- HKS: HKS is a major architecture firm with strong hospitality and convention center practices (historically tied to Gaylord-branded properties). Overlaps with BLUR on hotel and convention center work; competes for the same Gaylord and brand-led developer mandates at a larger scale.
- Leo A Daly: Leo A Daly is a full-service architecture, engineering, and planning firm with hospitality and mixed-use practices. Comparable to BLUR in hospitality architecture services but operates with significantly larger headcount and broader service offerings.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Blur Workshop social profiles
Digital presenceBlur Workshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blur Workshop leadership team
Management profileNumber of profiles
Profiles5 records
Blur Workshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blur Workshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blur Workshop
What does Blur Workshop do?
BLUR Workshop provides professional architecture and interior design services for hospitality environments, including hotels, resorts, convention centers, and entertainment venues. The firm delivers integrated design from master planning through construction administration by "blurring" the boundaries between architecture and interior design to produce cohesive guest experiences across exterior and interior scope.
Is Blur Workshop a public or private company?
Blur Workshop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blur Workshop founded?
Blur Workshop was founded in 2013. It employs 11 to 50 people.
Where is Blur Workshop based?
Blur Workshop is headquartered in Atlanta, United States, in the North America region.
How does Blur Workshop make money?
One revenue line is on record: architecture and Interior Design Services.
Who are Blur Workshop's main competitors?
Direct peers on record are Hirsch Bedner Associates (HBA), Nelson Worldwide, Stonehill & Taylor, Wilson Associates, WATG / Wimberly Interiors and Interior Architects (IA). Broad incumbents are HOK, Gensler, HKS and Leo A Daly.
Does Blur Workshop have an API?
No public API is recorded for Blur Workshop.