Nonstop Local
Nonstop Local is a privately held regional broadcast news network owned by Cowles Company, operating six TV stations and multi-platform digital properties (mobile, OTT, web) across Eastern Washington, North Idaho, and Montana, funded primarily by advertising rather than consumer subscription.
- Company typePrivate
- Founded1952
- HeadquartersSpokane, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Nonstop Local does
Nonstop Local is a privately held regional local news network headquartered in Spokane, Washington, operating a portfolio of broadcast television stations and companion digital platforms across Eastern Washington, North Idaho, and Montana. Founded in 1952 and now owned by Cowles Company (a diversified media conglomerate), the business runs six affiliated TV stations — KHQ-TV (NBC, Spokane/North Idaho), NBC Right Now (Tri-Cities/Yakima), KTMF-TV (ABC/FOX, Missoula/Kalispell), KFBB-TV (ABC/FOX, Great Falls/Helena), KWYB (ABC/FOX, Butte/Bozeman), and KULR 8 (Billings) — under two corporate entities: KHQ Incorporated and Cowles Montana Media Company. Distribution is multi-platform: over-the-air broadcast TV, the BLOX-powered nonstoplocal.com website, iOS and Android mobile apps, OTT apps on Apple TV and Roku, and SWX Local Sports as a dedicated sports content vertical.
The company's product portfolio centers on 24/7 local news, weather forecasting, sports coverage, and community-focused programming such as Help Me Ben consumer advocacy, Project Classroom teacher grants, Imagination Library literacy, and KHQ MD health content. Underlying technology is anchored by the BLOX Content Management System from BLOX Digital, which powers all digital properties; the mobile and OTT apps provide location-customizable news feeds and breaking news alerts. Employee headcount is in the 251–500 range, with on-the-ground newsrooms and sales operations in all major served markets.
The business model is advertising-funded on both sides: over-the-air broadcast television generates revenue through TV commercials, sponsored segments, and branded content across multiple regional markets, while the website and mobile apps monetize through display advertising, sponsored content, and native advertising. Content is delivered free to consumers (no subscription or paywall), and no pricing model or public revenue figures are disclosed. The company serves a broad general-consumer audience of residents in Eastern Washington, North Idaho, and Montana seeking hyperlocal news, weather, and sports, while selling audience access to local and regional advertisers.
Nonstop Local firmographics
Firmographics- Name
- Nonstop Local
- Legal name
- KHQ Incorporated and Cowles Montana Media
- Website
- https://nonstoplocal.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nonstop Local is a privately held regional broadcast news network owned by Cowles Company, operating six TV stations and multi-platform digital properties (mobile, OTT, web) across Eastern Washington, North Idaho, and Montana, funded primarily by advertising rather than consumer subscription.
- Ownership category
- akta.pro rank
Nonstop Local industry classification
Industry- Product category
- Regional Television News Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industries
- Local/Regional News Channels (MPABAIAD), News OTT & Live News Streaming Channels (MPABAHAK), Regional/Sub-National Broadcast Networks (MPABAAAM)
Keywords
Where Nonstop Local is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Nonstop Local business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Television Broadcasting & Advertising: Revenue generated from over-the-air television broadcasting of local news, weather, and sports content. Advertising sales include TV commercials, sponsored segments, and branded content across multiple broadcast markets.
- Digital Advertising & Sponsorships: Revenue from digital advertising on the Nonstop Local website and mobile applications, including display ads, sponsored content, and native advertising opportunities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Nonstop Local product offering
Product offeringCore offering
Nonstop Local operates a regional local news network providing 24/7 news, weather, and sports coverage across Eastern Washington, North Idaho, and Montana through six affiliated TV stations and complementary digital platforms (website, mobile apps, and connected TV apps). Its core offering is free, ad-supported local journalism and weather forecasting distributed over broadcast television, web, mobile, and OTT channels, supplemented by the SWX Local Sports network covering high school and college athletics.
Product overview
Nonstop Local is a unified regional local news network that operates a portfolio of television stations and companion digital platforms across Eastern Washington, North Idaho, and Montana. The core offering consists of a network of regional news stations (KHQ-TV Spokane, NBC Right Now Tri-Cities/Yakima, KTMF-TV Missoula/Kalispell, KFBB-TV Great Falls/Helena, KWYB Butte/Bozeman, and KULR 8 Billings) delivering local news, weather, and sports content. These are complemented by a multi-platform digital presence including a mobile app available on iOS and Android, an OTT app for Apple TV and Roku, and the SWX Local Sports network covering regional sports from high school to college level. Additional products include community features (Help Me Ben consumer advocacy, Project Classroom teacher grants, Imagination Library literacy program), health content (KHQ MD), and local business directories (NW Pros). The network provides 24/7 access to local news with customizable location preferences and news alert subscriptions across all platforms.
Differentiator
Problem solved
Functional benefit
Companies that use Nonstop Local
Customer profileSegments1 record
Ideal customer profiles1 record
Nonstop Local technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nonstop Local partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- BLOX DigitalcoreBLOX Digital provides the BLOX Content Management System powering the Nonstop Local website and digital properties. This is a foundational technology partnership enabling the company's digital news delivery.
- KHQ IncorporatedcoreParent company and operator of KHQ-TV in Spokane, one of the primary broadcast stations in the Nonstop Local network serving Eastern Washington and North Idaho.
- Cowles Montana Media CompanycoreParent company operating ABC/FOX Montana stations (KTMF, KFBB, KHBB, KWYB) and KULR 8 in Billings, covering all Montana markets for the Nonstop Local network.
- SWX Local SportscoreSWX Local Sports is a sports content network covering local sports teams from high school to college level, including Gonzaga, Washington State, Idaho Vandals, Montana State, Montana Grizzlies, and Pioneer League, distributed across Nonstop Local platforms.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Nonstop Local competitors and assessment
Company assessmentDirect peers
- Sinclair Broadcast Group: Largest U.S. operator of local television stations (including numerous ABC/FOX/NBC/CBS affiliates). Highly comparable to Nonstop Local as a multi-station network-affiliated group broadcaster with overlapping small/mid-market profile, though at materially larger scale.
- TEGNA: Pure-play network-affiliated local broadcaster with stations in mid-sized markets. Comparable to Nonstop Local as a network-affiliate local TV group with strong digital/app distribution similar to nonstoplocal.com.
- Cox Media Group: Operates local TV stations (ABC/FOX affiliates) and radio stations across the U.S. Comparable as a diversified regional broadcaster with network-affiliated TV and digital/app distribution, though larger and with adjacent radio assets.
- Allen Media Group: Operator of multiple local TV stations and the Local Now streaming/CTV platform, with weather/news focus. Comparable as a multi-station local broadcaster investing in OTT/CTV distribution similar to Nonstop Local's Roku/AppleTV apps.
- Schurz Communications: Private, family-owned regional media company operating local TV stations, radio stations, and digital outlets across the U.S. Highly comparable to Nonstop Local in scale, ownership structure (family/conglomerate parent), and regional broadcasting focus.
- E.W. Scripps Company: Diversified local broadcaster operating ABC/NBC/CBS/FOX affiliates and the national Ion/Scripps News networks. Closely comparable to Nonstop Local in network-affiliate local broadcasting model, with additional national network assets.
- Hearst Television: Private division of Hearst Corporation operating network-affiliated local TV stations across the U.S., plus a national news service. Comparable multi-station network-affiliate model, though typically in larger markets than Nonstop Local.
- Nexstar Media Group: The largest U.S. television broadcaster by revenue, operating the largest portfolio of network-affiliated local stations. Comparable to Nonstop Local as a network-affiliated local TV group, but at much greater scale and across larger markets.
- Gray Television: Operator of ~180 local TV stations across the U.S., with a strong mid/small-market focus very similar to Nonstop Local's geographic strategy, and digital-first growth initiatives (Gray Digital).
Broad incumbents
- Fox Corporation: Owner of the FOX network, which supplies programming to several of Nonstop Local's Montana ABC/FOX affiliates and operates the Tubi streaming platform. Comparable as the upstream network partner and CTV/OTT competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Nonstop Local social profiles
Digital presenceNonstop Local financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nonstop Local leadership team
Management profileNumber of profiles
Nonstop Local funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nonstop Local M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nonstop Local
What does Nonstop Local do?
Nonstop Local operates a regional local news network providing 24/7 news, weather, and sports coverage across Eastern Washington, North Idaho, and Montana through six affiliated TV stations and complementary digital platforms (website, mobile apps, and connected TV apps). Its core offering is free, ad-supported local journalism and weather forecasting distributed over broadcast television, web, mobile, and OTT channels, supplemented by the SWX Local Sports network covering high school and college athletics.
Is Nonstop Local a public or private company?
Nonstop Local is a private company. It is classified as corporate owned and is currently operating.
When was Nonstop Local founded?
Nonstop Local was founded in 1952. It employs 251 to 500 people.
Where is Nonstop Local based?
Nonstop Local is headquartered in Spokane, United States, in the North America region.
How does Nonstop Local make money?
Two revenue lines are on record. Television Broadcasting & Advertising is the primary driver. The others are digital Advertising & Sponsorships.
Who are Nonstop Local's main competitors?
Direct peers on record are Sinclair Broadcast Group, TEGNA, Cox Media Group, Allen Media Group, Schurz Communications, E.W. Scripps Company, Hearst Television, Nexstar Media Group and Gray Television. Fox Corporation is listed as a broad incumbent.
Does Nonstop Local have an API?
No public API is recorded for Nonstop Local.
What industry is Nonstop Local in?
Nonstop Local's product category is Regional Television News Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAIAD, Local/Regional News Channels. Its NAICS code is 516120 and its SIC code is 4833.