What Newsec does

Newsec is a privately held Nordic and Baltic real estate services firm founded in 1994, headquartered in Stockholm, Sweden. The company operates through two primary business areas: Advisory Services (covering capital markets transactions, valuation, research, leasing, corporate real estate, executive search, and investment management) and Property Asset Management (covering financial, commercial, technical, and sustainability management across the full property lifecycle). The company serves property owners, investors, and tenants across seven markets — Sweden, Norway, Denmark, Finland, Estonia, Latvia, and Lithuania — through 18+ offices and a workforce of over 2,700 specialists. Newsec is owned by the private equity firms Pejoni and Fidelio Capital, with employees holding an ownership stake. The company has positioned itself as the leading advisory and property management firm in Northern Europe and operates the largest valuation unit in the region.

The company's core technology stack includes a digital customer portal (Newsec Online) for property portfolio management, a Market Data Platform providing Nordic and Baltic real estate analytics, an ESG data management platform (Envero, launched in 2024), and digital twin technology for property digitization. Where AI/ML is not explicitly disclosed, the technology stack nevertheless delivers tangible outputs: nearly 1,000 properties are under ESG management, 6.4 million square meters are under dedicated energy management, and more than 150 carbon neutrality roadmaps have been developed for customers. The company is also a strategic advisor in approximately one-third of renewable energy transactions in the Nordic and Baltic markets, evidencing domain depth in the energy transition vertical.

Newsec generates revenue through professional services fees (advisory, valuation, leasing, energy transition advisory) and managed services (property asset management). Pricing is quote-based and tailored to client needs, with multi-year contracts emphasized. The go-to-market is enterprise field sales, with dedicated Managing Directors in each market, supplemented by self-serve digital platforms (Newsec Online, Market Data Platform, Lediga Lokaler listings portal, and Hyresgäster tenant service portal). Marketing channels emphasize content (the bi-annual Newsec Property Outlook, published since 2001), LinkedIn, industry events, and case studies. The customer base is concentrated in the enterprise segment — institutional property owners, investors, and commercial tenants — with recurring relationships spanning multiple years.

Name

Newsec

Legal name

Newsec AB

Website

https://newsec.se

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Newsec is a privately held Nordic and Baltic real estate services firm providing advisory and property asset management to property owners, investors, and tenants across seven markets (Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania), with over 2,700 specialists and operations in renewable energy advisory.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory Services: Customized advisory services including capital markets, valuation, research and strategic analysis, leasing, corporate real estate, executive search and interim solutions, and investment management. Revenue from consulting fees and transaction-based advisory.
2. Property Asset Management: Comprehensive property management services for property owners covering the entire ownership lifecycle. Includes commercial management, technical management, sustainability management, and financial administration.
3. Renewable Energy Advisory: Specialized financial and strategic advisory within renewable energy and infrastructure. Services include M&A, equity, PPA (power purchase agreements), and debt processes for energy transition investments.
4. ESG and Sustainability Services: ESG management services including CSRD preparation, ESG programs, EU taxonomy compliance, energy management, environmental certifications, and sustainability reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Newsec provides advisory and property asset management services across the Nordic and Baltic real estate markets. Its core offerings include capital markets advisory (transaction advisory), property valuation, leasing, corporate real estate services, ESG and sustainability advisory, and comprehensive property management covering the entire ownership lifecycle—from financial and commercial management to technical management and sustainability.

Product overview

Newsec offers a comprehensive suite of property and energy services across the Nordic and Baltic markets. The core offering consists of two main platforms: Advisory Services (including Capital Markets, Valuation, Research and Strategic Analysis, Leasing, Corporate Real Estate, Executive Search and Interim, and Investment Management) and Property Asset Management (covering financial, commercial, sustainability, and technical management). Key digital products include Newsec Online (digital customer portal for portfolio management), Market Data Platform (market analytics), and Lediga Lokaler (property listings). Supporting services include property digitization solutions (digital twins), sustainable property services, and renewable energy advisory. Envero is a specialized ESG data management platform launched in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Newsec Online: Digital customer portal providing a clear and consolidated view of property portfolios, with data analysis, reporting, and insights tools.
• Envero

Products and services

• Advisory Services Comprehensive advisory services for property owners, investors, and tenants in the Nordic and Baltic markets, covering Capital Markets (transaction advisory), Valuation, Research and Strategic Analysis, Leasing, Corporate Real Estate, Executive Search and Interim, and Investment Management.
• Property Asset Management Property management and development services covering the entire property lifecycle, including financial management, commercial management, sustainability and technical management, and project management for property owners across the Nordic and Baltic markets.
• Newsec Online A digital customer portal that provides a clear and unified view of property portfolios. The platform combines flexibility, real-time data, and in-depth analyses to help investors make both operational and strategic decisions.
• Market Data Platform Online market data platform providing property market analytics and data for the Nordic and Baltic markets, supporting real estate professionals with market intelligence.
• Envero ESG data management platform for data-driven sustainability management at the property level. The service collects, analyzes, and uses sustainability data according to established standards to help customers meet CSRD requirements and make better investment decisions.
• Lediga Lokaler (Available Spaces) Online platform for searching available commercial spaces including offices, retail, industrial, warehouses, and other properties managed by Newsec.
• Serviceanmälan (Service Requests) Digital portal for tenants to submit service requests and maintenance reports for their properties managed by Newsec.
• Renewable Energy Advisory Financial and strategic advisory services for renewable energy and infrastructure, specializing in M&A, equity, PPA (power purchase agreements), and debt processes for the Nordic energy transition.
• Sustainable Properties Sustainability services helping property owners transform properties from brown to green, including ESG management, energy efficiency, Power Management (solar panels and charging infrastructure), environmental certifications (BREEAM, LEED, etc.), and CSRD compliance.

Quantifiable outcome

• Nearly 1,000 properties under ESG management
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• InExchangeminorOthersInExchange is Newsec's e-invoicing partner, providing the platform for suppliers to send free e-invoices to Newsec.
• Jensen EducationminorStrategic or Co-development PartnerCollaboration with Jensen Education for a unique vocational training program to become a Drift Technician (facility technician) to meet the demands of the future property world.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CBRE Group: World's largest commercial real estate services firm with established Nordic offices. Direct competitor across all of Newsec's core service lines — advisory, valuation, leasing, and asset management — particularly for large institutional clients.
• JLL (Jones Lang LaSalle): Global real estate services giant with strong Nordic presence (including JLL Finland, JLL Sweden). Competes directly with Newsec in capital markets, valuation, leasing, and property management across the Nordics and Baltics.
• Cushman & Wakefield: Global commercial real estate services firm offering advisory, valuation, capital markets, and asset management across the Nordics. Directly competes with Newsec Advisory on pan-Nordic and Nordic-cross-border mandates for institutional investors.
• Colliers International: Global real estate advisory and investment management firm with active Nordic operations. Competes directly with Newsec Advisory on capital markets, valuation, and corporate real estate services across the region.
• Catella AB: Stockholm-headquartered European real estate advisory and investment firm with strong Nordic presence. Closest publicly traded Nordic pure-play comparable to Newsec, competing in property advisory, investment management, and corporate finance.

Broad incumbents

• Savills: Global real estate services firm with a Nordic presence (Savills Nordic). Overlaps with Newsec in advisory and valuation but lacks the full Nordic-wide asset management footprint Newsec has built.
• Knight Frank: Global real estate consultancy active in the Nordics through partnerships and offices. Overlaps with Newsec on prestige advisory and valuation mandates but does not match Newsec's integrated asset management scale in the region.

Regional players

• Svefa: Swedish-focused real estate advisory firm specializing in valuation, analysis, and transaction advisory. A direct Nordic competitor to Newsec's valuation and capital markets practices, though smaller in scale and geography.

Emerging players

• AFRY (formerly ÅF/Pöyry): Swedish-headquartered engineering and design firm with a strong renewable energy advisory practice in the Nordics. Competes with Newsec's renewable energy advisory vertical on M&A, PPA, and infrastructure transactions.
• WSP Sverige: Global engineering consultancy with Nordic presence and active in real estate advisory, sustainability, and energy transition. Adjacent competitor for ESG consulting and property technical advisory mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/newsec
• Facebookfacebook.com/NewsecGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newsec