Maasland Recreation Centers

What Maasland Recreation Centers does

Marec (Maaslandse Recreatiecentra) is a Belgian inter-municipal partnership operating two integrated marina and holiday park complexes in Belgian Limburg along the Grensmaas (Meuse River). Founded in 1980 and jointly owned 50/50 by the City of Maaseik and the Municipality of Kinrooi, the organization manages De Spaanjerd in Kinrooi (approximately 1,000 berths, speed-restricted waters oriented toward sailing and family use) and Heerenlaak in Maaseik (440 berths, no speed restrictions oriented toward motorboats and water sports). Together the facilities offer roughly 1,440 berths, utility-equipped camping pitches, beach access, restaurants, WiFi, secure parking, boat cranes, and winter storage, with both marinas holding the Blue Flag certification since 1996 and both holiday parks holding the Green Key eco-label since 2007.

The core revenue engine is split between recurring annual and seasonal berth subscriptions, short-term and seasonal camping and glamping stays, day-visit passage fees, and a layered set of transaction-based recreation services including onboard WiFi, kayak and electric boat rentals, E-car rentals, and yacht charter referrals. Distribution is direct-to-consumer through a multilingual website (Dutch, German, French, English), telephone reservations, on-site harbor offices, and an online booking system running on the Tommy Bookings Support platform, supplemented by live webcams via NetCamViewer and referrals from regional tourism partners such as Visit Kinrooi.

The product surface is broadened through an asset-light partner ecosystem rather than direct capital deployment: Aqua Libra Yachtcharter, Sail Center Limburg, Otter Easy Houseboats, Botel Ophoven (floating hotel), Stilsloep electric boats, Yacht4u, Het Anker Watersport, Sporta, Motor Service Center, Best Boats and White Whale brokerage, Maashotels, and De Maasgenotjes collectively cover yacht charter, sailing instruction, brokerage, dining, maintenance, and ancillary recreation. There are no proprietary technology systems, AI/ML capabilities, venture funding, or acquisitions disclosed; Marec functions as a stable, quasi-governmental recreation authority whose competitive position rests on its municipally-secured location, decades-long environmental certifications, and integrated partner network rather than on technology differentiation.

Name

Maasland Recreation Centers

Legal name

MAREC DV

Website

https://marec.be

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Marec is a Belgian inter-municipal partnership operating two marina and holiday park complexes (De Spaanjerd in Kinrooi and Heerenlaak in Maaseik) along the Grensmaas, jointly owned by the City of Maaseik and Municipality of Kinrooi since 1980, serving individual boaters, campers, and water sports tourists.

Ownership category

akta.pro rank

Product category

Marina and Holiday Park Recreation Services

NAICS

Marinas (71393), Recreational and Vacation Camps (except Campgrounds) (721214), Scenic and Sightseeing Transportation, Water (487210)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAMAJAH

Marina RV & Waterfront Campgrounds

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAJAJAB

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

Keywords

• Marina berth rentals
• Holiday park camping
• Water sports recreation
• Glamping accommodations
• Boat slipway access

Headquarters

HQ city

Ophoven

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Marina Berths: Annual and seasonal berth rentals for sailboats, cabin yachts, and motorboats at De Spaanjerd (nearly 1000 berths) and Heerenlaak (440 berths) marinas.
2. Camping/Holiday Park: Short-term camping pitches, seasonal pitches, and glamping accommodations at both De Spaanjerd and Heerenlaak locations.
3. Day Visitation: Day passage fees for visiting boats calculated per running meter per night, day slips for fishing boats, and day beach access.
4. Recreation Services: Onboard WiFi, boat services, kayak/sailboat rentals, electric boat tours, yacht charter referrals, and E-car rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Marec operates two integrated marina and camper park complexes on the Grensmaas river in Belgian Limburg — De Spaanjerd in Kinrooi with nearly 1,000 berths and Heerenlaak in Maaseik with 440 berths — selling annual and seasonal marina berth rentals for sailboats, cabin yachts, and motorboats, alongside short-term and seasonal camping pitches with full utility hookups and glamping accommodations. Ancillary services include day-passage fees for visiting boats, fishing boat slipway access, onboard WiFi, E-car rentals, electric boat tours, kayak/sailboat rentals, sailing and watersports courses, and waterfront dining through partner-operated facilities such as Botel Ophoven and Barlisium Beach Bar.

Product overview

Marec (Maaslandse Recreatiecentra) operates as an inter-municipal partnership between the City of Maaseik and Municipality of Kinrooi, managing two marina and camper park complexes—De Spaanjerd in Kinrooi (approximately 1,000 berths) and Heerenlaak in Maaseik (440 berths)—since 1980. The core offering consists of marina berths for sailing and motor vessels, camping accommodations with full utilities, and diverse recreational activities. The portfolio extends through partner-operated services including yacht charter, electric boat rental, houseboat accommodation, sailing instruction, and waterfront dining. Both locations feature amenities such as Wi-Fi, secure parking, boat cranes, winter storage, and sanitation facilities, with De Spaanjerd also offering a beach, playground, and sailing school.

Differentiator

Problem solved

Functional benefit

Products and services

• De Spaanjerd Marina Marina facility in Kinrooi, Belgium with approximately 1,000 berths accommodating vessels from small dinghies on land to yachts up to 35 metres. Speed-restricted waters popular with sailboats, cabin yachts, and family visitors; connected to international waterway network.
• Heerenlaak Marina Marina facility in Maaseik, Belgium with 440 berths and no speed restrictions, attracting operators of fast motorboats and speedboats. Includes boat services, fuel station, and easy waterway access.
• Camping De Spaanjerd Camper park at De Spaanjerd offering spacious pitches with electricity, water, and wastewater connections, plus a white sand beach, playground, and proximity to water sports. Open seasonally with online booking via Tommy Bookings Support.
• Camping Heerenlaak Camper park at Heerenlaak in Maaseik providing comfortable accommodation with full facilities including electricity, water, sewage, and sanitary amenities. Open from March 15 to November 15 with automated booking system.
• Round-Trip Boat (Rondvaartboot) Scenic boat tours departing from De Spaanjerd marina, including themed cruises such as the Candlelight Tour and brunch excursions on the Paep van Meinecom III.
• E-Car Rental Electric car (golf cart style) rental service available for exploring the surrounding area, with pricing €45 for 1 hour, €65 for 2 hours, €85 for 4 hours. Driver must be 23+ with valid Type B license and credit card; approximately 30 km range per charge.
• Fishing Boat Day Slip Day access code for fishing boats to use slipway facilities at NO-shore (€22.00), enabling anglers to launch and retrieve their vessels for fishing trips on the Grensmaas and connected waterways.
• Barlisium Beach Bar & Glamping Beach bar and glamping accommodation at De Spaanjerd featuring a white sand beach, summer entertainment, and luxurious glamping tents with marina views.
• Botel Ophoven Floating hotel accommodation and waterfront restaurant at the marina, offering unique overnight stays on the water combined with dining experiences and the 'Float-in' take-away service for boaters.
• Yacht Services (Jachtservice) Full-service watersports and brokerage services including boat maintenance, repair, and sales facilitation through on-site partners Het Anker Watersport and Motor Service Center.
• Sailing and Watersports Courses Watersports instruction including sailing, surfing, and boat handling courses organized by Sporta and Sail Center Limburg at Marec facilities, with rentals of sailboats, motorboats, kayaks, and pedalos.
• Onboard Wi-Fi Wireless internet access available across De Spaanjerd and Heerenlaak marinas for light internet use such as email and basic web browsing.
• Aqua Libra Yacht Charter Luxury yacht charter service operating from Marec facilities, offering Linssen yacht rentals in an 'all inclusive' formula for excursions to historic cities without requiring a boating license.
• Electric Boat Rental (Flüsterboot/Stilsloep) Silent, electrically powered boat rentals operated by Stilsloep from Botel Ophoven, allowing navigation without a license or prior experience.
• Otter Easy Houseboats Houseboat rentals located at berth Q in De Spaanjerd marina, offering the comfort of a luxury holiday home with the ability to navigate without a boating license.
• Yacht Brokerage International yacht brokerage services through Best Boats and White Whale, with a commercial sales dock at De Spaanjerd for viewing and trading used yachts.
• Yacht Rental with Practical Courses (Yacht4u) Luxury speedboat rental with crew combined with practical navigation courses, operated by Yacht4u at Marec facilities.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Aqua Libra YachtcharterminorGTM or Marketing PartnerLuxury yacht charter service operating from Marec facilities. Offers Linssen yacht rentals in an 'all inclusive' formula for excursions without boating license. Provides referrals to Marec customers seeking upscale yacht experiences.
• Visit KinrooicoreGTM or Marketing PartnerOfficial tourism organization for Kinrooi municipality. Promotes regional tourism including Marec facilities, local events, cycling, hiking, and E-car rentals. Website: toerismekinrooi.be.
• MaashotelsminorGTM or Marketing PartnerRegional hotel and restaurant group serving Maaseik and Kinrooi area. Provides dining and accommodation options for Marec visitors seeking services beyond the marina.
• Botel OphovenminorGTM or Marketing PartnerFloating hotel and restaurant (botel) located in the marina area. Offers overnight accommodation on water, dining, event hosting, and the 'Float-in' take-away service for boaters. Also operates Stilsloep (electric boat rentals).
• Otter Easy HouseboatsminorGTM or Marketing PartnerHouseboat rental company with home port at De Spaanjerd/Marec. Offers comfortable houseboat vacations in the Maasplassen region without requiring a boating license.
• De MaasgenotjesminorGTM or Marketing PartnerMobile beverage service (Piaggio) operating at De Spaanjerd marina on weekends, offering regional drinks on their terrace.
• Best Boats / White WhaleminorChannel Partner/ Reseller/ DistributorInternational yacht brokerage firms with sales berth at De Spaanjerd marina. Facilitate purchase and sale of used yachts within the marina premises.
• StilsloepminorGTM or Marketing PartnerElectric boat rental service. Operates quiet, spacious, and comfortable electric boats from Botel Ophoven marina location. No license or experience required.
• Sail Center LimburgminorGTM or Marketing PartnerSailing school and boat rental service. Offers sailing courses, motorboat lessons, and rentals of sailboats, motorboats, kayaks, and pedalos.
• SportaminorGTM or Marketing PartnerSports federation organizing water sports courses including sailing, surfing, and boating instruction at Marec facilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Landal GreenParks: Pan-European holiday parks operator with several parks in the Netherlands and Belgium offering water sports, marina access, and family accommodations. Comparable as a broader incumbent that overlaps Marec's family-camper and water-sports customer base across the Benelux.
• Roompot: Largest Dutch/Belgian holiday park operator with multiple waterfront and marina-adjacent parks across the Low Countries. Directly comparable because it competes with Marec for family and water-sports vacationers in the same Belgian/Dutch regional market, but at far greater scale and breadth.
• EuroParcs: Dutch/Belgian holiday parks operator with multiple waterfront and nature-based parks. Overlaps with Marec's family camping, glamping, and water-recreation positioning across the same Benelux catchment area.
• Center Parcs Europe: Major European operator of family-oriented holiday parks with indoor/outdoor water facilities and on-site activities. Competes with Marec for the same family-vacation segment but as a much larger, multi-country incumbent with deeper activity portfolios.
• Duinrell: Dutch holiday park with adjacent beach, amusement facilities, and outdoor recreation. Comparable as a family-oriented park with water-based activities competing for the same short-haul Benelux family vacationer segment.

Emerging players

• Sail Center Limburg: Sailing school and boat rental provider operating from Marec's Heerenlaak marina. Comparable as an on-site water-sports instruction and rental business overlapping with Marec's core activity mix, though it operates as a partner rather than a competitor.
• Aqua Libra Yachtcharter: Luxury crewed yacht charter operating from Marec's marinas with an all-inclusive license-free formula. Comparable because it shares the same waterfront customer base for yacht experiences and is positioned as part of Marec's destination ecosystem.
• Botel Ophoven: Floating hotel and restaurant located inside Marec's marina area. Comparable for its on-water accommodation and waterfront dining offering that overlaps with Marec's overnight-stay value proposition and supports the same destination visit.

Direct peers

• Port Zélande (Roompot Park): Dutch marina and holiday park combination on the Grevelingenmeer offering berths, camping, and water sports. Closest direct peer to Marec given its dual marina-plus-camping model targeting sailboat and motorboat owners in a similar Low Countries waterfront setting.

Regional players

• Recreatiepark De Scherpenhof: Dutch holiday park operator in Limburg-adjacent region with camping, glamping, and water recreation offerings. Comparable for its Benelux regional footprint and overlapping family-camper and water-sports customer base, though serving a different side of the border.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarecMarinas
• Xx.com/Marec_Marinas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maasland Recreation Centers