Braemar College

What Braemar College does

Braemar College is an independent, co-educational, ecumenical day school operating across two campuses in Woodend, Victoria, Australia. Founded in February 1976 as a community-driven response to the relocation of Clyde Grammar School, the college serves students from Year 5 through Year 12, organised into a Middle School (Years 5-8) at the newer Woodend Campus (opened 2018, officially opened April 2019) and a Senior School (Years 9-12) at the historic Mount Macedon Campus, which retains the heritage 1889-built Braemar House. The college is structured as Braemar College Limited, a not-for-profit company limited by guarantee (ABN 11 005 151 771), governed by a 12-member Board of Governors representing the Anglican, Catholic, and Uniting Churches, the Parents and Friends' Association, and Old Collegians, with the Principal (Russell Deer, since October 2009) and Business Manager as standing participants.

The core academic offering comprises the Victorian Certificate of Education (VCE) with an extensive subject selection tailored to student demand, plus Vocational Education and Training (VET) pathways, and is supported by a differentiated technology stack including SEQTA as the all-in-one Learning Management System, an iPad 1:1 program (among the first in Australia), and robotics and laser/3D printing in classrooms. Co-curricular programs span an Army Cadets Unit, Arts and Music, an Equestrian Team, competitive Sports, an Exeat Week outdoor education program, and international cultural immersion in Cambodia, Nepal, Japan, and the USA. Wellbeing infrastructure includes on-site nursing, counselling, the Thrive program, and SchoolTV resources. Operational systems include Operoo (health/safety), RollCall (student management), Flexischools (canteen), TryBooking (events and Jacksons@Braemar restaurant), ToucanTech (Old Collegians alumni portal), Stripe (payments), Campion Connect (digital textbooks), and Issuu (parent newsletter).

The business model is tuition-fee driven direct enrollment, augmented by ancillary income streams (canteen, uniform shop, events, facility hire) and supplemented by the College Service Scheme where parents contribute volunteer hours to reduce costs. No revenue is publicly disclosed. The go-to-market is regional and direct-to-family: prospective families engage via the website, SEQTA-informed parent communications, social media (Facebook, Instagram, YouTube, Twitter/X, LinkedIn), campus tours, open days, and a virtual tour. Distribution is entirely domestic at the operational level (Victoria, Australia), with international activity confined to cultural immersion trips. The college does not have a parent company, subsidiaries, or external equity ownership, and is not listed.

Name

Braemar College

Legal name

Braemar College Limited

Website

https://braemar.vic.edu.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Braemar College is an independent, ecumenical, co-educational day school in Woodend, Victoria, serving approximately Years 5-12 students across two campuses (Middle School at Woodend, Senior School at Mount Macedon) with VCE, VET, and extensive co-curricular programs.

Ownership category

akta.pro rank

Product category

Independent Secondary Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• Independent secondary education
• Coeducational day school
• VCE preparation programs
• Vocational education training
• Ecumenical Christian schooling

Headquarters

HQ city

Woodend

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels2 records

Marketing channels5 records

Core offering

Braemar College delivers independent co-educational secondary schooling across two campuses in Woodend, Victoria, providing Middle School (Years 5-8) and Senior School (Years 9-12) programs. The curriculum is anchored in the Australian Curriculum and VCE studies, supplemented by VET (vocational education and training) pathways and an extensive co-curricular offering that includes the Army Cadets Unit, Arts and Music programs, Equestrian, Sport, Exeat Week outdoor education, and cultural immersion trips. Tuition-based enrollment is delivered on-campus with digital learning supported by an iPad 1:1 program and the SEQTA learning management system.

Product overview

Braemar College is an independent co-educational secondary school (Years 5-12) providing a comprehensive educational program across two campuses. The school offers a dual-campus structure with Middle School (Years 5-8) at the Woodend Campus and Senior School (Years 9-12) at the Mount Macedon Campus. Core academic programs include the VCE Program and VET Training options. The school provides extensive co-curricular programs including the Army Cadets Unit, Arts & Music Programs, Sports, Equestrian Team, and Exeat Week outdoor education. Technology integration is central to learning, with the college being among the first in Australia to issue iPads to all students. Supporting platforms include SEQTA for learning management, the Old Collegians Online Portal (ToucanTech) for alumni engagement, and various operational systems for parent communication, events, and student management.

Differentiator

Problem solved

Functional benefit

Brands

• Dame Elisabeth Murdoch Centre: Precinct for VCE students with cafeteria facilities at the Mount Macedon Campus.
• Jacksons@Braemar
• Braemarparent

Products and services

• Middle School Program (Years 5-8) Middle School program delivered at the Woodend Campus for students in Years 5-8, with home-classroom core subjects, a structured Wellbeing Program (Thrive), and a broad co-curricular offering focused on transition from childhood to adolescence.
• Senior School Program (Years 9-12) Senior School program delivered at the Mount Macedon Campus for students in Years 9-12, including workplace and career education programs, leadership and captaincy opportunities, and preparation for the final years of secondary education.
• VCE Program Victorian Certificate of Education program offering an extensive selection of subjects tailored to student demand, allowing students to plan individual learning programs aligned with talents, interests, and future career plans.
• VET Training Industry-based vocational education and training that provides students with employment opportunities within different sectors alongside their secondary studies.

Quantifiable outcome

• Outstanding VCE results reflected in tertiary and career opportunities for students
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• Ecumenical Schools AustraliaminorOthersBraemar College is a member of Ecumenical Schools Australia, an organization drawn together by a commitment to respecting diversity of beliefs and offering vibrant, tolerant education. This membership provides connection with other schools sharing similar Christian educational values.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Geelong Grammar School: One of Australia's largest and most established independent K–12 schools, headquartered in regional Victoria; comparable on independent regional Victorian positioning and ecumenical heritage, though materially larger and more diversified than Braemar.
• Caulfield Grammar School: Major Victorian independent K–12 school with multiple campuses including a regional campus; comparable as an established multi-campus regional-Victorian independent player, though larger and more differentiated than Braemar.
• Wesley College Melbourne: Large established Melbourne-based independent K–12 school with multiple campuses; comparable on ecumenical-Christian heritage and broad co-curricular programming, though significantly larger and metropolitan.

Direct peers

• Girton Grammar School: Independent co-educational K–12 school in Bendigo, regional Victoria; closely comparable to Braemar on regional Victorian catchment, multi-campus 'junior and senior' structure, and Christian heritage.
• Beaconhills College: Independent K–12 school operating across two campuses (Pakenham and Berwick) in Melbourne's south-east growth corridor; directly comparable to Braemar on 'Two Schools, One College' dual-campus structure and regional Victorian catchment.
• Flinders Christian Community College: Independent Christian community college operating multiple campuses across regional Victoria; comparable to Braemar on ecumenical/Christian ethos, regional multi-campus footprint, and community-based governance model.
• Ballarat Clarendon College: Independent co-educational day and boarding school in regional Ballarat, Victoria, covering Early Learning through Year 12; comparable to Braemar on regional independent positioning, ecumenical-Christian ethos, and broad co-curricular programming.
• Yarra Valley Grammar: Independent co-educational K–12 school in Ringwood serving Melbourne's eastern and Yarra Valley corridor; comparable on suburban-regional independent positioning, multi-campus model, and broad co-curricular offering.
• Hillcrest Christian College: Independent K–12 Christian college in regional Victoria with multiple campuses; directly comparable on ecumenical-Christian educational mission, regional Victorian catchment, and comparable size band.
• Bacchus Marsh Grammar: Independent co-educational K–12 school located in regional Victoria serving the western Melbourne/Bacchus Marsh corridor; highly comparable to Braemar on regional catchment, independent status, and multi-campus growth profile, though typically larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/braemarp
• YouTubeyoutube.com/channel/UCAzxkdNPjbqd5fOIc4QUXpQ/videos
• Facebookfacebook.com/BraemarCollegeWoodend
• LinkedInlinkedin.com/company/braemar-college-woodend
• Instagraminstagram.com/braemarcollegewoodend

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braemar College