Kshetra by Heritage ElderCare Services
Kshetra by Heritage ElderCare Services operates ISO 9001:2015-certified assisted living facilities in Hyderabad and Chennai, providing 24/7 residential, dementia, day, respite, and homecare services to elderly Indians and their families on a subscription basis.
- Company typePrivate
- Founded2013
- HeadquartersHyderabad, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Kshetra by Heritage ElderCare Services does
Kshetra by Heritage ElderCare Services Pvt. Ltd. operates an ISO 9001:2015-certified assisted living platform serving elderly individuals and their families in India. Its core product is long-term residential assisted living delivered through two physical facilities — a 44-room home at Khajaguda in Hyderabad and an 18-room beachside home at Kanathur on Chennai's East Coast Road — where multidisciplinary teams of trained attendants, nursing staff, therapists, and on-call physicians provide person-centred care covering daily living assistance, medication management, basic health monitoring, and cognitive stimulation. Around this residential core, Kshetra layers specialized care for Alzheimer's and dementia patients (including a structured BPSD management programme), dementia day care, respite care, and homecare services for seniors who prefer to remain at home.
The business model is subscription- and recurring-revenue driven: long-term residential care is billed monthly with a 2-month minimum commitment, complemented by a one-week trial stay and dedicated caregiver upgrades. Adjacent recurring revenue streams include Family Care Manager memberships (Essentials, Everything, and Emergencies tiers), a Poshak millet-based meal subscription delivered in Hyderabad, and pay-as-you-go respite and dedicated caregiver services. Go-to-market is direct-to-consumer via the website, phone inquiries, community programs such as the Senior's Club and dementia caregiver support groups, and a free online 'Music Helps' course developed with UK-based Music as Therapy International. Customer segments are segmented vertically by use case — seniors needing assisted living, dementia patients, NRI families caring for parents remotely, and family caregivers seeking respite — with no institutional or enterprise client concentration.
Kshetra by Heritage ElderCare Services firmographics
Firmographics- Name
- Kshetra by Heritage ElderCare Services
- Legal name
- Kshetra by Heritage ElderCare Services Pvt. Ltd.
- Website
- https://heritagehealthcareindia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kshetra by Heritage ElderCare Services operates ISO 9001:2015-certified assisted living facilities in Hyderabad and Chennai, providing 24/7 residential, dementia, day, respite, and homecare services to elderly Indians and their families on a subscription basis.
- Ownership category
- akta.pro rank
Kshetra by Heritage ElderCare Services industry classification
Industry- Product category
- Assisted Living and Elder Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
- akta.pro secondary industries
- Memory Care Units within Assisted Living Communities (HLADACAB), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Personal Care (ADLs) Support (HSABAEAB)
Keywords
Where Kshetra by Heritage ElderCare Services is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Kshetra by Heritage ElderCare Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Long-term Residential Care: Core revenue stream from residential assisted living services at Hyderabad and Chennai facilities. Residents pay for accommodation, meals, personal care assistance, health monitoring, and round-the-clock support. Minimum duration is 2 months for long-term care.
- Respite Care: Short-term temporary care services for caregivers needing relief. Provides few hours to weeks of care. Pricing decided on case-by-case basis.
- Dementia Day Care: Daytime care programme for individuals with dementia while families attend to other commitments. Drop-off and pick-up during day care hours.
- Homecare Services: At-home healthcare services for seniors who prefer to remain at home but need assistance with daily activities.
- Family Care Manager Membership: Membership-based service offering care coordination across healthcare support, personal care/leisure support, trained professionals, and routine tasks. Available in three packages: Essentials Care Package, Everything Care Package, and Emergencies Care Package.
- Dedicated Caregiver Services: Option to choose a dedicated caregiver for personalized, round-the-clock care for individual residents.
- Millet-based Meal Delivery (Poshak): Health kitchen offering home-delivery or takeaway of millet-based, gluten-free vegetarian meals. Monthly thali meal subscription service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Trial Stay - One week short-term assessment |
| Subscription | Monthly | Long-term Residential Care - Minimum 2 months |
| Subscription | Monthly | Family Care Manager - Essentials Care Package |
| Subscription | Monthly | Family Care Manager - Everything Care Package |
| Subscription | Pay-as-you-go | Family Care Manager - Emergencies Care Package |
| Subscription | Monthly | Private and Shared Room Options |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Kshetra by Heritage ElderCare Services product offering
Product offeringCore offering
Kshetra operates ISO 9001:2015 certified assisted living facilities in Hyderabad and Chennai providing long-term residential care, specialized Alzheimer's and dementia care with BPSD management, respite care, homecare services, dementia day care, and Family Care Manager membership services for elderly residents. The company also delivers Poshak millet-based senior meals and free online dementia caregiver training.
Product overview
Kshetra by Heritage ElderCare Services operates a platform-plus-modules architecture centered on its ISO 9001:2015 certified assisted living facility. The core offering is Kshetra Assisted Living, providing long-term residential care for seniors needing help with daily activities. This core platform is complemented by specialized care modules including Alzheimer's & Dementia Care (a dedicated program within the facility), Dementia Day Care (daytime supervision), Respite Care (short-term stays), and Homecare Services (at-home support). Additional service modules include Music in Dementia Care with the Music Helps Course (a free online training program in collaboration with Music as Therapy International), the Dementia Caregiver's Support Group (peer support for families), Family Care Manager Service (membership-based home care coordination with three package tiers), and Poshak Millet Meals (millet-based meal delivery service). Together, these offerings provide a comprehensive continuum of elder care from residential to home-based settings across Hyderabad and Chennai locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Kshetra Assisted Living
Quantifiable outcome
- Dementia day care services available in Hyderabad and Chennai
- +3 more outcomes
Companies that use Kshetra by Heritage ElderCare Services
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Kshetra by Heritage ElderCare Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Kshetra by Heritage ElderCare Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Music as Therapy InternationalcoreUK-based charity collaborating with Kshetra on the 'Music Helps' online training course for dementia caregivers. This collaborative initiative provides caregivers with a musical toolkit to aid dementia care, improving communication, mood, and social interaction for elderly individuals. The course is available in English, Telugu, and Hindi and can be accessed for free.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Kshetra by Heritage ElderCare Services competitors and assessment
Company assessmentOthers
Direct peers
- Nightingales Home Health Services: Bangalore-based home healthcare provider offering medical homecare, attendant services, and elder care programs across multiple Indian cities. Comparable to Kshetra's homecare and Family Care Manager offerings, with a stronger clinical/home health orientation.
- Tribeca Care: Kolkata-headquartered elder care services company providing assisted living, home healthcare, and care management for Indian seniors. Comparable to Kshetra in its full-stack model spanning residential and home-based elder care, though operating primarily in East India.
- Samarth Elder Care: India-based elder care services company offering assisted living, dementia care, and homecare support. Comparable to Kshetra's mixed residential and community-based elder care model with similar target families.
- India Home Health Care (IHHC): Chennai-headquartered home healthcare company providing nursing, attendant, and elder care services in South India. Comparable to Kshetra's homecare arm and overlapping with its Chennai geography; overlaps in NRI family support positioning.
- Anvayaa Kin Care: Hyderabad-based elder care platform offering assisted living, homecare, and care management services for Indian seniors. Directly comparable to Kshetra as a multi-service elder care provider operating in overlapping geographies with similar target families.
Emerging players
- Care24: Mumbai-based home healthcare and elder care provider offering attendant, nursing, and physiotherapy services. Comparable to Kshetra's homecare and attendant-led offerings, with overlapping focus on senior daily-living support.
Broad incumbents
- Portea Medical: India's largest home healthcare brand offering doctor visits, nursing, physiotherapy, and elder care across major metros. Comparable in elder care home services but operates at significantly larger scale and broader scope than Kshetra.
- Atria Senior Living: US-based senior living company operating assisted living and memory care communities. Comparable to Kshetra's residential assisted living with memory care model in terms of service mix, though Atria operates at significantly larger scale in a mature market.
- Brookdale Senior Living: Largest US senior living operator offering assisted living, memory care, and independent living across hundreds of communities. Comparable in core service categories (assisted living + memory care), though operates at vastly different scale and in a mature market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kshetra by Heritage ElderCare Services social profiles
Digital presenceKshetra by Heritage ElderCare Services compliance and trust
Trust signalCompliance2 records
Kshetra by Heritage ElderCare Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kshetra by Heritage ElderCare Services leadership team
Management profileNumber of profiles
Kshetra by Heritage ElderCare Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kshetra by Heritage ElderCare Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kshetra by Heritage ElderCare Services
What does Kshetra by Heritage ElderCare Services do?
Kshetra operates ISO 9001:2015 certified assisted living facilities in Hyderabad and Chennai providing long-term residential care, specialized Alzheimer's and dementia care with BPSD management, respite care, homecare services, dementia day care, and Family Care Manager membership services for elderly residents. The company also delivers Poshak millet-based senior meals and free online dementia caregiver training.
Is Kshetra by Heritage ElderCare Services a public or private company?
Kshetra by Heritage ElderCare Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kshetra by Heritage ElderCare Services founded?
Kshetra by Heritage ElderCare Services was founded in 2013. It employs 51 to 100 people.
Where is Kshetra by Heritage ElderCare Services based?
Kshetra by Heritage ElderCare Services is headquartered in Hyderabad, India, in the Asia region.
How does Kshetra by Heritage ElderCare Services make money?
Seven revenue lines are on record. Long-term Residential Care is the primary driver. The others are respite Care, dementia Day Care, homecare Services, family Care Manager Membership, dedicated Caregiver Services and millet-based Meal Delivery (Poshak).
Who are Kshetra by Heritage ElderCare Services's main competitors?
HealthCare atHOME is listed as an others. Direct peers are Nightingales Home Health Services, Tribeca Care, Samarth Elder Care, India Home Health Care (IHHC) and Anvayaa Kin Care. Care24 is listed as an emerging player. Broad incumbents are Portea Medical, Atria Senior Living and Brookdale Senior Living.
Does Kshetra by Heritage ElderCare Services have an API?
No public API is recorded for Kshetra by Heritage ElderCare Services.
What industry is Kshetra by Heritage ElderCare Services in?
Kshetra by Heritage ElderCare Services's product category is Assisted Living and Elder Care Services. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus), with a secondary code of HLADACAB, Memory Care Units within Assisted Living Communities. Its NAICS code is 623312 and its SIC code is 8050.