What Et-Al Management does

Et-Al Management is a privately-held real estate development and management firm headquartered at 60 Morrow Avenue, Scarsdale, New York, operating continuously in the New York market for over 75 years since its establishment around 1950. The company manages a portfolio of five multifamily residential apartment properties comprising approximately 900 units concentrated in Westchester County, alongside three commercial properties totaling approximately 125,000 square feet spanning Westchester and Dutchess Counties. Specific addresses include assets in White Plains, Yonkers, Bronxville, Scarsdale, and Poughkeepsie, indicating ownership of real estate in established submarkets rather than speculative development.

The company's core operating technology is a Resident Portal that enables current tenants to pay rent online (via a dedicated payments subdomain) and submit repair requests digitally for covered properties. This is supplemented by a partner integration with VIU by HUB, which delivers customized renters insurance quotes through the same portal as a tenant add-on service. The technology stack is conventional property-management SaaS tooling rather than a proprietary platform, with differentiation resting on operational execution rather than product innovation.

Et-Al Management operates on a direct-to-consumer leasing model under which both residential and commercial tenants contract directly with the company. Revenue is generated through recurring rental income from the owned portfolio — categorized as subscription-recurring rent streams — and is supplemented marginally by the VIU by HUB renters insurance referral. Pricing is not publicly disclosed; prospective tenants must contact the company directly. Customer acquisition is driven primarily through the company's own website and portfolio listings, with no third-party marketing channels, brokers, or institutional leasing partnerships disclosed. The company appears to be family-controlled with no disclosed outside investors, parent entity, or funding history.

Name

Et-Al Management

Legal name

Et Al Management

Website

https://etalmanagement.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Et-Al Management is a privately-held, family-controlled real estate firm owning and operating approximately 900 multifamily residential units across five Westchester County properties and 125,000 square feet of commercial space in Westchester and Dutchess Counties, New York.

Ownership category

akta.pro rank

Product category

Residential and Commercial Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property leasing
• Commercial property leasing
• Multifamily housing
• Property management services
• Real estate development

Headquarters

HQ city

Scarsdale

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Leasing: Rental income from five multifamily residential apartment properties comprising approximately 900 units located in Westchester County
2. Commercial Property Leasing: Rental income from three commercial properties comprising approximately 125,000 square feet of space in Westchester and Dutchess County

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Et-Al Management provides direct leasing and full-service property management for a portfolio of multifamily residential apartments (~900 units across five properties in Westchester County) and commercial real estate (~125,000 square feet across three properties in Westchester and Dutchess Counties, New York). Resident services include digital rent payment and online repair request submission via a self-service Resident Portal, supported by an on-site leasing/maintenance operation.

Product overview

Et-Al Management is a fully integrated real estate development and management organization offering commercial and residential property leasing and management services. The company operates a portfolio of five multifamily residential properties (approximately 900 units) in Westchester County and three commercial properties (approximately 125,000 square feet) across Westchester and Dutchess County. The core product offering includes a Resident Portal providing digital rent payment and repair request functionality, supplemented by a renters insurance partner service (VIU by HUB) accessible through the portal. Properties span multiple locations including White Plains, Yonkers, Bronxville, Poughkeepsie, and Scarsdale.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifamily Residential Properties Five multifamily residential apartment properties totaling approximately 900 units, all located in Westchester County, New York. Includes 44 North Broadway (White Plains, NY 10603), 40-60 Morrow Avenue/Jeffrey Park (Scarsdale, NY 10583), 260 South Broadway (Yonkers, NY 10705), 727 Bronx River Road (Bronxville, NY 10708), and 95 Church Street (White Plains, NY 10601). Leased to individuals and families for long-term residential tenancy.
• Commercial Properties Three commercial properties totaling approximately 125,000 square feet located in Westchester and Dutchess County, including 201 South Avenue and 205 South Avenue (Poughkeepsie), and 300 Hamilton Avenue (White Plains). Leased to businesses seeking commercial space in the New York suburban market.
• Resident Portal Self-service online portal for current residents of Et-Al Management residential properties to pay rent online and submit repair/maintenance requests digitally. Available at etalmanagement.com/current-residents/ and integrates with the dedicated online rent payment site at payments.etalmanagement.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• VIU by HUBminorGTM or Marketing PartnerVIU by HUB provides customized renters insurance quotes for residents. The partnership offers residents access to personalized insurance quotes through the resident portal, helping tenants find coverage that matches their needs.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• The Related Companies: Major New York-based real estate development and management firm. Comparable as an integrated owner-operator of residential and commercial assets in the NY metro, though much larger and more diversified across property types.
• AvalonBay Communities: Public multifamily REIT that owns, operates, and develops apartment communities. Comparable business in multifamily ownership and operation, though operates as a public REIT at national scale with institutional governance.
• FirstService Residential: One of the largest residential property management firms in North America. Comparable business model as a third-party manager of multifamily and condominium assets, though operating at vastly greater scale across many markets.
• Equity Residential: Large public multifamily REIT focused on urban and high-end suburban apartment communities. Comparable multifamily ownership model with NY metro exposure, though vastly larger and publicly traded.
• Greystar Real Estate Partners: Largest multifamily property manager and operator globally. Comparable as a multifamily management specialist with strong digital/operational platforms, but operates at vastly greater scale across multiple geographies.
• Lincoln Property Company: Diversified national residential and commercial property manager and developer. Overlapping business model with Et-Al in third-party property management, though at significantly larger scale and broader geographic reach.

Regional players

• The Durst Organization: Privately held, family-owned New York real estate developer and owner-operator. Comparable to Et-Al in being a long-tenured, family-controlled integrated real estate firm operating in the NY metro region, though focused on large-scale commercial office and residential towers.

Direct peers

• Rose Associates: Long-established New York-based residential and commercial property manager. Closely comparable to Et-Al in operating model (multifamily + commercial management), regional focus on the NY metro, and family/private ownership heritage.
• Bozzuto: Mid-Atlantic and Northeast-focused residential property manager, developer, and owner. Comparable as a private integrated real estate firm that both owns and manages multifamily residential properties in supply-constrained suburban markets.
• WinnCompanies: Privately held multifamily property manager, developer, and owner headquartered in the Northeast. Directly comparable to Et-Al as an integrated multifamily owner-operator with a comparable portfolio scale and similar regional concentration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Et-Al Management