Autoimpact
Autoimpact is a Brazilian automotive wiper blade manufacturer with 7 product lines covering ~5,000 applications (99% of fleet), serving distributors, retailers, fleet operators, and OEMs across Brazil, Argentina, and Mexico. Now a subsidiary of Wega Motors (Grupo R Neto do Brasil).
- Company typePrivate
- Founded2008
- HeadquartersPalhoça, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Autoimpact does
Autoimpact is a Brazilian manufacturer of automotive windshield wiper blades, founded in 2008 and headquartered in Itajaí, Santa Catarina, with commercial operations in São Paulo and owned manufacturing facilities in Brazil, Argentina (Buenos Aires), and Mexico (Querétaro). The company's product platform consists of seven wiper blade lines — Flat Blade, Universal, Híbridas, Específicas, Multi Adaptadores, Traseiras, and Carga Pesada — covering approximately 5,000 vehicle-fitment applications, which the company states equates to 99% of the national and imported vehicle fleet in Brazil. Core technology centers on PTFE (Teflon) treatment for low-vibration wiping, a multi-adapter connection system designed for cross-vehicle compatibility, and specialized heavy-duty blades co-developed with fleet operators. The company is ISO 9001 and IATF 16949 certified, and is homologated by vehicle manufacturers (montadoras) for original-equipment fitment.
The company monetizes primarily through unit-based hardware sales of wiper blades (a model it pioneered in Brazil in 2011, allowing individual blade replacement rather than kit sales), supplemented by a concentrated windshield washer fluid (Limpa Para-Brisa, WLP77) and a small accessories range including rear hitches for specific vehicle models. Go-to-market is multi-tier: regional sales representatives sell to distributors and wholesalers, who in turn supply retail point-of-sale outlets, auto parts stores, fuel stations, and workshops across Brazil, with factory-direct channels in Argentina and Mexico. Supporting digital tools include a mobile catalog app (iOS and Android) and an offline-capable Windows desktop catalog, which double as fitment lookup utilities and brand engagement channels. In April 2026, Autoimpact was acquired by Wega Motors, part of Grupo R Neto do Brasil, and now operates as a subsidiary within WEGA's broader automotive aftermarket portfolio (filters, spark plugs, wipers).
Autoimpact firmographics
Firmographics- Name
- Autoimpact
- Legal name
- Autoimpact Especialista em Palhetas
- Website
- https://autoimpact.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autoimpact is a Brazilian automotive wiper blade manufacturer with 7 product lines covering ~5,000 applications (99% of fleet), serving distributors, retailers, fleet operators, and OEMs across Brazil, Argentina, and Mexico. Now a subsidiary of Wega Motors (Grupo R Neto do Brasil).
- Ownership category
- akta.pro rank
Autoimpact industry classification
Industry- Product category
- Automotive Aftermarket Parts (Wiper Blades)
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Multi-Surface / All-Surface Hard Surface Cleaners (CRAJACAG)
Keywords
Where Autoimpact is headquartered
LocationHeadquarters
- HQ city
- Palhoça
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Autoimpact business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wiper Blade Sales: Autoimpact generates revenue primarily through the sale of automotive wiper blades across 7 product lines covering approximately 5,000 applications. The company pioneered unit sales of wiper blades in Brazil (since 2011), allowing individual blade replacement rather than kit sales.
- Windshield Washer Fluid: Sale of concentrated windshield washer fluid (Limpa Para-brisa) with code WLP77, distributed through the same retail and distribution channels as wiper blades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based wiper blade sales |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Autoimpact product offering
Product offeringCore offering
Autoimpact designs, manufactures, and distributes automotive windshield wiper blades across seven product lines (Flat Blade, Universal, Híbridas, Específicas, Multi Adaptadores, Traseiras, and Carga Pesada) covering approximately 5,000 vehicle applications and 99% of Brazil's national and imported fleet, from passenger cars to trucks, buses, tractors, and heavy machinery. The portfolio is complemented by a concentrated windshield washer fluid (Limpa Para-Brisa, code WLP77) with German-technology biodegradable formula, and supported by digital catalog tools (mobile app and offline desktop catalog) that help distributors, retailers, and installers identify the correct wiper for any vehicle.
Product overview
Autoimpact is a Brazilian automotive windshield wiper manufacturer offering 7 distinct product lines (Flat Blade, Universal, Híbridas, Específicas, Multi Adaptadores, Traseiras, and Carga Pesada) that together cover approximately 5,000 vehicle applications and 99% of national and imported fleet. The portfolio serves passenger cars, trucks, agricultural machinery, and construction equipment. Complementing the physical products, Autoimpact provides digital tools including a mobile app (App Autoimpact) for on-the-go product lookup and a desktop catalog (Catálogo Desktop) for offline access. Additionally, the company offers the Limpa Para-Brisa windshield cleaner, a concentrated formula with German technology. The company was acquired by WEGA Motors (part of R Neto do Brasil group) and operates manufacturing facilities in Brazil (Itajaí/SC, São Paulo/SP), Argentina, and Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Flat Blade Wiper Line
Quantifiable outcome
- 99% fleet coverage with nearly 5,000 applications
- +2 more outcomes
Companies that use Autoimpact
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Autoimpact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Autoimpact partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Wega Motors (Grupo R Neto do Brasil)coreAutoimpact was acquired by Wega Motors, part of Grupo R Neto do Brasil, in a strategic move that strengthens WEGA's presence in the automotive aftermarket. The acquisition expands WEGA's product portfolio and geographic reach across Latin America, combining Autoimpact's wiper blade expertise with WEGA's filter and spark plug business.
- Enrico VernieriminorAutoimpact sponsors young karting talent Enrico Vernieri (born 2016), who has won multiple championships including Gaúcho, Copa Beto Carrero, Copa Sicredi, and finished runner-up in Brazilian and Catarinense championships. Joined Autoimpact Team in 2026.
- Leonardo SalomécoreAutoimpact CEO Leonardo Salomé participates in STR (Sitdrive Touring Race) racing series, piloting car #21 in Celta Rookie category. Preparation included obtaining professional racing license under guidance of 12-time Stock Car champion Ingo Hoffmann.
- César UrnhaniminorCésar Urnhani serves as ambassador for Yellow May 2026 road safety campaign (Maio Amarelo), promoted by ONSV (Observatório Nacional de Segurança Viária). This marks his third consecutive year as ambassador.
- Be8 BeVantminorBe8 is official biofuel supplier for Copa Truck, renamed Copa Truck Be8 BeVant for 2026. Autoimpact participates as sponsor in the championship.
- Jaidson ZinicoreAutoimpact sponsors pilot Jaidson Zini #25 in the Copa Truck Super Truck Pro category. Partnership renewed for 2026 season, representing performance, resilience and high-level motorsport competition.
- Incerti AutomotivosminorAutoimpact participated in the 4th Sales Convention of Incerti Automotivos e Atacadão das Baterias, one of the largest automotive networks in southern Brazil, specialized in wiper blades, batteries, filters, and lubricants.
- Rede AncoraminorAutoimpact participated in Rede Ancora's Mechanic Seminar in Belo Horizonte, the largest automotive repair event in the city, gathering over 1,500 automotive repair professionals.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Autoimpact competitors and assessment
Company assessmentBroad incumbents
- Bosch Automotive Aftermarket: Global automotive parts giant with a significant wiper blade business (Aerotwin and conventional lines). Overlaps directly with Autoimpact in the Brazilian aftermarket wiper category but operates as part of a much broader automotive components portfolio.
- Hella Autopecas Brasil: Brazilian arm of Hella, a German lighting and electronics supplier. Operates in the same Brazilian aftermarket channels as Autoimpact with a broader product range, representing an established incumbent competitor.
- Valeo Service: Major automotive supplier with wiper blades sold under the Valeo and SWF brands across Latin America. Competes with Autoimpact at the premium end of the Brazilian aftermarket wiper market while also offering broader thermal and electrical systems.
- Denso Wiper Systems: Major Japanese automotive component manufacturer with global wiper blade operations and OEM fitment expertise. Represents a credible threat to Autoimpact's OEM homologation ambitions in Brazil and Latin America.
- NGK Spark Plugs Brazil: Global ignition and sensor specialist with strong Brazilian aftermarket presence. Comparable as an established Japanese-backed parts brand competing for the same shelf space and distributor mind-share as Autoimpact in Brazilian auto parts retail.
- Federal-Mogul (Champion Wipers): Global aftermarket parts supplier producing wiper blades under the Champion brand. Targets the same Brazilian aftermarket distributors and retailers as Autoimpact with a comparable mid-market positioning.
Others
- Wega Motors: Parent company of Autoimpact since April 2026 and a Brazilian manufacturer of filters, spark plugs, and ignition components. Strongly relevant as the acquirer driving Autoimpact's near-term strategy and channel synergies in the Brazilian aftermarket.
Direct peers
- Trico Products: Specialist wiper blade manufacturer serving OEM and aftermarket channels globally, including South America. Closest direct product comparison to Autoimpact given its focused wiper-only portfolio and similar commercial model.
Regional players
- Gauss (Iqtma): Brazilian automotive parts manufacturer producing ignition, electrical, and sensor components. Comparable scale and regional positioning to Autoimpact, sharing similar distributor relationships across Brazil.
- Tury Automotive: Brazilian aftermarket parts manufacturer focused on electrical and accessory components. Comparable as a Brazilian SME in the automotive aftermarket space targeting the same distributor and retail channels as Autoimpact.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Autoimpact social profiles
Digital presenceAutoimpact compliance and trust
Trust signalCompliance5 records
Autoimpact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoimpact leadership team
Management profileNumber of profiles
Profiles1 record
Autoimpact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoimpact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoimpact
What does Autoimpact do?
Autoimpact designs, manufactures, and distributes automotive windshield wiper blades across seven product lines (Flat Blade, Universal, Híbridas, Específicas, Multi Adaptadores, Traseiras, and Carga Pesada) covering approximately 5,000 vehicle applications and 99% of Brazil's national and imported fleet, from passenger cars to trucks, buses, tractors, and heavy machinery. The portfolio is complemented by a concentrated windshield washer fluid (Limpa Para-Brisa, code WLP77) with German-technology biodegradable formula, and supported by digital catalog tools (mobile app and offline desktop catalog) that help distributors, retailers, and installers identify the correct wiper for any vehicle.
Is Autoimpact a public or private company?
Autoimpact is a private company. It is classified as corporate owned and is currently operating.
When was Autoimpact founded?
Autoimpact was founded in 2008. It employs 11 to 50 people.
Where is Autoimpact based?
Autoimpact is headquartered in Palhoça, Brazil, in the Latin America region.
How does Autoimpact make money?
Two revenue lines are on record. Wiper Blade Sales are the primary driver. The others are windshield Washer Fluid.
Who are Autoimpact's main competitors?
Broad incumbents on record are Bosch Automotive Aftermarket, Hella Autopecas Brasil, Valeo Service, Denso Wiper Systems, NGK Spark Plugs Brazil and Federal-Mogul (Champion Wipers). Wega Motors is listed as an others. Trico Products is listed as a direct peer. Regional players are Gauss (Iqtma) and Tury Automotive.
Does Autoimpact have an API?
No public API is recorded for Autoimpact.
What industry is Autoimpact in?
Autoimpact's product category is Automotive Aftermarket Parts (Wiper Blades). Its primary akta.pro industry code is CRAJACAG, Multi-Surface / All-Surface Hard Surface Cleaners. Its NAICS code is 32561 and its SIC code is 3714.