Marina Itajaí

What Marina Itajaí does

Marina Itajaí is a Brazilian marina and nautical lifestyle complex located in central Itajaí, Santa Catarina, founded in 2016 and operating as a privately held for-profit business with 11–50 employees. The company's core offering is berth rentals across 355 slips (155 dry and 200 wet) accommodating vessels up to 170+ feet, supported by a 75-ton TravelLift, a 12-ton ForkLift, and a service center capable of handling six large vessels simultaneously. It holds the distinction of being the first marina in Brazil with ISO 14.001/2015 environmental certification and the only marina in southern Brazil offering Diesel Verana fuel. On-site amenities include two international restaurants (Zephyr Seafood & Nikkei and Brazero Garcia), a wine shop, convenience store, 24-hour parking with electronic surveillance, electric vehicle charging, and a helipad.

The business model spans multiple revenue streams: recurring berth subscriptions (with seasonal 7–20% promotional discounts), parking fees (R$8 first hour, R$60 24-hour daily rate), fuel sales, commercial space leases across 20+ tenants, event hosting (Marina Itajaí Boat Show, Salão Náutico, regattas), merchandise e-commerce, and the upcoming Boulevard Marina Itajaí open mall. The company targets three primary segments: private boat owners and yacht enthusiasts (primary), the nautical industry (shipyards, dealers, equipment manufacturers using the marina as showcase venue), and international sailors and nautical tourists. The complex is positioned in the heart of Brazil's dominant nautical manufacturing region — Itajaí accounts for 90% of Brazilian boat exports and 70% of Santa Catarina's boat production — and serves as the official Latin American stop for The Ocean Race.

Distribution is primarily direct-to-consumer at the marina location, supplemented by an e-commerce storefront and major annual events. The 2023 Marina Itajaí Boat Show generated R$247 million in business volume across 21,000+ visitors, and the 2024 edition expanded to 70+ brands and 20,000+ visitors. The Marina Itajaí Boat Show partnership with Boat Show Eventos (Grupo Náutica, responsible for 70% of Brazil's nautical business) and the R$100 million Boulevard Marina Itajaí joint venture with ABecker Loteamentos (delivery 2026/2027) represent the most significant commercial and real estate commitments in the company's history.

Name

Marina Itajaí

Legal name

Marina Itajaí

Website

https://marinaitajai.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Marina Itajaí is a Brazilian marina complex in Itajaí, Santa Catarina, offering 355 berths, maintenance services, fuel, restaurants, parking, and event hosting for private boat owners, the nautical industry, and international sailing tourists. It anchors Latin America's most important boat-building region and hosts the annual Marina Itajaí Boat Show.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (713930), Marinas (71393), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Yacht & Recreational Boat Service & Refit (TLAKAKAD)

Keywords

• Marina berth rentals
• Boat mooring services
• Nautical event hosting
• Vessel maintenance services
• Maritime fuel station

Headquarters

HQ city

Itajaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Berth rentals (wet and dry slips): Marina Itajaí offers 355 berths for boats in wet slips (in water) and dry slips (on land), accommodating vessels from small boats to yachts and sailing vessels over 170 feet. Revenue from berth rentals is the core service offering.
2. Parking services: 24-hour parking service with electronic surveillance and access control. First hour R$8.00, additional 15-min fractions R$2.00, from second hour R$6.00 per hour, 24-hour daily rate R$60.00.
3. Nautical fuel sales: Fuel station with BR brand, the only marina in southern Brazil with Diesel Verana.
4. Commercial spaces and restaurants: Over 20 commercial rooms/spaces rented to businesses including restaurants (Zephyr Seafood & Nikkei, Brazero Garcia), wine shop (Puerto Vinhos), convenience store, and other retail operators.
5. Merchandise e-commerce: Online store (loja.marinaitajai.com) selling branded merchandise including t-shirts, bags, caps, flags, and utensils with sustainable BCI-certified cotton t-shirts.
6. Events and exhibitions: Revenue from hosting events including Marina Itajaí Boat Show, Salão Náutico, regatta circuits, used boat fairs, and fashion shows.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Marina Itajaí operates one of the largest and most modern marina complexes in Brazil, providing 355 wet and dry berth slips for vessels up to 170+ feet, full-service boat handling (TravelLift up to 75 tons, ForkLift up to 12 tons), a 24-hour nautical fuel station, on-site parking, restaurants, commercial retail spaces, and event venue hosting for nautical exhibitions, regattas, and boat shows.

Product overview

Marina Itajaí is a comprehensive nautical complex combining marina services with leisure, gastronomy, events, and retail offerings. The core product is its marina facility with 355-405 vessel spots (dry and wet slips), supplemented by two international restaurants (Zephyr Seafood & Nikkei and Brazero Garcia), the annual Salão Náutico (largest nautical fair in Southern Brazil), the Marina Itajaí Boat Show event, the Circuito de Regatas sailing circuit, an e-commerce store selling branded merchandise (bags, t-shirts, caps), and upcoming retail/shopping offerings. The complex positions itself as a luxury nautical lifestyle destination.

Differentiator

Problem solved

Functional benefit

Brands

• Salão Náutico Marina Itajaí: Annual nautical exhibition event, considered the largest in southern Brazil, featuring boats, yachts, accessories, and services.
• Marina Itajaí Boat Show
• Circuito de Regatas Marina Itajaí

Products and services

• Marina Berth Rentals (Wet and Dry Slips) Annual and seasonal berth rentals providing secure wet slips (in water) and dry slips (on land) for boats, sailing vessels, and luxury yachts up to 170+ feet. Includes 24-hour electronic surveillance, access control, and on-site amenities. Targeted at individual boat owners, international sailors, and commercial vessels.
• Boat Handling and Maintenance Services Professional boat handling and maintenance services using a TravelLift (up to 75 tons, equivalent to ~80-foot vessels) and ForkLift (up to 12 tons). Service center can handle six large vessels simultaneously for haul-out, maintenance, and storage operations.
• Nautical Fuel Station 24-hour nautical fuel station operated under the BR brand, offering standard marine fuels plus Diesel Verana, the fuel with the lowest emission level of pollutants in the maritime segment — exclusive to Marina Itajaí in southern Brazil.
• Estacionamento Marina Itajaí (Parking Service) 24-hour paid parking service for marina visitors, restaurant customers, and event attendees, featuring electronic surveillance and access control. Includes both regular and dry-slip parking options for vehicles and vessels.
• Loja Marina Itajaí (E-commerce Store) Online store (loja.marinaitajai.com) and physical shop selling Marina Itajaí branded merchandise, including bags, t-shirts, caps, flags, utensils, and other nautical lifestyle products, with sustainable items made from BCI-certified cotton.
• Sustainable T-Shirt Line Branded t-shirt line manufactured with 100% ecological fabric carrying Better Cotton Initiative (BCI) certification, ensuring sustainability from cotton cultivation to the final product. Available via the marina store and e-commerce site.
• Marina Itajaí Bags Linen bags with synthetic structure, internal lining with small pocket and zipper closure. Size 43x32cm with 10cm depth, includes tassel keychain. Sold at R$179.90 per bag through the marina's e-commerce platform.
• Marina Itajaí Nécessaire Linen toiletry bag with synthetic structure, internal lining with small pocket and zipper closure. Size 20x15cm. Sold at R$54.99 per unit through the marina's e-commerce platform.
• Plim Plim Park Children's amusement park featuring classic rides including a carousel, located in a lateral area of the nautical complex. Serves families visiting the marina, restaurants, and event spaces.

Quantifiable outcome

• Marina Itajaí Boat Show generates R$247 million in business and attracts 21,000+ visitors
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• ABecker LoteamentoscoreStrategic or Co-development Partner · 20 September 2024Partnership for development of Boulevard Marina Itajaí, a R$100 million open mall project with 30,000 sqm focused on nautical culture and waters. ABecker is a major developer with 16,000+ lots delivered. Project scheduled for summer 2026/2027 delivery.
• Casas com Alma (Lica Paludo)minorGTM or Marketing Partner · 24 July 2024Home decor partnership creating a 'boutique náutica' environment in the marina reception area with nautical-themed décor and artwork by photographer Roberta Borges.
• Ziraldo (campaign legacy)minorGTM or Marketing Partner · 1 July 2024Legacy partnership with late cartoonist Ziraldo featuring the 'Only throw in the water what the fish can eat' environmental campaign at Boat Show events.
• Família Schurmann (Voz dos Oceanos project)minorStrategic or Co-development Partner · 14 May 2024Support for Schurmann Family's first terrestrial expedition studying microplastics in oysters and mussels along 20 coastal cities. Marina serves as departure point for 70-day, 7,000 km expedition to Pará.
• The Ocean RacecoreGTM or Marketing Partner · 1 January 2023Official sponsor of The Ocean Race, the world's largest sailing competition. Itajaí is the only stop in Latin America for this global race.
• Corona X Parley (Parley for the Oceans)minorStrategic or Co-development Partner · 23 November 2019International environmental project for ocean plastic cleanup. Marina supports cleanup operations at Rio Itajaí-Açu mouth, collecting hundreds of kilograms of waste with volunteer participation.
• Hotel Villa d'OziominorGTM or Marketing PartnerPartnership offering 10% discount to Marina Itajaí clients, providing accommodation options for visitors to the marina.
• Hotel SandriminorGTM or Marketing PartnerDiscount program for Marina Itajaí club members at the hotel.
• Joinville Iate ClubeminorGTM or Marketing PartnerReciprocal discount arrangement offering 30% discount to Marina Itajaí clients.
• Wizard ItajaíminorGTM or Marketing PartnerLanguage school partnership offering 30% discount to Marina Itajaí clients.
• Rockfeller Itajaí e NavegantesminorGTM or Marketing PartnerDiscount program for Marina Itajaí clients at fitness centers.
• Capri Iate ClubeminorGTM or Marketing PartnerReciprocal discount arrangement for club members.
• Clube dos JangadeirosminorGTM or Marketing PartnerReciprocal discount arrangement for club members.
• Iate Clube CaiobáminorGTM or Marketing PartnerReciprocal discount arrangement for club members.
• Boat Show Eventos (Grupo Náutica)coreStrategic or Co-development PartnerPartnership with Brazil's leading nautical events organizer to host Marina Itajaí Boat Show. Grupo Náutica operates Boat Shows in São Paulo, Rio de Janeiro, Itajaí, Brasília, Salvador, and Foz do Iguaçu, responsible for 70% of all nautical business in Brazil.
• Brazero Garcia RestaurantminorChannel Partner/ Reseller/ DistributorUruguayan-inspired steakhouse restaurant operating within the marina complex, offering selections from R$89.90 with three environments including rooftop with bay views.
• Zephyr Seafood & Nikkei RestaurantminorChannel Partner/ Reseller/ DistributorJapanese-Peruvian fusion restaurant (Nikkei cuisine) specializing in seafood and risottos, operating within the marina complex.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Marina da Glória: Major marina in Rio de Janeiro, Brazil, operating berth rentals, restaurants, and event hosting for recreational boats. Directly comparable as a Brazilian full-service waterfront marina destination competing for the same premium leisure boating customer base.
• Pier Sixty-Six Marina: Premium mega-yacht marina in Fort Lauderdale, Florida, with capacity for large vessels, F&B, and event hosting. Comparable as a high-end destination marina serving luxury yacht owners with integrated hospitality, but operating in a different geography.
• Iate Clube de Santa Catarina: Regional yacht club in Santa Catarina, Brazil, offering berthing, social amenities, and nautical events. Directly comparable as a Brazilian waterfront leisure boating venue in the same state, serving overlapping private boat owners and event attendees.

Broad incumbents

• D-Marin: European-headquartered marina operator with premium marinas across the Mediterranean and beyond. Comparable in offering premium berthing, F&B, and nautical services to high-end boat owners, but at a global portfolio scale.
• Suntex Marinas: Largest US-based marina operator with a portfolio of recreational boating facilities. Comparable as a marina operator with F&B, fuel, and event offerings, but with significantly broader geographic reach and a US customer base.
• Camper & Nicholsons Marinas: International marina operator managing luxury marinas and yachting destinations across the Caribbean, Mediterranean, and Asia. Comparable as a premium marina operator serving superyacht clientele, but with a global portfolio rather than a single-site focus.
• IGY Marinas: Global marina operator with a portfolio of premium marinas worldwide. Comparable as a multi-site marina operator serving luxury yacht owners, but operates on a much broader portfolio scale rather than specializing in a single Brazilian nautical hub.
• Westrec Marinas: US-based marina management and operations company running multiple recreational marinas. Comparable as a marina operator offering berth rentals, F&B, and fuel services, but with a portfolio approach rather than a single Brazilian destination.

Others

• Grupo Náutica (Boat Show Eventos): Brazilian nautical media company and event organizer responsible for 70% of Brazil's nautical business, including the Boat Show held at Marina Itajaí. Comparable as a thematic peer (Brazilian nautical industry), and a direct GTM partner rather than a competing marina operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marinaitajai
• YouTubeyoutube.com/channel/UCOA_XlUYevpGqCtPVYJuuqA
• Facebookfacebook.com/marinaitajai
• Instagraminstagram.com/marinaitajai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marina Itajaí