Niyogi Books

What Niyogi Books does

Niyogi Books is an independent Indian publishing house founded in 2004 and headquartered in New Delhi, operating as a private limited company with 51-100 employees. The company publishes illustrated books on Indian art, architecture, history, culture, spirituality, and heritage, and has built a catalog of over 800 titles across five imprints: Olive Turtle (English fiction, 2018), Thornbird (English translation, 2018), Paper Missile (English nonfiction, 2018), Bahuvachan (Hindi, 2019), and Perky Parrot (children and young adult, December 2023). The portfolio spans 60+ genres and includes works translated from 23 source languages into 11 target languages.

The company's core technology and production capability centers on high-quality illustrated-book production with equal emphasis on textual content and visual design, supported by an in-house editorial team and an author roster across heritage, literary, and educational subjects. Distribution is multi-channel: direct e-commerce through niyogibooksindia.com, Amazon and Flipkart marketplaces, Kindle for digital, Sapna Book House and other resellers, plus the first physical retail outlet opened in Kolkata in 2023.

Revenue is generated through one-time book sales across the parent brand and imprints, supplemented by book bundles, pre-orders, and special offers. The go-to-market mixes direct-to-consumer e-commerce, marketplace listings, event-driven author engagement via the Reading Corner newsletter and book launches, and organic social media. The company has no disclosed external funding, no parent company, and operates as a founder-led private firm with founder and managing director Bikash De Niyogi at the helm.

Name

Niyogi Books

Legal name

Niyogi Books India

Website

https://niyogibooksindia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Niyogi Books is an independent Indian publisher founded in 2004, releasing 800+ illustrated titles across five imprints covering English fiction, translation, nonfiction, Hindi, and children's literature, and distributing via DTC e-commerce, Amazon, Flipkart, Kindle, and a Kolkata retail outlet.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

akta.pro secondary industry

Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)

Keywords

• Book publishing
• Illustrated books
• Indian heritage
• Fiction translation
• Children's literature

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Book Sales: Primary revenue from selling published books through multiple channels including direct e-commerce, online marketplaces (Amazon, Flipkart), and physical retail. Revenue generated through one-time book purchases across various genres and imprints.
2. Publishing Services: Revenue from publishing books for authors, including illustrated books on Indian culture, heritage, art, architecture, history, and various fiction and non-fiction categories.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Niyogi Books is an independent publishing house that publishes, produces, and distributes illustrated books across art, architecture, history, culture, spirituality, memoirs, fiction, translations, nonfiction, and children's literature through its main brand and five imprints. The company curates and distributes over 800 titles, with works translated from 23 languages into 11 languages, and sells directly to consumers via its own e-commerce bookshop, third-party online marketplaces (Amazon, Flipkart, Kindle), and a physical retail outlet in Kolkata.

Product overview

Niyogi Books is an independent Indian publishing house established in 2004, offering a portfolio of over 800 titles through its main brand and five imprints: Olive Turtle (English Fiction), Thornbird (English Translation), Paper Missile (English Nonfiction), Bahuvachan (Hindi), and Perky Parrot (Children's Books). The company focuses on producing thoughtfully curated, elegantly designed, and beautifully produced illustrated books covering art, architecture, history, culture, spirituality, memoirs, and Indian heritage. The parent brand handles illustrated books while the imprints help diversify lists across fiction, translation, nonfiction, Hindi literature, and children's content.

Differentiator

Problem solved

Functional benefit

Brands

• Olive Turtle: English Fiction imprint - showcasing writing from any corner of the globe, continuing the legacy of creativity
• Thornbird
• Paper Missile
• Bahuvachan
• Perky Parrot

Products and services

• Olive Turtle (Imprint) English-language fiction publishing imprint under Niyogi Books, launched in 2018 to showcase literary fiction from around the world for adult general readers.
• Thornbird (Imprint) English translation publishing imprint under Niyogi Books, launched in 2018 to bring literary works translated from multiple world languages into English for adult readers.
• Paper Missile (Imprint) English nonfiction publishing imprint under Niyogi Books, launched in 2018 to publish thought-provoking nonfiction subjects and in-depth research-based books for adult readers.
• Bahuvachan (Imprint) Hindi-language publishing imprint under Niyogi Books, launched in January 2019, dedicated to translating diverse literature from various Indian languages into Hindi for Hindi-speaking readers.
• Perky Parrot (Imprint) Children and young adult publishing imprint under Niyogi Books, launched in December 2023, providing fun, informative, and educational reading content for children and young adult readers.
• Niyogi Books Online Bookshop Own-brand e-commerce bookstore at niyogibooksindia.com/book-shop/ selling the publisher's full catalogue, accepting pre-orders for upcoming releases, offering book bundles at discounted rates, and providing children's books and special offers sections for individual consumers.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a major distribution partner for Niyogi Books, listing their titles on Amazon India and international marketplaces for wide reach to readers globally through both physical and Kindle e-book formats.
• FlipkartcoreChannel Partner/ Reseller/ DistributorFlipkart is a key Indian marketplace partner for Niyogi Books distribution, providing reach to Indian consumers through physical book sales on the platform.
• Kindle/Amazon Kindle StorecoreChannel Partner/ Reseller/ DistributorNiyogi Books distributes e-book versions through Kindle platform, enabling digital accessibility of their titles to readers worldwide.
• Sapna Book HouseminorChannel Partner/ Reseller/ DistributorDistribution partnership with Sapna Book House for physical retail presence in India.
• MDnD StoreminorChannel Partner/ Reseller/ DistributorMDnD Store is listed as a collaborator for book distribution and sales.
• Urdu BazarminorChannel Partner/ Reseller/ DistributorUrdu Bazar partnership for distribution of Urdu language titles and related literature.
• BidcuriosminorChannel Partner/ Reseller/ DistributorBidcurios serves as a partner for book distribution and sales.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Penguin Random House India: One of the largest English-language trade publishers in India with deep fiction, nonfiction, and translation catalogs across many of the same genres Niyogi Books serves, including illustrated heritage and translated literature. A broad incumbent with substantially larger scale and marketing reach.
• Hachette India: Global publishing house with a dedicated India imprint publishing literary fiction, translation, and nonfiction. Comparable in genre breadth to Niyogi and a key competitor for illustrated heritage and translated Indian-language titles.
• HarperCollins India: Major global trade publisher with a sizable India imprint list spanning literary fiction, translation, nonfiction, and illustrated titles. Operates with much greater scale and an established author roster overlapping with Niyogi's premium literary audience.

Direct peers

• Westland Books: Indian trade publisher of literary fiction, translations, and nonfiction across multiple genres. Operates as a comparable mid-sized independent in the same retail and marketplace ecosystem as Niyogi Books.
• Tulika Books: Indian publisher focusing on politics, history, and social sciences with strong intellectual nonfiction output. Comparable to Niyogi's Paper Missile nonfiction imprint and heritage history list.
• Speaking Tiger Books: Independent Indian publisher of literary fiction, translation, nonfiction, and illustrated titles. Directly comparable in catalog breadth, illustrated book production, and premium positioning, making it one of Niyogi's closest peers.
• Jaico Publishing House: Indian publisher with broad fiction, nonfiction, business, self-help, and translated title catalogs. Comparable to Niyogi as an independent Indian trade house with multi-genre output and D2C plus marketplace distribution.
• Aleph Book Company: Independent Indian trade publisher with a strong focus on history, culture, art, architecture, biography, and translated works — a near-direct competitor to Niyogi's core illustrated-heritage thesis. Similar scale and mid-sized independent positioning.
• Rupa Publications: Long-established Indian trade publisher covering fiction, nonfiction, translations, and children's titles. Overlaps with Niyogi on translation and genre fiction, with similar independent-house character though at larger historical scale.

Emerging players

• Zubaan Books: Independent Indian publisher focused on gender, feminism, and translated South Asian literature. Comparable to Niyogi in scale and independent-trade positioning, with thematic overlap on translated works and cultural-heritage themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/niyogibooks
• YouTubeyoutube.com/@niyogibooksindia
• Facebookfacebook.com/niyogibooks
• Instagraminstagram.com/niyogibooks
• LinkedInlinkedin.com/company/niyogi-books

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niyogi Books