Vienna Tourist Board

What Vienna Tourist Board does

The Vienna Tourist Board (WienTourismus) is the official destination marketing organization of the City of Vienna, founded in 1954 and wholly owned by the City of Vienna. Its mandate is to promote Vienna as a global travel destination and serve as the central information hub for inbound visitors. The organization operates the official multilingual travel guide vienna.info, available in 13 languages plus International Sign Language, alongside the ivie mobile city guide app, the Vienna City Card transport-and-discount program, the AI Concierge chatbot, Mobile Tourist Info (MoTI) cargo-bike units, and physical Tourist Info offices at Albertinaplatz and Vienna International Airport. Sub-brands include Vienna Bites, the monthly Vienna Newsletter, Meeting Destination Vienna for MICE, and the Vienna Experts Club for trade partners. The technology stack is a digital tourism platform with multilingual content management, a mobile-first city guide, an AI concierge service, and accessibility features including AI-dubbed sign-language video.

The business model is hybrid: primarily funded by the City of Vienna as a public DMO, with commercial revenue from the Vienna City Card (sold in 24h, 48h, 72h, and 7-day tiers), B2B services for meeting planners and trade partners, and co-marketing arrangements with travel partners including Austrian Airlines. Customer segments span leisure tourists (primary), business and MICE planners, and visitors with accessibility needs. Strategic partners include Wiener Linien for City Card transport integration and HRS for hotel booking. The organization holds WACA Silver accessibility certification and has been associated with Vienna's recognition as the world's most livable city.

Name

Vienna Tourist Board

Legal name

Vienna Tourist Board

Website

https://wien.info

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

The Vienna Tourist Board (WienTourismus) is the City of Vienna's official destination marketing organization, operating the multilingual vienna.info travel guide, the ivie app, the Vienna City Card, AI Concierge, and B2B meeting services for global leisure and business visitors.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Tourist information
• City tourism card
• Travel guide services
• Convention bureau

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Vienna City Card Sales: Sale of the official Vienna City Card offering public transport access and discounts, available in 24h, 48h, 72h, and 7-day durations.
2. Government Funding: Public funding from the City of Vienna for destination marketing and tourism promotion services.
3. B2B Services: Meeting Destination Vienna services for business events and Vienna Experts Club for trade partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

The Vienna Tourist Board is the official destination marketing organization (WienTourismus) for the City of Vienna, providing tourist information, event listings, and travel services through the vienna.info website, the ivie mobile app, the Vienna City Card with integrated public transport, and physical Tourist Info offices. It also operates B2B services through Meeting Destination Vienna and the Vienna Experts Club for meeting planners and trade partners.

Product overview

The Vienna Tourist Board operates the official digital travel guide vienna.info as its primary consumer-facing product, complemented by the ivie mobile city guide app and the Vienna City Card. The offering functions as a content platform providing tourist information, event discovery, and booking services across 13 language versions. Supporting services include Mobile Tourist Info stations, AI Concierge, event search, newsletter subscriptions, and Vienna Bites culinary program.

Differentiator

Problem solved

Functional benefit

Brands

• Vienna City Card: The official city card offering public transport and discounts throughout Vienna, available in 24h, 48h, 72h, and 7-day options.
• ivie
• Mobile Tourist Info (MoTI)
• Vienna Bites

Products and services

• vienna.info The official online travel guide of the City of Vienna, providing comprehensive tourist information, event listings, attraction guides, dining recommendations, accommodation options, and practical travel tips in 13 language versions.
• ivie App The official digital city guide mobile application for Vienna, providing personalized walking tours, location-based recommendations, and offline-accessible travel information.
• Vienna City Card The official city card offering unlimited public transport and numerous discount offers throughout Vienna, available in four ticket variants: 24 hours, 48 hours, 72 hours, and 7 days.
• Mobile Tourist Info (MoTI) Mobile Tourist Info stations (MoTI) that travel through Vienna on cargo bikes, providing guests with travel tips, information, and brochures at various locations.
• AI Concierge AI-powered 24-hour automated tourist information concierge service accessible via the website, providing answers to visitor queries about Vienna at any time.
• Vienna Newsletter Monthly newsletter delivering exclusive Vienna news, event highlights, insider tips, special events, and competitions to subscribers in multiple languages, free of charge.
• Meeting Destination Vienna B2B services platform providing meeting planning tools, Vienna Expert Club access, and professional resources for meeting planners, event organizers, and travel trade partners.
• Vienna Experts Club Trade partner program providing travel trade professionals with resources, training, and content for selling Vienna as a destination.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Austrian AirlinescoreGTM or Marketing PartnerAustrian Airlines, a Star Alliance member, is featured as a partner on the Vienna Tourist Board website with footer advertising. The partnership supports travel to Vienna and appears to include co-marketing initiatives.
• HRS (Hotel Reservation Service)minorChannel Partner/ Reseller/ DistributorHRS provides hotel booking services through the Vienna Tourist Board website's Chinese version, enabling visitors to search and book hotel rooms. The Vienna Tourist Board serves as a search intermediary without storing personal data.
• Vienna Public Transport (Wiener Linien)coreStrategic or Co-development PartnerIntegration with Vienna's public transport system through the Vienna City Card, which provides unlimited travel on Wiener Linien services including U-Bahn, trams, and buses during the card validity period.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• GetYourGuide: Leading tours, activities, and experiences marketplace; competes most directly with Vienna Tourist Board on attraction ticketing and curated experiences surfaced through vienna.info and the City Card partner network.

Broad incumbents

• Booking.com: Largest global OTA; competes with DMO content sites by owning accommodation discovery and booking, increasingly expanding into attractions and ground transport that overlap with the Vienna City Card ecosystem.
• Tripadvisor: Major travel content and reviews platform with deep attractions and restaurants coverage; competes with vienna.info for traveler attention and is increasingly a transactional surface via Viator for experiences.

Direct peers

• VisitBerlin: Official Berlin destination marketing organization operating a multilingual content platform, city card, and B2B services—directly comparable in mandate, structure, and product mix to Vienna Tourist Board.
• amsterdam&partners: Amsterdam's official marketing organization runs the iamsterdam city platform, city card, and visitor services; another European capital DMO with a directly comparable city-card-plus-content-platform model.
• NYC & Company: Official destination marketing organization for New York City, operating nycgo.com across multiple languages with a focus on leisure and MICE demand; structurally a sister DMO to Vienna Tourist Board.
• VisitBritain: National tourism agency for Great Britain marketing the country to inbound visitors via multilingual digital content and trade partner programs; comparable in DMO remit but at country rather than city scope.
• Turismo de Portugal: National tourism authority of Portugal managing a multilingual destination site and trade partnerships; comparable in mandate and stakeholder model, though at country level.
• Office du Tourisme et des Congrès de Paris: Paris's official tourism board runs parisinfo.com, a multilingual city-guide site with event listings and accommodation tools; it is one of the closest structural analogues to WienTourismus in a competing European capital.

Others

• Lonely Planet: Iconic travel content and guidebook publisher with a strong Vienna presence; adjacent competitor in destination storytelling and inspiration, but not a transactional platform or DMO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_vienna_info_
• YouTubeyoutube.com/user/wieninfo
• Facebookfacebook.com/ViennaTouristBoard
• LinkedInlinkedin.com/company/vienna-tourist-board
• Instagraminstagram.com/viennaonline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vienna Tourist Board