Rosie Lee
Rosie Lee is an independent London-based creative agency serving global sportswear, fashion, and consumer brands with brand strategy, visual identity, retail design, and campaign work. It operates remotely across six cities under founder leadership.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rosie Lee does
Rosie Lee is an independent, founder-led creative agency headquartered in London with operational presence in Amsterdam, New York, Melbourne, Paris, and China, operating under a fully remote model. Founded in 1999-2000 by Russell and Mark, the agency operates as part of a parent 'Rosie Lee Group' alongside sister agencies 'Against Time' and 'Rosie Lee Digital'. It delivers brand strategy, visual identity, retail and spatial design, campaign development, digital experiences, and creative consultancy to a roster of more than 100 named clients concentrated in sportswear and lifestyle (Nike, Saucony, New Balance, Timberland, UGG, Vans, Oakley, StockX), fashion retail (Galeries Lafayette, Barbour), and consumer culture (Disney, Airbnb, Havana Club).
The agency's core offering is human-led creative services with no disclosed proprietary technology, AI/ML capability, or platform product. Its intellectual property resides in its 25-year portfolio of brand work, design systems, and category expertise, particularly in athletic footwear and streetwear. The business is structured around project-based, quote-driven enterprise engagements rather than recurring SaaS or productized subscriptions.
Revenue mechanics depend on winning and delivering campaign, identity, and spatial design projects for global brand marketing teams. Headcount is reported in the 11-50 range, placing it firmly in the boutique-to-mid-market segment of the independent agency landscape. There is no disclosed funding, ownership structure beyond the founders, or public financial data.
Rosie Lee firmographics
Firmographics- Name
- Rosie Lee
- Legal name
- Rosie Lee Ltd.
- Website
- https://rosieleecreative.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosie Lee is an independent London-based creative agency serving global sportswear, fashion, and consumer brands with brand strategy, visual identity, retail design, and campaign work. It operates remotely across six cities under founder leadership.
- Ownership category
- akta.pro rank
Rosie Lee industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where Rosie Lee is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Rosie Lee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Creative Agency Services: Professional creative services including brand strategy, visual identity, retail design, spatial design, campaign creation, and consultancy. Revenue generated through project-based engagements and ongoing client relationships with global brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Rosie Lee product offering
Product offeringCore offering
Rosie Lee is a hybrid creative agency that designs and delivers brand strategy, visual identity, spatial and retail design, campaign development, digital experiences, and creative consultancy for global brands. Engagements span concept through execution, covering physical retail rollouts, pop-up activations, identity systems, and digital builds delivered in collaboration with sister agency Rosie Lee Digital. The agency operates as a fully remote creative firm with hubs in London, Amsterdam, and New York.
Product overview
Rosie Lee is a fully remote creative agency operating as part of the Rosie Lee Group, combining a unique blend of talents in design, creative, digital, and consultancy. The agency consists of three main offerings: Rosie Lee Creative (core creative agency), Rosie Lee Digital (digital experiences), and Against Time (sister agency). Their consultancy service leverages 25 years of industry experience to support organizations in their creative endeavors. The agency specializes in brand strategy, visual identity, spatial/retail design, campaign development, photography, and event concepts for global brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Rosie Lee Creative Core creative agency offering combining design, creative, digital, and consultancy talents to deliver brand strategy, visual identity, retail and spatial design, campaign development, and event concepts for global brands.
- Rosie Lee Digital Sister agency within the Rosie Lee Group that specializes in digital experiences, front-end web design, and consumer-centric digital product development, collaborating with Rosie Lee Creative on integrated client projects.
- Against Time Sister agency within the Rosie Lee Group offering complementary creative services alongside Rosie Lee Creative and Rosie Lee Digital.
- Creative Services Strategic creative work combining design execution with delivery to win cultural and commercial relevance for clients, including brand strategy, visual identity, spatial design, and campaign development.
- Consultancy Services Creative consultancy for organizations and individuals, sharing knowledge and skills from 25 years of creative agency experience and matching team capabilities to client needs.
- Digital Experiences Digital development services including front-end experience design, web design projects, and digital product development delivered in collaboration with sister agency Rosie Lee Digital.
Quantifiable outcome
- Nike OFF-CAMPUS event attracted more than 100k signups, resulted in 5500 new Nike members, received coverage from Vogue, i-D, Evening Standard
Companies that use Rosie Lee
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Rosie Lee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosie Lee partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Rosie Lee GroupcoreParent company that houses Rosie Lee Creative along with sister agencies Against Time and Rosie Lee Digital. The group structure enables collaborative service delivery across creative, digital, and consultancy offerings.
- Against TimeminorSister agency within Rosie Lee Group offering complementary creative services.
- Rosie Lee DigitalcoreSister agency specializing in digital experiences. Collaborates with creative teams on digital design and build projects such as Havana Club Create experience.
- Amity StudiocoreProduction company partner for video content, photography, and production work. Collaborated on Saucony LDN 10K route reveal, Punkt brand photography, and other video projects.
- Sarah AndelmanminorFormer Creative Director of Colette, founder of 'Just an Idea' consultancy. Co-curated StockXchange Paris exhibition with Rosie Lee Creative.
- Yué WuminorIllustrator collaborated on StockXchange Paris visual identity and Air Max Day interactive experience projects.
- TyrsaminorParisian graffiti and drawn type artist commissioned for StockXchange visual identity work.
- PlaygroundminorCollaborated with Rosie Lee on Timberland 'Our Story' web project, translating concepts into final front UI design and web development.
- Library Street CollectiveminorDetroit-based art gallery co-curated The Online Gallery Magazine Edition 11 spotlighting Detroit's art scene.
- Bednark StudiosminorRetail build and install partner for Nike projects including A'One retail launch and Maria Sharapova installation.
- XYZminorLogistics partner for Nike OFF-CAMPUS event organization.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rosie Lee competitors and assessment
Company assessmentDirect peers
- Anomaly: Independently-run creative agency working across advertising, brand identity and experiential activation for similar consumer/sportswear brands; overlaps Rosie Lee on hybrid creative-strategy engagements.
- Pentagram: Partner-led design firm that competes with Rosie Lee on visual identity, brand systems and retail/spatial design briefs for global brands; comparable model of senior-led, project-based creative services.
- Mother London: London-based independent full-service creative agency operating with a similar independent, culture-led ethos across advertising, design and experiential work — the closest direct competitor on model, geography and client type to Rosie Lee Creative.
- R/GA: Hybrid creative + technology agency combining brand strategy, digital experience and consultancy (e.g. Nike, retail platforms); directly comparable 'one-roof' hybrid offering to Rosie Lee Creative + Rosie Lee Digital + Against Time.
Emerging players
- &Walsh: Designer-led independent creative studio specializing in brand identity, art direction and design systems; comparable boutique competitor on visual identity and branding mandates for premium brands.
- Manual: Boutique branding and creative agency serving global consumer and lifestyle brands with identity and campaign work; competes for similar mid-budget retail/identity briefs as Rosie Lee Creative.
- Buck: Independent design and motion studio producing brand experiences and digital content; overlaps with Rosie Lee Digital and the spatial/event activations the agency produces for Nike and Disney.
- COLLINS: Independent brand and experience design agency working on identity systems and retail experience for global brands; competes for the same brand-design briefs Rosie Lee wins from Nike, StockX and Timberland.
Broad incumbents
- Droga5 (part of Accenture Song): Large network creative agency owned by Accenture Song that pitches for similar global brand, retail and cultural briefs as Rosie Lee; broader-incumbent competitor with materially greater scale and resources.
- Wieden+Kennedy: Nike's longstanding lead global creative agency and a much larger incumbent in the same sportswear/brand-experience space Rosie Lee serves; competes for overlapping briefs but at far greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rosie Lee social profiles
Digital presenceRosie Lee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosie Lee leadership team
Management profileNumber of profiles
Profiles3 records
Rosie Lee subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rosie Lee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosie Lee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosie Lee
What does Rosie Lee do?
Rosie Lee is a hybrid creative agency that designs and delivers brand strategy, visual identity, spatial and retail design, campaign development, digital experiences, and creative consultancy for global brands. Engagements span concept through execution, covering physical retail rollouts, pop-up activations, identity systems, and digital builds delivered in collaboration with sister agency Rosie Lee Digital. The agency operates as a fully remote creative firm with hubs in London, Amsterdam, and New York.
Is Rosie Lee a public or private company?
Rosie Lee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rosie Lee founded?
Rosie Lee was founded in 2000. It employs 11 to 50 people.
Where is Rosie Lee based?
Rosie Lee is headquartered in London, United Kingdom, in the Europe region.
How does Rosie Lee make money?
One revenue line is on record: creative Agency Services.
Who are Rosie Lee's main competitors?
Direct peers on record are Anomaly, Pentagram, Mother London and R/GA. Emerging players are &Walsh, Manual, Buck and COLLINS. Broad incumbents are Droga5 (part of Accenture Song) and Wieden+Kennedy.
Does Rosie Lee have an API?
No public API is recorded for Rosie Lee.
What industry is Rosie Lee in?
Rosie Lee's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations). Its NAICS code is 541810 and its SIC code is 7311.