What Amity Studio does

Amity Studio is a London-based creative production company that produces social-first video content for entertainment platforms, sports and gaming brands, agencies, and live event organisers. The company's core services are organised around three pillars: Social-First Campaigns (end-to-end creative production for launches, brand worlds, and cultural moments), Event Social Systems (red carpet capture, media lines, live edits, guest formats, and shareable activations), and IP Amplification (extending entertainment IP into real-world social campaigns, stunts, BTS, and fan-first formats). Supporting capabilities include creative strategy, ideation, pre-production, production, motion, edit, roaming capture, and rapid delivery including overnight turnaround workflows. There is no disclosed proprietary technology platform; the company's value creation rests on integrated creative-to-delivery workflows, custom practical builds, and event-side capture-to-post capabilities housed in its East London production HQ.

The business model is project-based professional services. Revenue is earned through one-time project fees scoped against client budget tiers disclosed as Under £25k, £25k–£50k, £50k–£120k, and £120k+. Multi-year contracts are available, though most engagements appear to be discrete project briefs. Go-to-market is direct-to-consumer via the company website (contact form and 'book a call' CTA) and event-driven, with a heavy reliance on relationship-based outreach, organic social (Instagram, LinkedIn), and newsletter marketing rather than paid acquisition.

The customer base is anchored by enterprise relationships with Netflix (Black Mirror S7: Nubbin IP amplification campaign, Harry Styles: One Night in Manchester activation) and McLaren (Esports 2026 driver announcement film and photography), with PUMA featured as a partner on the McLaren Esports work. The company claims 20+ clients served worldwide and a cumulative reach of 1B+ eyeballs across campaigns, with the Black Mirror campaign alone generating 500M+ views. The company is a privately held UK limited company (Amity Studio Limited) with no disclosed institutional investment, no parent company, and no subsidiaries identified.

Name

Amity Studio

Legal name

Amity Studio Limited

Website

https://amitystudio.co.uk

Company type

Private

Operating status

Operating

Short description

Amity Studio is a London-based creative production company producing social-first video content for entertainment platforms, sport and gaming brands, and agencies. It delivers end-to-end campaigns, event social systems, and IP amplification work for clients including Netflix and McLaren.

Ownership category

akta.pro rank

Product category

Creative Video Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Social-first video production
• Creative content production
• Event content capture
• IP amplification campaigns
• Multi-platform video content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Creative Production Services: Amity Studio generates revenue through project-based creative production engagements. Projects range from social-first campaigns and event social systems to IP amplification campaigns. Revenue is earned through one-time project fees rather than recurring contracts, with typical project budgets falling within defined ranges (Under £25k, £25k-£50k, £50k-£120k, £120k+).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Amity Studio is a London-based creative production company that produces commercial, documentary, social-first, and multi-platform video content. The company focuses on social-first campaigns, event social systems, and IP amplification for brands, streaming platforms, and entertainment IP holders such as Netflix and McLaren. It offers integrated strategy, shoot, and post-production capabilities delivered as end-to-end campaigns.

Product overview

Amity Studio is a London-based creative production company offering a unified suite of video production services centered on social-first content creation. The core offerings consist of Social-First Campaigns (end-to-end creative production for launches, brand worlds and cultural moments), Event Social Systems (social layer around events including red carpet capture and live edits), and IP Amplification (extending entertainment IP into real-world social campaigns and stunts). These are supported by creative strategy services (ideation, pre-production, production, motion, edit), roaming capture, and rapid delivery capabilities. The company develops, shoots, and delivers platform-native content designed to travel through social channels, working with entertainment platforms, sports brands, agencies, and lifestyle brands. Notable projects include the Black Mirror S7: Nubbin IP amplification campaign for Netflix, McLaren Esports driver announcements, and Harry Styles fan activation coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Social-First Campaigns End-to-end production of social-first marketing campaigns tailored for brands, streaming platforms, and entertainment IPs, integrating strategy, shoot, and post-production into deliverables distributed across social and digital channels.
• Event Social Systems Capture, package, and distribute social-first content from live events, providing brands with real-time and post-event social content systems for amplification across platforms.
• IP Amplification Produce and amplify content around existing entertainment intellectual property for streaming platforms and rights holders, building social audiences and extending IP reach through multi-platform campaigns.

Quantifiable outcome

• 500M+ views across Black Mirror S7: Nubbin campaign ecosystem
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PUMAminorGTM or Marketing PartnerPUMA is referenced as a partner for the McLaren Esports 2026 driver announcement campaign, providing lifestyle photography assets as part of the wider visual asset bank created for the project. The partnership enabled PUMA-branded lifestyle content alongside team kit and GP media photography.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Corner: London-based creative production studio producing social-first, branded, and entertainment-led video content. Closely comparable to Amity Studio in service mix (campaigns, event social, branded entertainment) and target clients (entertainment platforms, sports brands, agencies).
• Agile Films: UK creative film production company delivering commercials, branded content, and social campaigns for global brands and platforms. Comparable to Amity in end-to-end production capability and entertainment-platform client base.
• Unit9: Global creative production studio producing film, content, interactive experiences, and social campaigns. Comparable to Amity in multi-format production, entertainment-platform clientele, and end-to-end creative + post delivery.
• B-Reel: Stockholm- and New York-based creative production studio with strong entertainment, sport, and brand work. Closely comparable to Amity in social-first content production and entertainment platform engagements.
• Bullion Productions: London-based production studio producing social-first campaigns, branded entertainment, and event content. Direct peer to Amity in service offering and target verticals (entertainment, sports, lifestyle brands).
• Tool of North America: Los Angeles-based social-first content studio producing work for major entertainment and consumer brands. Comparable to Amity in platform-native creative development and entertainment-platform client relationships.
• Amplify: London-based creative agency focused on social content, brand experiences, and shareable cultural moments. Closely comparable to Amity in social-first campaign production and event-driven content work.
• Variable: Los Angeles-based creative studio producing entertainment marketing, branded content, and social campaigns. Comparable to Amity in entertainment-platform client work and end-to-end production model.

Broad incumbents

• Dept: Large digital creative and technology agency with content production capabilities spanning social, film, and digital experiences. Comparable to Amity in social-first content production but operates at much larger scale and with broader service portfolio.

Emerging players

• FINCH: Australia-based creative production company with growing global footprint producing social, branded, and entertainment content. Comparable to Amity in end-to-end production and entertainment-platform focus, primarily serving APAC/ANZ markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/films-and-friends
• Instagraminstagram.com/_amitystudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amity Studio