Rola-Trac

What Rola-Trac does

Rola-Trac designs and manufactures temporary interlocking flooring systems from its own production facility in Lingwood, Norwich, Norfolk (UK). The company has been operating since 1998 and offers six core product lines — Rola-Trac, Rola-Trac Lite, Supa-Trac, Supa-Trac Lite, I-Trac, and Terra-Bolt — together with a range of ramps, locks, and replacement accessories. All products use a proprietary snap-together composite-plastic connection system designed for rapid deployment (up to 70 square metres per hour per person for the standard system and up to 100 square metres per hour per person for I-Trac) without specialist tools, with the heavy-duty I-Trac line positioned as the first non-metal system capable of competing with aluminium road mats.

The company sells directly to end customers via phone and email on a quote-based pricing model and distributes globally through logistics partners, with NATO stock numbers supporting military procurement. Its customer base spans at least five verticals: military and defence (British Armed Forces, American Armed Forces, NATO), construction (major contractors, crane and wind-farm projects), events and entertainment (concerts, exhibitions, marquees, stadium events such as Carrow Road), aviation (Farnborough Airport, hovercraft landing areas, military helipads), and a secondary tier of stadium/sports venues plus commercial/domestic users. Rola-Trac's products are reusable across multiple projects, are protected by patents, copyrights and trademarks worldwide, and are marketed via its own website, YouTube channel, and a portfolio of vertical-specific case studies.

Revenue is generated almost exclusively through one-time hardware sales of flooring panels, accessories, and ground anchors, with pricing quoted on application rather than published. The company is privately held with no disclosed investors, no parent company, and no publicly reported revenue; it operates with a headcount in the 11–50 range and emphasises its own UK-based manufacturing as the basis for quality control and worldwide service.

Name

Rola-Trac

Legal name

Rola-Trac

Website

https://rola-trac.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Rola-Trac designs and manufactures temporary interlocking composite flooring systems in the UK, supplying military, construction, aviation, events, and stadium customers globally via direct sales and logistics partners.

Ownership category

akta.pro rank

Product category

Temporary Flooring & Ground Protection Equipment

akta.pro primary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

Keywords

• Temporary interlocking flooring
• Ground protection mats
• Event flooring systems
• Military trackway panels
• Heavy duty matting

Headquarters

HQ city

Lingwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Temporary flooring product sales: One-time hardware sales of interlocking temporary flooring panels and accessories. Products include Rola-Trac, Rola-Trac Lite, Supa-Trac, Supa-Trac Lite, I-Trac, and Terra-Bolt systems along with ramps, locks, and replacement parts. Customers purchase products for reuse across multiple projects.
2. Global logistics and distribution services: Through global logistics partners, Rola-Trac supplies products all over the globe, reaching all parts of the world quickly and efficiently.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rola-Trac designs, manufactures, and sells temporary interlocking flooring systems made from composite plastics. Its product range — including Rola-Trac, Rola-Trac Lite, Supa-Trac, Supa-Trac Lite, I-Trac, and Terra-Bolt — provides snap-together ground protection and temporary surfaces for events, construction, military, and aviation applications. Products are manufactured in the UK and distributed globally through direct sales and logistics partners.

Product overview

Rola-Trac is a UK-based manufacturer of temporary interlocking flooring systems. The product portfolio consists of six core product lines: the flagship Rola-Trac™ (multi-purpose panels), Rola-Trac Lite™ (budget variant), Supa-Trac™ (heavy-duty flooring), Supa-Trac Lite™ (lightweight pedestrian option), I-Trac™ (heavy-duty vehicle matting), and Terra-Bolt™ (ground anchor system). The range is complemented by Parts & Accessories including ramps, locks, and replacement components. All products feature a snap-together interlocking design manufactured in the UK, providing ground protection and temporary surfaces for events, construction, military, and aviation applications.

Differentiator

Problem solved

Functional benefit

Brands

• Rola-Trac Ultra: Heavy-duty flooring for motorsport applications
• Terra-Bolt
• Supa-Trac Lite
• Supa-Trac
• I-Trac
• Rola-Trac Lite

Products and services

• Rola-Trac™ Snap-together temporary flooring panel system that creates a firm, non-slip surface on any ground and to any shape. Available in seven colour options, used for events, marquees, walkways, motorsport awnings, disabled access, and ground protection.
• Rola-Trac Lite™ Budget-priced temporary flooring option weighing 2.25kg per m² with a snap-together system. Suitable for commercial walkways, tent/marquee flooring, outdoor exhibitions, and domestic uses such as temporary patios or pet areas.
• Supa-Trac™ Heavy-duty temporary flooring product that creates firm surfaces for walkways, roadways, temporary buildings, and structures. Suitable for medium to heavyweight use; installs up to 70m² per hour. Used for helipads and car parks.
• Supa-Trac Lite™ Lightweight pedestrian flooring weighing 4.7kg per m² with 54,000kg static load capacity. Features anti-slip properties, conforms to various ground types, and installs up to 70m² per hour. Suitable for exhibitions, access routes, and pathways.
• I-Trac™ Heavy-duty temporary matting system enabling cars, trucks, and vehicles to travel over all terrain types. Composite interlocking panel system meeting Class 85 roadway requirements; each panel weighs approx. 15kg and covers 0.8m². Single person can lay up to 100m² per hour.
• Terra-Bolt™ Ground anchor system made from robust composite plastics that is light and easy to use. Features standard 65mm socket installation, m24 thread for attachments, electrical insulation properties, and quick single-operator installation and extraction.
• Parts & Accessories Range of accessories including Rola-Trac Ramp, Supa-Trac Ramp, Supa-Trac EZ Ramp, Supa-Trac Lock, I-Trac Integrated Pallet, I-Trac Cam Lock, I-Trac Bung, I-Trac Replacement Peg, and Terra-Bolt Eyebolt. Used for access and trip hazard elimination.

Quantifiable outcome

• Assembly speed up to 70sq metres per hour per person
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Global logistics partnerscoreChannel Partner/ Reseller/ DistributorThrough global logistics partners, Rola-Trac supplies products all over the globe quickly and efficiently. These partners enable worldwide distribution of their temporary flooring products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matrax: Matrax manufactures composite matting systems for events, military, and industrial applications, including turf protection and heavy-duty ground coverage. It is a direct competitor to Rola-Trac's Supa-Trac and I-Trac product lines in the events and military segments.
• SnapLock Industries: SnapLock Industries produces interlocking modular flooring tiles for events, retail, and industrial use. Its snap-together plastic tile technology is a direct functional analog to Rola-Trac's core interlocking flooring system.
• Trackway Solutions (TuffTrac): Trackway Solutions produces heavy-duty composite and aluminum temporary roadway and trackway systems for military, construction, and utility customers. It directly competes with Rola-Trac's I-Trac heavy-duty matting in the same Class-rated roadway category.
• Signature Systems Group: Signature Systems Group manufactures temporary interlocking flooring and ground protection mats, including event flooring and stadium turf protection products. It is the closest direct competitor to Rola-Trac across the events, stadium, and construction segments.
• Quality Event Flooring Systems (QEFS): QEFS is a US-based manufacturer of temporary event flooring and stadium turf protection products. Its product focus on concerts and exhibitions makes it a direct peer in the events and stadium verticals.
• EverBlock Systems: EverBlock Systems manufactures modular plastic building blocks and flooring for events, construction, and industrial applications. Its modular temporary flooring overlapps with Rola-Trac's snap-together product family in the events and commercial segments.
• TerraPlas: TerraPlas specializes in stadium turf protection and temporary arena flooring for concerts, exhibitions, and sporting events. It directly competes with Rola-Trac's stadium and Supa-Trac offerings in the sports venue and events vertical.

Regional players

• Ground-Guards: Ground-Guards is a UK-based supplier of temporary ground protection mats and trackway for construction, events, and utility customers. It is a UK regional competitor to Rola-Trac in the same domestic market segment.
• Box-Concept: Box-Concept is a UK-based provider of modular flooring and trackway solutions for events, construction, and military applications. Regional overlap with Rola-Trac in the UK events and construction segments.

Broad incumbents

• Aluminum Trackway Inc. (type solutions): Aluminum Trackway Inc. (and similar aluminum roadway suppliers) provides heavy-duty aluminum matting systems for military and industrial customers. It is the incumbent competitor that I-Trac was designed to challenge as a non-metal alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuVgujR71_SbqcurA5Uag9w
• Xx.com/uktrac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rola-Trac