Matriarca

What Matriarca does

Matriarca (legal entity Indústria e Comércio de Bebidas Cio da Terra Ltda., marketed as Fazenda Matriarca) is a Brazilian artisanal cachaça producer founded in 1996 and headquartered in Caravelas, Bahia. The company produces aged cachaças distilled in traditional copper alembic pot stills and matured 1–8 years in barrels made from Brazilian hardwoods including Amburana, Bálsamo, Jaqueira, and Louro Canela. Its product portfolio spans aged and unaged cachaças, fruit liqueurs (including Licor de Jabuticaba), gourmet food pairings, branded glassware and accessories, and an in-house cooperage (tanoaria) that supplies barrels to home distillers. The company operates with a headcount in the 11–50 range.

Matriarca sells exclusively through a direct-to-consumer e-commerce storefront built on the Loja Integrada platform, with payments processed by Pagar.me (offering installment plans up to 12x) and national fulfillment via Correios. Pricing spans approximately R$60 for entry-level 750ml bottles up to roughly R$160 for premium 700ml expressions such as BLEND TROPICAL. The model deliberately bypasses traditional retail and on-premise distribution, capturing full margin and collecting first-party consumer data, but constraining scale to Brazilian online demand.

The customer base consists of individual Brazilian spirits enthusiasts, gift buyers, and a niche prosumer segment of home distillers served through the cooperage line. Brand positioning is reinforced by international competition awards, most recently a 4th place finish in the VI Ranking Cúpula da Cachaça 2024. No international export, retail, or hospitality channel signals are present in the input data.

Name

Matriarca

Legal name

Indústria e Comércio de Bebidas Cio da Terra Ltda.

Website

https://loja.matriarca.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Matriarca is a Brazilian artisanal cachaça producer (founded 1996, Bahia) that ages distillates in native hardwoods and sells exclusively direct-to-consumer via a national e-commerce site, serving Brazilian spirits enthusiasts, gift buyers, and home distillers.

Ownership category

akta.pro rank

Headquarters

HQ city

Caravelas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cachaça sales: Direct consumer sales of premium artisanal cachaças aged in Brazilian hardwood barrels, sold in multiple sizes (50ml, 160ml, 750ml). Revenue generated through one-time purchase transactions with installment payment options up to 6x.
2. Licor sales: Sales of artisanal liqueurs made with natural fruits (jabuticaba, banana) and cachaça base. Sold in 1-liter bottles.
3. Gourmet food products: Sales of artisanal foods including canned meats (carne na lata), dulce de leche (doce de leite), and sugarcane molasses (melaço de cana)
4. Accessories and merchandise: Sales of branded merchandise including hats, shot glasses, tumblers, thermal bags, and eco-bags
5. Tanoaria (barrel craft): Sales of barrels (barris) and fermentation vats (dornas) of 3, 5, and 10 liters for customers who wish to age their own cachaça

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fazenda Matriarca produces and sells premium artisanal cachaças distilled in copper alembic pot stills and aged 1–8 years in native Brazilian hardwoods (Amburana, Bálsamo, Jaqueira, Louro Canela), offered in 50ml, 160ml, and 750ml formats. The portfolio also includes blended multi-wood cachaças, fruit liqueurs (banana, jabuticaba), artisanal canned meats, dulce de leche, sugarcane molasses, cooperage barrels and vats, and branded accessories (caps, shot glasses, eco bags, thermal bags). All products are sold directly to consumers through a proprietary e-commerce platform.

Product overview

Fazenda Matriarca is a Brazilian artisanal food and beverage company operating a copper alembic (pot still) distillery. The product portfolio centers on premium cachaças aged in various Brazilian woods (Amburana, Balsam, Jaqueira, Jequitibá, Louro Canela), offered in multiple sizes (50ml, 160ml, 750ml). The offering extends to blended cachaças combining multiple wood types, liqueurs (banana and jabuticaba), canned meats prepared in caipira pork lard, artisanal sweets (dulce de leche in two sizes, sugarcane molasses), and branded accessories (caps, shot glasses, eco bags, thermal bags). The company also sells cooperage products (barrels and vats) and curated experience kits featuring multiple products. All cachaças share a 42% alcohol content, with aging times ranging from 1 year (Cristal) to 8 years (Bálsamo and Blend 4 Madeiras).

Differentiator

Problem solved

Functional benefit

Brands

• MATRIARCA: Brand of foods and copper alembic-distilled beverages including cachaça, mixed drinks, and liqueurs, as well as charcuterie and artisanal sweets.

Products and services

• MATRIARCA BLEND 4 MADEIRAS BRASILEIRAS Cachаça Premium cachaça blend aged 8 years in four distinct Brazilian hardwoods, 42% alcohol. Intense golden yellow color with aromas of bay leaf, cinnamon, clove, and fennel with fruity and vegetable undertones; fruity and smooth palate. Sold in 160ml and 750ml formats for spirits enthusiasts, gift buyers, and collectors.
• MATRIARCA AMBURANA Cachаça Cachaça aged 2 years in Amburana wood barrels, 42% alcohol. Intense golden yellow with aromas reminiscent of childhood farm smells combined with fresh fruits; palate of cinnamon and vanilla with a smooth spiced, slightly sweet finish. Available in 50ml, 160ml, and 750ml formats.
• MATRIARCA BÁLSAMO Cachаça Cachaça aged 8 years in Bálsamo wood barrels. Intense herbaceous aroma reminiscent of fennel and anise; palate with wood, almonds, clove, and anise with a delicate spiciness at the finish. Offered in 50ml, 160ml, and 750ml formats.
• MATRIARCA JAQUEIRA Cachаça Cachaça aged 2 years in Jaqueira wood barrels, 42% alcohol. Brilliant golden yellow with yellow fruit and floral aromas with sweet undertones; alcoholic start with light spiciness followed by astringency and fruity aftertaste. Offered in 50ml, 160ml, and 750ml formats.
• MATRIARCA CRISTAL Cachаça Crystal cachaça rested in stainless steel vats for 1 year, 42% alcohol. Crystalline, transparent, brilliant with medium viscosity; aroma of wet grass finishing with fresh raw sugarcane; smooth flavor with very low astringency and acidity. Offered in 50ml, 160ml, and 750ml formats.
• LICOR DE JABUTICABA Matriarca Jabuticaba liqueur made with Matriarca copper-still cachaça and selected natural jabuticaba fruit, 100% natural. 25% alcohol, 1-liter bottle. Carries the sweetness and tradition of Bahia.
• LICOR DE BANANA Matriarca Banana liqueur made with natural banana essence, natural banana flavor, Matriarca Cristal cachaça, and sugar. 25% alcohol, 1-liter bottle.
• CARNE NA LATA LOMBO & PERNIL SUÍNO Matriarca Traditional Brazilian canned meat featuring pork loin and pork ham preserved in caipira pork lard. Sold as a shelf-stable artisanal charcuterie product.
• CARNE NA LATA COSTELA SUÍNA Matriarca Traditional Brazilian canned meat featuring pork ribs preserved in caipira pork lard. Sold as a shelf-stable artisanal charcuterie product.
• DOCE DE LEITE Matriarca Artisanal dulce de leche (caramelized milk confection). Sold in 270g and 700g sizes.
• MELAÇO DE CANA Matriarca Artisanal sugarcane molasses in a 270g jar.
• Tanoaria — Barris e Dornas (cooperage barrels and vats) Small-format Brazilian hardwood barrels (barris) and fermentation vats (dornas) in 3L, 5L, and 10L capacities, sold for home distillers and hobbyists who want to age their own cachaça.
• KIT PARTEIRA MATRIARCA Curated gift kit containing 7 bottles of 700ml each of white cachaça tempered with herbs.
• KIT EXPERIÊNCIA / GARRAFA BOLSO Matriarca Experience kit with 5 pocket-format bottles (160ml) — one of each cachaça label — presented in a personalized gift box, targeted at tasting, gifting, and souvenir buyers.

Quantifiable outcome

• Aging time of 8 years for premium products (Bálsamo and Blend 4 Madeiras)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Pagar.mecoreTechnology or IntegrationPayment processing integration partner for credit card transactions and boleto bancário payments. Enables installment payment options for customers.
• Correios (Brazilian Postal Service)coreOthersNational shipping and delivery partner for e-commerce orders across Brazil. Used for product delivery to customers nationwide.
• Loja IntegradacoreTechnology or IntegrationE-commerce platform provider powering the online store at loja.matriarca.com.br. Provides the website infrastructure for the direct-to-consumer sales channel.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havana Club: Global premium aged-rum brand. Not a direct cachaça competitor, but competes for the same premium-spirits, cocktail, and gifting occasions with similar aging and brand-building mechanics — a relevant benchmark for category economics and international scale.
• Cachaça 51: Brazil's largest mass-market cachaça brand. Comparable in core category (cachaça) but operates at the opposite end of the market — high-volume, mass-distribution — providing the category ceiling against which Matriarca's premium niche is defined.

Direct peers

• Anísio Santiago (Havana de Anísio): Highly regarded artisanal cachaça producer from Minas Gerais known for premium wood-aged expressions. Closely comparable as a craft cachaça producer competing on quality and awards rather than volume.
• Leblon: Premium Brazilian cachaça brand with broad international distribution. Directly comparable as a premium cachaça SKU competing for the same spirits-enthusiast and gifting demand, but with materially larger distribution and marketing scale.
• Sagatiba: Premium Brazilian cachaça brand competing in the same premium spirits segment with national and selective international presence. Comparable target customer (spirits enthusiasts, gifting) and premium pricing tier.
• Weber Haus: Brazilian craft cachaça producer also using copper alembic (alambique) distillation with traditional artisanal methods. Closely comparable in production approach, premium positioning, and wood-aged cachaça portfolio aimed at connoisseurs.
• Germana: Traditional Brazilian cachaça producer with an aged, wood-matured cachaça portfolio. Comparable craft/artisanal production base and premium SKU positioning targeting connoisseurs.

Emerging players

• Diplomático (Ron Diplomático): Premium Venezuelan aged rum positioned in the craft/aged cane-spirit category. Comparable as a wood-aged, award-winning cane spirit targeting connoisseurs and on-premise channels — useful benchmark for premium cachaça's international growth path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/matriarcaBA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matriarca