What Loja Integrada does

Loja Integrada is a Brazilian SaaS e-commerce platform, headquartered in São Paulo, that enables micro and small businesses to create and operate online stores without technical expertise or upfront setup fees. The platform serves Brazilian SMBs and informal entrepreneurs — including social-media sellers, first-time merchants, and growing brands — who need to launch a digital storefront, accept payments via Pix, Boleto, and credit card, manage shipping, and reach customers across marketplaces from a single dashboard. Its core offering is a self-serve store builder that bundles guided onboarding, an AI-assisted product listing flow, and a 7-day free trial across all paid plans, with a 'Loja Pronta' agency setup service that configures new stores within five business days at no additional cost.

The platform is built on a modular architecture in which a central storefront engine is extended by native first-party modules: Pagali (a sub-acquirer payment gateway supporting Pix, Boleto, credit card, and payment links), Enviali (a freight management layer integrating Correios, Jadlog, and Loggi for label generation and tracking), the Hub de Canais marketplace integration hub (connecting stores to Mercado Livre and other marketplaces with synchronized inventory), and Komea, an AI copilot that generates product copy, answers natural-language queries against store data, and recommends next actions. Public infrastructure runs on AWS, all stores include native SSL, and the platform operates in compliance with Brazil's LGPD data protection regime. Distribution is multi-channel: a self-serve freemium product-led motion, an 'Indica Aê!' affiliate/ambassador program paying 35% lifetime recurring commissions, an Agências Parceiras partner network, theme and app marketplaces, and content marketing through a community platform and blog.

The business model combines tiered recurring subscriptions (Grátis, Crescimento at R$46/month, Aceleração at R$83/month, and Expansão at R$200/month) with post-paid transaction tariffs on orders processed through non-Pagali payment gateways, marketplace integration tariffs on Hub de Canais orders, and a third-party affiliate commission stream. Non-payment automatically downgrades a merchant to the free plan, indicating a freemium funnel rather than a usage-ceiling model. Geographic scope is domestic to Brazil; the company does not claim a global footprint. Ownership is private, with no disclosed venture capital, parent company, or leadership team details in the source material.

Name

Loja Integrada

Legal name

Loja Integrada Tecnologia para Softwares S.A.

Website

https://lojaintegrada.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Loja Integrada is a Brazilian SaaS e-commerce platform that lets micro and small businesses launch and operate online stores, bundling native payments, shipping, marketplace integration, and AI-assisted product management in tiered freemium subscriptions targeting first-time and growing Brazilian merchants.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• Ecommerce SaaS platform
• Online store builder
• Payment processing services
• Shipping management software
• Marketplace integration platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with four plans (Grátis, Crescimento, Aceleração, Expansão) offering increasing product limits, visit quotas, and features. Paid plans are pre-paid monthly, quarterly, or annually. Annual subscriptions carry a discount. Non-payment results in automatic downgrade to the free plan.
2. Transaction / Take Rate (Non-Pagali): A tariff is charged on all transactions processed through payment methods other than the native Pagali gateway. Tariff varies by plan and applies to the full order value including shipping cost. Billed monthly in arrears on a post-paid model.
3. Hub de Canais Marketplace Tariff: A marketplace integration tariff is charged on all approved orders through the native Hub de Canais marketplace connection. Tariff varies by plan. Billed monthly in arrears.
4. Indica Aê! Partner Commission (Affiliate): Third-party revenue generated from the affiliate/ambassador program where partners (businesses with CNPJ) earn 35% recurring commission on referred store subscriptions and R$125 bonuses per activated store.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Loja Integrada is a Brazilian SaaS e-commerce platform that enables micro and small businesses to create, manage, and scale virtual stores without setup fees. The platform bundles native payment processing (Pagali), shipping/logistics (Enviali), marketplace integration (Hub de Canais), and AI assistance (Komea) into a unified, guided store-creation flow with tiered subscription plans from free to enterprise.

Product overview

Loja Integrada is a Brazilian SaaS e-commerce platform that operates on a platform-plus-modules architecture. The core Platform provides essential store creation and management capabilities, which are enhanced by native modules including Komea (AI copilot for product generation and analytics), Pagali (payment processing), Enviali (shipping logistics), and Hub de Canais (marketplace integration). The ecosystem is extended through the Loja de Temas (theme marketplace), Loja de Aplicativos (third-party app store), Dropi (dropshipping), and Loja Pronta (setup service). The platform offers tiered subscription plans from free to enterprise, with premium features like AI assistance, automated marketing, and priority support available on higher tiers. The company also runs the Indica Aê! affiliate program for partner referrals.

Differentiator

Problem solved

Functional benefit

Brands

• Komea: AI-powered copilot assistant for store management, providing automated insights, product recommendations, and decision support for e-commerce merchants.
• Pagali
• Enviali
• Dropi
• Indica aê!

Products and services

• Plataforma Loja Integrada Core SaaS e-commerce platform that enables entrepreneurs to create and manage online stores with product management, payment processing, shipping, and marketplace integrations. Targets Brazilian small and medium entrepreneurs.
• Komea AI copilot for ecommerce that monitors store performance, suggests next steps, generates product titles and descriptions, and provides natural-language querying of store data. Available on Aceleração and Expansão plans.
• Pagali Native payment processing solution offering Pix, Boleto, Credit Card, and Payment Link acceptance with competitive rates and fast settlement for Loja Integrada store owners.
• Enviali Native shipping management solution providing freight quotes from Correios, Jadlog, and Loggi with label generation and tracking for Loja Integrada store owners.
• Hub de Canais Native marketplace integration hub connecting stores to major marketplaces like Mercado Livre with automatic inventory synchronization and centralized order management.
• Loja de Temas
• Loja de Aplicativos
• Dropi
• Loja Pronta
• Indica Aê!
• Escola Bora Vender

Quantifiable outcome

• 200+ store owners have progressed from zero to R$50,000 in monthly sales
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration53 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PagalicoreTechnology or IntegrationPagali is the native payment gateway solution developed by Loja Integrada. It offers Pix, Boleto, Cartão de Crédito, and Link de Pagamento. Pagali acts as a sub-acquirer, facilitating merchant access to payment methods with competitive rates. No separate transaction tariff is charged when using Pagali.
• EnvialicoreTechnology or IntegrationEnviali is the native shipping/freight management solution integrated into the platform. It provides label generation and tracking integration with Correios and carriers (Jadlog, Loggi) without requiring direct carrier contracts.
• Hub de Canais (Mercado Livre and other marketplaces)coreTechnology or IntegrationNative marketplace integration hub allowing store owners to list products on major marketplaces and manage all orders from a single LI dashboard with synchronized inventory.
• CanvaminorGTM or Marketing PartnerCanva Pro (60-day license) is included with all paid plans at no extra cost, helping store owners create professional graphics and visual content for their stores.
• AWS (Amazon Web Services)coreOthersAll store data and platform infrastructure is hosted on AWS (Amazon Web Services), providing enterprise-grade security, data encryption, and reliability. AWS is referenced in the security and data storage sections of the platform's privacy policy.
• Partner Agencies (Agências Parceiras)minorImplementation/ SI/ Consulting PartnerA network of vetted partner agencies that provide store setup, customization, marketing, SEO, and consulting services to LI merchants. Listed in the Agências Parceiras directory and eligible for the 'Loja Pronta' service.
• Integrando.se (Theme & Service Marketplace)minorImplementation/ SI/ Consulting PartnerThird-party developer (Companhia Brasileira de Tecnologia para E-Commerce, CNPJ 05.314.972/0001-74) operating the theme comparison and marketplace platform integrando.se for Loja Integrada themes, banners, and services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wix: Global website builder with integrated e-commerce capabilities targeting SMBs and creators. Competes for the same 'first online store' use case through drag-and-drop site building plus commerce features.
• VTEX: Brazilian-origin enterprise composable commerce platform (NYSE: VTEX) serving enterprise and mid-market merchants. Overlaps in the broader platform/shopping space but specializes more in mid/enterprise versus Loja Integrada's SMB focus.
• Shopify: Global SaaS e-commerce platform with significant presence in Brazil, offering comprehensive store-building, payment (Shop Pay), shipping, marketplace, and AI tools. Larger incumbent operating broadly across geographies and SMB-to-enterprise segments.

Emerging players

• WooCommerce: Open-source WordPress-based e-commerce platform used globally by SMBs seeking low-cost customization. Overlaps with Loja Integrada in the SMB store-building category but requires more technical setup.
• Mercado Shops: Mercado Livre's SMB storefront product enabling merchants to build branded stores within its marketplace ecosystem. Significant threat as Mercado Livre's traffic dominance offers a competing 'easy' alternative to standalone platforms.

Direct peers

• Yampi: Brazilian e-commerce platform focused on SMB merchants with checkout, payment links, and store builder capabilities. Targets similar first-time and growing online merchants in Brazil with simple, low-friction setup.
• Tray (Locaweb): Brazilian SaaS e-commerce platform owned by Locaweb, offering tiered store plans, payment gateway integrations, marketplace connectors, and shipping for small and medium merchants. Direct competitor with similar SMB positioning and freemium/paid plan structure.
• Bagy: Brazilian e-commerce platform originally focused on influencers and social sellers, expanded to serve SMB merchants. Direct peer targeting overlapping personas of micro-entrepreneurs and social-media sellers.
• Dooca Commerce: Brazilian SaaS e-commerce platform for SMBs offering store creation, payment integration, and shipping tools. Competes directly in the Brazilian SMB online store segment with subscription-based plans.
• Nuvemshop: Leading Latin American SaaS e-commerce platform serving SMBs to create online stores with payments, shipping, and marketplace integrations. Headquartered in Argentina with strong Brazilian presence, it competes head-to-head with Loja Integrada for the same micro/SMB merchant segment in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/lojaintegrada
• LinkedInlinkedin.com/company/loja-integrada
• Instagraminstagram.com/lojaintegrada
• Xx.com/lojaintegrada
• Facebookfacebook.com/lojaintegrada

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loja Integrada