battery-partner

What battery-partner does

battery-partner (operating as battery-direct GmbH & Co. KG) is a German e-commerce specialist in UPS replacement batteries and industrial lead-acid power solutions. Founded in 2007 and headquartered in the Kronau area, the company sells directly to German consumers, small businesses, and industrial buyers through its battery-direct.de online storefront, with product catalogs organized by UPS brand (APC, Eaton, Dell, HP, IBM, and others), voltage (2V, 6V, 12V), and capacity (1.2AH to 230AH).

The core product portfolio consists of AGM and GEL lead-acid batteries assembled in Germany, pre-charged before delivery, and tested for quality, alongside hot-swappable APC RBC battery modules, complete APC UPS systems, and supporting accessories (bypass switches, communication cards, PDUs, rack rails, battery chargers, connectors). Differentiating technical features include plug-and-play hot-swap replacement for APC RBC modules and a comprehensive voltage/capacity matrix covering most standard UPS configurations. Services include UPS maintenance and free old-battery collection/disposal.

The business model is direct-to-consumer e-commerce with a complementary B2B reseller channel ('Werden Sie Wiederverkäufer!'). Revenue is generated through one-time hardware sales of batteries, UPS systems, and accessories, with quote-based pricing for industrial/bulk orders and unit-based retail pricing for SMB/SOHO buyers. The company emphasizes 30-day payment terms, free German shipping, 2-year (extendable to 3-year) warranty, and trust certifications (Trusted Shops, Thawte SSL, Händlerbund). Geographic scope is single-country (Germany) with no disclosed international operations or expansion signals.

Name

battery-partner

Legal name

battery-direct GmbH & Co. KG

Website

https://battery-partner.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

battery-partner (battery-direct) is a German e-commerce retailer that sells UPS replacement batteries, AGM/GEL lead-acid batteries, and APC UPS systems directly to German businesses, IT operators, and consumers through its battery-direct.de storefront.

Ownership category

akta.pro rank

Product category

UPS Batteries and Power Systems

NAICS

Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industries

UPS Batteries & Energy Storage Modules (HDACAJAE), Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA), Battery Collection & Logistics (Sorting, Packaging, Transport Compliance) (EUAIAIAE)

Keywords

• UPS replacement batteries
• AGM lead-acid batteries
• GEL batteries
• Uninterruptible power supply
• Battery accessories

Headquarters

HQ city

Kronau

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Battery Product Sales: Primary revenue from selling replacement batteries (APC and other UPS brands) and industrial lead-acid batteries. Products include AGM and GEL batteries in various voltages and capacities. Sales are primarily direct-to-consumer via e-commerce with optional reseller channel.
2. UPS System Sales: Sale of complete APC UPS (uninterruptible power supply) systems and units
3. Accessories and Services: Additional revenue from accessories (bypass switches, warranty extensions, communication cards, PDUs, rack rails, connectors, cables, chargers) and services (battery collection & disposal, UPS maintenance)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

battery-partner (operating as battery-direct GmbH & Co. KG) is a German manufacturer of battery systems for uninterruptible power supply (UPS) installations and a specialist retailer for industrial batteries. The company sells replacement batteries for UPS systems from multiple manufacturers (APC, AEG, Beckhoff, Belkin, Compaq, CyberPower, DELL, Eaton, Fujitsu, HP, IBM, MGE, Newave, Online AG, Powerware, PULS Power, Riello), AGM and GEL lead-acid batteries in 2V, 6V, and 12V configurations with capacities from 1.2AH to 230AH, complete APC UPS systems, and related accessories. Batteries are assembled in Germany, freshly charged before delivery, and backed by a 2-year warranty (extendable to 3 years).

Product overview

battery-direct is a manufacturer of battery systems for emergency power supply (UPS) and a specialist dealer for industrial batteries. The company offers replacement batteries for UPS systems from multiple manufacturers (APC, AEG, Beckhoff, Belkin, Compaq, CyberPower, DELL, Eaton, Fujitsu, HP, IBM, MGE, Newave, Online AG, Powerware, PULS Power, Riello), along with AGM and GEL lead-acid batteries in various voltages (12V, 6V, 2V) and capacities ranging from 1.2AH to 230AH. The product portfolio also includes complete APC UPS systems, hot-swappable APC RBC battery modules, and a comprehensive range of accessories including bypass switches, communication cards, PDUs, rack rails, battery chargers, and terminal accessories. Services include UPS maintenance and battery disposal with free return labels. The company emphasizes German assembly, pre-charging before delivery, and quality-tested components with a 2-year warranty (optionally 3 years).

Differentiator

Problem solved

Functional benefit

Products and services

• USV Batterien (UPS Replacement Batteries) Replacement batteries for UPS systems from manufacturers including APC, AEG, Beckhoff, Belkin, Compaq, CyberPower, DELL, Eaton, Fujitsu, HP, IBM, MGE, Newave, Online AG, Powerware, PULS Power, and Riello. Qualitatively high-quality brand batteries assembled in Germany and pre-charged before delivery.
• Bleiakkus-AGM (AGM Lead-Acid Batteries) 12V, 6V, and 2V AGM (Absorbent Glass Mat) lead-acid batteries in capacities ranging from 1.2AH to 230AH, used as replacement or backup power for UPS systems and industrial applications.
• Bleiakkus-GEL (GEL Lead-Acid Batteries) GEL lead-acid batteries for UPS applications, offered alongside ABB USV systems.
• APC USV Anlagen (APC UPS Systems) Complete APC (American Power Conversion) uninterruptible power supply systems and units for power protection of IT and industrial equipment.
• APC Zubehör (APC Accessories) Accessories for APC UPS systems including bypass and transfer switches, warranty extensions, communication cards, PDUs/power strips, rack rails, connectors, and power/data cables.
• Batterie Zubehör (Battery Accessories) Battery accessories including terminal protectors, battery adapters, battery connectors, and battery chargers.
• USV-Wartung (UPS Maintenance Service) UPS maintenance services for ongoing system reliability of installed UPS installations.
• Abholung & Entsorgung (Battery Pickup & Disposal Service) Free return label provided with UPS battery purchases for collection and compliant disposal of old batteries in accordance with German battery regulations.

Quantifiable outcome

• 2-year standard warranty on USV batteries (optional 3 years)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eaton: Global UPS manufacturer whose installed base is a target for battery-direct's replacement battery SKUs. Eaton also sells replacement batteries directly, creating an incumbent-style competitive overlap.
• APC by Schneider Electric: The OEM whose UPS systems and replacement battery cartridges generate the bulk of battery-direct's demand. Schneider can disintermediate via direct OEM replacement sales, making it both a demand driver and a competitive threat.
• CSB Battery: Manufacturer of sealed lead-acid (AGM) batteries used widely in UPS applications. Competes on the supply side — battery-direct either resells or competes with CSB-branded SKUs in the same category.
• Yuasa Battery: Major lead-acid battery manufacturer with broad UPS and industrial product lines. Overlaps with battery-direct on AGM/GEL UPS batteries and competes on the same OEM replacement demand.

Regional players

• Conrad Electronic: German broadline electronics retailer with an UPS and battery offering. Competes on breadth and brand trust rather than specialist depth, but addresses the same end buyer in Germany.
• Reichelt Elektronik: Large German electronics retailer carrying UPS systems and replacement batteries. Competes for the same SMB/IT buyer through a broader catalog, but is not a battery specialist.

Emerging players

• Power-Sonic: Global supplier of sealed lead-acid and lithium-ion batteries for UPS and industrial uses. Comparable product chemistry mix and channel overlap with battery-direct's SKU set.

Direct peers

• Batterie24: German e-commerce retailer of replacement batteries including UPS, AGM, and industrial lead-acid products. Closely comparable in catalog breadth, target customer (SMB/IT), and direct-to-consumer model.
• AccuShop (Akkushop): Germany-based online specialist for industrial and UPS replacement batteries, also offering AGM/GEL chemistries and accessory products. Direct overlap with battery-direct's product range and target buyer.
• Akkuplanet: German battery e-tailer focused on replacement and industrial battery SKUs, including UPS applications. Comparable assortment depth and D2C fulfillment model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about battery-partner