Lone Wolf Financial
Lone Wolf Financial is an independent, founder-owned financial advisory firm in Johnston, Iowa, offering personalized wealth management, retirement, estate, tax, and insurance planning to individuals and business owners across the United States through a relationship-driven five-step process.
- Company typePrivate
- Founded2005
- HeadquartersJohnston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lone Wolf Financial does
Lone Wolf Financial, LLC is an independent, founder-owned financial advisory firm headquartered in Johnston, Iowa, providing wealth management, retirement planning, investment management, estate planning, tax planning, and insurance services to individuals, families, and business owners across the United States. The firm was founded in 2005 by AJ Peterson, who serves as Owner and President alongside a small core team (Emily Miller as Assistant), and operates through a relationship-driven, five-step client process requiring a minimum of three meetings before any action is taken. A signature deliverable is the personalized Legacy Plan document, which centralizes client personal information, accounts, policies, and legal documents, coordinated with the client's lawyer, accountant, and other professionals.
The firm's product surface spans tailored wealth management, financial planning (with annual Action Steps and net worth/retirement projections), insurance products (term, return-of-premium, cash value life, disability, long-term care), annuity products (variable, indexed, fixed, single premium), and investment accounts (IRA, Roth IRA, SEP IRA, SIMPLE IRA, brokerage), plus a business services line covering 401k/SIMPLE/SEP IRA implementation, business continuation planning, and buy/sell agreement review. Compensation is disclosed upfront and earned through three streams: flat fees of $500-$2,000/year, AUM fees of 0.90%-1.50%, and commissions on life insurance and limited investment products.
All securities and investment advisory services are delivered through representatives of Integrity Alliance, LLC (Member SIPC), the firm's core broker-dealer partner. The firm supports client acquisition through a content-led marketing approach (an FMG Suite-built Resource Center with 70+ educational videos, calculators, and articles) layered on top of its primary referral and direct-relationship channels. There is no disclosed revenue, no funding history, no M&A activity, and no AI/ML capability in the input data.
Lone Wolf Financial firmographics
Firmographics- Name
- Lone Wolf Financial
- Legal name
- Lone Wolf Financial, LLC
- Website
- https://lonewolf-financial.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lone Wolf Financial is an independent, founder-owned financial advisory firm in Johnston, Iowa, offering personalized wealth management, retirement, estate, tax, and insurance planning to individuals and business owners across the United States through a relationship-driven five-step process.
- Ownership category
- akta.pro rank
Lone Wolf Financial industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fee-Only Advisory (FSAEAAAL)
Keywords
Where Lone Wolf Financial is headquartered
LocationHeadquarters
- HQ city
- Johnston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lone Wolf Financial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flat Fees: Flat fees ranging from $500/year to $2,000/year, dependent on the intricacy of the client's situation. Fully disclosed before account opening.
- Assets Under Management (AUM): AUM fees range from 0.90% to 1.50%, dependent on the size of the client's account(s). This is the primary recurring revenue stream for the practice.
- Commissions: Commission on life insurance products and on a very limited basis for investments. All compensation is fully disclosed before rendering services.
- Business Services Revenue: Compensation for business services including flat fees, AUM for investments and retirement plans, and commission on insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flat Fee Tier |
| Subscription | Annual | AUM Fee Tier |
| Transaction based/ take rate | Pay-as-you-go | Commission-Based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lone Wolf Financial product offering
Product offeringCore offering
Lone Wolf Financial, LLC is a financial advisory firm that delivers tailored wealth management services to individuals and businesses. Core offerings include retirement planning, investment management, estate planning, tax planning, life/disability/long-term care insurance, annuities, and a personalized Legacy Plan document consolidating a client's accounts, policies, and legal documents. Services are delivered through a relationship-driven, five-step process.
Product overview
Lone Wolf Financial is a financial advisory firm offering a unified wealth management platform centered around its Tailored Wealth Management service. The core offering includes a personalized Legacy Plan document and comprehensive Financial Planning services. The firm provides investment products (retirement accounts, brokerage accounts), insurance products (life, disability, long-term care), and annuity products (variable, indexed, fixed, single premium). Business services are also available for business owners. All services are delivered through the firm's five-step client process methodology. Compensation is structured as flat fees ($500-$2,000/year), AUM fees (0.90%-1.50%), or commissions on insurance and limited investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Tailored Wealth Management Comprehensive wealth management service tailored to each client's goals, risk tolerance, and financial situation, delivered through a five-step client-centered process for individuals and families.
- Legacy Plan A personalized document for each client containing personal information, accounts and policies, and all legal documents in one centralized location, built in coordination with the client's lawyer, accountant, and beneficiaries.
- Financial Planning Services Yearly Action Steps with updated Net Worth and Retirement Projections, cash flow planning, debt reduction planning, life and disability insurance review, retirement planning, estate planning recommendations, and yearly tax planning.
- Insurance Products Life insurance (Term, Return of Premium, Cash Value), Disability Insurance, and Long-Term Care Insurance offered through the firm, with commission-based compensation.
- Annuity Products Variable, Indexed, Fixed, and Single Premium Immediate & Deferred annuities available through the firm.
- Investment Accounts Retirement accounts including IRA, Roth IRA, SEP IRA, SIMPLE IRA, and Brokerage Accounts, managed on an assets-under-management basis.
- Business Services Business-focused financial services for entrepreneurs and business owners, including team creation, spending analysis, business continuation planning, retirement plan review/implementation (401k, SIMPLE, SEP IRA), and investment management.
Companies that use Lone Wolf Financial
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Lone Wolf Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lone Wolf Financial partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Integrity Alliance, LLCcoreSecurities and investment advisory services are offered through representatives of Integrity Alliance, LLC, Member SIPC. This is the primary channel through which Lone Wolf Financial delivers investment products and advisory services to clients.
Scale indicators2 records
Recent moves2 records
Expansion highlights3 records
Lone Wolf Financial competitors and assessment
Company assessmentEmerging players
- Facet Wealth: Digital-first RIA serving mass-affluent and business-owner clients with flat-fee financial planning and investment management. Targets the same client profile as Lone Wolf but with a tech-enabled, lower-cost delivery model.
- Betterment: Leading robo-advisor offering automated investment management and financial planning to mass-affluent individuals. Represents the digital disruptor alternative to traditional RIAs like Lone Wolf for the same client profile.
Direct peers
- Cetera Financial Group: Independent broker-dealer platform supporting independent financial advisors with wealth management, retirement, and insurance product offerings — directly comparable distribution and product set to Lone Wolf.
- Carson Group: Large RIA and coaching community serving independent financial advisors and their individual/business-owner clients with similar fee-based wealth management, retirement, and insurance offerings. Operates a partner-OSJ model analogous to Lone Wolf's relationship with Integrity Alliance.
- Commonwealth Financial Network: Independent broker-dealer/RIA platform serving small-to-mid-sized advisory practices with back-office, compliance, and technology infrastructure. Comparable go-to-market model to Lone Wolf's use of Integrity Alliance.
Broad incumbents
- Edelman Financial Engines: One of the largest independent RIAs in the U.S., serving mass-affluent and emerging-affluent individuals with fee-based financial planning and investment management. Comparable client segment and product set, but vastly larger scale and national footprint.
- Wealth Enhancement Group: Acquirer of independent RIAs serving individuals, families, and business owners with comprehensive wealth management and retirement plan services. Comparable offering and a logical consolidator for a firm like Lone Wolf.
- Mariner Wealth Advisors: National RIA providing comprehensive wealth planning, investment management, and tax/estate services to high-net-worth individuals and business owners. Comparable full wealth-stack offering at much larger scale.
- LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent RIAs and advisors with wealth management, retirement, and insurance infrastructure — a structural peer as a potential IBD partner.
- Focus Financial Partners: Consolidator of independent RIAs and wealth management firms, providing infrastructure, capital, and partnership to small/mid-sized advisory firms. Lone Wolf is a candidate profile for Focus's tuck-in acquisition strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lone Wolf Financial social profiles
Digital presenceLone Wolf Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lone Wolf Financial leadership team
Management profileNumber of profiles
Profiles2 records
Lone Wolf Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lone Wolf Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lone Wolf Financial
What does Lone Wolf Financial do?
Lone Wolf Financial, LLC is a financial advisory firm that delivers tailored wealth management services to individuals and businesses. Core offerings include retirement planning, investment management, estate planning, tax planning, life/disability/long-term care insurance, annuities, and a personalized Legacy Plan document consolidating a client's accounts, policies, and legal documents. Services are delivered through a relationship-driven, five-step process.
Is Lone Wolf Financial a public or private company?
Lone Wolf Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lone Wolf Financial founded?
Lone Wolf Financial was founded in 2005. It employs 11 to 50 people.
Where is Lone Wolf Financial based?
Lone Wolf Financial is headquartered in Johnston, United States, in the North America region.
How does Lone Wolf Financial make money?
Four revenue lines are on record. Flat Fees are the primary driver. The others are assets Under Management (AUM), commissions and business Services Revenue.
Who are Lone Wolf Financial's main competitors?
Emerging players on record are Facet Wealth and Betterment. Direct peers are Cetera Financial Group, Carson Group and Commonwealth Financial Network. Broad incumbents are Edelman Financial Engines, Wealth Enhancement Group, Mariner Wealth Advisors, LPL Financial and Focus Financial Partners.
Does Lone Wolf Financial have an API?
No public API is recorded for Lone Wolf Financial.
What industry is Lone Wolf Financial in?
Lone Wolf Financial's product category is Wealth Management. Its primary akta.pro industry code is FSAEAAAL, Fee-Only Advisory. Its NAICS code is 523940 and its SIC code is 6282.