Sugo Cork Rugs
Sugo Cork Rugs is a Portuguese manufacturer of bespoke hand-woven rugs integrating patent-pending cork fabric with traditional tapestry techniques, serving boutique hotels, high-end residential clients, and select commercial interiors through direct commissions and the Ligne Roset retail network.
- Company typePrivate
- Founded2017
- HeadquartersMozelos, Portugal
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sugo Cork Rugs does
Sugo Cork Rugs is a privately held Portuguese manufacturer of bespoke hand-woven rugs in which cork is integrated with traditional tapestry techniques for the first time at commercial scale. Founded in 2017 by designer Susana Godinho in partnership with Amorim Cork Ventures (the venture capital and incubation arm of Corticeira Amorim, the world's largest cork company), the company developed a patent-pending cork fabric specifically engineered for use on mechanical weaving looms. Production takes place at a combined factory, office, and showroom in Parque Industrial Lusopark, Espargo, Santa Maria da Feira, Portugal, with a team of 1–10 employees.
The product line comprises the core "Sugo Collection" of twelve named designs (Arizona, Bariloche, Boreal, Cairo, Fuji, Merzouga, Petra, Perito, Ushuaia, Veliko, Venice, Wadi), two exclusive designer collaborations (the "All the Way" collection with French luxury furniture maker Ligne Roset/Cinna and a striped collection with US-based designer Kelly Harris Smith), and four material combinations pairing cork with Portuguese wool, cotton loop, jersey cotton, or mixed cotton. Cork provides lightness, acoustic and thermal insulation, fire retardancy, hypoallergenic properties, and a soft tactile feel. Rugs are fully made-to-order with widths up to 350 cm, color and pattern customization, and lead times of 2–12 weeks; pricing is quote-based and not publicly disclosed.
The go-to-market is event-driven, anchored by participation in major international design fairs (Maison & Objet, NYC ICFF, Interior Lifestyle Tokyo, Carpet XL, Louvre Fair) and editorial coverage in publications such as the Financial Times Weekend, Design Milk, and Heimtextil. Distribution combines direct bespoke commissions from the Portugal showroom, the global Ligne Roset/Cinna retail network, and Kelly Harris Smith's US channels. Customer segments are boutique hospitality (Hotel Sublime Comporta, Hotel Steigenberger Hamburg, Herdade da Malhadinha, Hotel Castelo Vide), high-end residential, and select commercial and government interiors (including the Portuguese Prime Minister's Official Residence). The business model is one-time bespoke sales with no recurring component.
Sugo Cork Rugs firmographics
Firmographics- Name
- Sugo Cork Rugs
- Legal name
- Sugo Cork Rugs
- Website
- https://sugocorkrugs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sugo Cork Rugs is a Portuguese manufacturer of bespoke hand-woven rugs integrating patent-pending cork fabric with traditional tapestry techniques, serving boutique hotels, high-end residential clients, and select commercial interiors through direct commissions and the Ligne Roset retail network.
- Ownership category
- akta.pro rank
Sugo Cork Rugs industry classification
Industry- Product category
- Hand-Woven Cork Rugs
- NAICS
- Carpet and Rug Mills (31411)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
- akta.pro secondary industry
- Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)
Keywords
Where Sugo Cork Rugs is headquartered
LocationHeadquarters
- HQ city
- Mozelos
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Sugo Cork Rugs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Bespoke Hand-Woven Cork Rugs: Custom-made-to-order hand-woven rugs combining cork with Portuguese wool, cotton loop, jersey cotton, or mixed cotton. Pricing and lead times vary by dimensions, materials, and customization. Revenue is generated through one-time product sales with no recurring component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom bespoke rug — price varies by size, material combination, and pattern |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Sugo Cork Rugs product offering
Product offeringCore offering
Sugo Cork Rugs designs and manufactures bespoke hand-woven rugs that integrate a proprietary cork fabric with Portuguese wool, cotton loop, jersey cotton, or mixed cotton. All rugs are made to order at the company's Portugal facility using mechanical looms that replicate traditional tapestry techniques, with customization available for size (up to 350 cm width), colors, patterns, and finishes. Production lead times range from 2 to 12 weeks depending on dimensions and materials.
Product overview
Sugo Cork Rugs is the first world rug brand to incorporate an innovative cork solution in traditional tapestry weaving techniques. The product offering consists of the core Sugo Collection (12 hand-woven rug designs), two exclusive designer collections (Ligne Roset "All the Way" and Kelly Harris Smith), and four material combinations (Portuguese Wool, Cotton Loop, Jersey Cotton, Mix Cotton). All products are handcrafted in Portugal using sustainable natural materials, with bespoke customization options for size, color, and finishing. The company was founded by designer Susana Godinho in 2017 in partnership with Amorim Cork Ventures.
Differentiator
Problem solved
Functional benefit
Products and services
- Sugo Collection Core hand-woven rug collection featuring 12 named designs (Arizona, Bariloche, Boreal, Cairo, Fuji, Merzouga, Petra, Perito, Ushuaia, Veliko, Venice, and Wadi) in multiple weave, color, and material combinations. Made-to-order with cork blended with Portuguese wool, cotton loop, jersey cotton, or mixed cotton; intended for residential, hospitality, and commercial interior projects.
- All the Way (Ligne Roset) Exclusive hand-woven cork rug collection co-developed with French furniture brand Ligne Roset/Cinna, distributed through Ligne Roset stores worldwide. Includes a patterned runner rug with pastel colors and a large rug featuring pink and burgundy tones with a creative modern pattern.
- Kelly Harris Smith Collection Exclusive hand-woven cork rug collection by independent US designer Kelly Harris Smith, featuring striped rugs in three tonal colorways (reds, yellows, blues) that can be customized in size for residential and low-traffic commercial interiors.
- Bespoke / Custom Rugs Custom-designed hand-woven cork rug service with widths up to 350 cm and delivery times of 2–12 weeks depending on quantities, dimensions, and materials. Finishing options include natural-color linen hems or matching material/color with sewn hem or fine fringes (~5 cm). Pricing is quote-based.
Companies that use Sugo Cork Rugs
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Sugo Cork Rugs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sugo Cork Rugs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- Corticeira AmorimcoreCorticeira Amorim is the world leader in the cork industry. They developed the cork solution used in Sugo Cork Rugs in close partnership. Their activity is key to ensuring sustainable management of cork oak areas and implementation of good environmental and social practices. This partnership provided the foundational material technology for the brand.
- Ligne Roset / CinnaflagshipThe 'All the Way' collection brings together Ligne Roset/Cinna and Sugo Cork Rugs, available in the French multinational's global interior design stores. Ligne Roset is known for investing in collaborations with designers and prioritizing sustainable production standards. The collection includes a runner rug with varied patterns and pastel colors, and a large rug featuring pink and burgundy tones.
- Kelly Harris SmithminorIndependent designer and creative director Kelly Harris Smith, specializing in natural and sustainable materials in US interior design. Her exclusive collection with Sugo Cork Rugs presents striped rugs in three tonal colorways (reds, yellows, blues), customizable in size for residential and low-traffic commercial use.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Sugo Cork Rugs competitors and assessment
Company assessmentBroad incumbents
- Dash & Albert: Mass-market designer rug brand (Annie Selke) offering machine-made and hand-woven rugs across broad price points. Comparable as a designer-driven rug brand with multi-channel distribution but operates at much larger scale and lower price points than Sugo.
- Ruggable: US-based direct-to-consumer rug brand with patented washable two-piece rug system. Comparable as a digitally native rug brand attacking the same home interiors category, but competes on convenience and price rather than artisanal craftsmanship.
Direct peers
- Nanimarquina: Spanish (Iberian Peninsula neighbor) designer rug maker producing handmade and hand-knotted rugs with frequent designer collaborations (e.g., Javier Mariscal, Joaquim Ruiz Millet). Comparable positioning as design-forward, handcrafted rug brand sold globally through premium channels.
- The Rug Company: UK-based luxury hand-knotted and hand-woven rug maker founded by designers, with global showroom network and designer collaborations (e.g., Paul Smith, Alexander McQueen). Directly comparable as a design-led, hand-woven luxury rug brand serving high-end residential and hospitality clients.
- CC-Tapis: Italian hand-made rug manufacturer combining traditional hand-knotting/hand-tufting with contemporary designer collaborations. Comparable as a design-led, handmade luxury rug brand targeting high-end residential and contract/hospitality interiors.
- Beni Rugs: US-based retailer of authentic hand-woven Moroccan rugs with a sustainability and artisan-stories narrative. Directly comparable as a curated, hand-woven rug brand positioned around natural materials and design heritage.
- Granorte: Portuguese cork flooring and wall covering manufacturer, peer in geography and material innovation. Comparable because both companies operate from Portugal, partner within the cork value chain, and translate cork into interior surface products.
- Armadillo: Australia-based maker of hand-woven rugs using natural, ethically sourced fibers (wool, cotton, jute, hemp). Highly comparable: artisanal production model, sustainability narrative, designer collaborations, and premium hospitality/residential customer base overlap with Sugo.
- Gan Rugs (Gandia Blasco Group): Spanish designer rug brand (part of Gandia Blasco) producing handmade indoor and outdoor rugs with frequent designer collaborations. Comparable as an Iberian, design-led handmade rug maker with international distribution.
Regional players
- Wicanders / Amorim Cork Flooring: Cork flooring brand under Corticeira Amorim, the same parent ecosystem as Sugo. Comparable as a cork-based interior surface product sold globally, though Wicanders focuses on hard flooring rather than rugs and therefore does not directly compete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sugo Cork Rugs social profiles
Digital presenceSugo Cork Rugs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sugo Cork Rugs leadership team
Management profileNumber of profiles
Profiles1 record
Sugo Cork Rugs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sugo Cork Rugs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sugo Cork Rugs
What does Sugo Cork Rugs do?
Sugo Cork Rugs designs and manufactures bespoke hand-woven rugs that integrate a proprietary cork fabric with Portuguese wool, cotton loop, jersey cotton, or mixed cotton. All rugs are made to order at the company's Portugal facility using mechanical looms that replicate traditional tapestry techniques, with customization available for size (up to 350 cm width), colors, patterns, and finishes. Production lead times range from 2 to 12 weeks depending on dimensions and materials.
Is Sugo Cork Rugs a public or private company?
Sugo Cork Rugs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sugo Cork Rugs founded?
Sugo Cork Rugs was founded in 2017. It employs 1 to 10 people.
Where is Sugo Cork Rugs based?
Sugo Cork Rugs is headquartered in Mozelos, Portugal, in the Europe region.
How does Sugo Cork Rugs make money?
One revenue line is on record: bespoke Hand-Woven Cork Rugs.
Who are Sugo Cork Rugs's main competitors?
Broad incumbents on record are Dash & Albert and Ruggable. Direct peers are Nanimarquina, The Rug Company, CC-Tapis, Beni Rugs, Granorte, Armadillo and Gan Rugs (Gandia Blasco Group). Wicanders / Amorim Cork Flooring is listed as a regional player.
Does Sugo Cork Rugs have an API?
No public API is recorded for Sugo Cork Rugs.
What industry is Sugo Cork Rugs in?
Sugo Cork Rugs's product category is Hand-Woven Cork Rugs. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing, with a secondary code of IMAOAJAF, Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave). Its NAICS code is 31411 and its SIC code is 2273.