El Vocero de Puerto Rico
- Company typePrivate
- Founded1974
- HeadquartersSan Juan, Puerto Rico
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
El Vocero de Puerto Rico firmographics
Firmographics- Name
- El Vocero de Puerto Rico
- Legal name
- El Vocero de Puerto Rico
- Website
- https://elvocero.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
El Vocero de Puerto Rico industry classification
Industry- Product category
- Newspaper Publishing & Digital News Media
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- Business, Financial & Trade News Publishers (MPAJADAC), Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where El Vocero de Puerto Rico is headquartered
LocationHeadquarters
- HQ city
- San Juan
- HQ country
- Puerto Rico
- HQ region
- Latin America
Offices1 record
Markets served
El Vocero de Puerto Rico business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Digital Advertising: Display advertising on the website, including banner ads, sponsored content, and programmatic advertising placements across various sections of the news website.
- Subscriptions: Paid digital subscriptions providing access to premium content, exclusive articles, and ad-free reading experience.
Distribution channels4 records
Marketing channels8 records
El Vocero de Puerto Rico product offering
Product offeringCore offering
El Vocero de Puerto Rico publishes a Spanish-language daily newspaper and digital news platform (elvocero.com) delivering local, national, and international news across verticals including law and order, government, economy, sports, entertainment, and opinion. It complements core news with audio news (Audionoticias), video content, mobile applications, email newsletters, classifieds/Shoppers circulars, and magazine sub-brands (Zona, Mirame, Bienestar). Revenue is generated through digital advertising and paid digital subscriptions.
Product overview
El Vocero de Puerto Rico operates as a comprehensive digital newspaper platform offering news coverage across multiple content verticals. The core product is the elvocero.com website delivering news through sections including Ley y orden, Gobierno, Economía, Deportes, Escenario, and El Mundo. The company enhances its core offering with supplementary products: Audionoticias (audio news), Videogalería (video content), and multiple magazine sub-brands (Zona for sports, Mirame for lifestyle, Bienestar for health). Additional services include Shoppers (digital classifieds with retail circulars), mobile applications for iOS and Android, email newsletter subscriptions across multiple topic categories, and the Vocero de tu Pueblo local community news module. The platform is powered by BLOX Content Management System and offers digital subscription services with various payment options.
Differentiator
Problem solved
Functional benefit
Brands
- Zona: Magazine publication focused on sports and lifestyle content
- Mirame
- Bienestar
- Bienestar Professional Edition
- Audionoticias
- Shoppers
Products and services
- El Vocero de Puerto Rico Digital News Platform (elvocero.com) Primary digital news platform providing comprehensive Spanish-language news coverage of Puerto Rico across government, law and order, economy, sports, entertainment, world news, and opinion verticals. Includes user accounts, saved items, commenting, and subscription services.
- Audionoticias (Audio News) Audio-format news summary service delivering news content in audio form for listeners who prefer audio consumption.
- El Vocero Mobile App Native iOS and Android mobile applications for accessing El Vocero news content, push notifications, and offline reading on mobile devices.
- Newsletter Subscriptions Email newsletter subscriptions delivering curated news across multiple topic categories including Noticias Clave, Gobierno, Ley y orden, Deportes, Economía, and Audionoticias.
- Revista Zona Magazine supplement covering sports, featuring athletes and sports-related editorial content under the El Vocero sub-brand.
- Revista Mírame Lifestyle and entertainment magazine featuring celebrity coverage, local personalities, and galleries under the El Vocero sub-brand.
- Revista Bienestar Health and wellness magazine covering topics related to health, nutrition, and professional well-being, including a separate Professional Edition.
- Shoppers / Clasificados Digital classifieds section featuring supermarket circulars, retail advertisements, and local business promotions including weekly circulars from retailers such as Freshmart and Walmart.
- Vocero de tu Pueblo Hyper-local community news section providing dedicated coverage for specific Puerto Rican municipalities including Vieques and other towns across the island.
Companies that use El Vocero de Puerto Rico
Customer profileSegments4 records
Ideal customer profiles2 records
El Vocero de Puerto Rico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
El Vocero de Puerto Rico partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NewsGuardminorNewsGuard certification partnership providing third-party credibility assessment for the news organization, verifying journalistic standards and editorial practices.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
El Vocero de Puerto Rico competitors and assessment
Company assessmentDirect peers
- Primera Hora: Puerto Rico Spanish-language daily newspaper publishing in print and digital, covering news, entertainment, sports, and government. Overlaps with El Vocero across all major verticals and serves the same Puerto Rican consumer base.
- El Nuevo Día: Leading Puerto Rico Spanish-language daily newspaper with digital-first operations covering government, sports, economy, and lifestyle. Directly competes for the same readers, advertisers, and digital subscribers as El Vocero in the Puerto Rico market.
- NotiCel: Puerto Rico-based digital news outlet focused on government, political, and general news coverage. Competes directly with El Vocero's digital news offering for the same Spanish-speaking Puerto Rico audience and government-policy advertisers.
- Metro Puerto Rico: Free Spanish-language daily newspaper in Puerto Rico distributed via print racks and digital, covering news, entertainment, and lifestyle. Targets a similar audience to El Vocero with a slightly younger demographic and competes for the same advertising pool.
Regional players
- Diario Libre: Dominican Republic Spanish-language daily newspaper with print and digital editions covering news, sports, and entertainment. Strong cross-Caribbean relevance and shared Spanish-language readership base in the Caribbean region; comparable local-news digital subscription model.
- El Diario NY: Spanish-language daily newspaper serving the New York Hispanic market with digital and print editions. Comparable business model (digital + print subscriptions, display ads, Spanish-language local coverage) and target reader demographic, though focused on the NYC Hispanic diaspora rather than Puerto Rico proper.
- Diario de las Américas: Spanish-language newspaper based in Miami covering Caribbean and Latin American news, with significant Puerto Rico coverage. Competes for Puerto Rico diaspora readers but operates primarily from Florida; comparable for ad sales and digital subscription economics.
Broad incumbents
- Telemundo (NBCUniversal): Major Spanish-language broadcast and digital media network with substantial Puerto Rico news operations. Competes with El Vocero for Spanish-speaking Puerto Rican audiences and advertisers across TV, web, and app platforms.
- CNN en Español: Spanish-language news operation of CNN covering global, US, and Latin American news, including Puerto Rico. Differentiated from El Vocero by global news focus but competes for the same Spanish-speaking digital audience and premium ad spend.
- Univision Noticias: Major Spanish-language broadcast and digital media company with significant Puerto Rico news coverage and broader Hispanic audience reach. Competes for the same Spanish-speaking audience attention and ad spend, though across a much wider portfolio and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
El Vocero de Puerto Rico social profiles
Digital presenceEl Vocero de Puerto Rico financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Vocero de Puerto Rico leadership team
Management profileNumber of profiles
El Vocero de Puerto Rico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Vocero de Puerto Rico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Vocero de Puerto Rico
What does El Vocero de Puerto Rico do?
El Vocero de Puerto Rico publishes a Spanish-language daily newspaper and digital news platform (elvocero.com) delivering local, national, and international news across verticals including law and order, government, economy, sports, entertainment, and opinion. It complements core news with audio news (Audionoticias), video content, mobile applications, email newsletters, classifieds/Shoppers circulars, and magazine sub-brands (Zona, Mirame, Bienestar). Revenue is generated through digital advertising and paid digital subscriptions.
Is El Vocero de Puerto Rico a public or private company?
El Vocero de Puerto Rico is a private company. It is classified as unknown and is currently operating.
When was El Vocero de Puerto Rico founded?
El Vocero de Puerto Rico was founded in 1974. It employs 51 to 100 people.
Where is El Vocero de Puerto Rico based?
El Vocero de Puerto Rico is headquartered in San Juan, Puerto Rico, in the Latin America region.
How does El Vocero de Puerto Rico make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are subscriptions.
Who are El Vocero de Puerto Rico's main competitors?
Direct peers on record are Primera Hora, El Nuevo Día, NotiCel and Metro Puerto Rico. Regional players are Diario Libre, El Diario NY and Diario de las Américas. Broad incumbents are Telemundo (NBCUniversal), CNN en Español and Univision Noticias.
Does El Vocero de Puerto Rico have an API?
No public API is recorded for El Vocero de Puerto Rico.
What industry is El Vocero de Puerto Rico in?
El Vocero de Puerto Rico's product category is Newspaper Publishing & Digital News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAC, Business, Financial & Trade News Publishers. Its NAICS code is 513110 and its SIC code is 2711.