Studio by TCS

What Studio by TCS does

Studio by TCS is a UK-registered private e-commerce marketplace (registered in England and Wales, Company No. 10868047) that aggregates 60+ Pakistani designer brands under a single international storefront. The platform curates ready-to-wear, bridal couture, casual pret, abayas, men's Eastern wear, kids wear, and accessories for the global Pakistani diaspora, with primary focus on the USA and UK markets. Pricing spans $14 for basic footwear to $5,648+ for designer bridal pieces, and free international shipping applies to orders of 4 items or £125+. The company addresses a clear diaspora pain point: reliable cross-border access to authentic Pakistani designer fashion with consistent sizing, trustworthy delivery, and returns backed by dedicated US, UK, and EU return centers.

The platform is built on Shopify infrastructure and integrates Klarna for US buy-now-pay-later payments, Aftership for shipment tracking, and a TAPCART mobile app with app-exclusive promotions. A virtual try-on feature is offered on select products and a custom tailoring/stitching add-on service is available for purchased garments. Marketing is executed through Instagram, Facebook, and Pinterest, an editorial blog, email newsletter with a 10% first-purchase discount code, and celebrity/influencer endorsements from Pakistani actresses. The website highlights flagship designer collections including Maheen Khan and Gulabo alongside 50+ other brands such as Sana Safinaz, Deepak Perwani, Sania Maskatiya, and Cross Stitch.

Studio by TCS monetizes through one-time direct product sales and an optional unit-priced tailoring service ($10 for 1-piece, $26+ for 3-piece). The business is exclusively direct-to-consumer via studiobytcs.com with no disclosed B2B channel, no parent company, no institutional investors, and no disclosed funding rounds — consistent with a founder-operated, bootstrapped operation. Ownership structure, headcount, and revenue are not publicly disclosed; the company appears to be actively operating as a niche cross-border ethnic-fashion marketplace.

Name

Studio by TCS

Legal name

Studio by TCS

Website

https://studiobytcs.com

Company type

Private

Operating status

Operating

Short description

Studio by TCS is a UK-based DTC e-commerce marketplace aggregating 60+ Pakistani designer brands for the global diaspora, primarily in the USA and UK. It operates on Shopify, offering women's, men's, and kids wear plus bridal couture and custom tailoring, with international shipping and regional return centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brentford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time product purchases through e-commerce storefront. Products range from budget-friendly items ($14+) to luxury pret and bridal wear ($5,000+). No subscription model; customers pay per item with occasional sale discounts.
2. Tailoring Services: Custom stitching and alteration services offered as add-on to ready-to-wear purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Studio by TCS operates a multi-designer e-commerce marketplace that aggregates 60+ Pakistani fashion designer brands under one storefront, offering women's, men's, and kids ready-to-wear, bridal couture, abayas, accessories, and custom tailoring services. The Shopify-based platform ships internationally (primarily to USA and UK) with free shipping on orders of 4 items or £125+, and includes virtual try-on for select garments and dedicated return centers in the US, UK, and EU.

Product overview

Studio by TCS is a multi-designer e-commerce marketplace built on Shopify infrastructure, aggregating 60+ Pakistani fashion designers for international audiences (primarily USA and UK). The platform offers a unified shopping experience across women's wear (including Luxury Pret, Bridal, Casual Pret, Abayas, Kaftans), men's wear (Kurta Pajama, Sherwani, Formals), and children's clothing. Key value propositions include virtual try-on technology, a tailoring/stitching service, and curated thematic collections. The designer portfolio features prominent Pakistani brands including Maheen Khan and Gulabo (highlighted brands), Sana Safinaz, Deepak Perwani, Sania Maskatiya, and Cross Stitch. The business model bridges Pakistani fashion designers with the global diaspora market through international shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Studio by TCS: Main retail brand offering Pakistani designer fashion wear for women, men, and children.

Products and services

• Studio by TCS Multi-Designer E-commerce Marketplace A Shopify-based online marketplace aggregating 60+ Pakistani designer brands and 2,000+ SKUs of women's, men's, and kids fashion, serving the global Pakistani diaspora with international shipping to USA, UK, and EU, multi-currency support, and dedicated return centers.
• Custom Tailoring and Stitching Service Custom stitching and alteration service offered as an add-on to ready-to-wear purchases, providing made-to-measure tailoring based on customer measurements (1-piece $10, 2-piece $12, 3-piece from $26).
• Women's Pakistani Designer Wear Full range of women's Pakistani fashion including Luxury Pret ($390-$1,516), Casual Pret ($86-$160), Bridal Dresses ($4,000+), Abayas, Kaftans, Gharara, Lehnga Choli, Chikankari, Pishwas, Unstitched fabric, and Saree.
• Men's Pakistani Formal and Eastern Wear Men's traditional Pakistani apparel including Kurta Pajama sets ($31-$57), Sherwani ($57-$179), Farshi Shalwar, Waist Coat, Prince Coat, Formals, Unstitched fabric, and accessories (Pocket Squares, Scarves).
• Kids Pakistani Wear Children's Pakistani clothing for girls and boys featuring traditional styles, formal wear, and casual options, ranging from $17-$38 per piece, intended for weddings, Eid, and special occasions.
• Footwear and Fashion Accessories Fashion accessories and footwear from Pakistani brands including Chapter 13, AlifYay Shoes, Milli Shoes, Novado, and EazeStep, with footwear ranging $14-$65 and bags/accessories $10-$75.
• Maheen Khan Designer Collection Signature collection by prominent Pakistani designer Maheen Khan featuring luxury pret, formal wear, and bridal ensembles, available through a dedicated storefront page on the marketplace.
• Gulabo Designer Collection Featured Pakistani designer brand Gulabo's collection of contemporary Pakistani fashion designs, presented through a dedicated storefront page on the marketplace.

Quantifiable outcome

• Free shipping on orders of 4 items or £125 or above

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Dawani Art GalleryminorChannel Partner/ Reseller/ DistributorToronto-based art gallery partnering with Studio by TCS to offer South Asian art globally. Gallery showcases works by Anwar Saeed, Jamil Naqsh, Tassaduq Sohail, and other prominent South Asian artists including M.F. Hussain and Bashir Mirza.
• Maheen KhancoreTechnology or IntegrationFeatured Pakistani designer with dedicated brand page on Studio by TCS. Maheen Khan is one of the flagship designer brands featured prominently on the platform.
• GulabocoreTechnology or IntegrationFeatured Pakistani designer brand with dedicated storefront. One of the platform's flagship designer partnerships.
• Sana SafinazcoreTechnology or IntegrationHigh-profile Pakistani designer duo with extensive product catalog (139+ items) on Studio by TCS platform.
• Deepak PerwanicoreTechnology or IntegrationProminent Pakistani fashion designer featuring men's and women's collections on the platform.
• KlarnaminorGTM or Marketing PartnerPayment provider offering buy-now-pay-later services for US customers at Studio by TCS.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Net-a-Porter: Established luxury multi-brand e-commerce retailer carrying premium designer labels globally. Comparable high-AOV curated multi-designer model, although focused on Western luxury rather than South Asian occasion wear.
• Farfetch: Global luxury multi-brand online marketplace aggregating thousands of designers and boutiques worldwide. While at far greater scale and price tier, Farfetch provides the template aggregator-and-distribution model that Studio by TCS applies to the Pakistani niche.
• Mytheresa: Premium multi-brand luxury e-commerce retailer with curated designer portfolio and international shipping. Adjacent aggregator model operating at higher price points, useful for understanding how curated multi-designer platforms scale.

Regional players

• Kaanchi London: UK-based South Asian/Pakistani occasion-wear retailer listed as one of the brands on Studio by TCS's own marketplace. Operates a similar DTC storefront focused on Pakistani formal wear in the UK market, illustrating direct competition at the brand level.
• Carma Online (Hijabi.pk/Carma.pk): Pakistan-based multi-designer marketplace aggregating domestic Pakistani designer brands - effectively the home-market counterpart to Studio by TCS, competing for the same designer relationships but primarily serving Pakistan-based shoppers rather than the diaspora.

Direct peers

• Modanisa: Turkey-headquartered global modest-fashion e-commerce marketplace aggregating multiple regional designer brands with international shipping. Closest international analogue for the multi-brand modest/traditional fashion aggregator model, although anchored in Turkish rather than South Asian designers.
• Aza Fashion: Mumbai-based multi-designer marketplace offering Indian designer wear (bridal, couture, pret) with international shipping to the diaspora - highly comparable curation-and-aggregation model targeting the same occasion-wear buyer segment that Studio by TCS serves with Pakistani labels.
• Ogaan: Indian multi-designer retailer carrying established and emerging designers across bridal, couture, and pret categories. Comparable curated-multi-brand positioning in the South Asian designer fashion space, although it has historically leaned more on physical retail.
• Pernia's Pop-Up Shop: Indian multi-designer online marketplace serving the global South Asian diaspora with luxury pret, bridal, and occasion wear - the closest direct analogue to Studio by TCS, differing only by Indian (vs Pakistani) designer portfolio. Both aggregate premium regional designers under a single international storefront with cross-border shipping.

Emerging players

• The Folklore: Multi-designer marketplace focused on luxury and contemporary pieces from African, Caribbean, and Indian designers for global customers. Comparable curated multi-designer ethnic-fashion marketplace model aimed at diaspora consumers in Western markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StudioByTCS
• Instagraminstagram.com/StudioByTCS
• Pinterestpinterest.co.uk/studiobytcs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio by TCS