Vita Skin Spa

What Vita Skin Spa does

Vita Skin Spa is a privately held, family-run multi-location beauty salon and day spa operating under Vita Skin and Hair Spa Group Ltd in Southwest England. Founded by Nikki Spicer in 2005 in Salisbury, the business has expanded to three sites: the original Salisbury spa (8 treatment rooms), Winchester opened in 2020 (8 treatment rooms plus a Biohacking Lab), and Gillingham opened in July 2024 (5 treatment rooms including the only Dermalogica skin bar in Dorset). The company generates revenue through a layered model combining one-time treatment services (facials, massages, waxing, laser, body contouring, Japanese Head Spa priced £15 to £305), gift vouchers, and recurring loyalty memberships including annual (£190), Silver (£460/year), and Gold (£840/year) tiers, alongside biohacking course packages (10-session bundles with one free) and spa day experiences.

The technical platform centers on wellness and biohacking equipment including Celler8 Red Light Therapy panels, Celler8 PEMF (Pulsed ElectroMagnetic Field) therapy mats, Zemits Pressotherapy compression systems, infrared sauna cabins, and flotation tanks using Epsom salt-infused water. Core beauty services are built around Dermalogica, CACI, Natural Spa Factory, Davines, and Vita Liberata brand partnerships. Distribution is entirely through physical retail locations with online booking via the Phorest platform, supplemented by SpaSeekers marketplace listings and Tesco Club Card Rewards partnerships for customer acquisition.

The customer base spans individual consumers across six segments (general adults, groups/celebrations, expectant mothers, men, children/teens, and health-condition clients including cancer-aware patients), with no significant B2B or enterprise contracts. Marketing relies on TripAdvisor (#1 ranking in all three locations), Google Reviews, Facebook, a Blogspot blog, Mailchimp email, and WhatsApp broadcast lists. The business has accumulated 56 industry awards since 2015 and operates with no external funding, no AI/ML capabilities, and no patents, while management is led by founders Nikki and Julian Spicer with a group manager and location-specific spa managers.

Name

Vita Skin Spa

Legal name

Vita Skin and Hair Spa Group Ltd

Website

https://vitaskinspa.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Vita Skin Spa is a family-run, multi-location UK day spa operating three sites in Salisbury, Winchester, and Gillingham, offering facials, massages, biohacking therapies (PEMF, red light, pressotherapy), and beauty services to individual consumers across six customer segments including maternity, men, and health-condition clients.

Ownership category

akta.pro rank

Product category

Day Spa & Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Medical Spas (Medi-Spas) (HSALAFAB), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Day spa services
• Beauty salon treatments
• Skincare facials
• Massage therapy
• Wellness spa

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Spa Treatment Services: One-time service revenue from individual treatments including facials, massages, body treatments, waxing, nail services, laser hair removal, and advanced treatments. Prices range from £35 for kids treatments to £305 for premium spa day packages.
2. Loyalty Membership Subscriptions: Annual loyalty membership at £190/year offering 3 treatments, birthday treatment, 10% off all treatments and Dermalogica products, and exclusive access to last-minute appointments. New monthly memberships: Silver at £460/year (12 express treatments) and Gold at £840/year (12 full 60-minute treatments).
3. Biohacking Membership: Monthly credit-based membership for Vita Biohacking Lab allowing customization of sessions across Red Light Therapy, PEMF, Compression Therapy, Floatation Therapy, and Infrared Sauna. Includes founding member offer with free monthly massage.
4. Gift Vouchers: Pre-paid vouchers available in monetary amounts from £10 or for specific treatments and spa packages. Sold for use at any of three locations.
5. Biohacking Course Packages: Pre-paid courses offering savings on multiple sessions: 10-session courses with one free session, 5-session BioStack courses, and body contouring courses combining cavitation, sauna, and compression therapy.
6. Spa Days and Packages: Bundled multi-treatment packages including spa days, couples experiences, parent-child spa days, maternity packages, and themed experiences like Gin Spa Day and Japanese Head Spa Day

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Vita Skin Spa operates three physical day spa locations in southern England delivering a broad range of beauty and wellness services, including facials (Dermalogica, CACI, Natural Spa Factory), massage therapies, waxing, manicures and pedicures, spray tanning, laser hair removal, body contouring, and Japanese Head Spa treatments. The company also runs a Biohacking Lab offering Celler8 Red Light Therapy, PEMF therapy, Zemits Pressotherapy compression, infrared sauna, and flotation tank therapy. Revenue is generated through individual treatment bookings, multi-treatment spa day packages, pre-paid course bundles, gift vouchers, and tiered loyalty memberships (Annual, Silver, Gold, VIP Rewards).

Product overview

Vita Skin Spa is a multi-location beauty salon and day spa offering a comprehensive portfolio of skincare, massage, body treatments, and wellness services. The core offering includes facials (using Dermalogica, CACI, and Natural Spa Factory brands), various massage therapies, and essential beauty treatments. The company has expanded into specialized niches including a Japanese Head Spa service using Davines products, a Biohacking Lab featuring PEMF therapy, red light therapy, and compression therapy (all using Celler8 and Zemits equipment), body contouring via cryolipolysis and cavitation, and flotation tank therapy. Additional services encompass laser hair removal, infrared sauna sessions, signature ritual packages, spa day experiences, and a Gin Spa concept in Winchester. The business operates a membership and loyalty program alongside à la carte treatment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Japanese Head Spa
• PEMF & Red Light Therapy
• Compression Therapy (Pressotherapy)
• Infrared Sauna
• Flotation Tank Therapy
• Facials (Dermalogica, CACI, Natural Spa Factory) Comprehensive facial treatments including Dermalogica facials and peels, CACI Synergy facials, Natural Spa Factory facials, advanced skin transformations, microneedling, Cryopen, and Melanopro treatments across all three locations.
• Massage Therapies Wide range of massage services including firm/deep tissue, heated, relaxing, Thai foot, Indian head, maternity/postnatal, hot stone, and signature rituals available across all three locations.
• Body Contouring Non-invasive body sculpting treatments combining cryolipolysis (fat freezing) and cavitation technology for fat reduction and body shaping, offered as a 6-session course combining cavitation, sauna, and compression therapy.
• Laser Hair Removal Professional laser and IPL hair removal services available across all spa locations for long-term hair reduction.
• Signature Rituals Luxury multi-treatment packages combining facials, massage, and holistic therapies. Includes the Vita Ritual combining signature facial with hot stone massage, scalp massage, and hot stone face/foot massage.
• Spa Days & Packages Curated spa day experiences including Vita Signature Spa Day, Japanese Head Spa Day, Holistic Spa Day, Maternity Spa Day, Gin Spa Day, and Parent-Child Spa packages with pricing from £102 to £305 per person.
• Essential Beauty Treatments Foundational beauty services including waxing, manicures, pedicures, eye treatments, and spray tanning using Vita Liberata products available across all three locations.
• Gin Spa Winchester-only gin-themed manicure and pedicure experience featuring local Hampshire gins paired with Fevertree tonics, prosecco, and relaxation in the Juniper Gin and Prosecco room.
• Loyalty Membership Annual and monthly membership programs offering exclusive treatments, discounts, birthday perks, and VIP rewards. Includes Silver (£460/year, 12 express treatments), Gold (£840/year, 12 full 60-min treatments), and Annual Loyalty (£190/year, 3 treatments) tiers.
• VIP Rewards Program Points-based rewards system offering Silver, Gold, and Platinum VIP status with escalating benefits including free treatments, sauna sessions, and float experiences for repeat customers.
• Gift Vouchers Pre-paid vouchers available in monetary amounts from £10 or for specific treatments and spa packages, redeemable at any of the three Vita Skin Spa locations.

Quantifiable outcome

• Up to 600 calories burned in one infrared sauna session
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Celler8coreTechnology or IntegrationEquipment partnership for PEMF (Pulsed ElectroMagnetic Field) therapy devices and Red Light Therapy panels. Celler8 provides the core biohacking technology used in Vita's Biohacking Lab at the Winchester location.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cowshed: British spa and skincare brand offering facials, massages, body treatments and signature experiences across multiple UK sites and Soho House venues. Comparable multi-location, treatment-led day-spa concept with a recognisable brand and product line.
• Grayshott Spa: UK destination spa in Surrey/Hampshire offering full-service treatment menus, retreats, and spa days. Closest direct comparable within ~50 miles of Vita's Winchester location, competing for similar Southern England spa-day customers.
• Hand & Stone Massage and Facial Spa: Multi-location massage and facial spa franchise. Closest direct international peer on unit-level operating model (treatment rooms, memberships, walk-in bookings), though primarily US-based and with a narrower service menu.
• Champneys: UK multi-location day spa, hotel spa, and beauty brand operating resorts and city spas. Closest large-scale comparable to Vita's multi-site spa + beauty + membership model, though at a larger and more destination-focused scale.
• The Calcot Collection: Cotswolds-based collection including a hotel spa offering facials, massages, body treatments and spa days. Comparable multi-treatment day spa and resort concept in the Southern England catchment where Vita operates.
• ESPA: British skincare and spa brand operating in luxury hotel and resort spas globally with a strong treatment menu (facials, body, wellness rituals). Comparable to Vita in product-treatment mix and positioning toward high-end facials and signature rituals.

Emerging players

• Birch: UK members' club with strong wellness, spa and biohacking-style programming (sauna, ice baths, treatments). Comparable to Vita's move into advanced wellness and longevity categories, though primarily a London day/membership venue.
• Soho Farmhouse: Luxury UK members' retreat with extensive spa, wellness, and biohacking-style facilities. Comparable to Vita in serving affluent Southern England customers seeking premium wellness experiences, but at higher price point and as part of a broader hospitality brand.

Broad incumbents

• Aqua Sana: UK spa operator within Centre Parcs with a broad multi-treatment menu (massage, facials, body, wellness) at scale. Overlaps significantly with Vita's spa day packages but operates within a much larger hospitality ecosystem.

Others

• SpaSeekers: UK spa booking marketplace and aggregator that lists Vita and powers the Tesco Clubcard partnership. Not a competitor, but a key channel partner shaping Vita's customer acquisition and visibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vitaskinspa
• LinkedInlinkedin.com/company/vita-skin-spa-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Skin Spa