CELLER8

What CELLER8 does

CELLER8 is a UK-headquartered wellness technology brand, operated under NewMed Limited (Company No. 10862136), that designs, distributes, and sells PEMF (Pulsed Electromagnetic Field) therapy and red light therapy hardware directly to consumers across more than 40 countries. The product portfolio centers on the CELLER8 PEMF controller (£1,195) and the high-intensity CELLER8 Max professional-grade system (£11,995), complemented by Full Body, Travel, and Mini mat applicators, multi-wavelength red light panels, and bundle packages priced up to £5,995.

Key proprietary technical claims include square wave PEMF signal generation with a slew rate of 4.6T/s-68T/s, a 1-100 Gauss intensity range validated against a review of 92 publications, a 12-coil copper full-body mat delivering 600 Gauss accumulated strength, and a battery-powered architecture that eliminates dirty electricity interference during sessions. The CELLER8 Max deploys solid-state (rather than spark-gap) signal generation for cleaner output, and multi-wavelength red light panels combine seven wavelengths (480-940nm) with adjustable frequencies from 1-10,000 Hz. Hardware is manufactured under an OEM partnership with Bedfont Scientific Ltd, while brand distribution, marketing, and R&D sit with NewMed.

The company operates a direct-to-consumer e-commerce model through celler8.com (UK and global), celler8.us, and celler8.com.au, supplemented by a network of local distributors in Germany, Czech Republic, Sweden, Norway, Denmark, Hong Kong, Malaysia, Thailand, and Macau. The business targets five customer segments: health-conscious consumers (primary), athletes and sports professionals, healthcare and wellness professionals, biohackers and longevity enthusiasts, and pet owners. Endorsements include Ben Greenfield, Tim Gray, Orlando Bloom, Eddie Hearn, Luke Campbell, Surrey County Cricket Club, and Remedi London, with the brand claiming 1,000+ customers and a 4.9 rating across 200+ verified reviews. No external venture funding rounds are disclosed, indicating organic or founder-funded growth to date.

Name

CELLER8

Legal name

NewMed Limited

Website

https://celler8.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CELLER8 is a UK-based wellness hardware brand selling PEMF and red light therapy devices directly to consumers worldwide, with celebrity-endorsed product bundles priced from £1,195 to £11,995 across 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrietsham, Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. PEMF Device Sales: One-time purchase of PEMF therapy devices including the CELLER8 controller (£1,195), Full Body Package (£2,195), Travel Mat Package (£1,995), Biohacker Package (£5,995), Half Body Biohacker Package (£3,495), Desktop Biohacker Package (£2,395), and CELLER8 Max (£11,995). Revenue is generated from direct-to-consumer sales with regional fulfillment.
2. Red Light Therapy Device Sales: One-time purchase of red light panels including Half Body Red Light Panel (£1,395) and Full Body Red Light Panel, with bundled packages available.
3. Accessories and Merchandise: Sales of accessories including Silk Sleep Mask (£40), apparel such as Biohacker Era Hoodie (£60) and T-Shirt (£30), and The Daily PEMF Journal (£20).
4. PEMF for Pets: Dedicated pet-specific PEMF products and accessories for veterinary/wellness use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CELLER8 designs, markets, and sells PEMF (Pulsed Electromagnetic Field) therapy controllers paired with full body, travel, and mini mat applicators, plus multi-wavelength red light therapy panels. The portfolio spans the entry-level CELLER8 PEMF controller (£1,195) up to the high-intensity CELLER8 Max clinical-grade system (£11,995), with bundled packages combining PEMF and red light therapies for home, professional, and athletic use.

Product overview

CELLER8 is a UK-based wellness technology company offering PEMF (Pulsed Electromagnetic Field) therapy and red light therapy devices. The product portfolio centers on the CELLER8 PEMF controller device (£1,195) and CELLER8 Max high-intensity system (£11,995), complemented by various mat applicators (Full Body, Travel, Mini sizes) and red light panels (Desktop, Half Body, Full Body). Products are sold as standalone devices, bundled packages (Biohacker, Full Body Mat, Travel Mat, Desktop Biohacker, Half Body Biohacker), and accessories (pet PEMF, sleep mask, journal, apparel). All devices feature wired cable connections (not Bluetooth) and operate via internal battery with mains charging. The company operates through regional sites for US (celler8.us) and Australia (celler8.com.au), with global distribution from UK headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• CELLER8 PEMF Device Portable, rechargeable PEMF therapy controller with 1-100 Gauss intensity range, 1-100 Hz frequency, square wave with 4.6T/s-68T/s slew rate, preset programs (morning, night, meditation) and custom program options. Weighs 0.24 kg.
• CELLER8 Max High-intensity professional-grade PEMF system using solid-state technology rather than spark gap, allowing two applicators simultaneously with dial loop and large loop applicators included.
• CELLER8 Half Body Red Light Panel Red light therapy panel with seven wavelengths (480nm blue, 630nm/660nm red, 810nm/830nm/850nm/940nm near-infrared), adjustable frequencies 1-10,000 Hz, and touch screen controls.
• CELLER8 Full Body Red Light Panel Full-body red light therapy panel with multiple wavelengths, built-in electronic stand with memory settings, light spread up to 71 cm at 12 inches, designed for up to 100,000 hours of use.
• CELLER8 Full Body Mat Package Complete package including the CELLER8 device and full body mat with 12 copper coils at 50 Gauss each, providing 600 Gauss accumulated strength and 2-meter magnetic field range.
• CELLER8 Travel Mat Package Portable package including the CELLER8 device and travel mat for on-the-go PEMF therapy sessions, with protective carry bag.
• CELLER8 Biohacker Package Comprehensive wellness package combining PEMF and red light therapy for premium home use.
• CELLER8 Half Body Biohacker Package Combined PEMF and half body red light therapy package for mid-tier wellness users.
• CELLER8 Desktop Biohacker Package Desktop red light panel with PEMF device combination for home or office use.
• CELLER8 PEMF for Pets Dedicated PEMF therapy products for pet wellness and recovery, including pet mat compatible with the CELLER8 controller for 10-20 minute daily sessions.

Quantifiable outcome

• 1-100 Gauss intensity range identified as optimal through review of 92 publications (1999-2019) for establishing cellular response
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bedfont Scientific LtdcoreOEM/ Whitelabel/ Licensing PartnerBedfont Scientific Ltd is the manufacturer of CELLER8 products under a global OEM agreement. NewMed Ltd serves as the Global partner for worldwide distribution. The partnership enables CELLER8 to leverage Bedfont's manufacturing expertise while NewMed handles global brand distribution.
• Surrey County Cricket ClubminorOthersProfessional cricket team using CELLER8 Biohacker Package for athlete wellness and recovery support.
• Remedi LondonminorOthersTop longevity clinic using CELLER8 devices as part of their clinic offerings for client treatment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HigherDOSE: HigherDOSE sells PEMF mats (the HigherDOSE Infrared PEMF Mat) and infrared sauna blankets as premium wellness devices. Comparable to CELLER8 on PEMF/infrared product category, premium positioning, celebrity-driven marketing, and biohacker/longevity customer segment.
• Bemer Group: Bemer Group is the most established PEMF therapy device brand globally, selling Bemer mats and controllers to both consumer and professional channels. Directly comparable to CELLER8 on product category (PEMF mats and controllers), target customer (wellness consumers, athletes, clinics), and go-to-market (direct-to-consumer plus clinical distribution).
• Flexpulse: Flexpulse (by NewMed Ltd's peer category) is a portable PEMF therapy device brand focused on consumer pain relief and recovery. Comparable to CELLER8's portable Travel Mat and entry-level PEMF controller on form factor, intensity range, and consumer D2C motion.
• HealthyLine: HealthyLine manufactures PEMF mats combined with far infrared, hot stone, and red light therapy in a single product—directly overlapping with CELLER8's Biohacker bundles. Comparable on product offering (PEMF mat systems with bundled therapy modalities), price tier, and direct-to-consumer e-commerce motion.
• Platinum 4 Wellness: Platinum 4 Wellness sells PEMF therapy devices (including the iMRS 2000 and Omnium1 systems) targeting biohackers, longevity clinics, and home users. Comparable to CELLER8 on PEMF device offering, professional and consumer dual-channel, and longevity/wellness customer overlap.
• Oska Wellness: Oska Wellness makes the Oska Pulse, a portable PEMF wearable device for pain relief and recovery. Comparable to CELLER8's portable PEMF device on portability focus, consumer pain/recovery use case, and direct-to-consumer distribution, though Oska specializes in wearables rather than full-body mats.
• Joovv: Joovv is the leading consumer red light therapy panel brand, offering full-body and half-body light panels to wellness, fitness, and longevity customers. Directly comparable to CELLER8's red light therapy product line on technology (multi-wavelength LED panels), customer base, and premium D2C model.
• Mito Red Light: Mito Red Light (Mito Therapy) sells red light therapy panels for home and clinical use, competing directly with CELLER8's half-body and full-body red light panels. Comparable on multi-wavelength panel technology, target customer (biohackers, athletes, clinics), and e-commerce distribution.

Emerging players

• Bon Charge (formerly BLOCKBLUE LIGHT): Bon Charge is an emerging wellness technology brand selling red light panels, PEMF products, and blue-light blocking glasses to biohackers and longevity-focused consumers. Partial overlap with CELLER8 on PEMF/red light product categories and customer segments; positioned at a slightly lower price tier with broader wellness catalog.

Broad incumbents

• Infrared Sauna Brands (Clearlight / Sun Home Saunas): Clearlight and Sun Home Saunas are established infrared sauna brands serving premium wellness, biohacking, and longevity customers. They are a broader incumbent in the same at-home infrared/wellness device category that CELLER8's red light panels and Biohacker bundles target, often reaching the same buyer with adjacent (rather than overlapping) technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@celler8
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/celler8
• Instagraminstagram.com/celler8_
• TikToktiktok.com/@celler8_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CELLER8