SoLebIch

What SoLebIch does

SoLebIch (legal name SoLebIch; dba SoLebIch.de) is a Munich-based, German-language home decor community platform combined with an online shopping aggregator, founded in 2014 and operating across the DACH region. The platform enables German-speaking homeowners and renters to share photos of their living spaces, discover interior design inspiration organized by room (living room, kitchen, bedroom, bathroom, home office, etc.) and style (Scandinavian, Modern, Vintage, Japandi, Boho, Mid-Century, Shabby Chic, etc.), engage via comments, likes, and wish lists, and read DIY and decoration articles in its Wohnmagazin publication. Its end-user base spans first-time apartment decorators through experienced home enthusiasts.

The product architecture is a web-based platform consisting of three integrated surfaces: (1) a community and content layer driven by user-generated photos, Homestorys, and DIY submissions; (2) a magazine-style editorial layer with trend articles, makeovers, and tutorial content; and (3) a shopping catalog spanning 12+ categories (furniture, lighting, wall design, textiles, kitchen/dining, garden, children's room, bathroom, decorations) that aggregates products from third-party retailers. The catalog surfaces premium brands including ferm Living, HAY, Vitra, Muuto, Normann Copenhagen, Tom Dixon, and House Doctor, with prices set by retailers ranging from €12 (small accessories) to over €9,000 (premium lounge sofas). Authentication includes Facebook OAuth for social login. No native mobile app exists.

The business model is affiliate and marketplace-commission based: SoLebIch drives traffic from inspiration content to partner retailers — Design Bestseller (primary e-commerce/backend partner), DELIFE (furniture), and Cubit (modular seating) — and earns commissions on resulting purchases; it does not hold inventory or set prices. The company is privately held, has never disclosed external funding, and has no parent company, no institutional investors, and no M&A activity reported. Marketing relies on organic social channels (Instagram, Pinterest, Facebook), a weekly email newsletter, and SEO content. Headcount is 1-10 employees, and the company is not certified, patented, or award-recognized in the source data.

Name

SoLebIch

Legal name

SoLebIch

Website

https://solebich.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SoLebIch.de is a Munich-based German home decor community platform where users share home photos and inspiration, browse magazine-style articles and DIY guides, and shop design-forward furniture via integrated third-party retailer partnerships across the DACH market.

Ownership category

akta.pro rank

Product category

Home Decor & Interior Design Community Marketplace

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAGAIAL

Luxury & Premium Catalog Department Store Retailers

Consumer Products & Retail/General Merchandise & Department Stores/Catalog & Direct-to-Consumer Department Store Retailers

SECONDARYCRAGAIAI

Multi-Category Generalist Catalog Department Store Retailers

Consumer Products & Retail/General Merchandise & Department Stores/Catalog & Direct-to-Consumer Department Store Retailers

SECONDARYCRAGADAG

Luxury Home & Lifestyle Department Stores

Consumer Products & Retail/General Merchandise & Department Stores/Luxury & Premium Department Stores

Keywords

• Home decor inspiration
• Interior design community
• Furniture marketplace
• Home shopping aggregator
• Design lifestyle platform

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/Commission Revenue: Platform drives traffic to partner retailers (Design Bestseller, DELIFE) and earns commissions on resulting sales through affiliate links and integrated shopping cart functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SoLebIch operates a German-language home decoration social network where community members share photos of their real homes for interior design inspiration, browse content organized by room, style, and theme, and shop featured products. The integrated shopping catalog aggregates furniture, lighting, wall decor, textiles, kitchen/dining items, and garden products from multiple third-party retailers such as Design Bestseller, DELIFE, and Cubit, with purchases fulfilled by those partners.

Product overview

SoLebIch is a German home decor community platform and online shopping aggregator. The platform consists of a social community where users share photos of their homes and get interior design inspiration, combined with a shopping catalog that aggregates products from various retailers. The core offerings include the Community Platform for home photo sharing and social interaction, the SoLebIch Wohnmagazin (magazine) with DIY guides and decorating tips, and a comprehensive Shopping Catalog spanning furniture (sofas, chairs, tables, beds), lighting, wall decor, textiles, kitchen/dining products, and garden items. The platform features products from over 18 brands including ferm Living, HAY, Vitra, Muuto, Normann Copenhagen, andKartell. Additional features include Homestorys (home tours), Wish Lists for saving favorites, and DIY community products.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Design BestsellercoreChannel Partner/ Reseller/ DistributorPrimary e-commerce partner providing the backend for furniture and home accessory sales. Design Bestseller is a German online retailer specializing in design furniture and home accessories, featuring brands like ferm Living, Hay, and Vitra. SoLebIch integrates Design Bestseller products into its shopping catalog.
• DELIFEminorChannel Partner/ Reseller/ DistributorGerman furniture retailer partner offering products through the SoLebIch platform. Products include sofas, chairs, and storage solutions.
• CubitminorChannel Partner/ Reseller/ DistributorModular sofa system manufacturer whose products are featured on the SoLebIch shopping platform. Specializes in custom modular seating solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wayfair: Global mass-market online home goods retailer offering the full furniture and decor assortment consumers also search for on SoLebIch — sets the conversion benchmark for the segment.
• IKEA: Global mass-market home furnishings retailer with broad assortment and growing digital channel — sets the price reference point for many of the categories SoLebIch aggregates around.
• Maisons du Monde: French-headquartered European home furnishings retailer with strong style-based merchandising and physical-plus-digital presence — adjacent aspirational positioning to SoLebIch's premium design brands.

Direct peers

• Home24: Berlin-based online furniture and home accessories retailer serving the DACH market with broad assortment and own-brand lines — competes for the same German furniture shopper SoLebIch monetizes.
• Westwing: German (Munich-headquartered) home and lifestyle e-commerce retailer operating a curated shopping club model across furniture and decor in DACH — direct regional overlap with SoLebIch's premium home positioning.
• Pamono: Vienna-based marketplace curating premium and designer home furniture from independent brands — comparable premium curation and editorial positioning to SoLebIch's product mix.
• Amara: UK-based premium home and luxury lifestyle online retailer curating designer brands — comparable in premium-brand curation and editorial merchandising approach to SoLebIch.
• Houzz: US-based home design inspiration and marketplace platform combining user-submitted photos with shoppable products — the closest direct analog to SoLebIch's community-plus-shopping model.
• Design Bestseller: German online retailer of design furniture and home accessories from brands like ferm Living, HAY and Vitra — currently SoLebIch's primary fulfillment partner and a likely standalone competitor for the same shopper intent.

Emerging players

• Pinterest: Global visual discovery platform where users save home and interior inspiration — SoLebIch actively operates there for traffic and faces it as a competing destination for the same inspiration moment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SoLebIch
• Instagraminstagram.com/solebich
• Pinterestpinterest.de/solebich
• LinkedInlinkedin.com/company/solebich-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoLebIch