Metrica
Metrica is a family-owned German specialist in yacht-grade custom interior fit-out for superyachts, ultra-luxury private residences and bespoke furniture, employing more than 300 makers across Germany, Austria and the United States.
- Company typePrivate
- Founded-
- HeadquartersSenden, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Metrica does
Metrica is a family-owned German specialist in yacht-grade interior fit-out, tracing its origins to a workshop established by the Rincklake family in Münster in 1681. The company designs and produces custom interiors for superyachts, ultra-luxury private residences and bespoke furniture commissions, operating more than 300 makers, engineers and project specialists across workshops in Germany (Senden, Holtwick, Schweinfurt), Austria (Greifenburg) and the United States (Greenwich, CT; Northampton, MA). Core capabilities include custom joinery, integrated engineering, material selection, installation and long-term aftercare, with interiors explicitly delivered to standards capable of withstanding marine conditions and applied with equal rigour to land-based projects.
The business operates on a project-by-project, one-time commission basis. Revenue streams are organised around four pillars: superyacht interior projects (new builds and refits delivered with shipyards and designers), architectural interiors for private residences and hospitality environments, custom furniture commissions, and project management and coordination services spanning process, installation and aftercare. Go-to-market is direct enterprise field sales through close collaboration with owners, representatives, designers and shipyards, supplemented by brand-building through industry events such as title sponsorship of the Superyacht Design Festival 2026.
Pricing is not publicly disclosed and is determined per commission based on context, scale and use. The target customer base is narrow: ultra-high-net-worth superyacht owners and ultra-luxury residential clients. The company is privately held under family stewardship with no disclosed external investors, no funding rounds, and no public listing. Legal structure comprises metrica GmbH & Co. KG as the primary entity plus four wholly owned subsidiaries (Metrica Project GmbH, Metrica Austria GmbH, Metrica Inc., Metrica Interior Inc.). Leadership is provided by Group CEO Kai Dittmar (two decades in role) and Mark Mantione as CEO North America.
Metrica firmographics
Firmographics- Name
- Metrica
- Legal name
- metrica GmbH & Co. KG
- Website
- https://metrica.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metrica is a family-owned German specialist in yacht-grade custom interior fit-out for superyachts, ultra-luxury private residences and bespoke furniture, employing more than 300 makers across Germany, Austria and the United States.
- Ownership category
- akta.pro rank
Metrica industry classification
Industry- Product category
- Custom Interior Fit-Out Services
- NAICS
- Ship and Boat Building (3366), Custom Architectural Woodwork and Millwork Manufacturing (337212), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Ship & Boat Building & Repairing (3730), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Luxury Yacht Interior Joinery & Fit-Out Manufacturing (IMAJAMAH)
Keywords
Where Metrica is headquartered
LocationHeadquarters
- HQ city
- Senden
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Metrica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Superyacht Interior Projects: Custom interior fit-out for superyachts including new builds and refits. Projects involve custom joinery, integrated engineering, material selection and installation, delivered through close collaboration with shipyards, designers and owners.
- Residential Architecture Interiors: Interior design and execution for private residences and hospitality environments. Spaces developed with care for how they will be used and experienced over time, working alongside architects, designers and clients.
- Custom Furniture Commissions: Bespoke furniture pieces created for specific contexts, scale and use. Teams translate ideas into physical objects through technical knowledge, time-honoured methods and modern innovations, producing works that integrate within interiors or stand alone.
- Project Management and Coordination Services: Services spanning the full lifecycle of a build including process management, installation oversight and aftercare support. Teams manage planning, documentation, scope and programme, coordinate between stakeholders and provide ongoing maintenance guidance.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Metrica product offering
Product offeringCore offering
Metrica designs and produces custom interiors for superyachts (new build and refit), architectural spaces including private residences and hospitality environments, and bespoke furniture commissions. The company delivers yacht-grade craftsmanship through integrated services spanning custom joinery, material selection, engineering, project management, installation and aftercare, with more than 300 makers operating from workshops in Germany, Austria and the United States.
Product overview
Metrica is a family-owned specialist in yacht-grade interior fit-out, operating as a unified craft and service company rather than a software platform. The core offerings consist of three integrated service pillars: Yacht Interiors (new build and refit for superyachts), Architectural Interiors (residential and special projects), and Custom Furniture (bespoke commissions). These are supported by three service modules: Process Management (project coordination and alignment), Installation Services (on-site execution), and Aftercare Services (long-term maintenance and support). The portfolio is unified by Metrica's 300+ makers across workshops in Germany, Austria, and the United States, delivering interiors that meet yacht-grade standards from concept through completion and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Yacht Interiors Specialist interior fit-out service for superyachts covering new builds and refits. Metrica collaborates with shipyards, designers and artisans to deliver precision-crafted interiors that withstand marine demands while expressing contemporary and timeless aesthetics, working from earliest concept through installation.
- Architectural Interiors Architectural interior services for private residences and select hospitality environments, bringing yacht-grade craftsmanship to land-based spaces. Interiors are realised with attention to material behaviour and detailing, creating spaces that feel composed, durable and enduring in daily use.
- Custom Furniture Bespoke furniture commission service developed from concept through fabrication and finishing. Makers, engineers and project managers collaborate to realise complex mechanisms, sculptural forms and precise detailing for pieces that integrate within interiors or stand alone.
- Process Management Project coordination service providing clarity through complexity by maintaining shared understanding across owners, designers, representatives and workshops throughout the project lifecycle, from planning and documentation through scope and programme management.
- Installation Services On-site installation service coordinating with shipyards, contractors and trades to position, fix and adjust elements to agreed tolerances, verifying dimensions and alignments during delivery.
- Aftercare Services Post-completion support service including periodic inspections, targeted interventions, cleaning guidance, maintenance recommendations and component repair or restoration for superyachts, residences and other projects.
Quantifiable outcome
- Interiors that perform flawlessly at sea while maintaining aesthetic excellence over time
- +1 more outcomes
Companies that use Metrica
Customer profileSegments3 records
Ideal customer profiles3 records
Metrica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Metrica partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered operational and flagship.
- FP OrgaConsult GmbHoperationalExternal reporting office for whistleblower protection under the German Whistleblower Protection Act (HinSchG). Located at Dülmener Straße 92, 48653 Coesfeld, Germany. Receives and processes reports from whistleblowers regarding potential violations by Metrica employees or representatives.
- BOAT InternationalflagshipMetrica serves as title sponsor of the Superyacht Design Festival 2026. CEO Kai Dittmar participates in discussions on collaborative design, the relationship between designers and artisans, and the responsibility of protecting shared vision. The partnership aligns Metrica's heritage and craftsmanship with the premier superyacht design event.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Metrica competitors and assessment
Company assessmentBroad incumbents
- Lürssen: German superyacht builder renowned for the largest custom new-builds with in-house interior fit-out management and coordination. Comparable as a major incumbent in the same project ecosystem that Metrica often partners with; operates at larger scale and broader scope than Metrica's interior-only focus.
- Feadship: Leading Dutch superyacht builder delivering fully custom new-build superyachts with integrated interior fit-out capability. Comparable as a broader incumbent in the same superyacht ecosystem with overlapping clients and project pipeline, though positioned as shipbuilder rather than specialist interior-only fit-out firm.
- Hirsch Bedner Associates (HBA): Global luxury hospitality and residential interior design firm delivering bespoke interior concepts for five-star hotels, branded residences and private estates. Comparable as a luxury interior design specialist serving UHNW and high-end residential customers, though broader in geography and scope than Metrica's craft-led fit-out model.
Direct peers
- Christopher Peacock: Bespoke luxury kitchen and interior brand operating showrooms in London, New York and other HNW markets. Comparable as a craftsmanship-led UHNW interior specialist with North American and European footprint and similar premium pricing and project-by-project delivery model.
- Winch Design: London-based superyacht and private aviation interior design studio serving ultra-high-net-worth owners. Directly comparable as a top-tier supplier of bespoke interior design for new-build superyachts, operating in the same customer and shipyard ecosystem as Metrica.
- David Linley (Linley): London-based luxury bespoke furniture and interior atelier serving ultra-high-net-worth residential and commercial clients. Directly comparable as a craft-led UHNW interior specialist with multi-decade heritage, bespoke delivery model, and overlap on luxury residential interior commissions.
- Reymond Langton Design: UK superyacht design house specialising in exterior and interior design for the largest superyachts. Comparable as a heritage craft-and-design firm engaged by leading shipyards and HNW owners at the specification stage, with overlapping client base and project mandate as Metrica.
- H2 Yacht Design: London-based superyacht interior design firm delivering complete interior concepts from concept through to delivery on new superyacht builds. Comparable as a boutique interior specialist serving leading shipyards and HNW owners, with similar project economics and customer profile to Metrica.
- Sinot Exclusive Yacht Design: Dutch superyacht design and engineering studio providing exterior, interior and naval architecture for new-build superyachts. Directly comparable as a top-tier design partner competing for the same shipyard tenders and owner-commissioned interior projects.
- Clive Christian: British luxury furniture, kitchen and interior design brand serving UHNW residential customers with heritage positioning and bespoke product offerings. Comparable on the luxury residential interior pillar, with similar premium pricing, traditional craftsmanship narrative, and high-end homeowner customer base as Metrica's Architectural Interiors.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Metrica social profiles
Digital presenceMetrica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metrica leadership team
Management profileNumber of profiles
Profiles3 records
Metrica subsidiaries and ownership
Company hierarchySubsidiaries4 records
Metrica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metrica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metrica
What does Metrica do?
Metrica designs and produces custom interiors for superyachts (new build and refit), architectural spaces including private residences and hospitality environments, and bespoke furniture commissions. The company delivers yacht-grade craftsmanship through integrated services spanning custom joinery, material selection, engineering, project management, installation and aftercare, with more than 300 makers operating from workshops in Germany, Austria and the United States.
Is Metrica a public or private company?
Metrica is a private company. It is classified as family owned and is currently operating.
When was Metrica founded?
Metrica was founded in -1. It employs 11 to 50 people.
Where is Metrica based?
Metrica is headquartered in Senden, Germany, in the Europe region.
How does Metrica make money?
Four revenue lines are on record. Superyacht Interior Projects are the primary driver. The others are residential Architecture Interiors, custom Furniture Commissions and project Management and Coordination Services.
Who are Metrica's main competitors?
Broad incumbents on record are Lürssen, Feadship and Hirsch Bedner Associates (HBA). Direct peers are Christopher Peacock, Winch Design, David Linley (Linley), Reymond Langton Design, H2 Yacht Design, Sinot Exclusive Yacht Design and Clive Christian.
Does Metrica have an API?
No public API is recorded for Metrica.
What industry is Metrica in?
Metrica's product category is Custom Interior Fit-Out Services. Its primary akta.pro industry code is IMAJAMAH, Luxury Yacht Interior Joinery & Fit-Out Manufacturing. Its NAICS code is 3366 and its SIC code is 3730.