Winch Design
- Company typePrivate
- Founded1986
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Winch Design firmographics
Firmographics- Name
- Winch Design
- Legal name
- Winch Design Limited
- Website
- https://winchdesign.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Winch Design industry classification
Industry- Product category
- Luxury Design Services
- NAICS
- Interior Design Services (541410), Architectural Services (54131), Industrial Design Services (54142)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Architectural Design Services (BPAHAKAA), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Winch Design is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Winch Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bespoke Design Services: Full-service luxury design engagements for yachts, private jets, and architectural projects. Revenue generated through project-based design fees for fully customized, bespoke solutions serving ultra-high net worth individuals globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Winch Design product offering
Product offeringCore offering
Winch Design is a bespoke luxury design and architectural studio that delivers fully tailored interior and exterior design for superyachts, private jets and helicopters, and luxury residences and boutique hotels. The studio operates through dedicated Yacht, Aviation, Architecture, Visualisation, and Procurement teams, serving ultra-high-net-worth clients globally with project-based design commissions.
Product overview
Winch Design is a leading international luxury design and architectural studio offering bespoke design services across three core verticals: superyachts (interior and exterior), private aviation, and architecture. The company operates through dedicated studios for Yacht, Aviation, Architecture, Visualisation, and Procurement, delivering fully integrated and bespoke projects tailored to each client's lifestyle. Winch Design's portfolio spans superyacht projects (ranging from 29m sailing yachts to 89m motor yachts) for shipyards including Heesen, Amels, CRN, Cantiere delle Marche, and Royal Huisman; residential and hospitality architecture including penthouses, private islands, and boutique resorts; and private jet interiors. The studio also produces co-branded lifestyle products through collaborations with luxury partners including Savoir Beds, The Rug Company, Summit Furniture, Thomas Mercer, and Foglizzo.
Differentiator
Problem solved
Functional benefit
Products and services
- Yacht Studio — Superyacht Design Service
Quantifiable outcome
- Sparta won two ISS Awards 2024: Best Motor Yacht 500<1500GT and Best Yacht Interior
- +2 more outcomes
Companies that use Winch Design
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Winch Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Winch Design partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, minor and key.
- Royal HuismancorePartnership for 81m Sky sailing yacht - world's tallest sloop. Scheduled for delivery Spring 2030.
- ICON YachtscoreCollaboration on 70m Project MASTER interior design, unveiled at Monaco Yacht Show 2024. Reborn from offshore rescue vessel into exploration yacht.
- TP Caring SpacesminorNew partnership starting 2024 with organization transforming community spaces for vulnerable populations including women's refuges and homeless shelters.
- The Rug CompanykeyLaunched debut collection in Autumn 2019. Multiple collections created including Surface & Stillness (2025), inspired by nature's organic forms.
- Queen Elizabeth Scholarship Trust (QEST)keySupporting British craftsmanship through education opportunities. Andrew Winch serves as trustee on QEST board. Growing group of Winch QEST Scholars supported including Cathryn Shilling, Oliver Cook, and others.
- JeanneaukeyDesign partnership since 2014 with Philippe Briand. Created Jeanneau 64, 54, 58, and 51 ranges for Jeanneau Yachts line, designing comfortable living spaces for performance ocean sailing yachts.
- Water Revolution FoundationcoreWinch Design has been a proud supporter since inception, collaborating on research to verify sustainable materials. CEO Aino Grapin chairs the Sustainable Yacht Design Taskforce and joined the Board of Directors in 2025, later becoming Chair in July 2025.
- Amels (Damen Yachting)core25-year partnership designing interiors for Amels 60 Limited Editions series. Hulls delivered include Come Together (Hull 1), Khalidah (Hull 3), 21.12 (Hull 6), and Amels 60-09 (Hull 9).
- Heesen YachtscoreOngoing partnership for full exterior and interior design on custom superyachts including 67m Sparta (largest steel-hull displacement yacht built by Heesen) and 80m Genesis.
- Cantiere delle MarchecorePartnership on 44m Flexplorer 146 Nasiba, featuring pioneering eco-conscious interior with natural materials and low EMF design.
- Savoir BedskeyCreated Tranquility bed collection - sculpted frame with Foglizzo leather and figured anegre wood, featuring bespoke Winch mattress and Savoir No. 4 box spring.
- Foglizzo 1921keyCreated leather collections inspired by Land, Sea and Air themes. Natural textures and patterns recreated through embossing and laser cuts.
- Thomas MercerkeyLong-standing collaboration since inception. Created Nautilus and Chelys horological sculptures singing with spirit of the sea.
- Turnstyle DesignskeyCreated Labyrinth door handle collection inspired by brain coral patterns, featuring bold geometric design.
- Summit FurniturekeyCreated Arc collection - beach club exterior furniture range with laminated teak woven between maritime-grade brushed stainless steel. Expanded with Arc Daybed (2026).
- AssoulinekeyPublished luxury coffee table book about Winch Design in their Legends collection, curated by Prosper Assouline from Andrew Winch's vision.
- Blue Marine FoundationkeyCharitable partnership supporting ocean conservation. Multiple fundraising events including London to Monaco bike rides raising over £1 million total. Co-founded London to Monaco ride in 2016.
- Maggie'sminorCharitable partnership providing cancer support. Team participates in fundraising events including Tough Mudder, London Night Hike, and Royal Parks Half Marathon.
- Frers DesignkeyCollaboration on 35m Flowform sailing yacht concept. Frers Design responsible for naval architecture and exterior styling.
- Malcolm McKeon Yacht DesignkeyPartnership on 81m Sky sailing yacht for naval architecture and exterior styling.
- Fibre MechanicsminorBuilder of 29m High Five sailing yacht delivered in 2025.
- Bill TrippminorNaval architecture for 29m High Five sailing yacht.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Winch Design competitors and assessment
Company assessmentDirect peers
- Terence Disdale Design: London-based luxury yacht interior design studio founded in 1968, considered one of Winch's closest direct rivals at the top of the superyacht interior design market, serving the same UHNW clients and premier shipyards.
- Redman Whiteley Dixon (RWD): UK-based superyacht design house with comparable scale, working on both interior and exterior design for major yacht builders — overlapping with Winch on yacht interior briefs and the same shipyard ecosystem.
- H2 Yacht Design: Monaco-based yacht interior design studio led by Jonny Horsfield, a direct competitor in large motor yacht interiors with comparable shipyard relationships (e.g. Heesen, Lürssen) and overlapping UHNW clientele.
- Sinot Exclusive Yacht Design: Dutch luxury yacht design studio covering both interiors and architecture — a close multi-vertical peer to Winch with comparable premium positioning across sea and land projects.
- Reymond Langton Design: London-based yacht design studio focused on exterior and interior design for sailing and motor superyachts, competing for the same shipyard commissions and award recognition as Winch Design.
- Bannenberg & Rowell Design: British multi-disciplinary studio led by Dickie Bannenberg and Simon Rowell, working on superyacht, residential and aviation interiors — overlapping with Winch on the luxury multi-vertical brief.
- Nuvolari Lenard Design: Italian yacht design studio with extensive motor yacht portfolio (including CRN and Benetti collaborations) — a peer competing in the same large-yacht design tier with comparable shipyard relationships.
- Martin Francis Design: UK design office with deep heritage in both yacht and private aviation interiors, working with many of the same shipyards and aircraft completion centres as Winch Design.
Emerging players
- Richmond International: UK-based luxury hospitality and residential interior design firm working on five-star hotels and high-end residences — a peer in Winch's Architecture Studio vertical rather than yachts, with comparable boutique-scale positioning.
Broad incumbents
- Yabu Pushelberg: Toronto/New York-based luxury interior design firm operating at significantly larger scale across hospitality, residential and retail — a broader incumbent benchmark for premium interior design services with global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Winch Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winch Design leadership team
Management profileNumber of profiles
Profiles7 records
Winch Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winch Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winch Design
What does Winch Design do?
Winch Design is a bespoke luxury design and architectural studio that delivers fully tailored interior and exterior design for superyachts, private jets and helicopters, and luxury residences and boutique hotels. The studio operates through dedicated Yacht, Aviation, Architecture, Visualisation, and Procurement teams, serving ultra-high-net-worth clients globally with project-based design commissions.
Is Winch Design a public or private company?
Winch Design is a private company. It is classified as management employee owned and is currently operating.
When was Winch Design founded?
Winch Design was founded in 1986. It employs 101 to 250 people.
Where is Winch Design based?
Winch Design is headquartered in London, United Kingdom, in the Europe region.
How does Winch Design make money?
One revenue line is on record: bespoke Design Services.
Who are Winch Design's main competitors?
Direct peers on record are Terence Disdale Design, Redman Whiteley Dixon (RWD), H2 Yacht Design, Sinot Exclusive Yacht Design, Reymond Langton Design, Bannenberg & Rowell Design, Nuvolari Lenard Design and Martin Francis Design. Richmond International is listed as an emerging player. Yabu Pushelberg is listed as a broad incumbent.
Does Winch Design have an API?
No public API is recorded for Winch Design.
What industry is Winch Design in?
Winch Design's product category is Luxury Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAA, Architectural Design Services. Its NAICS code is 541410.