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Metrica

Full company profile

uuid002owvu

Namestring
Metrica
Legal namestring
metrica GmbH & Co. KG
Websiteurl
metrica.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Metrica is a family-owned German specialist in yacht-grade interior fit-out, tracing its origins to a workshop established by the Rincklake family in Münster in 1681. The company designs and produces custom interiors for superyachts, ultra-luxury private residences and bespoke furniture commissions, operating more than 300 makers, engineers and project specialists across workshops in Germany (Senden, Holtwick, Schweinfurt), Austria (Greifenburg) and the United States (Greenwich, CT; Northampton, MA). Core capabilities include custom joinery, integrated engineering, material selection, installation and long-term aftercare, with interiors explicitly delivered to standards capable of withstanding marine conditions and applied with equal rigour to land-based projects.

The business operates on a project-by-project, one-time commission basis. Revenue streams are organised around four pillars: superyacht interior projects (new builds and refits delivered with shipyards and designers), architectural interiors for private residences and hospitality environments, custom furniture commissions, and project management and coordination services spanning process, installation and aftercare. Go-to-market is direct enterprise field sales through close collaboration with owners, representatives, designers and shipyards, supplemented by brand-building through industry events such as title sponsorship of the Superyacht Design Festival 2026.

Pricing is not publicly disclosed and is determined per commission based on context, scale and use. The target customer base is narrow: ultra-high-net-worth superyacht owners and ultra-luxury residential clients. The company is privately held under family stewardship with no disclosed external investors, no funding rounds, and no public listing. Legal structure comprises metrica GmbH & Co. KG as the primary entity plus four wholly owned subsidiaries (Metrica Project GmbH, Metrica Austria GmbH, Metrica Inc., Metrica Interior Inc.). Leadership is provided by Group CEO Kai Dittmar (two decades in role) and Mark Mantione as CEO North America.

Short descriptiontext

Metrica is a family-owned German specialist in yacht-grade custom interior fit-out for superyachts, ultra-luxury private residences and bespoke furniture, employing more than 300 makers across Germany, Austria and the United States.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSenden, Germany
HQ citystring
Senden
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
custom interior fit-out, yacht interior design, luxury residential interiors, bespoke furniture commissions, architectural millwork
Industry1 code
1Luxury Yacht Interior Joinery & Fit-Out Manufacturing
CodeIMAJAMAHPrimaryYes
NAICS code3 codes
  • Ship and Boat Building3366
  • Custom Architectural Woodwork and Millwork Manufacturing337212
  • Household and Institutional Furniture Manufacturing33712
SIC code2 codes
  • Ship & Boat Building & Repairing3730
  • Wood Household Furniture, (No Upholstered)2511
Product category
Custom Interior Fit-Out Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1Superyacht Interior Projects
TypeOne Time License
Description

Custom interior fit-out for superyachts including new builds and refits. Projects involve custom joinery, integrated engineering, material selection and installation, delivered through close collaboration with shipyards, designers and owners.

metrica.com
2Residential Architecture Interiors
TypeOne Time License
Description

Interior design and execution for private residences and hospitality environments. Spaces developed with care for how they will be used and experienced over time, working alongside architects, designers and clients.

metrica.com
3Custom Furniture Commissions
TypeOne Time License
Description

Bespoke furniture pieces created for specific contexts, scale and use. Teams translate ideas into physical objects through technical knowledge, time-honoured methods and modern innovations, producing works that integrate within interiors or stand alone.

metrica.com
4Project Management and Coordination Services
TypeProfessional Services
Description

Services spanning the full lifecycle of a build including process management, installation oversight and aftercare support. Teams manage planning, documentation, scope and programme, coordinate between stakeholders and provide ongoing maintenance guidance.

metrica.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Metrica designs and produces custom interiors for superyachts (new build and refit), architectural spaces including private residences and hospitality environments, and bespoke furniture commissions. The company delivers yacht-grade craftsmanship through integrated services spanning custom joinery, material selection, engineering, project management, installation and aftercare, with more than 300 makers operating from workshops in Germany, Austria and the United States.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Interiors that perform flawlessly at sea while maintaining aesthetic excellence over time
+1 more record
Product overview1 text field

Metrica is a family-owned specialist in yacht-grade interior fit-out, operating as a unified craft and service company rather than a software platform. The core offerings consist of three integrated service pillars: Yacht Interiors (new build and refit for superyachts), Architectural Interiors (residential and special projects), and Custom Furniture (bespoke commissions). These are supported by three service modules: Process Management (project coordination and alignment), Installation Services (on-site execution), and Aftercare Services (long-term maintenance and support). The portfolio is unified by Metrica's 300+ makers across workshops in Germany, Austria, and the United States, delivering interiors that meet yacht-grade standards from concept through completion and beyond.

Product and service6 records
1Yacht Interiors
CategoryCustom Interior Fit-Out
Description

Specialist interior fit-out service for superyachts covering new builds and refits. Metrica collaborates with shipyards, designers and artisans to deliver precision-crafted interiors that withstand marine demands while expressing contemporary and timeless aesthetics, working from earliest concept through installation.

2Architectural Interiors
CategoryCustom Interior Fit-Out
Description

Architectural interior services for private residences and select hospitality environments, bringing yacht-grade craftsmanship to land-based spaces. Interiors are realised with attention to material behaviour and detailing, creating spaces that feel composed, durable and enduring in daily use.

3Custom Furniture
CategoryBespoke Furniture
Description

Bespoke furniture commission service developed from concept through fabrication and finishing. Makers, engineers and project managers collaborate to realise complex mechanisms, sculptural forms and precise detailing for pieces that integrate within interiors or stand alone.

4Process Management
CategoryProject Management Services
Description

Project coordination service providing clarity through complexity by maintaining shared understanding across owners, designers, representatives and workshops throughout the project lifecycle, from planning and documentation through scope and programme management.

5Installation Services
CategoryInstallation Services
Description

On-site installation service coordinating with shipyards, contractors and trades to position, fix and adjust elements to agreed tolerances, verifying dimensions and alignments during delivery.

6Aftercare Services
CategoryMaintenance and Aftercare Services
Description

Post-completion support service including periodic inspections, targeted interventions, cleaning guidance, maintenance recommendations and component repair or restoration for superyachts, residences and other projects.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1FP OrgaConsult GmbH
Strategic tierOperationalTypeOthers
Description

External reporting office for whistleblower protection under the German Whistleblower Protection Act (HinSchG). Located at Dülmener Straße 92, 48653 Coesfeld, Germany. Receives and processes reports from whistleblowers regarding potential violations by Metrica employees or representatives.

metrica.com
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Metrica serves as title sponsor of the Superyacht Design Festival 2026. CEO Kai Dittmar participates in discussions on collaborative design, the relationship between designers and artisans, and the responsibility of protecting shared vision. The partnership aligns Metrica's heritage and craftsmanship with the premier superyacht design event.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

German superyacht builder renowned for the largest custom new-builds with in-house interior fit-out management and coordination. Comparable as a major incumbent in the same project ecosystem that Metrica often partners with; operates at larger scale and broader scope than Metrica's interior-only focus.

TypeBroad incumbent
Description

Leading Dutch superyacht builder delivering fully custom new-build superyachts with integrated interior fit-out capability. Comparable as a broader incumbent in the same superyacht ecosystem with overlapping clients and project pipeline, though positioned as shipbuilder rather than specialist interior-only fit-out firm.

TypeBroad incumbent
Description

Global luxury hospitality and residential interior design firm delivering bespoke interior concepts for five-star hotels, branded residences and private estates. Comparable as a luxury interior design specialist serving UHNW and high-end residential customers, though broader in geography and scope than Metrica's craft-led fit-out model.

TypeDirect peer
Description

Bespoke luxury kitchen and interior brand operating showrooms in London, New York and other HNW markets. Comparable as a craftsmanship-led UHNW interior specialist with North American and European footprint and similar premium pricing and project-by-project delivery model.

TypeDirect peer
Description

London-based superyacht and private aviation interior design studio serving ultra-high-net-worth owners. Directly comparable as a top-tier supplier of bespoke interior design for new-build superyachts, operating in the same customer and shipyard ecosystem as Metrica.

6David Linley (Linley)
TypeDirect peer
Description

London-based luxury bespoke furniture and interior atelier serving ultra-high-net-worth residential and commercial clients. Directly comparable as a craft-led UHNW interior specialist with multi-decade heritage, bespoke delivery model, and overlap on luxury residential interior commissions.

TypeDirect peer
Description

UK superyacht design house specialising in exterior and interior design for the largest superyachts. Comparable as a heritage craft-and-design firm engaged by leading shipyards and HNW owners at the specification stage, with overlapping client base and project mandate as Metrica.

TypeDirect peer
Description

London-based superyacht interior design firm delivering complete interior concepts from concept through to delivery on new superyacht builds. Comparable as a boutique interior specialist serving leading shipyards and HNW owners, with similar project economics and customer profile to Metrica.

TypeDirect peer
Description

Dutch superyacht design and engineering studio providing exterior, interior and naval architecture for new-build superyachts. Directly comparable as a top-tier design partner competing for the same shipyard tenders and owner-commissioned interior projects.

TypeDirect peer
Description

British luxury furniture, kitchen and interior design brand serving UHNW residential customers with heritage positioning and bespoke product offerings. Comparable on the luxury residential interior pillar, with similar premium pricing, traditional craftsmanship narrative, and high-end homeowner customer base as Metrica's Architectural Interiors.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries4 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Metrica

Custom Interior Fit-Out Servicesmetrica.com

Metrica is a family-owned German specialist in yacht-grade custom interior fit-out for superyachts, ultra-luxury private residences and bespoke furniture, employing more than 300 makers across Germany, Austria and the United States.

What Metrica does

Metrica is a family-owned German specialist in yacht-grade interior fit-out, tracing its origins to a workshop established by the Rincklake family in Münster in 1681. The company designs and produces custom interiors for superyachts, ultra-luxury private residences and bespoke furniture commissions, operating more than 300 makers, engineers and project specialists across workshops in Germany (Senden, Holtwick, Schweinfurt), Austria (Greifenburg) and the United States (Greenwich, CT; Northampton, MA). Core capabilities include custom joinery, integrated engineering, material selection, installation and long-term aftercare, with interiors explicitly delivered to standards capable of withstanding marine conditions and applied with equal rigour to land-based projects.

The business operates on a project-by-project, one-time commission basis. Revenue streams are organised around four pillars: superyacht interior projects (new builds and refits delivered with shipyards and designers), architectural interiors for private residences and hospitality environments, custom furniture commissions, and project management and coordination services spanning process, installation and aftercare. Go-to-market is direct enterprise field sales through close collaboration with owners, representatives, designers and shipyards, supplemented by brand-building through industry events such as title sponsorship of the Superyacht Design Festival 2026.

Pricing is not publicly disclosed and is determined per commission based on context, scale and use. The target customer base is narrow: ultra-high-net-worth superyacht owners and ultra-luxury residential clients. The company is privately held under family stewardship with no disclosed external investors, no funding rounds, and no public listing. Legal structure comprises metrica GmbH & Co. KG as the primary entity plus four wholly owned subsidiaries (Metrica Project GmbH, Metrica Austria GmbH, Metrica Inc., Metrica Interior Inc.). Leadership is provided by Group CEO Kai Dittmar (two decades in role) and Mark Mantione as CEO North America.

Metrica firmographics

Firmographics
Name
Metrica
Legal name
metrica GmbH & Co. KG
Website
https://metrica.com
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
Metrica is a family-owned German specialist in yacht-grade custom interior fit-out for superyachts, ultra-luxury private residences and bespoke furniture, employing more than 300 makers across Germany, Austria and the United States.
Ownership category
akta.pro rank

Metrica industry classification

Industry
Product category
Custom Interior Fit-Out Services
NAICS
Ship and Boat Building (3366), Custom Architectural Woodwork and Millwork Manufacturing (337212), Household and Institutional Furniture Manufacturing (33712)
SIC
Ship & Boat Building & Repairing (3730), Wood Household Furniture, (No Upholstered) (2511)
akta.pro primary industry
Luxury Yacht Interior Joinery & Fit-Out Manufacturing (IMAJAMAH)

Keywords

  • Custom interior fit-out
  • Yacht interior design
  • Luxury residential interiors
  • Bespoke furniture commissions
  • Architectural millwork

Where Metrica is headquartered

Location

Headquarters

HQ city
Senden
HQ country
Germany
HQ region
Europe

Offices6 records

Markets served

Metrica business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

  1. Superyacht Interior Projects: Custom interior fit-out for superyachts including new builds and refits. Projects involve custom joinery, integrated engineering, material selection and installation, delivered through close collaboration with shipyards, designers and owners.
  2. Residential Architecture Interiors: Interior design and execution for private residences and hospitality environments. Spaces developed with care for how they will be used and experienced over time, working alongside architects, designers and clients.
  3. Custom Furniture Commissions: Bespoke furniture pieces created for specific contexts, scale and use. Teams translate ideas into physical objects through technical knowledge, time-honoured methods and modern innovations, producing works that integrate within interiors or stand alone.
  4. Project Management and Coordination Services: Services spanning the full lifecycle of a build including process management, installation oversight and aftercare support. Teams manage planning, documentation, scope and programme, coordinate between stakeholders and provide ongoing maintenance guidance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Metrica product offering

Product offering

Core offering

Metrica designs and produces custom interiors for superyachts (new build and refit), architectural spaces including private residences and hospitality environments, and bespoke furniture commissions. The company delivers yacht-grade craftsmanship through integrated services spanning custom joinery, material selection, engineering, project management, installation and aftercare, with more than 300 makers operating from workshops in Germany, Austria and the United States.

Product overview

Metrica is a family-owned specialist in yacht-grade interior fit-out, operating as a unified craft and service company rather than a software platform. The core offerings consist of three integrated service pillars: Yacht Interiors (new build and refit for superyachts), Architectural Interiors (residential and special projects), and Custom Furniture (bespoke commissions). These are supported by three service modules: Process Management (project coordination and alignment), Installation Services (on-site execution), and Aftercare Services (long-term maintenance and support). The portfolio is unified by Metrica's 300+ makers across workshops in Germany, Austria, and the United States, delivering interiors that meet yacht-grade standards from concept through completion and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

  • Yacht Interiors Specialist interior fit-out service for superyachts covering new builds and refits. Metrica collaborates with shipyards, designers and artisans to deliver precision-crafted interiors that withstand marine demands while expressing contemporary and timeless aesthetics, working from earliest concept through installation.
  • Architectural Interiors Architectural interior services for private residences and select hospitality environments, bringing yacht-grade craftsmanship to land-based spaces. Interiors are realised with attention to material behaviour and detailing, creating spaces that feel composed, durable and enduring in daily use.
  • Custom Furniture Bespoke furniture commission service developed from concept through fabrication and finishing. Makers, engineers and project managers collaborate to realise complex mechanisms, sculptural forms and precise detailing for pieces that integrate within interiors or stand alone.
  • Process Management Project coordination service providing clarity through complexity by maintaining shared understanding across owners, designers, representatives and workshops throughout the project lifecycle, from planning and documentation through scope and programme management.
  • Installation Services On-site installation service coordinating with shipyards, contractors and trades to position, fix and adjust elements to agreed tolerances, verifying dimensions and alignments during delivery.
  • Aftercare Services Post-completion support service including periodic inspections, targeted interventions, cleaning guidance, maintenance recommendations and component repair or restoration for superyachts, residences and other projects.

Quantifiable outcome

  • Interiors that perform flawlessly at sea while maintaining aesthetic excellence over time
  • +1 more outcomes

Companies that use Metrica

Customer profile

Segments3 records

Ideal customer profiles3 records

Metrica technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Metrica partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered operational and flagship.

  • FP OrgaConsult GmbHoperationalOthersExternal reporting office for whistleblower protection under the German Whistleblower Protection Act (HinSchG). Located at Dülmener Straße 92, 48653 Coesfeld, Germany. Receives and processes reports from whistleblowers regarding potential violations by Metrica employees or representatives.
  • BOAT InternationalflagshipStrategic or Co-development PartnerMetrica serves as title sponsor of the Superyacht Design Festival 2026. CEO Kai Dittmar participates in discussions on collaborative design, the relationship between designers and artisans, and the responsibility of protecting shared vision. The partnership aligns Metrica's heritage and craftsmanship with the premier superyacht design event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Metrica competitors and assessment

Company assessment

Broad incumbents

  • Lürssen: German superyacht builder renowned for the largest custom new-builds with in-house interior fit-out management and coordination. Comparable as a major incumbent in the same project ecosystem that Metrica often partners with; operates at larger scale and broader scope than Metrica's interior-only focus.
  • Feadship: Leading Dutch superyacht builder delivering fully custom new-build superyachts with integrated interior fit-out capability. Comparable as a broader incumbent in the same superyacht ecosystem with overlapping clients and project pipeline, though positioned as shipbuilder rather than specialist interior-only fit-out firm.
  • Hirsch Bedner Associates (HBA): Global luxury hospitality and residential interior design firm delivering bespoke interior concepts for five-star hotels, branded residences and private estates. Comparable as a luxury interior design specialist serving UHNW and high-end residential customers, though broader in geography and scope than Metrica's craft-led fit-out model.

Direct peers

  • Christopher Peacock: Bespoke luxury kitchen and interior brand operating showrooms in London, New York and other HNW markets. Comparable as a craftsmanship-led UHNW interior specialist with North American and European footprint and similar premium pricing and project-by-project delivery model.
  • Winch Design: London-based superyacht and private aviation interior design studio serving ultra-high-net-worth owners. Directly comparable as a top-tier supplier of bespoke interior design for new-build superyachts, operating in the same customer and shipyard ecosystem as Metrica.
  • David Linley (Linley): London-based luxury bespoke furniture and interior atelier serving ultra-high-net-worth residential and commercial clients. Directly comparable as a craft-led UHNW interior specialist with multi-decade heritage, bespoke delivery model, and overlap on luxury residential interior commissions.
  • Reymond Langton Design: UK superyacht design house specialising in exterior and interior design for the largest superyachts. Comparable as a heritage craft-and-design firm engaged by leading shipyards and HNW owners at the specification stage, with overlapping client base and project mandate as Metrica.
  • H2 Yacht Design: London-based superyacht interior design firm delivering complete interior concepts from concept through to delivery on new superyacht builds. Comparable as a boutique interior specialist serving leading shipyards and HNW owners, with similar project economics and customer profile to Metrica.
  • Sinot Exclusive Yacht Design: Dutch superyacht design and engineering studio providing exterior, interior and naval architecture for new-build superyachts. Directly comparable as a top-tier design partner competing for the same shipyard tenders and owner-commissioned interior projects.
  • Clive Christian: British luxury furniture, kitchen and interior design brand serving UHNW residential customers with heritage positioning and bespoke product offerings. Comparable on the luxury residential interior pillar, with similar premium pricing, traditional craftsmanship narrative, and high-end homeowner customer base as Metrica's Architectural Interiors.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Metrica social profiles

Digital presence

Metrica financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Metrica leadership team

Management profile

Number of profiles

Profiles3 records

Metrica subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Metrica funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Metrica M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrica

What does Metrica do?

Metrica designs and produces custom interiors for superyachts (new build and refit), architectural spaces including private residences and hospitality environments, and bespoke furniture commissions. The company delivers yacht-grade craftsmanship through integrated services spanning custom joinery, material selection, engineering, project management, installation and aftercare, with more than 300 makers operating from workshops in Germany, Austria and the United States.

Is Metrica a public or private company?

Metrica is a private company. It is classified as family owned and is currently operating.

When was Metrica founded?

Metrica was founded in -1. It employs 11 to 50 people.

Where is Metrica based?

Metrica is headquartered in Senden, Germany, in the Europe region.

How does Metrica make money?

Four revenue lines are on record. Superyacht Interior Projects are the primary driver. The others are residential Architecture Interiors, custom Furniture Commissions and project Management and Coordination Services.

Who are Metrica's main competitors?

Broad incumbents on record are Lürssen, Feadship and Hirsch Bedner Associates (HBA). Direct peers are Christopher Peacock, Winch Design, David Linley (Linley), Reymond Langton Design, H2 Yacht Design, Sinot Exclusive Yacht Design and Clive Christian.

Does Metrica have an API?

No public API is recorded for Metrica.

What industry is Metrica in?

Metrica's product category is Custom Interior Fit-Out Services. Its primary akta.pro industry code is IMAJAMAH, Luxury Yacht Interior Joinery & Fit-Out Manufacturing. Its NAICS code is 3366 and its SIC code is 3730.

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