Bradley Free Clinic

What Bradley Free Clinic does

Bradley Free Clinic is a 501(c)(3) nonprofit free clinic founded in 1974 in Roanoke, Virginia, providing integrated medical, dental, pharmacy, and behavioral health services to low-income, uninsured, underinsured, and Medicaid-covered adults in the Roanoke Valley at income thresholds up to 300% of the Federal Poverty Level. The clinic operates from a single headquarters at 1240 3rd Street SW (Roanoke) containing four dental operatories, a fully licensed in-house pharmacy, a medical laboratory, nine private examination rooms, and the William & Margaret Robertson Behavioral Health Wing (opened July 2022). It runs approximately 40 paid staff supported by over 300 volunteer healthcare professionals drawn from the region's top medical facilities (Carilion Clinic, Lewis Gale, Virginia Tech Carilion) and student pipelines from VCU, Radford, Virginia Western, and Appalachian College of Pharmacy. Its clinical portfolio includes core medical, dental, and pharmacy services alongside specialty programs — HOPE Initiative substance-use peer recovery, Women's Health, Eye Clinic, Hep-C Clinic, International Clinic, Project Connect Medicaid/FAMIS enrollment — plus multilingual interpretation across seven languages and telehealth for behavioral health.

The clinic's core technology stack is an Electronic Healthcare Record system implemented in 2018, supplemented by an online JotForm patient registration portal and telehealth delivery. It does not publicly disclose proprietary software, AI/ML capabilities, or APIs. The HOPE Initiative, pioneered in 2018, is a peer-recovery model that has supported almost 3,000 individuals with a documented 80%+ treatment or recovery completion rate and is now being replicated statewide through the Virginia Association of Free and Charitable Clinics (VAFCC) with a $500,000 grant from the Anthem Blue Cross and Blue Shield Foundation.

Bradley Free Clinic's revenue model is a hybrid of philanthropic contributions, foundation grants, fundraising events, and minimal patient fees. Suggested patient contributions — $10 standard visits, $20 specialty visits, $5 per prescription — are not enforced ("no patient turned away for inability to pay"); Medicaid reimbursements contribute marginally. The funding base is anchored by individual donations (including a historical $1M gift from Marion Via in 1989), matching gifts, planned giving through the Legacy Society, foundation grants (Anthem, Virginia Health Care Foundation), and signature events including the 50th Anniversary Gala (April 2024, the most successful fundraising event in clinic history) and the upcoming Dog Bowl concert (August 2026). Care delivery relies on a heavily volunteer-driven cost structure, which has historically produced a roughly 3.4x ratio of care value delivered to dollars expended ($55M delivered vs. $16M spent as of 2011).

Name

Bradley Free Clinic

Legal name

Bradley Free Clinic

Website

https://bradleyfreeclinic.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Bradley Free Clinic is a Roanoke, Virginia-based 501(c)(3) nonprofit founded in 1974 that delivers free integrated medical, dental, pharmacy, and behavioral health services to low-income, uninsured, and Medicaid-covered adults in the Roanoke Valley using a hybrid paid-staff and 300+ volunteer-provider model.

Ownership category

akta.pro rank

Product category

Community Free Clinic Healthcare Services

NAICS

Outpatient Care Centers (6214), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

akta.pro secondary industries

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Community & Public Health Dentistry Clinics (FQHC/School-Based/Nonprofit) (HLABAAAF)

Keywords

• Free healthcare services
• Community health clinic
• Nonprofit medical services
• Behavioral health support
• Free dental pharmacy care

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Donations and Fundraising: Individual donations via online giving platform, matching gifts from employers, gift-in-kind donations, gifts of appreciated assets, real and personal property donations, planned giving through Legacy Society, and event-based fundraising including annual gala and concert events.
2. Grants: Foundation grants including $500,000 from Anthem Blue Cross and Blue Shield Foundation for HOPE Initiative expansion, Virginia Health Care Foundation grants for Project Connect Medicaid enrollment assistance.
3. Healthcare Services Revenue: While services are free, patients are asked to make modest contributions based on ability to pay. The clinic accepts Medicaid patients which provides some reimbursement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bradley Free Clinic is a 501(c)(3) nonprofit organization founded in 1974 that provides free medical, dental, pharmacy, behavioral health, and specialty care services to uninsured and underserved residents of the Roanoke Valley. The clinic operates multiple programs including primary care, women's health, addiction recovery (HOPE Initiative), eye care, hepatitis C treatment, and international clinic services, supported by an in-house pharmacy and licensed healthcare professionals.

Product overview

Bradley Free Clinic is a free and charitable clinic offering a unified portfolio of integrated healthcare services. The core services include Medical Clinic, Dental Clinic, Pharmacy, and Behavioral Health departments. These are supplemented by specialty programs including a Women's Health Program, HOPE Initiative (substance use peer recovery), Vaccines, Eye Clinic, Hep-C Clinic, and International Clinic. The clinic also provides support services such as Interpretation Services, Patient Education, and Medicaid/FAMIS enrollment assistance (Project Connect). The clinic serves low-income, uninsured, and underinsured residents of the Roanoke Valley and surrounding areas with income up to 300% of the Federal Poverty Level.

Differentiator

Problem solved

Functional benefit

Brands

• HOPE Initiative: A peer recovery program designed to assist individuals battling Substance Use Disorders (SUD), connecting them to treatment and recovery resources through Certified Peer Recovery Specialists.

Products and services

• Medical Care Services Free primary medical care provided to uninsured and underserved patients in the Roanoke Valley, including diagnosis, treatment, and ongoing care for acute and chronic conditions.
• Dental Care Services Free dental care services for uninsured and underserved patients, including exams, cleanings, extractions, and other dental procedures.
• Pharmacy Services Free prescription medications dispensed through the on-site licensed pharmacy to eligible patients of the clinic.
• Behavioral Health Services Free mental health counseling, psychiatric services, and substance abuse treatment, including the HOPE Initiative for addiction recovery.
• Women's Health Services Free women's health services including gynecological care, preventive screenings, and reproductive health support for uninsured women.
• HOPE Initiative (Addiction Recovery) Addiction recovery program for opioid and substance abuse, achieving an 80%+ recovery completion rate. Provides treatment, counseling, and recovery support services.
• Eye Clinic Services Free eye care services for patients including vision exams and eye health care.
• Hepatitis C Clinic Specialty clinic providing free hepatitis C screening, treatment, and ongoing care for affected patients.
• International Clinic Services Healthcare services tailored for international patients including immigrants and refugees, with support for non-English speakers.
• Project Connect Program connecting patients with resources and enrollment in healthcare programs and benefits.
• Vaccination Services Free vaccinations including flu shots and other preventive immunizations for uninsured patients.

Quantifiable outcome

• 80%+ of HOPE Initiative patients have completed treatment or recovery
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• Virginia Association of Free and Charitable Clinics (VAFCC)coreStrategic or Co-development Partner · 1 September 2024VAFCC is replicating Bradley Free Clinic's HOPE Initiative peer recovery model across Virginia clinics. Received $500,000 grant from Anthem Blue Cross and Blue Shield Foundation for expansion. VAFCC provides advocacy, support, and resources to free and charitable clinics across Virginia for 30 years.
• Virginia Tech Carilion School of MedicinecoreStrategic or Co-development PartnerUnique public-private partnership that educates physicians through inquiry, research, and discovery. Students assist at Bradley clinic, bringing energy and knowledge of future medical professionals.
• Virginia Commonwealth University School of DentistrycoreStrategic or Co-development PartnerVCU provides dental and dental hygiene student volunteers supervised by Bradley's part-time dentist and community volunteer dentists.
• Virginia Commonwealth University School of PharmacycoreStrategic or Co-development PartnerEstablished 1898, recognized as leading training ground for pharmacy professionals. Provides student volunteers for Bradley pharmacy services.
• Radford University Carilion Physical Therapy DepartmentsecondaryStrategic or Co-development PartnerDevelops autonomous physical therapy practitioners. Students provide supervised care at Bradley, helping patients achieve increased range of motion and improved quality of life.
• Appalachian College of PharmacysecondaryStrategic or Co-development PartnerLocated near Grundy, Virginia; addresses health-related needs of rural and underserved Appalachian communities. Provides pharmacy student volunteers.
• Virginia Western Community College Dental Hygiene ProgramsecondaryStrategic or Co-development PartnerRigorous curriculum prepares students for dental hygiene careers. Students complete supervised work with patients at Bradley Free Clinic.
• Carilion CliniccoreStrategic or Co-development PartnerExceptional training ground for young doctors. Carilion residents help Bradley in various capacities from patient care to fundraising. Also a Diamond Level sponsor of 50th anniversary gala.
• Virginia Tech Department of Psychiatry and Behavioral MedicinecoreStrategic or Co-development PartnerBuilding future vision of psychiatry through measurement-based care delivery. Residents and faculty assist in the Robertson Behavioral Health wing.
• Roanoke Police DepartmentcoreStrategic or Co-development PartnerInitiated the idea for HOPE Initiative in 2016, recognizing that substance abuse couldn't be addressed through law enforcement alone. Part of collaborative effort including law enforcement, healthcare, treatment, recovery, and safety net organizations.
• Edward Via College of Osteopathic MedicinesecondaryStrategic or Co-development PartnerDiamond Level sponsor of 50th anniversary gala. Educational partner providing healthcare training.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• The Health Wagon: A Virginia-based nonprofit that delivers free medical, dental, vision, and behavioral health care to underserved populations in rural Appalachia via mobile clinics. Directly comparable to Bradley as a free clinic serving low-income uninsured adults with volunteer-driven models in Virginia.
• Remote Area Medical (RAM): National nonprofit that operates pop-up free medical, dental, and vision clinics across the U.S. Comparable volunteer-driven, donation-funded free clinic model targeting uninsured and underinsured populations, though delivered via temporary events rather than a permanent site.
• Mercy Health Clinic: Free clinic in Gaithersburg, Maryland providing medical and dental care to low-income uninsured residents using volunteer healthcare professionals. Highly comparable volunteer-driven free clinic model serving a similar patient demographic.
• Health Brigade: Richmond, Virginia-based nonprofit (formerly Fan Free Clinic) offering medical, mental health, and pharmacy services to uninsured and underserved patients. Comparable Virginia-based free clinic operating model, though in a different metro market.

Others

• Virginia Association of Free and Charitable Clinics (VAFCC): Statewide association representing Virginia's free and charitable clinics; replicating Bradley's HOPE Initiative model via a $500K Anthem Foundation grant. Functions as an ecosystem enabler and coordinating body rather than a direct service competitor.

Broad incumbents

• Neighborhood Health: Federally Qualified Health Center serving Northern Virginia with comprehensive primary, dental, behavioral health, and pharmacy services for low-income patients. Comparable patient base and integrated services; FQHC status provides federal funding Bradley does not receive.
• Carilion Clinic: Large regional health system headquartered in Roanoke that provides Bradley with resident volunteers, referrals, and a Diamond Level gala sponsorship. Acts as both a key clinical workforce source and a referral pathway for specialty care.
• New Horizons Healthcare: Federally Qualified Health Center in the Shenandoah Valley of Virginia providing medical, dental, behavioral health, and pharmacy services to underserved patients. Comparable patient profile and service mix; FQHC funding model contrasts with Bradley's donation-driven approach.

Regional players

• Charlottesville Free Clinic: Free clinic in Charlottesville, Virginia, providing medical, dental, mental health, and pharmacy services to low-income uninsured adults. Closely comparable integrated service offering and volunteer-driven model, but serves a different Virginia region.
• Free Clinic of Southwest Virginia: Free clinic in the New River Valley and southwest Virginia offering medical and dental care to uninsured residents. Highly comparable operating model and patient profile to Bradley, but serves a different Virginia geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bradleyclinic
• Facebookfacebook.com/BradleyFreeClinic
• LinkedInlinkedin.com/company/bradley-free-clinic-of

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradley Free Clinic