Brandthing
Brandthing is a UK-based boutique brand consultancy offering brand strategy and creative services to mid-market and enterprise clients on a project basis, using a proprietary 'Brand Axiom' methodology and led by two principals.
- Company typePrivate
- Founded2007
- HeadquartersWakefield, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Brandthing does
Brandthing is a UK-based brand consultancy headquartered in Wakefield, England, operating as a private limited company founded in 2007. It delivers two integrated service lines — Brand Strategy (360° discovery, customer segmentation, insight generation, positioning, and creative tone) and Brand Creative (narrative, visual identity, and integrated marketing communications across digital and traditional channels) — using a proprietary 'Brand Axiom' methodology intended to surface business truths that underpin brand narratives.
The firm is led by two principals, Steve Dixon (25+ years in branding and advertising, credited with strategic launch and creative direction of ghd) and Sara Scott (15+ years, MBA), who are both personally involved in client engagements. Revenue is generated exclusively through project-based consulting fees; there are no retainers, no publicly disclosed pricing, and no evidence of external investors, funding rounds, or parent ownership.
Brandthing serves mid-market and enterprise clients across the UK and internationally, with a visible portfolio that includes CPA Global (£4B IP management), EYELEVEL (in-store brand specialist, grown from 4 founders to 500 employees), SAKS (UK's No.1 hair and beauty salon), Cloud Nine, HH Global (23-location international rollout), Ligentia, Greenlight, Lincoln City, and Loop.gl. The operating model explicitly assembles right-sized, project-specific teams rather than maintaining a fixed workforce, resulting in a 1–10 person core headcount and a consultancy that scales through contractor utilisation rather than organisational build-out.
Brandthing firmographics
Firmographics- Name
- Brandthing
- Legal name
- Brandthing
- Website
- https://brandthing.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brandthing is a UK-based boutique brand consultancy offering brand strategy and creative services to mid-market and enterprise clients on a project basis, using a proprietary 'Brand Axiom' methodology and led by two principals.
- Ownership category
- akta.pro rank
Brandthing industry classification
Industry- Product category
- Brand Consulting Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- akta.pro primary industry
- Employer Brand Strategy & Talent Branding (BPAFAEAH)
Keywords
Where Brandthing is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Brandthing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Brand Strategy Consulting: Project-based consulting engagements for brand strategy development, including 360-degree view and discovery, customer segmentation, insight generation, value propositions, brand values, positioning, and creative tone development.
- Brand Creative Services: Creative execution services including brand narrative development, visual identity creation, and integrated marketing communications delivery. Projects span websites, digital and mobile apps, advertising, print, and brochures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based engagement with no retainer commitment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Brandthing product offering
Product offeringCore offering
Brandthing is a UK-based brand consultancy that provides strategic brand development and creative brand execution services to enterprise clients. The firm delivers brand strategy (360° discovery, customer segmentation, insight generation, value propositions, positioning) and brand creative (narrative crafting, visual identity, integrated marketing communications across digital, print, web, and mobile). Engagements are project-based with no retainer commitment, serving UK and international clients directly.
Product overview
Brandthing is a UK-based brand consultancy offering two interconnected service lines: Brand Strategy and Brand Creative. Brand Strategy uncovers business truths through 360° discovery, customer segmentation, and positioning exercises. Brand Creative executes on those insights through narrative crafting, visual identity development, and integrated marketing communications spanning websites, digital apps, advertising, and print materials. Together, these services form a unified brand consultancy offering—strategic rigour informs creative excellence.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic brand development service for enterprise clients that uncovers business truths through 360° view and discovery, customer segmentation, insight generation, value propositions, brand values, positioning, and creative tone development. The service uses the firm's proprietary Brand Axiom methodology to surface self-evidently true statements at the heart of the business.
- Brand Creative Creative execution service for enterprise clients that delivers on strategic insights through narrative crafting, dramatic content creation, and integrated marketing communications. Outputs span websites, digital and mobile apps, advertising, print, and brochures across digital and traditional channels.
Quantifiable outcome
- EYELEVEL grew from 4 founders to 500 employees serving world's most successful brands after rebrand
- +2 more outcomes
Companies that use Brandthing
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Brandthing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brandthing partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Brandthing competitors and assessment
Company assessmentBroad incumbents
- Superunion (formerly Brand Union): Networked brand and design consultancy serving enterprise clients across geographies. Closely comparable in brand strategy, identity and integrated marketing communications services offered.
- Interbrand: Global brand consultancy offering strategy, naming, identity and valuation services to enterprise clients. Directly comparable on offering and customer base to Brandthing, but operates at much larger scale with network offices worldwide.
- Wolff Olins: Global brand consultancy with a long track record of large-scale rebrands for iconic clients. Competitor for the same enterprise rebranding briefs Brandthing targets, with deeper team and process resources.
- Landor & Fitch: Worldwide brand strategy and design consultancy serving global enterprises. Comparable to Brandthing in brand strategy and creative services, but with substantially broader resource and geographic footprint.
Direct peers
- Pentagram: Partnership-led design firm working across identity, branding, and communications for major clients. Comparable model of senior-led creative work, though typically larger in scope and profile.
- Moving Brands: Independent UK-headquartered brand consultancy delivering strategy, identity and experience design. Closely matches Brandthing's offering, customer profile and project-based delivery model.
- Ragged Edge: London-based independent brand design agency focused on strategic identity creation for ambitious brands. Similar boutique positioning and end-to-end brand strategy plus creative services.
- SomeOne London: Independent UK brand and digital design agency serving clients across consumer and tech sectors. Overlapping brand strategy and creative services with similar boutique scale.
- Elmwood (now part of Brandpie): Brand and design consultancy operating across strategy, identity and experience. Comparable brand strategy and creative services offering for enterprise clients.
Emerging players
- Koto Studio: Independent brand and design studio known for work with tech and consumer brands. Comparable in offering (naming, identity, brand world-building) and target customer profile but with a different emerging studio scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Brandthing social profiles
Digital presenceBrandthing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandthing leadership team
Management profileNumber of profiles
Profiles2 records
Brandthing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandthing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandthing
What does Brandthing do?
Brandthing is a UK-based brand consultancy that provides strategic brand development and creative brand execution services to enterprise clients. The firm delivers brand strategy (360° discovery, customer segmentation, insight generation, value propositions, positioning) and brand creative (narrative crafting, visual identity, integrated marketing communications across digital, print, web, and mobile). Engagements are project-based with no retainer commitment, serving UK and international clients directly.
Is Brandthing a public or private company?
Brandthing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brandthing founded?
Brandthing was founded in 2007. It employs 1 to 10 people.
Where is Brandthing based?
Brandthing is headquartered in Wakefield, United Kingdom, in the Europe region.
How does Brandthing make money?
Two revenue lines are on record. Brand Strategy Consulting is the primary driver. The others are brand Creative Services.
Who are Brandthing's main competitors?
Broad incumbents on record are Superunion (formerly Brand Union), Interbrand, Wolff Olins and Landor & Fitch. Direct peers are Pentagram, Moving Brands, Ragged Edge, SomeOne London and Elmwood (now part of Brandpie). Koto Studio is listed as an emerging player.
Does Brandthing have an API?
No public API is recorded for Brandthing.
What industry is Brandthing in?
Brandthing's product category is Brand Consulting Services. Its primary akta.pro industry code is BPAFAEAH, Employer Brand Strategy & Talent Branding. Its NAICS code is 54143.