JASO-DISTRIBUTOR

What JASO-DISTRIBUTOR does

JASO - DISTRIBUTOR, spol. s r.o. is a privately held Czech wholesale and retail beverage and food distributor headquartered in Střelice u Brna (Brno region), founded in 1995 and operating as a spol. s r.o. (limited liability company). The company distributes beer, wine, spirits, non-alcoholic beverages, food/grocery items, and draft beer dispensing equipment, serving restaurants, bars, pubs, catering companies, and households across South Moravia and the broader Czech Republic. Its supplier portfolio spans the leading Czech breweries (Plzeňský Prazdroj, Budějovický Budvar, Rodinný pivovar Bernard, Pivovar Svijany, HEINEKEN/Starobrno, Staropramen, plus over 50 additional domestic and foreign breweries), Moravian and international wineries, Stock/Božkov spirits, KOFOLA, Coca-Cola HBC, and Italian coffee brands Lavazza and Segafredo.

The underlying technology stack is a custom e-commerce platform (jaso.cz) with a login-gated B2B wholesale portal, volume-discount pricing engine, inventory management system, and website-level WCAG 2.1 Level AA accessibility compliance. Distribution is multi-channel: a B2B wholesale motion for verified HoReCa accounts, a direct-to-consumer e-commerce storefront, a physical warehouse showroom with counter pickup (Mon-Fri 7:00-15:00), own logistics with next-day delivery in South Moravia, and an extensive pickup-point network comprising roughly 1,900 pickup locations plus 1,600 Box automated lockers nationwide. Free delivery is offered above 4,000 CZK.

The business model combines four revenue streams: (1) B2B beverage and food wholesale on transaction/take-rate economics with volume discounts; (2) B2C e-commerce retail sales; (3) draft beer equipment rental and ancillary services (professional-services revenue); and (4) physical showroom counter sales. Pricing is opaque to non-registered visitors by design, supporting differentiated wholesale pricing for the B2B customer base. Complementary services include sommelier-led wine and rum tastings, beverage consultation, and a flexible return policy for event/catering supplies.

Name

JASO-DISTRIBUTOR

Legal name

JASO - DISTRIBUTOR, spol. s r.o.

Website

https://jaso.cz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

JASO-DISTRIBUTOR is a Czech wholesale and retail beverage and food distributor based in Střelice u Brna, founded 1995, supplying beer, wine, spirits, soft drinks, food, and draft equipment to HoReCa operators and households across the Czech Republic via e-commerce, own logistics, and a 1,900-location pickup network.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYAFAIAGAA

Alcoholic Beverage Wholesale (Beer, Wine, Spirits)

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYCRAOAIAA

Beer, Wine & Spirits Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Alcohol, Tobacco & Cannabis Wholesale Distribution

SECONDARYAFAIAGAI

Bar, Restaurant & On-Premise Beverage Supply Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYCRAOAAAH

Beverage Wholesale Distribution (Non-Alcoholic)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Food & Beverage Wholesale Distribution

SECONDARYAFAIAGAK

Bulk Beverage & Keg Distribution

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

Keywords

• Beverage wholesale distribution
• Draft beer equipment
• Wine spirits supply
• HoReCa beverage supply
• Food beverage e-commerce

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Beverage and Food Wholesale: Wholesale distribution of beers, spirits, wines, and food products to restaurants, bars, and catering businesses across Czech Republic
2. B2C E-commerce Retail Sales: Retail sales through own e-commerce storefront to end consumers and households
3. Draft Equipment Rental Services: Rental of draft beer dispensing equipment for events and parties
4. Showroom and Counter Sales: Physical showroom sales at the Střelice warehouse location with immediate pickup capability

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

JASO-DISTRIBUTOR is a Czech beverage and food wholesaler and retailer that distributes Czech and foreign beers (draft kegs, bottled, canned, non-alcoholic), Moravian and international wines, spirits, non-alcoholic beverages, and complementary food/grocery products to restaurants, bars, catering businesses, and households. It also sells and rents draft beer dispensing equipment and offers professional tasting and sommelier consultation services. Distribution is delivered through a national network including own logistics, 1,900 pickup points, 1,600 Box automated lockers, and a Střelice u Brna warehouse showroom.

Product overview

JASO-DISTRIBUTOR is a wholesale beverage and food distributor based in Brno, Czech Republic, serving restaurants, bars, catering operations, and households across South Moravia and the Czech Republic. The company operates as a multi-category distributor offering a unified e-commerce platform that combines seven distinct product lines: Czech and foreign beers (draft, bottled, canned), Moravian and international wines, spirits and distillates, non-alcoholic beverages, food and grocery products, draft beer dispensing technology equipment, and professional tasting services. The core offering centers on beverages (beer, wine, spirits, soft drinks) with food products and tap equipment as complementary categories. Services include beer tasting facilitation, professional sommelier consultations, and tap equipment rental with flexible return policies.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Plzeňský PrazdrojcoreChannel Partner/ Reseller/ DistributorPrimary Czech brewery partnership. JASO distributes Plzeňský Prazdroj products including Pilsner Urquell and other premium Czech beers in kegs and bottles.
• Budějovický BudvarcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Budweiser Budvar beers including Budweiser Budvar Original 12° in various packaging formats.
• Rodinný pivovar BernardcoreChannel Partner/ Reseller/ DistributorDistribution partner for Bernard family brewery products including Bernard 12° in various formats from 10L to 50L kegs.
• Pivovar SvijanycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Svijany beers including Svijany 11° and Svijany 12° in keg and bottle formats.
• HEINEKEN Česká republika (Pivovar Starobrno)coreChannel Partner/ Reseller/ DistributorDistribution partnership for HEINEKEN brands including Starobrno beers and Radlery in Czech market.
• Stock Plzeň-Božkov (Božkov Spirits)coreChannel Partner/ Reseller/ DistributorDistributor of Božkov spirits including Božkov vodka, Božkov tuzemák, and Božkov Republica rums. Božkov is a leading Czech spirits brand.
• KOFOLAmajorChannel Partner/ Reseller/ DistributorDistribution of Kofola brand beverages including Kofola Original 50L kegs and bottled varieties.
• Lavazza Czech RepublicmajorChannel Partner/ Reseller/ DistributorDistribution of Lavazza coffee products including Lavazza Super Crema, Qualita Rossa, and other Italian coffee varieties.
• Coca-Cola HBC Česko a SlovenskomajorChannel Partner/ Reseller/ DistributorDistributor of Coca-Cola products and Caffè Vergnano coffee through Coca-Cola distribution network.
• Segafredo CzechmajorChannel Partner/ Reseller/ DistributorDistribution partner for Segafredo coffee products including Segafredo Intermezzo, Espresso Casa, and other Italian coffee blends.
• Heureka.czminorChannel Partner/ Reseller/ DistributorCustomer review platform partnership displaying verified customer reviews on product pages.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OriginalCzechBeers.com: Czech beer-focused e-commerce export retailer (linked from JASO's own site); comparable as a multi-brand Czech beer distributor serving retail consumers with deep brewery relationships.
• Alkohol.cz: Czech online alcohol marketplace selling beer, wine, and spirits to households; competes head-to-head with JASO's e-commerce storefront and B2C delivery offering across the same Czech customer base.
• Pilso.cz: Czech online retailer specializing in craft and traditional beers plus spirits; directly comparable to JASO's B2C e-commerce beverage offering and competes for the same craft-beer-curious Czech consumer.
• Vinternet.cz: Czech online wine specialist with broad domestic and international assortment; directly comparable as a specialized beverage e-tailer targeting Czech consumers, overlapping with JASO's wine category.

Broad incumbents

• Kofola: Leading Czech non-alcoholic beverage producer with its own HoReCa distribution; while primarily a brand/partner of JASO, it operates as a regional competitor in the on-premise beverage supply chain where overlap exists.
• Mall.cz: Major Czech horizontal e-commerce platform with a growing alcoholic beverages assortment; broader retailer that competes for B2C beverage buyers using its marketplace and pickup-point reach.
• Alza.cz: Czech Republic's largest e-commerce platform, offering an extensive alcohol category alongside general merchandise; competes with JASO on convenience, pricing, and delivery speed using its dominant scale and logistics network.
• Drinks & Co: European multi-country online alcohol retailer; comparable as a broader specialist e-commerce operator with overlapping assortment strategy (beer, wine, spirits) and cross-border ambitions that JASO could emulate.

Regional players

• Bohemia Regent: Czech regional brewery with own distribution and direct B2B sales to HoReCa in South Bohemia; comparable as a regional beverage supplier overlapping with JASO's on-premise distribution model in certain territories.
• Beverages.cz (Rauscher / Bohemia Wine): Czech wine and spirits e-commerce specialist; operates a similar online-only multi-brand beverage model to JASO's B2C channel, serving Czech households with curated wine and spirits assortments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JASO-DISTRIBUTOR