Reach Records
Reach Records is an Atlanta-based independent Christian hip-hop and gospel record label founded in 2004 by Grammy-winning artist Lecrae, representing an 11-artist roster distributed globally via Spotify, Apple Music, iTunes, and the Unashamed merchandise storefront.
- Company typePrivate
- Founded2004
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reach Records does
Reach Records is an independent Christian hip-hop and gospel record label founded in 2004 by four-time Grammy-winning artist Lecrae Moore and headquartered in Atlanta, Georgia, operating as REACH RECORDS, L.L.C., a Georgia limited liability company. The label's core business is artist development, music production, and global distribution across major digital streaming platforms (Spotify, Apple Music, iTunes), supported by an e-commerce merchandise storefront (Unashamed.shop), physical CD/vinyl sales, and live event/touring promotion via Bandsintown. Its current roster includes 11 active artists: Lecrae, Tedashii, Trip Lee, 1K Phew, Hulvey, WHATUPRG, Anike, Alexxander, Limoblaze, Jackie Hill Perry, and 2819 Worship, with the 116 Movement artist collective functioning as a connected brand franchise.
The label combines faith-based lyrical content with contemporary trap, hip-hop, Afrobeats, and R&B production, targeting both core Christian music consumers and crossover mainstream audiences. Distribution is global by default through streaming platforms, with a documented push toward mainstream visibility evidenced by sync placements in Apple iPhone 14 commercials, the Gran Turismo film, and Madden NFL 24, alongside festival appearances at Rolling Loud Miami. Revenue mechanics rely on streaming royalties (one-time licensing model), physical and digital music sales, branded merchandise (apparel and accessories), and live event income.
Reach Records is privately held and artist-owned, with no disclosed outside institutional investment, venture funding, or parent company. Recent activity (2022-2026) shows continued roster expansion, including marquee signings of Limoblaze (Afrobeats, UK/Nigeria base), Jackie Hill Perry (spoken word, 2024), and 2819 Worship (2026), alongside an executive producer partnership with AJ Ramos (August 2025), a Billboard media feature (April 2026), and a February 2026 hire for Manager of Commercial Partnerships & Direct-to-Fan. While Christian/gospel is the second-fastest growing U.S. music genre at 25% growth 2024-2025, no revenue, headcount, or financial disclosures are provided in available sources.
Reach Records firmographics
Firmographics- Name
- Reach Records
- Legal name
- REACH RECORDS, L.L.C.
- Website
- https://reachrecords.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reach Records is an Atlanta-based independent Christian hip-hop and gospel record label founded in 2004 by Grammy-winning artist Lecrae, representing an 11-artist roster distributed globally via Spotify, Apple Music, iTunes, and the Unashamed merchandise storefront.
- Ownership category
- akta.pro rank
Reach Records industry classification
Industry- Product category
- Christian Music Record Label
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Copyright Registration & Catalog Management (Metadata, ISWC/ISRC Linking) (MPAIABAC)
- akta.pro secondary industry
- Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)
Keywords
Where Reach Records is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reach Records business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Music Sales and Streaming: Revenue generated from digital music sales through platforms like iTunes and Spotify, as well as physical album and merchandise sales through the Unashamed shop.
- Merchandise: Sale of branded merchandise including clothing and accessories through the Unashamed.shop online storefront.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Reach Records product offering
Product offeringCore offering
Reach Records is an independent Christian hip-hop and gospel record label that signs, develops, and markets a roster of artists, producing and distributing their music, music videos, and merchandise globally. Its operations span recording and album production, digital and physical distribution through major streaming and retail channels, and live event promotion. The label monetizes primarily through streaming royalties, digital and physical album sales, and branded merchandise through its Unashamed Shop.
Product overview
Reach Records is a Christian hip-hop and gospel record label founded by Grammy-winning artist Lecrae. The label operates as a multi-artist platform distributing music through streaming services (Spotify, Apple Music, iTunes), physical merchandise via the Unashamed Shop, and video content through YouTube. The portfolio includes signed artists releasing albums and EPs, the annual Gift Christmas compilation series, and the 116 Movement artist collective. The company promotes live events and tours, and manages an extensive video catalog exceeding 400 videos. Founded in Atlanta, the label has grown from its 2005 debut Real Talk release to become a prominent force in faith-based music.
Differentiator
Problem solved
Functional benefit
Brands
- 116 Movement: A collective associated with Reach Records founded by Tedashii and other artists, representing the 116 area code of Atlanta.
Products and services
- Music Catalog & Streaming Releases Distributed music catalog of albums, EPs, and singles released by Reach Records artists and made available on Spotify, Apple Music, iTunes, and other major digital streaming platforms worldwide. Targeted at Christian hip-hop and gospel listeners, mainstream hip-hop fans, and young global audiences.
- Music Videos Official music video productions distributed through the Reach Records YouTube channel and website, with a library exceeding 400 videos. Targeted at the label's artist fanbases and broader Christian and mainstream music viewers.
- Unashamed Shop (Merchandise) E-commerce storefront under the Unashamed brand selling artist merchandise, branded apparel, accessories, and physical music products including CDs and vinyl. Targeted at fans of Reach Records artists and the broader Christian hip-hop community.
- Live Events & Tours Live concert events and tours organized and promoted by Reach Records, including the Unashamed Tour, individual artist concerts, and festival appearances such as Rolling Loud Miami, with ticketing handled through Bandsintown. Targeted at live music audiences for Reach Records artists.
- The Gift (Annual Christmas Compilation) Annual Christmas compilation album series featuring multiple Reach Records artists contributing faith-based holiday tracks. Targeted at the label's Christian music audience and seasonal music listeners.
Quantifiable outcome
- Christian gospel music grew 25% from 2024 to 2025, making it the second-fastest growing genre in America
Companies that use Reach Records
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Reach Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reach Records partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Billboard (Billboard On The Record)minorBillboard featured Lecrae and Reach Records in an 'On The Record' interview discussing the Christian music boom. This media partnership helps elevate the label's profile and the broader Christian hip-hop genre in mainstream music journalism.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Reach Records competitors and assessment
Company assessmentBroad incumbents
- Word Entertainment: Warner Music Group's Christian music arm. Comparable as a major-label Christian music operation with broader roster and distribution muscle than an independent.
- Fair Trade Services: Independent Christian music label and distribution company. Comparable as an indie operating across Christian music with broader roster diversity than Reach Records.
- Centricity Music: Independent Christian music label with broader genre reach (pop, rock, worship). Comparable as an indie competitor in the Christian music space with a different stylistic focus.
- Tooth & Nail Records: Long-running independent label with Christian and alternative rock roster. Comparable as an established indie in faith-adjacent music with similar independence and ethos.
- Provident Label Group: Sony Music's Christian music label group. Directly comparable as a major-label home for Christian artists, with greater distribution scale and capital than Reach Records.
- Capitol CMG: Universal Music Group's Christian music division and the largest Christian music label group. Comparable as it dominates the broader Christian music space that Reach Records competes within.
Direct peers
- Gotee Records: Independent Christian hip-hop and pop label founded by TobyMac. Closely comparable to Reach Records as one of the pioneering independent labels in faith-based hip-hop and contemporary Christian music.
- Humble Beast: Independent Christian hip-hop label founded by Braille. Directly comparable as a peer label in the Christian hip-hop niche serving overlapping artist and fan communities.
- Collision Records: Independent Christian hip-hop label. Comparable niche positioning in faith-based rap, though smaller in scale than Reach Records.
- Lamp Mode Recordings: Independent Christian hip-hop label home to artists like Beautiful Eulogy and Propaganda. Directly comparable as a faith-forward hip-hop label targeting the same core audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reach Records social profiles
Digital presenceReach Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reach Records leadership team
Management profileNumber of profiles
Profiles2 records
Reach Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reach Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reach Records
What does Reach Records do?
Reach Records is an independent Christian hip-hop and gospel record label that signs, develops, and markets a roster of artists, producing and distributing their music, music videos, and merchandise globally. Its operations span recording and album production, digital and physical distribution through major streaming and retail channels, and live event promotion. The label monetizes primarily through streaming royalties, digital and physical album sales, and branded merchandise through its Unashamed Shop.
Is Reach Records a public or private company?
Reach Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reach Records founded?
Reach Records was founded in 2004. It employs 11 to 50 people.
Where is Reach Records based?
Reach Records is headquartered in Atlanta, United States, in the North America region.
How does Reach Records make money?
Two revenue lines are on record. Music Sales and Streaming is the primary driver. The others are merchandise.
Who are Reach Records's main competitors?
Broad incumbents on record are Word Entertainment, Fair Trade Services, Centricity Music, Tooth & Nail Records, Provident Label Group and Capitol CMG. Direct peers are Gotee Records, Humble Beast, Collision Records and Lamp Mode Recordings.
Does Reach Records have an API?
No public API is recorded for Reach Records.
What industry is Reach Records in?
Reach Records's product category is Christian Music Record Label. Its primary akta.pro industry code is MPAIABAC, Copyright Registration & Catalog Management (Metadata, ISWC/ISRC Linking), with a secondary code of MPAIABAF, Sync Rights Representation (Pitching, Clearance, Negotiation). Its NAICS code is 51225 and its SIC code is 2741.