VIVATEC

What VIVATEC does

VIVATEC is a Japanese private limited company (有限会社ビバテック) founded in 2003 in Sakai/Osaka that designs, manufactures, and sells 360° toothbrushes under a portfolio of proprietary brands. The company holds a patent on the world's first 360° circumferential bristle toothbrush, produced via a proprietary manufacturing process in which spacer washers are inserted between bristle "feathers" (each containing 1,000-2,000 ultra-fine bristles of 0.07-0.09mm diameter) to enable 20,000+ bristles per brush while preventing bacterial growth and gum damage. The flagship children's line includes the Picarun sonic toothbrush (approximately 16,000 vibrations/minute) and Pikamaru manual toothbrush; the healthcare line includes Paltee and Huali for adult oral care; the oral care line targets elderly and disabled users; and the pet line (SigOne / シグワン) covers dogs and cats with related Zeolite toothpaste and Hamigaki Supplement. SigOne is described as the No. 1 pet toothbrush brand in Japan, and the products are clinically validated at 2x plaque removal versus conventional brushes through joint research with Osaka Dental University.

VIVATEC operates a hybrid B2C and B2B revenue model. Consumer products are sold through pet specialty retail (2,000+ stores), drug stores and general retail (10,000+ domestic locations), and e-commerce platforms including Rakuten and Amazon Japan (the company-operated online store was closed in 2017). Separately, VIVATEC licenses its patented 360° technology to major baby product and nursing care product manufacturers for OEM/whitelabel production, generating a parallel licensing/royalty stream. Distribution extends internationally to 10+ countries and 10,000+ overseas retail touchpoints, with brand presence supported by an official website, YouTube channel, Facebook, Instagram, and Twitter/X accounts, and annual participation in pet industry exhibitions such as Interpet.

VIVATEC has received the Good Design Award (2005) and the Osaka Manufacturing Excellence Award (2010), and its technology is recognized by the Japanese Pediatric Dental Society, International Pediatric Dental Society, and Japanese Society of Dentistry for Patients with Disabilities. The company is founder-operated with 1-10 employees, no disclosed funding rounds, no parent company, and no M&A activity. Children/baby products account for over 60% of revenue, a structurally unusual mix versus the typical toothbrush industry ratio of approximately 10:1 adult-to-child.

Name

VIVATEC

Legal name

有限会社はビバテック

Website

https://vivatec.jp

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

VIVATEC is a Japanese private company founded in 2003 that manufactures and sells patented 360° toothbrushes for children, adults, the elderly, and pets, selling through 10,000+ domestic and 10,000+ overseas retail points while also licensing the technology to OEM partners.

Ownership category

akta.pro rank

Product category

Oral Care Products

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Toothbrushes (Manual) (CRABAFAB), Electric Toothbrushes & Power Brush Heads (CRABAFAC), Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ), Baby Oral Care (Toothpaste, Brushes) (CRABAJAF)

Keywords

• 360-degree toothbrushes
• Oral care products
• Pet dental care
• Children's toothbrushes
• OEM toothbrush manufacturing

Headquarters

HQ city

Sakai

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Product Sales: Direct sales of 360° toothbrushes to consumers through pet shops, drug stores, and e-commerce platforms. Products include toothbrushes for pets (Sigone series), children (Picarun, Picamaru), healthcare (Paltee, Huali), and oral care.
2. OEM/Wholesale Supply: B2B supply of 360° toothbrush technology to major baby product manufacturers and nursing care product companies. The company licenses their patented technology to other manufacturers while maintaining their own brand sales.
3. Professional Channel Sales: Sales to professional users including veterinary clinics, animal hospitals, trimming salons, and dental professionals through catalog distribution and direct B2B relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

VIVATEC manufactures and sells the world's first 360° circumference toothbrush, featuring 20,000+ ultra-fine bristles (0.07–0.09 mm) produced via a patented spacer/washer manufacturing method. The product line spans four verticals: Pet Care (SigOne series), Kids & Baby (Picarun sonic, Pikamaru manual), Healthcare (Paltee, Huali), and Oral Care (VIVATEC Oral Care Brush). The company also licenses its patented 360° technology to major baby-product and nursing-care manufacturers for OEM production.

Product overview

VIVATEC is a manufacturer of proprietary 360° circumference toothbrushes with a diversified product portfolio spanning four main categories: Healthcare (Paltee, Huali) for adult oral care, Kids & Baby (Picarun sonic toothbrush, Pikamaru manual toothbrush) for children, Oral Care (Oral Care Brush) for elderly and disabled users, and Pet Care (SigOne series including toothbrushes, Zeolite toothpaste, and Hamigaki supplement) for dogs and cats. The company's core technology is the world-first 360° toothbrush developed in 2003, featuring ultra-fine bristles (0.07-0.09mm) with 10,000-20,000+ bristles per brush, using a patented manufacturing process with spacer technology. The products are designed for users who struggle with traditional brushing including children, elderly, disabled individuals, and pets.

Differentiator

Problem solved

Functional benefit

Brands

• Sigone (シグワン): Pet dental care brand including 360° toothbrushes for dogs and cats, Zeolite toothpaste, and Hamigaki Supplement.
• Pikarun (ピカるん)
• Pikamaru (ピカまる)
• Paltee (パルティ)
• Huali (フアリ)
• VIVATEC Oral Care Brush

Products and services

• SigOne 360° Toothbrush 360-degree all-around toothbrush designed specifically for dogs and cats, featuring ultra-fine bristles (0.07mm) and approximately 20,000 bristles for effective plaque removal without toothpaste. No. 1 pet toothbrush brand in Japan.
• SigOne Compact 360° Toothbrush Compact head version of the SigOne toothbrush with smaller brush head designed for small dogs and cats.
• SigOne Compact Toothbrush Set Complete pet dental care set including SigOne Compact toothbrush for regular dental hygiene routines.
• SigOne VET Veterinary-exclusive version of the SigOne toothbrush sold through animal hospitals.
• SigOne Zeolite Toothpaste Natural zeolite-based toothpaste for pets that helps remove plaque and prevents tartar buildup without harmful abrasives.
• SigOne Hamigaki Supplement 100% natural fulvic acid-based liquid dental supplement that can be added to drinking water for pets unable to rinse after brushing.
• Paltee Healthcare-grade 360° toothbrush for adults focused on gum health and pearl-like tooth shine.
• Huali Oral care product positioned as a 'mouth spa' experience using 360° brush technology.
• Picarun Sonic Toothbrush Japan's first 360° sonic toothbrush for children aged 3 and up, featuring LED lighting, approximately 16,000 vibrations per minute, and ultra-fine 0.076mm Dupont Tynex bristles with cute animal designs.
• Pikamaru 360° Children's Toothbrush Manual 360° toothbrush for children designed for kids who resist brushing, featuring soft bristles that make self-brushing enjoyable.
• VIVATEC Oral Care Brush 360° toothbrush designed for comprehensive oral care including teeth, gums, tongue, and cheek massage, suitable for elderly and disabled users.

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Osaka Dental UniversitycoreStrategic or Co-development PartnerJoint research partnership with Osaka Dental University Pediatric Dentistry Department for clinical validation of 360° toothbrush effectiveness. Research conducted on children showed 2x plaque removal compared to conventional toothbrushes. Results published and presented at Japanese Pediatric Dental Society and other academic conferences.
• Major Baby Product Manufacturers (OEM Partners)coreOEM/ Whitelabel/ Licensing PartnerLicenses proprietary 360° toothbrush technology and manufacturing methods to major baby product manufacturers for OEM production. Company maintains own brand while providing technology to other brands.
• Major Nursing Care Product Manufacturers (OEM Partners)coreOEM/ Whitelabel/ Licensing PartnerLicenses proprietary 360° toothbrush technology to major nursing care product manufacturers for OEM production under their brands.
• Boston KennelminorChannel Partner/ Reseller/ DistributorSigone toothbrushes now available at Boston Kennel as of May 2026, expanding distribution presence in Japan.
• Interpet (Pet Industry Exhibition)minorGTM or Marketing PartnerAnnual participation in Interpet exhibition at Tokyo Big Sight for product showcase and B2B networking with pet industry professionals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TropiClean: US-based pet oral care and grooming products company. Directly comparable to VIVATEC's Sigone pet toothbrush and zeolite toothpaste lines in the pet dental hygiene category.
• Philips Sonicare: Premier electric toothbrush brand globally, directly comparable to VIVATEC's Picarun sonic children's toothbrush. Competes on sonic vibration technology and premium positioning in the kids and adult oral care segments.
• Dr. Fresh (Firefly): Children's oral care brand best known for Firefly character-themed toothbrushes. Directly comparable to VIVATEC's Picarun and Pikamaru kids toothbrush lines in the children's oral care category.

Regional players

• Sunstar: Japanese oral care company known for GUM brand, with strong presence in Japan and international distribution. Competes across consumer toothbrush categories and professional dental channels, comparable to VIVATEC's healthcare segment.
• Lion Corporation: Major Japanese household products and oral care manufacturer (CLINICA, Etiquette, Kodomo brands). The most direct domestic competitor to VIVATEC's kids and adult oral care portfolio in Japanese drug stores and mass retail.

Broad incumbents

• Oral-B (Procter & Gamble): Global market leader in manual and electric toothbrushes under P&G. Competes with VIVATEC's core toothbrush offering across retail and professional channels, and could launch a circumferential bristle design to challenge the 360° patent.
• Church & Dwight (Arm & Hammer): Consumer packaged goods company with oral care (Arm & Hammer toothpaste, OxiClean) and pet dental products. Represents a broad incumbent competitor across VIVATEC's multiple consumer oral care segments.
• Colgate-Palmolive: Multinational oral care conglomerate offering toothbrushes alongside toothpaste and mouthwash. Represents the broad incumbent competitive threat across VIVATEC's healthcare and kids segments with vastly larger marketing budgets.
• Virbac (C.E.T. Dental): Global veterinary pharmaceutical company offering C.E.T. brand dental products for pets. Comparable to VIVATEC's Sigone VET veterinary-exclusive toothbrush line and competes in the animal hospital distribution channel.

Emerging players

• Burts Bees: Natural personal care brand with oral care product line including adult toothbrushes. Comparable as an emerging natural-positioned brand targeting premium consumer oral care, similar to VIVATEC's Paltee and Huali healthcare brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vivatec360
• YouTubeyoutube.com/channel/UCyPIkaMk0ICmT5X19_lJCUg
• Facebookfacebook.com/vivatecdentalcare
• Instagraminstagram.com/vivatec360

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVATEC