What Mapa Spontex Volf s.r.o. does

Spontex, operated by MAPA SAS and ultimately owned by Newell Brands (NYSE: NWL), is a French heritage brand and self-described world leader in cellulosic household cleaning products, founded in 1932 in Beauvais, France, where the world's first vegetable cellulose sponge was invented. The company manufactures and distributes a portfolio organized across four core categories: dishwashing sponges (including the proprietary Stop-Graisse anti-grease technology and Flash non-scratching technology), microfiber cloths and mops (claimed to remove 99% of bacteria and viruses with water alone, washable up to 500 times at 60°C), floor cleaning systems (Full Action, Express System+, Aqua Revolution), and protective gloves for household, gardening, and food contact applications. Production is concentrated in French factories in Picardie (Oise) and Doubs, with recent innovation including the Compost & Go fully compostable sponge and the Flex & Wash dual-purpose sponge line.

The brand operates through regional subsidiaries including MAPA SAS (France, headquarters in Colombes), MAPA GmbH (Germany), Mapa Spontex Italia S.p.A. (Italy, since 1952), and Mapa Spontex Volf s.r.o. (Czech Republic). Spontex employs a direct-to-consumer go-to-market strategy selling through physical retail, online marketplaces, and its own localized e-commerce websites for France, Germany, Italy, and Spain, reaching 85 countries worldwide. Marketing is driven by social media channels (Facebook, YouTube, Instagram, TikTok), a content blog of cleaning tips, and a hedgehog mascot ('igel') that has appeared in advertising since 1999. Revenue is generated through one-time consumer product sales at varying price points by country and channel, with a 2022 partnership with TerraCycle adding free recycling of microfiber products as a sustainability differentiator. The specific Czech subsidiary, Mapa Spontex Volf s.r.o., is a small entity with 9 employees, serving as one of several regional distribution entities within the broader MAPA SAS / Newell Brands group.

Name

Mapa Spontex Volf s.r.o.

Legal name

MAPA SAS

Website

https://spontex.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

Spontex, operated by MAPA SAS under Newell Brands, is a French heritage brand and world leader in cellulosic household cleaning products — sponges, microfiber cloths, mops, floor systems, and gloves — distributed in 85 countries through retail, e-commerce, and regional subsidiaries including Mapa Spontex Volf s.r.o. in Czech Republic.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombes

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Cleaning Products Sales: Spontex generates revenue through the sale of household cleaning products including sponges, microfiber cloths, mops, and cleaning gloves through retail stores, online marketplaces, and direct e-commerce channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mapa Spontex Volf s.r.o. is the Czech Republic subsidiary of Spontex, a French-origin brand that manufactures and distributes household cleaning products. The product range includes cellulose sponges (with proprietary Stop-Graisse and Flash technologies), microfiber cloths and mops, floor cleaning systems, and protective gloves, sold across Europe through retail, online, and direct e-commerce channels.

Product overview

Spontex offers a comprehensive portfolio of household cleaning products organized into four main categories: dishwashing sponges (including Flash, Flex & Wash, and Stop-Graisse lines), surface cleaning via microfiber cloths (Mosaik, Multi, Eco, X'tra Brilliant), floor cleaning systems (Full Action, Express System+, Aqua Revolution, Catch&Clean, Twist Mop), and protective gloves (Multi+, Essential, Comfort, Black Protect). The product line emphasizes innovative technologies such as Stop-Graisse anti-grease treatment, non-scratching Flash technology, and machine-washable microfibers good for up to 500 washes. Recent innovations include the Flex & Wash next-generation dual-purpose sponge and Compost & Go, the first fully compostable sponge. The company positions itself as delivering efficient, smart, and durable cleaning solutions for time-pressed consumers across 85 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Flex & Wash: New generation sponge trio covering all cleaning needs - washable up to 52 times in washing machine
• Flash
• Stop-Graisse (Stop Grease)
• Gratte-Eponge Zéro Surfaces Délicates
• Compost'&Go

Products and services

• Sponges (Eponges)
• Flex & Wash
• Microfiber Cloths and Mops
• Floor Cleaning Systems
• Protective Gloves
• Compost & Go
• Dual Action Microfiber
• Ultimate Clean Set

Quantifiable outcome

• 99% of bacteria and viruses removed with water only using microfiber products
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TerraCycleminorStrategic or Co-development Partner · 1 September 2022Partnership with TerraCycle for free recycling program of microfiber cloths and mops. When products are no longer suitable for use, consumers can deposit them at TerraCycle collection points for recycling.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SC Johnson: SC Johnson's cleaning portfolio (Mr. Muscle, Pledge) competes with Spontex in surface and specialty cleaning, particularly across European mass retail.
• Church & Dwight: Church & Dwight's household cleaning portfolio (including OxiClean) competes with Spontex in surface and specialty cleaning categories, particularly in North America and parts of Europe.
• Henkel: Henkel's consumer brands include cleaning products (Bref, Sidolin) and competes broadly with Spontex in European household cleaning categories through mass retail and chemist channels.
• Unilever (Cif, Domestos): Unilever's household cleaning brands (Cif, Domestos) overlap with Spontex in surface cleaning and bathroom/kitchen categories across European and global markets.
• Reckitt Benckiser: Reckitt's cleaning brands (Cillit Bang, Finish) compete with Spontex in surface and specialty cleaning categories across European retail and e-commerce channels.
• Procter & Gamble (Mr. Clean, Swiffer): P&G's Mr. Clean and Swiffer brands compete with Spontex across surface cleaning, mopping, and floor-care categories globally, with much larger marketing budgets and broader portfolios.

Direct peers

• Freudenberg Home & Cleaning Solutions (Vileda): Vileda, owned by Freudenberg, is a leading European brand of microfiber cloths, mops, and floor cleaning systems — directly overlapping with Spontex's microfiber and floor cleaning product lines.
• 3M (Scotch-Brite): 3M's Scotch-Brite is a globally recognized brand of scouring pads, sponges, and cleaning tools, directly competing with Spontex's core cellulose and scouring sponge lines across consumer retail channels.

Emerging players

• Ecover (Unilever subsidiary): Ecover focuses on plant-based, biodegradable cleaning products, making it a sustainability-focused peer to Spontex's Compost & Go and eco-positioned SKUs in the European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SpontexGratteEponge
• Facebookfacebook.com/spontex
• LinkedInlinkedin.com/company/mapa-spontex-volf-s-r-o-
• Instagraminstagram.com/spontexfrance
• TikToktiktok.com/@spontexfrance?lang=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapa Spontex Volf s.r.o.