Digestive Health Associates

What Digestive Health Associates does

Note: The input data identifies the entity as Munson Healthcare Digestive Health, a single-location gastroenterology practice operating within the Munson Healthcare non-profit system in Traverse City, Michigan. The document does not reference a separate legal entity called "Digestive Health Associates"; analysis is based on the supplied evidence.

Munson Healthcare Digestive Health is a gastroenterology and digestive health medical practice providing screening, diagnosis, and treatment of diseases of the digestive tract, including the esophagus, stomach, small bowel, colon, liver, pancreas, and gallbladder. The practice is located at 4100 Park Forest Drive, Suite 208, Traverse City, Michigan, operating Monday–Friday from 8 am to 5 pm, and serves patients across northern Michigan. Its service portfolio spans seven diagnostic and therapeutic procedures: colonoscopy, flexible sigmoidoscopy, esophagogastroduodenoscopy (EGD), esophageal manometry, capsule endoscopy, endoscopic retrograde cholangiopancreatography (ERCP), and liver biopsy. The practice emphasizes preventative screening, particularly colon cancer screening per the American Cancer Society's age-45 recommendation.

The practice operates as a department within the Munson Healthcare non-profit system, which includes eight hospitals and multiple specialty services across northern Michigan. GTM is sales/referral-led: patients are acquired through primary care physician referrals within the Munson network, self-referrals, and online scheduling for pre-procedure phone interviews. The revenue model is fee-for-service medical billing — diagnostic and treatment procedures are billed to insurance carriers and patients. Supporting digital infrastructure includes the My Health Info patient portal (prescription refills, appointment scheduling, medical records, lab results, provider messaging) and online pre-procedure scheduling. Distribution is regional (northern Michigan), with no evidence of geographic expansion, partnerships, M&A, or third-party commercial relationships.

Name

Digestive Health Associates

Legal name

Munson Healthcare

Website

https://dha-nm.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Munson Healthcare Digestive Health is a single-location gastroenterology practice in Traverse City, Michigan, operating within the Munson Healthcare non-profit system. It provides screening, diagnosis, and treatment of digestive tract diseases to patients across northern Michigan via referral and self-referral channels.

Ownership category

akta.pro rank

Product category

Gastroenterology Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Outpatient Endoscopy & GI Procedure Centers (Non-ASC) (HLAFABAL), Endoscopy & GI Diagnostic Centers (HLAFAKAG)

Keywords

• Gastroenterology services
• Digestive health care
• Colon cancer screening
• Endoscopic procedures
• Liver and pancreas care

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Services Revenue: Revenue generated from diagnostic and treatment procedures for digestive diseases. Services are billed to insurance carriers and patients, including colonoscopy, EGD, and other gastroenterology procedures.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Munson Healthcare Digestive Health is a single-location gastroenterology medical practice in Traverse City, Michigan that provides screening, diagnosis, and treatment of digestive tract, liver, pancreas, and gallbladder diseases. Its core services include colonoscopy and colon cancer screening, as well as a full suite of endoscopic and diagnostic procedures such as flexible sigmoidoscopy, EGD, capsule endoscopy, esophageal manometry, ERCP, and liver biopsy. Care is delivered by a team of qualified gastroenterologists and supported by an online patient portal for prescriptions, scheduling, and medical records.

Product overview

Munson Healthcare Digestive Health is a single-location gastroenterology and digestive health medical practice that offers a comprehensive range of diagnostic and screening services. The practice provides colon cancer screening, various endoscopic procedures (colonoscopy, flexible sigmoidoscopy, EGD, capsule endoscopy, esophageal manometry, ERCP), and liver biopsy services. Additional offerings include a patient portal for managing prescriptions, appointments, and medical records, as well as pre-procedure phone interview scheduling for procedure preparation. The practice operates at one location in Traverse City, Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Munson Healthcare Digestive Health Services Comprehensive gastroenterology and digestive health practice offering screening, diagnosis, and treatment of diseases of the digestive tract (esophagus, stomach, small bowel, colon) and digestive glands (liver, pancreas, gallbladder) for adult patients in northern Michigan.
• Colon Cancer Screening Preventative screening program for colon cancer, including colonoscopy, recommended by the American Cancer Society starting at age 45 (or earlier with a family history).
• Colonoscopy Examination of the lining of the colon to detect abnormalities, polyps, or cancer, used for screening and diagnostic purposes.
• Flexible Sigmoidoscopy Examination of the inside of the large intestine from the rectum through the last part of the colon.
• Esophagogastroduodenoscopy (EGD) Examination of the upper intestinal tract, including the esophagus, stomach, and duodenum.
• Capsule Endoscopy Diagnostic procedure that takes photos of the entire digestive tract via a pill-sized camera, most effective for visualizing the small bowel.
• Esophageal Manometry Test that records and evaluates the muscular function of the esophagus.
• Endoscopic Retrograde Cholangiopancreatography (ERCP) Procedure that evaluates the anatomy of the bile and/or pancreatic duct.
• Liver Biopsy Procedure used to take a small sample of liver tissue for examination of liver abnormalities.
• Patient Portal Online platform providing secure access to prescription refills, appointment scheduling, medical records, lab results, and provider messaging for Munson Healthcare patients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• GI Alliance: Largest physician-led gastroenterology services platform in the U.S., operating hundreds of GI providers across multiple states. Highly comparable as a dedicated GI specialty provider offering the same core procedures (colonoscopy, EGD, ERCP) but at vastly greater scale and corporate structure.
• Munson Medical Center: Flagship hospital within the same Munson Healthcare system. Comparable as part of the parent organization's inpatient and specialty service footprint, providing shared patient referrals and integration context for the Digestive Health practice.
• Michigan Medicine (University of Michigan Health): Academic medical center with a leading gastroenterology division offering advanced procedures including ERCP, capsule endoscopy, and motility studies. Comparable in advanced-procedure capabilities and broad GI service menu, though academic vs. community setting.
• Gastro Health: National gastroenterology practice platform operating across multiple states with full-service GI offerings including screening, diagnostic, and advanced therapeutic procedures. Directly comparable in service menu, with contrast in scale, geography, and corporate vs. non-profit structure.
• United Digestive: PE-backed gastroenterology practice management company operating a network of GI clinics. Comparable as a multi-location GI provider delivering the same colonoscopy, EGD, and advanced endoscopy services, but with corporate infrastructure and physician partnership models.
• Trinity Health Michigan: Non-profit Catholic health system operating multiple Michigan hospitals with gastroenterology specialty services. Comparable as a Michigan regional health system providing similar GI service lines and referral-driven patient acquisition.
• Corewell Health (formerly Spectrum Health): Large regional non-profit health system in Michigan operating multiple hospitals and specialty practices including gastroenterology. Comparable as a Michigan-based integrated delivery network offering GI services within a broader hospital system, overlapping patient populations in northern Michigan.
• Henry Ford Health System: Large Michigan-based non-profit health system with comprehensive gastroenterology services across multiple locations. Comparable as a Michigan regional provider offering the full spectrum of GI screening, diagnostic, and therapeutic procedures within an integrated system.

Others

• Mayo Clinic Gastroenterology: Nationally ranked gastroenterology division within a major academic health system. Comparable in full-spectrum GI capability including advanced procedures, though serves a tertiary/quaternary referral population rather than a regional community base.
• Cleveland Clinic Digestive Disease & Surgery Institute: Leading academic gastroenterology and digestive disease program offering advanced endoscopic procedures. Comparable in advanced GI capabilities and procedure breadth, but at a national referral scale rather than a regional community practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/Munsonhealthcare
• Facebookfacebook.com/DHAofNM
• LinkedInlinkedin.com/company/digestive-health-associates-of-northern-michigan-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digestive Health Associates