Proelectricos

Electrical Equipment Manufacturingproelectricos.com

Proelectricos (Soluciones MDS SAS) is a Colombian manufacturer of electrical installation and communications infrastructure products, including conduit, medium and low voltage switchgear, motor control centers, and enclosures, serving construction, contractors, and utilities primarily in Colombia since 1960.

Company typePrivate
Founded1960
HeadquartersBogotá, Colombia
Headcount251–500
GTM typeB2B
OfferingHardware or Manufacturing

What Proelectricos does

Proelectricos, operating under the legal entity Soluciones MDS SAS, is a Colombian manufacturer and commercializer of electrical installation and communications infrastructure products headquartered in Bogotá. Founded in 1960, the company has 251-500 employees and 65 years of continuous operation in the Colombian electrical industry. Its product portfolio spans four primary categories: (1) conduit and support/fixation hardware including plastic and metal electrical boxes, junction boxes, DIN boards, clamps, and rails; (2) communications infrastructure including telephone strip boxes, cable trays, and ducts; (3) medium and low voltage switchgear under the ProSolution sub-brand, including SF6-insulated cells (ProSolution AG/AGI/AG-IC), air-insulated medium voltage cells (ProSolution AAD), low voltage switchboards (ProSolution BT), motor control centers, and meter cabinets; and (4) enclosures including gabinetes metálicos and self-supported indoor enclosures. The medium voltage switchgear line integrates ABB components, including the HySec multifunction apparatus and vacuum circuit breaker technology, anchoring Proelectricos's technical credibility in the medium voltage segment.

The company operates a direct sales model with quote-based ordering (cotizaciones) through its website, supplemented by phone sales and a structured credit application process for new clients. Its segments are horizontal, serving construction companies and infrastructure developers, electrical contractors and installers, and (to a lesser extent) utilities and energy sector clients across residential, commercial, and industrial projects. All products carry RETIE certification, the mandatory Colombian technical regulation for electrical installations. The company's revenue model is hardware sales of manufactured electrical products, with no public pricing or subscription/component recurring revenue. Distribution is single-country domestic (Colombia), with no disclosed export markets or international expansion. The company maintains wholly-owned operating subsidiaries Pritel and Fabricur, and pursues a stated 2025 vision of becoming a leading integrated solutions provider for electrical and communications installations in Colombia.

Proelectricos firmographics

Firmographics

Name: Proelectricos
Legal name: Soluciones MDS SAS
Website: https://proelectricos.com
Company type: Private
Founded year: 1960
Operating status: Operating
Headcount range: 251–500 employees
Short description: Proelectricos (Soluciones MDS SAS) is a Colombian manufacturer of electrical installation and communications infrastructure products, including conduit, medium and low voltage switchgear, motor control centers, and enclosures, serving construction, contractors, and utilities primarily in Colombia since 1960.
Ownership category
akta.pro rank

Proelectricos industry classification

Industry

Product category: Electrical Equipment Manufacturing
NAICS: Switchgear and Switchboard Apparatus Manufacturing (335313), Wiring Device Manufacturing (33593)
SIC: Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)
akta.pro primary industry: Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)
akta.pro secondary industries: Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF), Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB)

Keywords

Electrical installation products
Medium voltage switchgear
Low voltage panels
Electrical enclosures
Conduit systems

Where Proelectricos is headquartered

Location

Headquarters

HQ city: Bogotá
HQ country: Colombia
HQ region: Latin America

Offices1 record

Markets served

Proelectricos business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Electrical Products Manufacturing and Sales: Manufactures and commercializes electrical installation products including conduit, medium voltage cells, low voltage panels, enclosures, and telecommunications infrastructure. Revenue generated from product sales to construction, industrial, and commercial sectors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Proelectricos product offering

Product offering

Core offering

Proelectricos (Soluciones MDS SAS) designs, manufactures, and supplies electrical installation and communications products in Colombia. Its portfolio spans conduit systems, support and fixation hardware, metallic enclosures, meter cabinets, low voltage switchboards, motor control centers, and medium voltage SF6-insulated and air-insulated switchgear cells sold under the ProSolution sub-brand for construction, industrial, and utility customers.

Product overview

PROELECTRICOS is a manufacturer and marketer of electrical installation and communication products based in Colombia, operating under the parent company Soluciones MDS SAS. The product portfolio is organized into three main categories: (1) Conduit and support/fixation products including plastic and metal electrical boxes, covers, junction boxes, DIN system boards, clamps, and rails; (2) Communication infrastructure including telephone boxes, enclosures, cable trays, and ducts; (3) Medium and low voltage switchgear under the ProSolution sub-brand including SF6-insulated cells (ProSolution AG/AGI), air-insulated medium voltage cells (ProSolution AAD/AAT), low voltage switchboards (ProSolution BT), motor control centers (CCM), and meter cabinets/solutions (ProSolution AM). Supporting products include self-supported enclosures, metal cabinets/gabinetes, provisional site switchboards, and meter boxes. The company serves residential, commercial, and industrial electrical installation markets.

Differentiator

Problem solved

Functional benefit

Brands

ProSolution: Product line for electrical solutions including ProSolution AM (meter cabinets), ProSolution AA (medium voltage air-insulated cells), and ProSolution BT (low voltage switchgear and motor control centers).
ProSolution AM
ProSolution AA
ProSolution BT

Products and services

Línea Conduit (Conduit Line) Complete conduit product line including plastic and metal electrical boxes, metal and plastic covers, junction boxes, utility boxes, multiservice boxes, industrial switch boxes, and DIN system boards for electrical installations in residential, commercial, and industrial projects.
Línea Soportería y Fijación (Support and Fixation Line)

Companies that use Proelectricos

Customer profile

Segments3 records

Ideal customer profiles3 records

Proelectricos technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Proelectricos partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

ABBcoreTechnology or IntegrationABB provides technical backing and components for ProSolution SF6 cell products. ABB's HySec apparatus is integrated into the ProSolution AG-IC ultra compact cells, combining vacuum circuit breaker and gas seccionador technology. This partnership provides technical credibility and established component quality for the medium voltage product line.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Proelectricos competitors and assessment

Company assessment

Direct peers

Eaton: Diversified electrical equipment manufacturer with strong LV switchboard, motor control, and enclosure offerings. Competes with Proelectricos in commercial and industrial distribution projects, particularly where contractors specify global-brand assemblies.
Siemens: Manufactures MV switchgear (including 8DJH SF6-free and NXAIR air-insulated), LV switchboards, motor control centers, and wiring devices. Competes with Proelectricos across the same product stack in industrial, infrastructure, and utility accounts in Colombia and the broader Andean region.
Leviton: Manufacturer of wiring devices, enclosures, and electrical connection products with significant Latin American presence. Overlaps with Proelectricos' conduit accessories, junction boxes, and meter cabinet categories in residential and light-commercial channels.
ABB: Supplies the HySec and vacuum interrupter components inside Proelectricos' ProSolution SF6 cells, but is also a direct competitor in MV switchgear. Comparable across MV cells, LV switchgear, motor control centers, and enclosure systems globally and in Latin America.
Schneider Electric: Global leader in electrical distribution, switchgear, motor control, and wiring devices. Directly competes with Proelectricos' LV switchboards, MV switchgear (SF6 and air-insulated), and enclosure portfolio in commercial, industrial, and utility projects across Latin America.
Legrand: Global specialist in wiring devices, cable management, and electrical installation systems. Comparable to Proelectricos' conduit/junction box, support, and enclosure lines in residential and commercial installations across Latin America.
Hager Group: European specialist in electrical installation systems — enclosures, distribution boards, cable management, and DIN-rail components. Closely comparable to Proelectricos' conduit-line and LV switchboard/ProSolution BT family for residential and light-commercial projects.

Emerging players

CHINT: Chinese low-voltage electrical equipment manufacturer actively expanding across Latin America with cost-competitive switchgear, wiring devices, and distribution products. Competes with Proelectricos primarily on price in commercial and light-industrial accounts.

Others

Prysmian Group: Global cable and wiring systems supplier with strong presence in Latin America. Adjacent to Proelectricos as a supplier/category-mate for cable trays, ducts, and the broader electrical installation ecosystem it serves, rather than a direct switchgear/enclosure competitor.

Regional players

Centelsa: Latin American (Andean) cable and electrical conductor manufacturer. Adjacent competitor to Proelectricos in the Colombian electrical installation supply chain, supplying complementary wiring products to the same contractor and utility customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Proelectricos financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Proelectricos leadership team

Management profile

Number of profiles

Proelectricos subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Proelectricos funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Proelectricos M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proelectricos

What does Proelectricos do?

Is Proelectricos a public or private company?

Proelectricos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Proelectricos founded?

Proelectricos was founded in 1960. It employs 251 to 500 people.

Where is Proelectricos based?

Proelectricos is headquartered in Bogotá, Colombia, in the Latin America region.

How does Proelectricos make money?

One revenue line is on record: electrical Products Manufacturing and Sales.

Who are Proelectricos's main competitors?

Direct peers on record are Eaton, Siemens, Leviton, ABB, Schneider Electric, Legrand and Hager Group. CHINT is listed as an emerging player. Prysmian Group is listed as an others. Centelsa is listed as a regional player.

Does Proelectricos have an API?

No public API is recorded for Proelectricos.

What industry is Proelectricos in?

Proelectricos's product category is Electrical Equipment Manufacturing. Its primary akta.pro industry code is IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards), with a secondary code of IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve). Its NAICS code is 335313 and its SIC code is 3613.