Ocean Beach Surf and Skate

What Ocean Beach Surf and Skate does

Ocean Beach Surf and Skate is a privately held retail and experiential surf and skate business headquartered in the Ocean Beach neighborhood of San Diego, California. The company traces its roots to Ocean Experience Surf Camp, founded in 1990, and opened its current storefront in 2000 at 4940 Newport Ave, two blocks from the water. It serves individual surfers, skateboarders, families, and local youth across beginner through advanced skill levels through a single physical retail location and a Shopify-powered e-commerce site. The company also founded and operates Peninsula Surf Club, a 501(c)(3) nonprofit that runs after-school surf and skate programs for grades 1–8. Owner Rodger Caldwell oversees operations.

The business operates across eight distinct revenue streams: (1) retail merchandise across skate (accessories, bearings, completes, decks, grip, hardware, helmets, pads, trucks, wheels) and surf (accessories, boards, ding repair, leashes, fins, traction pads, wax) categories from brands such as Santa Cruz, Carver, Sector 9, Body Glove, Dakine, and FCS; (2) OBSS-branded private-label apparel including flannels, T-shirts, sweatshirts, hats, and boardshorts; (3) two-hour surf lessons at $75/hour with daily 10am group sessions; (4) private skate lessons at $95 per 90 minutes; (5) half-day ($445) and full-day ($665) summer camps running June 1 – August 3, 2026; (6) equipment rentals ranging from $12 for body boards to $19 for surfboards; (7) hand-shaped custom surfboards by master shaper Eduardo Echegaray (50+ years experience, founder of San Miguel Surfboards); and (8) Peninsula Surf/Skate Club team programs including a $360/season developmental team, a competitive Scholastic Surf Series team for grades 6–8, and a $80/month skate club.

The go-to-market is direct-to-consumer with a community-led overlay. Distribution is concentrated at the single Ocean Beach storefront, supplemented by Shopify e-commerce, phone orders, and event-driven marketing through the annual OB Street Fair, the Skate For the Kids fundraiser (running since 2010), and concert giveaways at Petco Park. Strategic partnerships include Peninsula Surf Club (core nonprofit programming partner), Eduardo Echegaray (custom shaping, production based in Ensenada), Body Glove (wetsuit channel), and Baja Experience Tours (cross-border surf programming). The company has no disclosed funding, no parent organization, and operates as an independent founder/owner-managed retail business.

Name

Ocean Beach Surf and Skate

Legal name

Ocean Beach Surf and Skate

Website

https://obsurfandskate.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocean Beach Surf and Skate is a family-owned surf and skate retail shop in San Diego offering lessons, summer camps, equipment rentals, custom surfboards, and Peninsula Surf Club youth programs for individual surfers, skateboarders, families, and local K–8 students.

Ownership category

akta.pro rank

Product category

Surf and Skate Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYCRAMAIAE

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYTHAAAKAC

Surf Schools & Surf Camps

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

SECONDARYCRAMAIAM

Marine Recreation Rentals & Tours Retail Counter (On-site Sales)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAIAJ

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Surf retail
• Skate retail
• Surf lessons
• Skate lessons
• Summer camps

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Merchandise Sales: Full retail store selling surfboards, skateboards, apparel, accessories, wetsuits, and gear. Major brands include Santa Cruz, Carver, Sector 9, Body Glove, Dakine, and more. Shop-branded OBSS merchandise including flannels, t-shirts, and hats.
2. Surf Lessons: 2-hour surf lessons at $75/hour (private lessons $75/hour, 2 hour minimum). Open group lessons daily at 10am. Two-phase lesson structure with land training and ocean practice. Equipment included.
3. Skate Lessons: Private skate lessons at Robb Field Skate Park for $95/90 minutes. 5 Fundamentals of Skating curriculum. All skill levels welcome from age 5+.
4. Summer Camps: Half-day camps at $445, Full-day camps at $665. Partnership with Peninsula Surf Club non-profit. Skate sessions at Robb Field, surf sessions at Mission/South Mission Beach. June 1-August 3, 2026.
5. Equipment Rentals: Surfboard rentals from $19, wetsuit rentals from $15, body board rentals from $12. Rentals available for all skill levels from 8ft soft tops to 5ft shortboards.
6. Custom Surfboards: Custom surfboards hand-shaped by Eduardo Echegaray. Almost any shape or size from classic longboards to performance shortboards, retro fish, and mid-lengths. Contact via phone or in-store.
7. Surf Team Programs: Developmental Peninsula Surf Team at $360 for season. Competitive teams for grades 6-8. Practices at Dog Beach and Avalanche in Ocean Beach. Division 1 competes Saturdays, Division 2 on Sundays.
8. Skate Club: Peninsula Skate Club at $80/month. After-school skate club at Robb Field Skate Park, Wednesdays and Fridays 3:30pm-5:00pm. All ages K-8 welcome.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ocean Beach Surf and Skate operates a brick-and-mortar surf and skate retail shop in Ocean Beach, San Diego, complemented by a Shopify e-commerce store. The company sells surfboards, skateboards, wetsuits, apparel, accessories, and gear from brands such as Santa Cruz, Carver, Sector 9, Body Glove, and Dakine. It also delivers instructional and experiential services including surf and skate lessons, equipment rentals, summer camps for kids, youth team programs (Peninsula Surf Club and Peninsula Skate Club), and custom hand-shaped surfboards crafted by master shaper Eduardo Echegaray.

Product overview

Ocean Beach Surf and Skate is a surf and skate retail shop and service provider in San Diego, operating for over 30 years. The company offers a diverse portfolio consisting of: (1) Retail products across two main categories—skate (accessories, bearings, completes, decks, grip tape, hardware, helmets, pads, trucks, wheels) and surf (accessories, surfboards, ding repair supplies, leashes, fins, roof racks, traction pads, wax); (2) Apparel sub-brands including OBSS Flannels and Shop Gear (T-shirts, sweatshirts, hats, boardshorts, beanies); (3) Wetsuits from Body Glove, Hyperflex, and other brands; (4) Rental services for surfboards, wetsuits, body boards, and skim boards; (5) Instructional services including surf lessons, skate lessons, and Ohana family surf lessons; (6) Summer camps (half-day and full-day surf/skate programs for kids); (7) Youth team programs including Peninsula Surf Club (developmental and competitive teams) and Peninsula Skate Club; (8) Custom surfboards hand-shaped by master shaper Eduardo Echegaray. The company is partnered with Peninsula Surf Club, a 501(c)(3) non-profit after-school surf program.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Tens of thousands of individuals taught to surf over 30+ years
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Peninsula Surf ClubcoreStrategic or Co-development PartnerPeninsula Surf Club is a 501(c)(3) non-profit after-school surf program. Ocean Beach Surf and Skate partners with PSC to provide surf and skate camps, competitive teams, and developmental programs for grades 4-8. PSC provides day camps throughout the year including full day surf camp, combo surf and skate camp, and half-day options. Instructors are ocean safety, water rescue, First Aid, and CPR certified.
• Eduardo EchegaraycoreTechnology or IntegrationMaster surfboard shaper with over 50 years of experience, founder of San Miguel Surfboards. Shapes all custom surfboards for Ocean Beach Surf and Skate in Ensenada. Creates boards tailored to customer style, skill level, and wave conditions including longboards, shortboards, retro fish, and mid-lengths.
• Baja Experience ToursminorStrategic or Co-development PartnerPartnership to expand surf education to Baja, Mexico. Broadened the classroom beyond San Diego to provide surf experiences in Southern California and Baja.
• Body GloveminorChannel Partner/ Reseller/ DistributorExclusive shop featuring full range of Body Glove wetsuits. Team rider and shop rider family partnership offering generous discounts on Body Glove gear. Premium wetsuit brand partnership.

Scale indicators3 records

Expansion highlights4 records

Broad incumbents

• Zumiez: National action sports retailer with hundreds of stores selling skateboards, surf apparel, and accessories from many of the same brands (Santa Cruz, Sector 9, Dakine, Carve). Comparable as a large incumbent in the skate/surf retail category but without the local lesson, camp, or custom-board service component.
• Pacsun: National youth-focused apparel retailer carrying surf and skate brands including Billabong, RVCA, and Vans. Comparable as a broad incumbent competing for the same young consumer apparel spend, but with no local surf services.
• Ron Jon Surf Shop: Iconic multi-location surf retailer (Florida, Hawaii) operating large-format surf and skate stores with broad brand assortments. Comparable as a large incumbent surf/specialty retailer but operating primarily in different geographies.
• REI Co-op: Large outdoor recreation cooperative offering retail, lessons, classes, and rentals across multiple categories. Comparable as a broad incumbent offering surf-adjacent retail and outdoor instruction; overlaps with OBSS's lessons and rentals business but is a national brand.

Direct peers

• Hansens Surf Shop: Encinitas, California surf and skate retailer established in 1961, selling surfboards, skateboards, apparel, and accessories. Directly comparable long-running North San Diego County surf shop with overlapping brand portfolio.
• Surf Ride: Oceanside, California surf and skate retailer founded in 1980, offering new/used surfboards, wetsuits, apparel, and surf school lessons. Directly comparable multi-decade SoCal surf shop with retail + lessons mix and similar brand assortment.
• Jack's Surfboards: Huntington Beach landmark surf retailer operating since 1962, selling surfboards, apparel, and accessories. Directly comparable legacy SoCal surf shop with similar brand mix and beach-community positioning.
• Sun Diego Surf Shop: Long-standing San Diego surf retailer and surf school offering retail, lessons, and rentals across multiple San Diego locations. Directly comparable as a Southern California surf retailer with adjacent lessons/rentals business and overlapping target market.
• Huntington Surf & Sport: Iconic Huntington Beach surf and skate retailer with apparel, hardgoods, and surf school. Directly comparable Southern California surf shop combining retail with surf instruction at a beach-adjacent location.

Emerging players

• Surf Diva Surf School: San Diego-based women's and youth surf school offering lessons, camps, and retreats. Comparable as a SoCal surf school operator; narrower target market (women/girls) but competes for similar lesson and camp demand.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@obsurfshop
• Facebookfacebook.com/oceanbeachsurfandskate
• Instagraminstagram.com/obsurfandskate/?hl=en
• Xx.com/obsurfsk8

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Beach Surf and Skate