Ideal Life Financial advisors

What Ideal Life Financial advisors does

Ideal Life Wealth Management (DBA of ILWM, LLC) is a privately held, fee-only Registered Investment Advisor founded in 2011 and headquartered in Granite Bay, California, with a second office in Incline Village, Nevada. The firm provides personalized, relationship-based wealth management to high-net-worth individuals, families, and business owners across 15 US states (AZ, CA, CO, GA, ID, MI, MN, MT, NE, NV, OR, TN, TX, WA, WY), with a stated focus on visionary entrepreneurs, business professionals, doctors, lawyers, and executives. Service delivery is organized into three product lines: Individual & Family Wealth Management (risk management, multi-generational investment planning, IRAs and rollovers, retirement income strategies), Business Retirement Solutions (executive benefits, 401(k) and defined benefit plans, key person insurance, equity compensation, employee education), and Estate & Tax Considerations (income tax planning, Social Security analysis, distribution strategies, attorney liaison, legacy services).

The firm holds the Accredited Investment Fiduciary (AIF®) designation and operates under a fiduciary standard. It does not disclose any proprietary technology platform; advisory workflows are executed by a small team of credentialed advisors led by Daniel Poppers, AIF®. Securities are offered through LPL Financial (FINRA/SIPC member), and investment advice is offered through Golden State Wealth Management, a separate Registered Investment Advisor — these partnerships constitute the operational backbone for custodial, brokerage, and advisory infrastructure.

The revenue model is recurring, fee-based advisory revenue, likely structured as a percentage of assets under management, though specific pricing is not publicly disclosed. The go-to-market motion is sales-led and relationship-driven, relying on direct client referrals, professional network referrals (attorneys, accountants), and inbound consultation requests via the firm's website. With 11-50 employees and no external funding disclosed, the firm operates as a bootstrapped independent RIA with no public ticker, no subsidiaries, and no parent company.

Name

Ideal Life Financial advisors

Legal name

ILWM, LLC

Website

https://ideallifeadvisors.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ideal Life Wealth Management is a fee-only fiduciary Registered Investment Advisor serving high-net-worth individuals, families, and business owners across 15 US states with wealth management, retirement, and estate planning services.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro industry

PRIMARYFSAEAAAN

Private Client/High-Net-Worth Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAAAAAF

Financial Planning & Goals-Based Advice (Mass Affluent)

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

SECONDARYFSAAABAE

Private Wealth Planning (Tax, Estate & Succession)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

Keywords

• Wealth management services
• Financial planning advisory
• Retirement income planning
• Investment advisory services
• Estate tax planning

Headquarters

HQ city

El Dorado Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Fees: Fee-only wealth management services where the firm acts as a Registered Investment Advisor. Revenue is generated through advisory fees for financial planning, investment management, and wealth management services provided to individuals, families, and business clients. Securities are offered through LPL Financial, and investment advice is offered through Golden State Wealth Management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ideal Life Wealth Management is a fee-only fiduciary Registered Investment Advisor providing holistic wealth management services to high-net-worth individuals, families, and business owners. The firm delivers personalized financial planning across three integrated areas: Individual & Family Wealth Management (risk management, IRAs, rollovers, retirement income), Business Retirement Solutions (executive benefits, 401(k), key person insurance), and Estate & Tax Considerations (tax planning, Social Security optimization, legacy services). Securities are executed through LPL Financial and advisory services through Golden State Wealth Management.

Product overview

Ideal Life Wealth Management is a fee-only wealth management firm that offers personalized, relationship-based financial advisory services. The company operates three integrated service offerings: Individual & Family Wealth Management (covering personal investment planning, retirement accounts, and risk management), Business Retirement Solutions (serving corporate clients with executive benefits and retirement plan administration), and Estate & Tax Considerations (providing comprehensive tax and legacy planning). Services are delivered through a team of credentialed advisors led by Daniel Poppers, AIF®.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual & Family Wealth Management

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorDaniel Poppers is a Registered Representative with LPL Financial, Member FINRA & SIPC. Securities are offered through LPL Financial, providing the firm with access to investment products, custodial services, and regulatory infrastructure for client accounts.
• Golden State Wealth ManagementcoreStrategic or Co-development PartnerInvestment advice is offered through Golden State Wealth Management, a Registered Investment Advisor and separate entity from LPL Financial. This partnership provides the advisory framework and RIA infrastructure for the firm's fee-only wealth management services.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Wealth Enhancement Group: Wealth Enhancement Group is a national independent RIA offering comprehensive wealth management, retirement planning, and tax services. It is comparable to Ideal Life as a fee-only fiduciary serving HNW clients with holistic planning services, though with a broader geographic footprint and institutional scale.
• Fisher Investments: Fisher Investments is a large investment management firm serving HNW individuals and institutions with portfolio management services. It is comparable to Ideal Life as an advisor serving HNW clients, though focused primarily on discretionary investment management rather than comprehensive wealth planning.
• Carson Group: Carson Group is a large wealth management firm offering financial advisors comprehensive support, technology, and resources. It is comparable to Ideal Life as a wealth advisory platform serving HNW clients, though Carson provides institutional-scale infrastructure and a partnership-based model.
• Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs in the US, serving HNW individuals with financial planning, investment management, and retirement solutions. It is comparable to Ideal Life as a fee-only wealth advisor targeting HNW clients, though at significantly larger national scale.
• Creative Planning: Creative Planning is a large, nationally recognized fee-only RIA serving HNW individuals and families with comprehensive wealth management, retirement, and estate planning services. It is comparable to Ideal Life as a fee-only fiduciary advisor targeting HNW clients with holistic planning, though at significantly larger scale.
• Mariner Wealth Advisors: Mariner Wealth Advisors is a national RIA providing comprehensive wealth advisory, tax, estate, and retirement plan services to HNW individuals and businesses. It is comparable to Ideal Life's fee-only fiduciary model and service offerings, though at much larger scale with national footprint.

Emerging players

• Empower (formerly Personal Capital): Empower combines digital wealth management tools with human advisor services, targeting HNW individuals with technology-enabled advisory services. It is comparable to Ideal Life as a wealth management provider serving HNW clients, though with a hybrid digital-human delivery model rather than traditional relationship-based approach.
• Facet Wealth: Facet Wealth is a digital-first RIA providing fee-only financial planning and investment management services to HNW individuals nationwide. It is comparable to Ideal Life as a fee-only fiduciary advisor, though operating at scale through technology rather than office-based relationships.

Direct peers

• Rebalance Wealth Management: Rebalance Wealth Management is a fee-only RIA providing portfolio management and financial planning services to HNW clients with a focus on retirement planning. It is directly comparable to Ideal Life as a similarly-sized fee-only fiduciary firm with comparable service offerings and target client base.
• Cardinal Point Wealth Management: Cardinal Point Wealth Management is a regional fee-only RIA serving HNW individuals and families with comprehensive financial planning and wealth management services. It is directly comparable to Ideal Life as a similarly-sized fee-only fiduciary firm targeting HNW clients with holistic planning services on the West Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ideallife

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideal Life Financial advisors