Ombersley Golf Club

What Ombersley Golf Club does

Ombersley Golf Club is a family-owned, pay-and-play 18-hole golf facility located north of Ombersley village in Droitwich, Worcestershire, UK, operated since 1991 by John Dowty Ltd. It serves a broad mix of casual visitors, members across four tiers (Gold, Silver, Flexible, free Bronze), golf societies, corporate and charity event groups, function customers (weddings, funerals, parties), and junior golfers linked into the Worcestershire County Boys & Girls programme. The club is positioned as "The Friendliest Golf Club in Worcestershire" and explicitly welcomes all golfers regardless of handicap, distinguishing it from traditional members-only clubs in the region.

The core product is the golf course itself, which sits on free-draining family farmland that enables year-round play with buggies allowed 99.99% of the time — a structural advantage over competing local courses. Supporting products include a driving range with covered bays integrated with the Awesome Golf practice system, the Glenister Golf Academy operated by PGA professionals, a Motocaddy-authorised golf shop offering custom fitting and repairs, and a bar/restaurant with a 5-star food hygiene rating. The operational backbone is the third-party Elite Live platform providing 24-hour online tee-time booking, membership management and payments, accessible via website and mobile app, with telephone and walk-in channels retained.

The business model combines transaction-based green fees from visitors (from £10 per round), recurring annual and monthly membership subscriptions, equipment hire, tuition fees, food and beverage sales, retail, and packaged group events. Pricing is segmented across member tiers and includes promotional mechanics (e.g., Silver 15-months-for-12, loyalty pint cards, member F&B discounts) intended to drive repeat visitation. Customer acquisition runs through the club website, social channels (Facebook, Twitter), online reviews on Google and TripAdvisor, email newsletters, and word of mouth, with distribution concentrated at the single physical site in the West Midlands.

Name

Ombersley Golf Club

Legal name

Ombersley Golf Club

Website

https://ombersleygolfclub.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Ombersley Golf Club is a family-owned pay-and-play 18-hole golf facility in Worcestershire, UK, offering green fees, multi-tier memberships, golf tuition, F&B, retail and event hosting to visitors, members, societies and corporate groups from a single Droitwich site.

Ownership category

akta.pro rank

Product category

Golf Club & Leisure Facilities

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Pay and play golf
• Golf course operations
• Golf membership programs
• Golf tuition academy
• Clubhouse hospitality

Headquarters

HQ city

Droitwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Green Fees: Pay and play green fees starting from £10 per round for visitors
2. Membership Subscriptions: Various membership tiers (Gold, Silver, Flexible, Bronze) with different access levels and pricing
3. Bar & Restaurant: Food and beverage sales including Sunday carvery, bar menu, and real ales. Open to both members and non-members
4. Golf Shop & Equipment: Golf equipment sales, custom clubs, club repairs, trolley sales and service. Motocaddy Service Centre
5. Buggy & Club Hire: Golf buggy hire and golf club rental for visitors
6. Golf Tuition: Glenister Golf Academy offering lessons and coaching for all skill levels
7. Society & Corporate Events: Group bookings, society days, corporate golf events, and special occasions (parties, funerals, weddings)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ombersley Golf Club operates an 18-hole pay-and-play golf course in Worcestershire, UK, offering green fees from £10, multi-tier memberships (Gold, Silver, Flexible, free Bronze, and Student), the Glenister Golf Academy for PGA-led tuition, a driving range, an on-site bar and restaurant with Sunday carvery, a golf shop with custom fitting, and venue hire for society, corporate and private events.

Product overview

Ombersley Golf Club operates as a pay-and-play golf facility offering a comprehensive golf and hospitality experience. The core offering centers on an 18-hole golf course, complemented by a driving range with practice facilities and the Glenister Golf Academy for tuition. On-site amenities include a bar and restaurant (with 5-star food safety rating), a pro shop providing custom club fitting and repairs, and equipment hire including buggies. The club also offers membership options (Gold, Silver, Flexible, Bronze tiers) and hosts special events including society days, corporate functions, and private celebrations. Services are coordinated through the Elite Live booking platform for tee times and membership management.

Differentiator

Problem solved

Functional benefit

Brands

• Glenister Golf Academy: Golf tuition and coaching academy operated by PGA professionals within Ombersley Golf Club. Offers individual and group lessons, junior academy, ladies golf coaching, and structured certificate programs for golfers of all levels.

Products and services

• 18-Hole Pay-and-Play Golf Course An 18-hole pay-and-play golf course open to all golfers regardless of handicap, with green fees from £10 per round. Sits on free-draining soil supporting year-round play.
• Driving Range & Practice Area On-site driving range and practice area with the Awesome Golf ball-dispensing system and bay targets, available to members and visitors.
• Glenister Golf Academy PGA-led tuition offering individual and group lessons, club-fitting, and lessons for beginners, improvers, and juniors, delivered by Head Professional Graham Glenister and PGA Professional Mark Nelson.
• Golf Memberships (Gold, Silver, Flexible, Bronze, Student) Five membership tiers — Gold (7-day), Silver (weekday), Flexible (12-month), free Bronze, and seasonal Student — giving regular access to the course, competitions, and member benefits.
• Club & Buggy Hire Rental of golf clubs and a fleet of GPS-enabled EZGO RXV electric buggies with full-body coverage, available to use 99.99% of the year thanks to the course's free-draining soil.
• Golf Shop On-site golf shop stocking equipment, apparel, accessories, and offering custom club fitting, including Motocaddy and PowaKaddy electric trolley sales.
• Bar & Restaurant On-site bar and restaurant serving members, visitors, and event guests, with a triple 5 food hygiene rating.
• Sunday Carvery Weekly Sunday carvery served in the clubhouse, open to members and the public, with dedicated pricing tiers.
• Society & Corporate Golf Packages Coordinated golf days for golf societies, corporate groups, and charities, including charity Golf Days and Christmas packages, with on-site catering.
• Special Occasions & Functions Venue Hire Venue hire for parties, special occasions, wakes, and private events, with full bar and restaurant catering.

Quantifiable outcome

• 4.6 Google rating from 355 reviews
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MotocaddycoreOthers · 10 January 2020Motocaddy Service Centre with fully qualified service agents. Stock all latest Motocaddy products and provide warranty repairs, replacement parts, and professional advice on trolley selection.
• LamkinminorOthersAuthorised retailer of Lamkin grips for golf club repairs and customizations
• Golf PrideminorOthersAuthorised retailer of Golf Pride grips for golf club repairs and customizations
• SuperStrokeminorOthersAuthorised retailer of SuperStroke putter grips and accessories
• e-s-p (Elite Live Booking)coreTechnology or IntegrationThird-party booking platform provider for online tee time reservations, membership management, and payments. Club ID 1350.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Droitwich Golf Club: Another pay-and-play golf club located in Droitwich, Worcestershire — the same town as Ombersley. Directly comparable on geography, target customer, product offering (18-hole course, memberships, F&B) and price point.
• Bransford Golf Club: Regional Worcestershire pay-and-play golf club with similar mid-market positioning, society day offerings, and F&B operations. Directly comparable on customer profile and price-sensitive pay-and-play model.
• Bromsgrove Golf Club: Long-established golf club in the West Midlands offering memberships, pay-and-play, and event facilities. Comparable target market and product offering within a 20-mile catchment of Ombersley.
• The Worcestershire Golf Club: Premium members' golf club located in the same county, offering comparable golf, F&B and event products to a similar regional customer base. Upstream peer for Ombersley's higher-tier Gold membership customers.
• Kidderminster Golf Club: Nearby Worcestershire pay-and-play club, comparable in scale and offering (course, memberships, society days, F&B). Customer overlap is documented (Kidderminster Harriers already uses Ombersley for charity events), making this a close regional competitor.
• Ravenmeadow Golf Club: Independent pay-and-play golf course in Worcestershire offering green fees, memberships, and society packages. Closely comparable as a family-run regional operator with similar scale and product mix.
• Habberley Golf Club: Independent pay-and-play golf course near Kidderminster offering green fees, memberships, and society packages. Directly comparable mid-market regional golf operator with overlapping catchment.

Broad incumbents

• American Golf (retail): UK's largest golf retailer with pro-shop and equipment services that overlap with Ombersley's on-site golf shop offering (Lamkin/Golf Pride/SuperStroke/Motocaddy). Comparable on retail product line but operates at national scale rather than venue-attached.
• Crown Golf (an Avena Group company): UK's largest golf club operator managing ~30+ golf courses. Operates in the same category as Ombersley at significantly greater scale, representing the broad incumbent benchmark for multi-site golf club consolidation and operating efficiency.

Emerging players

• Topgolf: Tech-enabled, entertainment-led driving range and golf experience. Comparable on practice-range monetisation (Awesome Golf integration) and casual-golfer acquisition strategy, representing an emerging format that could reshape lower-handicap entry funnels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OmbersleyGolf
• Facebookfacebook.com/Ombersley-Golf-Club-152367708131362
• LinkedInlinkedin.com/company/ombersley-golf-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ombersley Golf Club