Mächler Reisen und Transporte

What Mächler Reisen und Transporte does

Mächler Reisen und Transporte AG is a 4th-generation, family-owned Swiss coach travel and bus transport operator headquartered at Glarnerstrasse 1 in Siebnen, canton of Schwyz, with a second sales office (Büro Glarus-Gaster) at Hirschenplatz 1 in Niederurnen. Founded in 1877 by Melchior Mächler as a horse-drawn transport business in the Wägital valley and currently led by Johannes Mächler (Inhaber/Geschäftsführer since 2003), the company employs approximately 10–15 staff across travel advisory, dispatch, driving, and social media functions, and operates an exclusively Mercedes-Benz and Setra fleet ranging from 8-seat minibuses to 80-seat touring coaches.

The company's product portfolio centers on two integrated revenue streams: (i) scheduled, pre-planned travel packages — day trips (CHF 57–175), Switzerland tours, multi-day packages (CHF 495–1,110+), beach holidays, pilgrimage trips, Christmas-market tours, music tours, sports-event travel (skiing, tennis, football) and Europa-Park excursions — and (ii) customized bus charter for groups of 8 to 55 passengers serving schools, associations, companies, and private parties across Switzerland and Central Europe (Austria, Italy, Croatia, Germany). Pricing is unit-based per seat/trip with early-booking discounts (CHF 30–60 per person) and single-room supplements on multi-day packages. Distribution is direct-consultation-led: walk-in, phone, email and online inquiry forms via www.maechler-reisen.ch, supplemented by an annual printed Reisekatalog, Reisetreff (catalog presentation) events, and a Facebook page.

The go-to-market is sales-led, anchored in individual consultation at the Siebnen headquarters and Niederurnen sales office, augmented by seasonal Reisetreff events and themed-trip marketing. A visible co-branding relationship with Ochsner has been displayed on the website since September 2018. Since the 2009 acquisition of competitor Kurt Mächler's cargo business in Schübelbach, Mächler Reisen is the largest coach travel operator in the upper Lake Zurichsee-Gaster region; in 2015 it deployed the first Euro 6 touring coach in canton Schwyz. Revenue is not publicly disclosed; the company is privately held with no subsidiaries, no external funding, and no app or digital platform beyond its website.

Name

Mächler Reisen und Transporte

Legal name

Mächler Reisen und Transporte AG

Website

https://maechler-reisen.ch

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

1–10 employees

Short description

Mächler Reisen und Transporte AG is a 4th-generation Swiss family-owned coach travel and bus charter operator, headquartered in Siebnen, Schwyz, serving individuals, families, schools, associations, and corporate clients across Switzerland and Central Europe with a Mercedes-Benz/Setra fleet.

Ownership category

akta.pro rank

Product category

Passenger Transportation Services

NAICS

Scenic and Sightseeing Transportation (487)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHAIADAA

National Intercity Coach Operators (Scheduled Network)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Intercity Coach & Scheduled Bus Operators

SECONDARYTLABADAE

Coach & Bus Charter Fleet Rental (With/Without Driver)

Transportation & Logistics/Fleet Leasing, Rental & Management/Bus & Coach Leasing/Rental

Keywords

• Coach charter services
• Group travel packages
• Passenger road transport
• Day trips and tours
• Bus rental

Headquarters

HQ city

Siebnen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Scheduled Travel Packages: Pre-planned travel packages including day trips, multi-day tours, holiday destinations, and themed travel experiences (e.g., beach holidays, pilgrimage, music tours, Christmas markets, sports events). Customers book individual trips from published catalog.
2. Bus Charter Services: Customized charter services for groups of 8 to 55 passengers. Organizes trips for companies, schools, associations, and private groups on demand.
3. Package Holidays: All-inclusive travel packages including transportation, accommodation, meals, excursions, and travel accompaniment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Mächler Reisen und Transporte AG operates passenger road transport and group travel services from Siebnen, Switzerland, using a Mercedes-Benz fleet of 8 to 80 seats. The company sells curated day trips, multi-day tours, and beach/leisure packages, and provides bus charter and transfer services for groups such as schools, companies, and associations across Switzerland and Central Europe.

Product overview

Mächler Reisen und Transporte AG operates as a passenger transportation and travel company offering a unified portfolio of services centered on bus travel. The core offerings include Bus-Charter for customized group transportation across Switzerland and Central Europe, and Reiseangebote (Travel Packages) encompassing various themed travel products such as day trips (Tagesfahrten), Switzerland trips (Schweiz-Reisen), holiday destination trips (Ferienzielreisen), Europa-Park trips, sports event travel (Sport-Anlass), and city tours (Städtebummel). The company operates a fleet of modern Mercedes-Benz coaches ranging from 15 to 80 seats, providing both charter services and pre-packaged travel itineraries.

Differentiator

Problem solved

Functional benefit

Products and services

• Bus charter and transfer services Charter and transfer services for groups such as schools, companies, and associations, using Mercedes-Benz coaches ranging from 8 to 80 seats across Switzerland and Central Europe.
• Day trips and multi-day tour packages Curated leisure travel packages including day trips, multi-day tours, and themed excursions (such as Christmas markets and music events) for individual consumers and small groups in Switzerland and Central Europe.
• Beach and holiday travel packages Multi-day leisure packages such as Mediterranean beach holidays bundled with coach transport, targeted at individual travelers and households.

Quantifiable outcome

• First Euro 6 coach in canton Schwyz and upper Zurich Lake-Gaster region (2015)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OchsnerminorOthersOchsner logo appears on website footer since September 2018 as a brand relationship for Mächler Reisen. Nature of partnership not explicitly detailed.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• FlixBus: European intercity coach platform operating in Switzerland with a low-cost, digital-first model. Comparable as a coach operator in the Swiss/European intercity market but with fundamentally different scale, digital distribution, and price positioning.
• PostAuto (Die Schweizerische Post): State-owned public bus/coach operator and the dominant intercity and regional bus provider in Switzerland. Comparable as a coach operator serving Swiss passengers and corporates, but with vastly broader network, scale, and a public-service mandate rather than a leisure/tour focus.
• TUI Suisse: Major Swiss tour operator offering package holidays with charter flight and coach transport across Europe. Overlaps with Mächler on multi-day package holidays and group travel, but operates at much larger scale and with a tour-operator rather than coach-operator identity.
• Hotelplan Suisse: One of Switzerland's largest travel agencies and tour operators, offering package tours and group travel products. Comparable on package-holiday offerings and target customers, but as a travel agency rather than an asset-heavy coach operator.

Direct peers

• Knecht Reisen: Swiss coach tour operator offering scheduled multi-day tours, day trips, and bus charter services across Switzerland and Europe. Highly comparable in product mix (catalog tours + charter), customer segments, and regional operating model.
• Rickli Reisen: Swiss coach and tour operator offering day trips, multi-day tours, and bus charter across Switzerland. Comparable as a regional Swiss operator with similar product catalog (themed trips, charter, holiday packages) and family-business heritage.
• Imholz Reisen: Swiss coach operator with both scheduled tours and charter services. Comparable product mix and customer base, though positioned in central Switzerland — regional overlap is partial rather than identical to Mächler's Schwyz/Lake Zurich-Gaster footprint.
• Eurobus: One of the largest Swiss private coach and tour operators, offering scheduled tours, package holidays, and charter services. Directly comparable in core service lines (bus charter + travel packages) and serves a similar Swiss leisure traveler base.
• Moser Reisen: Swiss coach and tour operator with day trips, multi-day tours, and charter services targeting Swiss leisure and group customers. Comparable in customer segments (individuals, clubs, associations) and charter/tour product mix.

Regional players

• Voyages et Découvertes: Swiss regional tour and coach operator (French-speaking Switzerland) offering day trips and multi-day tours. Comparable product catalog but serves a different linguistic/geographic region (Romandie) than Mächler's German-speaking catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mächler-Reisen-und-Transporte-AG-315508061840826

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mächler Reisen und Transporte