Moser Reisen

What Moser Reisen does

Moser Reisen GmbH is a privately held Austrian travel agency and tour operator headquartered at Graben 18, Linz, operating under managing director Fritz Moser. The company functions dually as a Reisevermittler (travel intermediary) and Reiseveranstalter (tour operator), offering both curated package holidays and individualized travel arrangements. Its product portfolio spans eight distinct categories — Studienreisen (study trips with named expert leaders such as Dr. Roland Adrowitzer), Kreuzfahrten (cruises including Danube Delta sailings aboard MS Nestroy), Pilgerreisen (pilgrimages), Lehrerreisen (teacher and school group trips), Seniorenreisen (senior-friendly itineraries), Agrarreisen (agricultural tourism), ORF & Leserreisen (media partnership trips), and Gruppenreisen (customized group travel). Trip prices are published on the website and range from approximately €1,399 (Hamburg) to €2,995 (Provence), with destinations across Europe, Africa (Tanzania), Asia, and the Americas.

Commercially, Moser Reisen monetizes through package-holiday margins, transaction fees (€50 consulting fee for non-booked proposals, €25 booking fee per traveler), and the distribution of HanseMerkur-branded travel insurance products (SORGLOS and PREMIUM). Distribution is multi-channel: a physical Linz office, telephone and email-based inside sales, a TYPO3-based website with a self-serve booking flow (hosted by chiliSCHARF GmbH), a GetYourGuide reseller channel for leisure activities, and an exclusive ORF media partnership for themed reader trips. Operational partnerships with Austrian Airlines, China Airlines, Vienna Airport, VisitCyprus, and VisitMalta, combined with a statutory insolvency guarantee from VKB Linz (GISA 1495 7505), constitute the supporting ecosystem. The firm operates with 8 employees and generates undisclosed revenue as a family-owned entity.

The underlying technology footprint is conventional: a managed CMS website, standard booking/CRM tooling, and no proprietary platform, API, or AI/ML capabilities are described. Customer acquisition leans on brand reputation in Upper Austria, the ORF media relationship, social channels (Facebook, Instagram), and email newsletters, with no evidence of paid performance marketing at scale.

Name

Moser Reisen

Legal name

Moser Reisen GmbH

Website

https://moser.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Moser Reisen GmbH is a privately held Austrian travel agency and tour operator in Linz offering curated study trips, pilgrimages, cruises, senior, teacher, agricultural, and group travel across Europe, Africa, and Asia, with insurance attach via HanseMerkur and distribution through ORF and GetYourGuide partnerships.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Destination-Specific Custom Itinerary Specialists (THAKAOAN), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Travel agency services
• Tour operator packages
• Pilgrimage tours
• Study trip packages
• Group travel services

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pauschalreisen (Package Holidays): The company sells package holidays combining multiple travel services (transportation, accommodation, activities) as a tour operator.
2. Individual Travel Services: Mediation of individual travel services including flights, hotels, and cruises through their platform.
3. Travel Intermediation Fees: As a travel intermediary, Moser Reisen charges consulting fees (€50 per travel proposal) and booking fees (€25 per booking per traveler) for mediating travel services between tour operators and customers.
4. Travel Insurance Distribution: Moser Reisen acts as an intermediary for travel insurance products, offering HanseMerkur travel protection packages (SORGLOS and PREMIUM) to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Moser Reisen operates as both a travel intermediary (Reisevermittler) and tour operator (Reiseveranstalter), selling package holidays and individual travel services across eight specialized categories: study trips, cruises, pilgrimages, teacher trips, senior travel, agricultural tours, ORF/Leserreisen media partnership trips, and group travel. The company also distributes travel insurance products (SORGLOS and PREMIUM) underwritten by HanseMerkur Reiseversicherung AG, and provides customized travel planning services through its Linz office, telephone, email, and website.

Product overview

Moser Reisen is a traditional Austrian travel agency and tour operator offering a portfolio of specialized travel packages. The core offering consists of eight distinct travel categories: Studienreisen (educational study trips), Kreuzfahrt (river and ocean cruises), Pilgerreisen (pilgrimages), Lehrerreisen (teacher trips), Seniorenreisen (senior travel), Agrarreisen (agricultural tourism), ORF & Leserreisen (media partnership trips), and Gruppenreisen (customized group travel). The company operates as both a travel intermediary and tour operator, offering package tours with integrated insurance protection through two branded insurance products: SORGLOS (standard) and PREMIUM (comprehensive), both underwritten by HanseMerkur Reiseversicherung AG.

Differentiator

Problem solved

Functional benefit

Products and services

• Studienreisen (Study Trips) Specialized educational travel packages combining cultural experiences with guided learning, featuring destinations such as Andalusia, Madeira, Portugal, Hamburg, Crete, and Provence, often accompanied by expert guides such as Dr. Roland Adrowitzer.
• Kreuzfahrt (Cruises) River and ocean cruise packages including Danube Delta cruises aboard MS Nestroy and other cruise itineraries departing from Linz or Vienna.
• Pilgerreisen (Pilgrimage Trips) Religious pilgrimage travel packages to sacred destinations for spiritual journeys (Wallfahrt).
• Lehrerreisen (Teacher Trips) Specialized travel packages designed for educators and school groups, supporting educational excursions.
• Seniorenreisen (Senior Trips) Travel packages tailored for senior travelers, focusing on comfort, accessibility, and paced itineraries.
• Agrarreisen (Agricultural Trips) Agricultural tourism packages allowing travelers to experience farming operations and rural life.
• ORF & Leserreisen (ORF & Reader Trips) Special travel packages offered in partnership with ORF (Austrian Broadcasting Corporation) and newspaper reader programs.
• Gruppenreisen (Group Trips) Customized group travel packages for organizations, clubs, and associations traveling together.
• Moser Reisen Storno- & Reiseschutz SORGLOS Travel protection insurance package offering 100% outpatient medical cost coverage, baggage delay protection, repatriation, and travel liability coverage, underwritten by HanseMerkur Reiseversicherung AG.
• Moser Reisen Storno- & Reiseschutz PREMIUM Premium travel protection insurance with enhanced cancellation coverage including deterioration of existing conditions, death or hospitalization of non-related persons, and additional covered reasons, underwritten by HanseMerkur Reiseversicherung AG.
• Individuelles Angebot (Customized Travel Planning) Customized travel proposal request service allowing customers to receive personalized itineraries covering flights, hotels, cruises, and combined packages, with a €50 consulting fee applied if the proposal does not result in a booking.
• Reisegutscheine (Travel Gift Vouchers) Travel gift vouchers redeemable for Moser Reisen package bookings, available for online ordering.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• VisitCyprus (Cyprus Tourism Board)minorStrategic or Co-development PartnerTourism board partnership promoting Cyprus as a travel destination. Cyprus is featured as a destination with 340 sunny days per year and temperatures rarely dropping below 20 degrees in winter.
• VisitMaltaminorStrategic or Co-development PartnerTourism board partnership promoting Malta and Gozo as travel destinations.
• Austrian AirlinescoreTechnology or IntegrationAirline partnership providing flight services as part of travel packages. Featured as a key airline partner for Austrian travel routes.
• HanseMerkur Reiseversicherung AGcoreChannel Partner/ Reseller/ DistributorInsurance partner offering travel protection packages (SORGLOS and PREMIUM). Moser Reisen acts as intermediary for HanseMerkur insurance products including travel cancellation, medical coverage, baggage protection, and liability coverage.
• ORF (Austrian Broadcasting Corporation)coreGTM or Marketing PartnerMedia partnership offering ORF & Leserreisen (reader trips) themed travel programs. Joint marketing of travel experiences tied to ORF content and programming.
• GetYourGuideminorChannel Partner/ Reseller/ DistributorLeisure activity booking platform for Freizeitaktivitäten (leisure activities) offered through Moser Reisen.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TUI Austria: Austrian subsidiary of TUI Group, the largest European tour operator. Comparable as a broad incumbent offering package holidays, cruises, and custom itineraries to Austrian consumers, but at significantly larger scale and with broader destination coverage.
• DER Touristik: Major German tour operator offering package holidays, specialist tours, and DACH-market distribution. Comparable as a broad incumbent in package tour operations, though at much larger scale and with broader geographic coverage than Moser Reisen.
• FTI Touristik: Major German tour operator with broad package holiday offerings across multiple destinations. Comparable as a DACH-region broad incumbent in package tour operations, though at significantly larger scale and broader market positioning.
• Schauinsland-Reisen: Mid-sized German tour operator offering package tours with focus on quality service and customer relationships. Comparable as a package tour operator in the DACH region targeting similar mid-to-upper-market consumers.
• Verkehrsbüro Hoteltouristik: Largest Austrian tour operator and travel agency group, operating under the Verkehrsbüro Ruefa brand with significantly broader scale, multi-channel presence, and a wider portfolio. Comparable as a domestic incumbent in the same Austrian retail tour operator space.

Direct peers

• Studiosus Reisen: German specialist tour operator focused on expert-led cultural and study trips (Studienreisen) across Europe and worldwide. Directly comparable to Moser Reisen's Studienreisen product line in terms of educational content, expert guides, and target demographic (affluent, culturally curious travelers).
• Gebeco (Gesellschaft für internationale Begegnung): German specialist tour operator focused on study and cultural travel (Studienreisen) with expert guides. Directly comparable to Moser Reisen's Studienreisen product line in terms of educational/cultural tour focus, expert accompaniment, and target demographic.
• Ruefa Reisen: Austrian retail travel agency chain offering package tours, cruises, and custom itineraries with multi-branch presence. Directly comparable to Moser Reisen as a domestic competitor serving the same Austrian consumer base with similar product categories (cultural tours, package holidays, group travel).
• Knorr Touristik: German specialist tour operator focused on niche and themed group travel (musical, cultural, pilgrimage themes). Directly comparable to Moser Reisen in its focus on niche, expert-led group tours with similar thematic specializations (cultural, pilgrimage, music).

Emerging players

• Olimar Reisen: German specialist tour operator focused on Portugal, Spain, and selected Mediterranean destinations with custom itineraries. Comparable as a destination-specialist tour operator with similar premium-positioning and cultural-tour focus to Moser Reisen's destination-specific products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moserreisen
• Instagraminstagram.com/moserreisen
• LinkedInlinkedin.com/company/moser-reisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moser Reisen