iMUSE Academy

What iMUSE Academy does

iMUSE Academy is a Mumbai-based private education and training provider founded in 2023 by celebrity makeup artist Neha Adhvik Mahajan. Operating under the registered name iMUSE Makeup Academy, the company delivers in-person professional makeup artistry courses through a single physical training facility located at Lotus Link Square in Andheri West, Mumbai. The business targets aspiring professional makeup artists and beginner enthusiasts seeking structured training in bridal, fashion, airbrush, film, TV, hairstyling, and celebrity-style makeup techniques. Co-founder Adhvik Mahajan, an Indian television actor and model, joined the venture alongside the founder.

The academy's product portfolio comprises three tiered courses: an 8-week Master Makeup Artistry Course (flagship), a 4-week Pro Makeup Artistry Course, and a 4-week Professional Makeup Artistry Course with weekday/weekend batch options. All programs culminate in an internally issued certification the company describes as internationally recognized. There is no proprietary technology platform; instruction is delivered in-person at the Mumbai facility. The curriculum is supplemented by hands-on exposure during actual film, editorial, advertising, and TV shoots, plus celebrity guest lectures drawn from the founder's industry network.

iMUSE Academy generates revenue through course fees, though specific pricing is not publicly disclosed and prospective students are directed to WhatsApp (+91 7710004701) or an online inquiry form for fee information. Go-to-market is direct-to-consumer, relying heavily on the founder's personal brand (over 100 celebrity transformations and four seasons of self-hosted TV shows on ABP News and Aaj Tak), celebrity testimonials featured on the website and social channels, and earned media coverage of the founder's work in publications such as Wedding Vows, Grandeur Lifestyle, Cultured Wedding, and She Digital Bazaar. No institutional funding, formal partnerships, or public financial disclosures are present in the data; the founder also operates a separate business, NAM Makeovers, a celebrity and consumer makeup studio.

Name

iMUSE Academy

Legal name

iMUSE Makeup Academy

Website

https://imuseacademy.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

iMUSE Academy is a Mumbai-based private makeup training school founded in 2023 by celebrity makeup artist Neha Adhvik Mahajan, offering three in-person professional makeup courses (4-8 weeks) targeting aspiring and beginner makeup artists in India.

Ownership category

akta.pro rank

Product category

Professional Makeup Education and Training

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)

akta.pro primary industry

Makeup Artistry (EDAOALAF)

akta.pro secondary industries

Makeup Artistry Training Programs (HSALANAE), Beauty & Personal Care Skills (Makeup, Skincare, Hair Styling) (EDAAAGAM), Airbrush Makeup (HSALAHAG)

Keywords

• Professional makeup training
• Bridal makeup courses
• Beauty academy education
• Hairstyling certification
• Celebrity makeup artistry

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Makeup Courses: iMUSE Academy generates revenue through offering professional makeup artistry courses. The academy provides three main courses: Master Makeup Artistry Course (08 weeks), Pro Makeup Artistry Course (04 weeks), and Professional Makeup Artistry Course (04 weeks). Revenue is generated through course fees charged to students enrolling in these programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

iMUSE Academy is a Mumbai-based professional makeup and hairstyling training academy that sells in-person makeup artistry courses to aspiring makeup artists and beauty enthusiasts. It offers three tiered programs—an 8-week Master Makeup Artistry Course, a 4-week Pro Makeup Artistry Course, and a 4-week Professional Makeup Artistry Course—covering bridal, fashion, airbrush, film, TV, salon, photography, theatre, and celebrity styling techniques, with internationally recognized certification upon completion.

Product overview

iMUSE Academy is an International Makeup and Hair Styling Educational Academy offering a portfolio of three comprehensive makeup artistry courses. The Master Makeup Artistry Course (8 weeks) serves as the flagship program covering full-spectrum training from basic to advanced techniques. The Pro Makeup Artistry Course (4 weeks) and Professional Makeup Artistry Course (4 weeks, with customized batches) provide accelerated pathways. All courses include practical training in bridal, fashion, airbrush, hairstyling, and celebrity styles, with internationally recognized certification upon completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Makeup Artistry Course An 8-week intensive professional makeup artist course teaching makeup and hairstyling for fashion, bridal, film, TV, salon, photography, and theatre. Covers basic to advanced techniques including airbrush, wedding, fashion, movie, and creative makeup with internationally recognized certification.
• Pro Makeup Artistry Course A 4-week professional makeup artist course providing foundational to advanced training in makeup artistry for fashion, bridal, film, TV, salon, photography, and theatre. Covers airbrush, bridal, fashion, cinema, and creative makeup disciplines with internationally recognized certification.
• Professional Makeup Artistry Course A 4-week customized makeup artistry course offering basic to advance training for fashion, bridal, film, TV, and salon applications. Available as weekday or weekend batches with personalized instruction.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Christine Valmy International School: Long-established international makeup and skin care school with presence in India. Directly competes on professional makeup certification and internationally recognized credentials at similar price points to iMUSE.
• Shahnaz Husain School of Beauty: Iconic Indian beauty brand operating its own beauty training schools. Competes with iMUSE on herbal/aesthetic makeup training and brand-name recognition, with a long-established curriculum in bridal and professional makeup.
• Pivot Point India: Indian arm of the global Pivot Point beauty education network offering structured makeup and cosmetology curricula. Competes with iMUSE on professional certification, blended learning, and placement into salon industry careers.
• Orane International School of Beauty & Wellness: India-based chain of beauty and makeup academies with multiple branches. Direct competitor offering similar short-term professional makeup programs with placement support, competing on accessibility and price tier.

Broad incumbents

• Lakme Academy: India's largest chain of beauty and makeup training academies, backed by Lakme/Hindustan Unilever. Directly competes with iMUSE in professional makeup certification but operates at national scale with institutional brand recognition.
• Bobbi Brown Makeup Academy: Global celebrity-makeup-artist-founded cosmetics brand with formal makeup artistry training programs. Comparable to iMUSE in founder-led celebrity pedigree and professionally recognized certification, though distributed internationally through Estée Lauder infrastructure.
• VLCC Institute of Beauty & Nutrition: One of India's largest beauty and wellness training networks with pan-India centers. Offers comparable short-term makeup artistry certifications alongside broader beauty and nutrition programs, making it a direct competitor on course structure and price tier.

Regional players

• London College of Makeup: UK-based professional makeup school offering shorter intensive courses comparable to iMUSE's 4-8 week programs. Comparable on course structure and internationally recognized certification, but geographically distant from the Indian market.
• JCB International Academy of Beauty: International beauty academy with Indian operations offering CIDESCO-recognized makeup and beauty courses. Comparable to iMUSE on globally portable certification and bridal/special occasion makeup training, though India presence is smaller.

Emerging players

• Keya Seth's College of Beauty: Indian celebrity-founded beauty academy offering professional makeup and skin care training. Closely mirrors iMUSE's founder-led celebrity positioning, though smaller scale and narrower scope in advance film/TV makeup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/imuseacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMUSE Academy