Keya Seth Aromatherapy

Name

Keya Seth Aromatherapy

Legal name

Keya Seth Aromatherapy

Website

https://keyaseth.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Natural and Aromatherapy Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hand & Foot Care (CRABAAAE), Conditioners & Hair Masks (CRABABAB)

Keywords

• Aromatherapy personal care
• Essential oil skincare
• Natural haircare products
• Ayurvedic beauty brand
• Aromatic body oils

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct retail sales of aromatherapy and personal care products through owned e-commerce website and mobile app. Products include skincare, haircare, body care, essential oils, cold-pressed oils, and specialty items. Revenue generated through one-time purchase transactions with no subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Keya Seth Aromatherapy manufactures and sells aromatherapy-based personal care products, including skincare, haircare, body care, essential oils, cold-pressed oils, DIY ingredients, makeup, and specialty lines for kids and hygiene. Products are sold directly to consumers through its own Shopify-powered website (keyaseth.in) and mobile app, with international shipping to the US, UK, Europe, Bangladesh, and the Middle East.

Product overview

Keya Seth Aromatherapy is an Indian beauty and wellness company specializing in aromatherapy-based personal care products. The company offers a diversified product portfolio organized across multiple categories: Skin Care (including Face Wash, Toner, Moisturizer, Serum, Sun Protection, and specialized sub-brands like Hyaluronic Lotus Range, Vitamin C Lemon Range, and Salicylic Tea Tree Range), Hair Care (Shampoo, Hair Oil, Treatments, with sub-brands Alopex and Korean Red Ginseng), Body Care (Body Oil, SPA Collections, Body Wash, Body Butter), Essential Oils (Pure oils and therapeutic blends), Cold Pressed Oils, Makeup, Kids Care (Schoolers sub-brand), and personal hygiene products (Stay Safe With Ankush). The company also offers DIY ingredients, Powder Pack products, SPA Professional line, and traditional Sindoor & Alta products. The products emphasize natural ingredients, essential oils, and Ayurvedic/herbal formulations with claims around hair growth, skin brightening, hydration, and acne care.

Differentiator

Problem solved

Functional benefit

Brands

• Schoolers: Kids care product line for school-going children above three years, including sunscreen, shampoo, body wash, and nourishing cream
• Ankush

Products and services

• Skin Care Products Comprehensive skincare range including Face Wash, Skin Hydration Toner, Water Mist, Moisturizer, Face Serum, Sun Protection, De-Tan Treatment, Brightening & Glowing Treatment, Anti Ageing Treatment, Skin Lightening Remedy, Acne Care, Face Pack, Face Mask, Facial Kit, and specialized ranges like Neem Care, Hyaluronic Lotus Range, Vitamin C Lemon Range, Salicylic Tea Tree Range, and Lip Care.
• Hair Care Products Hair care portfolio including Shampoo, Hair Oil, Nutritive Hair Care, Hair Growth Treatment, Anti Dandruff Treatment, Hair Colour, Hair Styling, Wooden Comb, and specialized ranges such as Red Ginseng Range and Rosemary Tea Tree Coconut Range.
• Body Care Products Body care range comprising Body Oil, SPA Collections, Body Wash, Body Moisturizer, Body Butter, and Rosemary Lavender & Coconut Range.
• Essential Oils Essential oils including Pure Essential Oil, Essential Oil Blend therapeutic products (for Migraine/Headache, Sleep/Relaxation, Arthritis/Joint Pain, Cold/Congestion, Dental Care, Stomach Pain, Stress Relief), and Breast Massage Oil.
• Cold Pressed Oils Cold pressed oils including Virgin Coconut Oil, Castor Oil, Sweet Almond Oil, Jojoba Oil, Olive Oil, and specialty blends like Tea Tree Coconut Oil, Lavender Coconut Oil, Rosemary Coconut Oil, and Neem Oil.
• DIY Products Do-it-yourself natural ingredients and powders including Kasturi Haldi, Multani Mitti, Mulethi, Sandalwood Powder, Moringa Powder, Kaolin Clay, Hibiscus Powder, and pure essential oils like Lavender, Tea Tree, Rosemary, Orange, Eucalyptus, Lemon, and Sandalwood.
• Powder Pack Products Face pack and powder products including Orange Peel Powder, Kaolin Clay Powder, and combo packs like Tricolour Powder Face Pack Combo and Navratna Ubtan Face Pack Powder Combo.
• SPA Professional Products Professional spa products including Korean Red Ginseng Hair Growth line (Shampoo, Serum, Cream, Mask), Slimming & Toning Body Oil, Rosehip Body Oil, Lavender & Rose Body Massage Oil, and various massage oils for body care.
• Sindoor & Alta Products Traditional Indian cosmetic products including Dust Sindoor (Red and Maroon), Liquid Sindoor (Red and Maroon), Red Alta Mahavar Feet Colour, and various combo packs.
• Schoolers Kids Care Range Specially formulated skincare range for school-going kids above 3 years. Products include Schoolers Nourishing Cream with Shea Butter and Vitamin B, Schoolers Face & Body Wash with Glycerine, Schoolers Shampoo & Conditioner, Schoolers Sunscreen SPF 30 PA++, and Schoolers Kids Body Lotion.
• Stay Safe With Ankush Products Personal hygiene and protection product line including Ankush Ayurvedic Antiseptic Liquid (Neem, Tulsi, Lavender, Rose), Ankush Antiseptic Disinfectant Liquid, and mosquito/insect repellent products (Roll-On and Spray).
• Makeup Products Cosmetic products including Foundation (Liquid Matte, Satin Finish, Cream), Compact & Loose Powder (HD Pressed Powder), Lipstick (Glossy, Lip Pen, Matte Lip Gloss, Matte), Blusher, Makeup Brush, and Nail Polish.
• Alopex Hair Care Line Hair fall control and growth product line including Alopex Penta Active 10 Hair Growth Serum, Alopex Penta Active Shampoo, Alopex Absolute (water-based solution for acute hair fall), and Alopex Long N Strong Hair Oil.
• Hyaluronic Lotus Range Hydration-focused skincare line with 2% Pentavitin + Natural Glucoside foaming and NMFs + Lipids for skin barrier repair. Products include Hydrating Facewash, Sunscreen Aqua GEL Serum SPF 30, Gel Moisturizer, 1.5% Hydrating Serum, and Hybrid Mineral Sunscreen SPF 50.
• Salicylic Tea Tree Range Acne care line with 2% Salicylic Acid BHA + Terpineol and Ichthyol Pale. Products include 2% Salicylic Acid Tea Tree Facewash, Serum, Oil Control Serum Mineral Sunscreen SPF 50, and Body Wash.
• Korean Red Ginseng Hair Growth Line Professional hair growth line featuring Korean Red Ginseng with DHT blocking properties, Pentavitin, Caffeine, and Vitamin B5. Products include Shampoo, Serum, Cream, and Mask for hair growth and scalp nourishment.

Quantifiable outcome

• Products contain clinically-proven ingredients such as Korean Red Ginseng for hair growth with claimed DHT blocking properties
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights5 records

Direct peers

• WOW Skin Science: Indian natural beauty brand offering skincare, haircare, body care, and essential oils with strong D2C and marketplace presence. Highly comparable in product categories, natural ingredient positioning, and target customer base.
• Kama Ayurveda: Indian Ayurvedic beauty and wellness brand with product overlap in skincare, haircare, body oils, and essential oils. Shares the natural/ayurvedic positioning and aromatherapy heritage with Keya Seth Aromatherapy.
• Plum: Indian vegan and cruelty-free beauty brand offering skincare, haircare, body care, and makeup. Comparable D2C-led model, similar target audience, and partial overlap in natural ingredient positioning.
• mCaffeine: India's first caffeinated beauty brand offering skincare, haircare, and body care. Operates D2C with strong digital marketing focus and targets a similar young, digitally-engaged consumer seeking ingredient-led personal care.
• Biotique: Indian botanically-based beauty brand offering skincare, haircare, and body care products using natural and Ayurvedic ingredients. Strong overlap in product categories and natural/ayurvedic positioning targeting Indian consumers.
• Mamaearth: One of India's largest natural and toxin-free beauty D2C brands (Honasa Consumer). Competes directly with Keya Seth in natural skincare, haircare, and body care with similar aromatherapy/natural positioning and DTC e-commerce model.
• Forest Essentials: Premium Indian Ayurvedic beauty brand offering skincare, body care, and essential oils with strong aromatherapy and natural ingredient positioning. Operates via DTC, retail stores, and online channels, serving a similar natural-luxury consumer segment.
• Juicy Chemistry: Indian certified organic beauty brand offering skincare, haircare, and essential oils with strong D2C focus. Highly comparable in natural/organic positioning, essential oil-based formulations, and aromatherapy heritage.

Broad incumbents

• The Body Shop: Global natural and ethically-sourced beauty brand with strong retail presence in India. Comparable in natural ingredient positioning, body care product range, and aromatherapy-based products targeting ethically-conscious consumers.
• Nykaa: India's largest beauty and personal care omni-channel retailer. While not a direct product competitor, Nykaa is a key distribution channel and market-maker for Indian beauty brands, including natural/ayurvedic aromatherapy peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/keyaseth
• LinkedInlinkedin.com/company/keyaseth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keya Seth Aromatherapy