Louis Allerhande

What Louis Allerhande does

Louis Allerhande is a privately held Dutch e-commerce business that operates as an authorized online reseller of Tupperware branded kitchen and household products. Founded in 2009 and headquartered in Steenwijkerwold, Netherlands (Kerkwoerthe 10, 8341 PP), the company runs a single Dutch-language webshop at louisallerhande.nl targeting household consumers across the Netherlands. The product catalog spans 16 categories, including food storage, kitchen utensils, lunch products, serving and presenting lines, microwave/oven-safe items, children's products, and a vintage/collector Tupperware line; SKU-level pricing ranges from approximately €3.50 for small accessories to over €175 for higher-end items such as air fryers. The business model is pure unit-priced direct-to-consumer retail with €8 flat-rate domestic shipping and international shipping arranged on request.

The technical platform is a standard WordPress-based WooCommerce webshop with conventional online retail features — account registration and login, shopping cart, category navigation, and search. The company has no proprietary technology, no mobile application, no public API, no AI-driven functionality, and no disclosed integrations. The value proposition is breadth of Tupperware SKU coverage (including new, second-hand, demo, and collector items), a one-year carry-in warranty on products, and a dedicated Dutch-language storefront with flat-rate shipping.

Revenue is generated solely through direct sales of Tupperware products to Dutch consumers via the company's own e-commerce storefront; no marketplace, wholesale, or B2B channels are evidenced. The business employs 1–10 people, has no disclosed external investors or parent company, and operates as an independently owned micro-retailer with no marketing channel beyond its own website and a 'Markt agenda' (market agenda) section indicating participation in physical marketplace events.

Name

Louis Allerhande

Legal name

Louis Allerhande

Website

https://louisallerhande.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Louis Allerhande is a privately held Dutch e-commerce reseller of Tupperware branded kitchen and household products. Founded in 2009 in Steenwijkerwold, it serves Dutch consumers via a WooCommerce webshop offering new, second-hand, demo, and collector items.

Ownership category

akta.pro rank

Headquarters

HQ city

Steenwijkerwold

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tupperware Product Sales: Louis Allerhande generates revenue through direct sales of Tupperware branded kitchen and household products. Customers purchase products as one-time transactions through the e-commerce website. The product range includes food storage containers, kitchen accessories, children's items, serving products, and collector's items. The company offers both new products and second-hand Tupperware items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Louis Allerhande operates a Dutch-language e-commerce webshop that retails Tupperware branded kitchen and household products to consumers in the Netherlands. The assortment includes food storage containers, kitchen utensils, lunch products, baking tools, serving and presentation dishes, cups and bottles, children's items, microwave/oven-safe products, and vintage/collector pieces. The company also sells second-hand and demo Tupperware items alongside new products, with standard €8 domestic shipping.

Product overview

Louis Allerhande is a Dutch e-commerce reseller of Tupperware products, operating as a single online store (not a platform). The product portfolio consists entirely of Tupperware branded kitchen and household products organized into 16 main categories: Aanbiedingen (discounted/demo items), Thema Tupperware (themed products), Tupperware Allerlei (miscellaneous), Bakgemak (baking products), Bekers en flessen (cups and bottles), Collector items (retro/vintage collectibles), Emmers (buckets), Keukenhulpen (kitchen utensils), Keukenvoorraad (food storage), Kleine bakjes en potjes (small containers), Koelkast/Diepvries (refrigerator/freezer storage), Lunch, Magnetron/Oven (microwave/oven safe), Serveren en Presenter (serving dishes), Specials, and Voor Kinderen (children's products). The company sells individual products, product sets, and series items (Allegra, Atlantis, Eleganzia, Saturnus, Trendy) across these categories. Contact address: Louis Allerhande, Kerkwoerthe 10, 8341 PP STEENWIJKERWOLD, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Tupperware food storage containers (Keukenvoorraad)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TupperwareprimaryChannel Partner/ Reseller/ DistributorLouis Allerhande is an authorized reseller and distributor of Tupperware products in the Netherlands. The company operates a webstore selling Tupperware branded kitchen and household products. The website explicitly states 'De naam Tupperware is beschermd, en wordt hier alleen gebruikt omdat zij onderdeel is van het artikel en haar kwaliteit weergeeft!' (The Tupperware name is protected and is used here only because it is part of the product and represents its quality).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HEMA: Iconic Dutch variety retailer with broad kitchen, household, and general merchandise assortment. Comparable as a Dutch household-goods retailer serving the same domestic consumer base across both own-brand and branded items.
• Bol.com: The largest Dutch e-commerce platform, selling a broad assortment including Tupperware and competing kitchen/household brands. Comparable as a competing online retail channel for the same Dutch household consumer base.
• Tupperware Brands Corporation: The owner of the Tupperware brand and Louis Allerhande's primary supplier. Comparable as the upstream brand and direct-sales operator in the same kitchen/household product category, though at vastly larger scale and via party-plan distribution rather than e-commerce.
• Blokker: Long-standing Dutch household goods retail chain. Comparable as a competing Dutch household/kitchenware retailer serving similar everyday consumer needs, though it operates primarily via physical stores.
• Action: Dutch-headquartered European discount variety retailer selling low-priced household and kitchen goods. Comparable on price-disciplined household merchandise targeting Dutch consumers, though at much larger physical-store scale.
• Amazon Netherlands: Dutch arm of the global e-commerce marketplace, offering extensive kitchen and household product assortment. Comparable as a competing online retail channel for Dutch household goods buyers.

Others

• KitchenAid: Premium kitchen appliances and accessories brand sold in the Netherlands. Comparable as a competing branded kitchen/household goods line that targets similar Dutch household consumers.

Emerging players

• Marktplaats: Leading Dutch second-hand classifieds marketplace (part of Adevinta). Comparable as an alternative channel for second-hand and collector Tupperware pieces, partially overlapping with Louis Allerhande's vintage/used inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/louisallerhande.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louis Allerhande