HDA Insurance Brokerage

What HDA Insurance Brokerage does

HDA Insurance Brokerage is a privately held, licensed national insurance brokerage founded in 1986 and headquartered in Granada Hills, California. The firm distributes personal and commercial insurance products across all 50 states, earning commission-based revenue from 30+ carrier partners including Stillwater, Mercury, Hartford, Foremost, Safeco, American Modern, Travelers, One Alliance, Next Insurance, Coterie, Anthem, Blue Shield, Cigna, Health Net, and Travelex. Its portfolio spans homeowners, landlord, condo, renters, earthquake, auto, umbrella, flood, motorcycle, boat, travel, and health on the personal side, plus BOP, general liability, workers compensation, professional liability, commercial property, special events liability, and surety bonds on the commercial side.

The company operates a hybrid go-to-market combining a self-service online quoting and policy issuance platform (anchored on its Stillwater integration) with phone-based inside sales through a national toll-free line and a referral-driven affiliate network of real estate agents, mortgage brokers, escrow companies, and closing professionals. Multi-carrier aggregation and 35+ years of operating history form the basis of its value proposition, with no disclosed proprietary technology beyond the carrier-aggregating portal. Revenue is generated exclusively through carrier commissions on placed policies, with pricing determined by carrier underwriting rather than HDA-set rates.

HDA is independently operated with no disclosed parent company, no external funding events, and no management team information publicly available. The business model is structurally similar to a traditional independent insurance agency scaled by a digital marketing footprint and professional referral channel rather than by branch expansion.

Name

HDA Insurance Brokerage

Legal name

HDA Insurance Brokerage

Website

https://hdainsurance.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

HDA Insurance Brokerage is a privately held national insurance brokerage founded in 1986 and headquartered in California, distributing personal and commercial lines through 30+ carrier partnerships via online quoting, phone sales, and a real-estate affiliate referral network.

Ownership category

akta.pro rank

Headquarters

HQ city

Granada Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: HDA Insurance Brokerage earns commissions from insurance carriers for policies placed through their agency. As a licensed insurance broker, the company receives a percentage of premiums from homeowners, landlord, renters, earthquake, business, and other insurance products sold through their platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

HDA Insurance Brokerage is a licensed national insurance brokerage that sells personal and commercial property and casualty insurance products on behalf of multiple carrier partners. Its core offering is comparing, quoting, and placing coverage for homeowners, landlord, condo, renters, earthquake, auto, umbrella, flood, motorcycle, boat, travel, and health insurance for individuals, plus Business Owners Package, General Liability, Workers Compensation, Professional Liability, Commercial Property, Special Events Liability, and Surety Bonds for small and mid-sized businesses. The agency earns commissions from carriers for policies placed through its online platform, licensed phone representatives, and a referral network of real estate, mortgage, and escrow professionals.

Product overview

HDA Insurance Brokerage operates as a licensed national insurance brokerage offering a portfolio of personal and commercial insurance products. The core offering centers on property and casualty insurance including Homeowners Insurance, Landlord Insurance, Condo Insurance, Renters Insurance, Earthquake Insurance, Auto Insurance, Umbrella Insurance, Flood Insurance, Motorcycle Insurance, Boat Insurance, and Travel Insurance. Commercial offerings include Business Owners Package (BOP), General Liability Insurance, Workers Compensation, Professional Liability Insurance, Commercial Property Insurance, and Special Events Liability Insurance. The company also offers Health Insurance and Surety Bonds. Products are distributed through an online platform with quotes provided via partner insurance carriers including Stillwater Insurance Group, Mercury Insurance, Hartford, Foremost Insurance, Travelers Insurance, American Modern Insurance, Safeco Insurance, and Next Insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Standard homeowners insurance policy providing protection against specified perils for houses and personal property, including dwellings, garages, sheds, and other structures; offered as a package policy with personal property and personal liability coverage for owner-occupants.
• Landlord Insurance

Quantifiable outcome

• 35% savings achieved for property management company customer (Denise Ayoub testimonial)

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Stillwater Insurance GroupcoreTechnology or IntegrationPrimary partner providing homeowners, landlord, renters, earthquake, umbrella, and commercial business insurance products through HDA. Offers online quote and issue platform with 24/7 claims reporting and catastrophe response services.
• Mercury Insurance CompanycoreTechnology or IntegrationCalifornia-focused insurance carrier offering homeowners and auto insurance products through HDA's agency network.
• The HartfordmajorTechnology or IntegrationMajor national insurance carrier providing business owners policies and commercial insurance through HDA.
• Foremost Insurance GroupcoreTechnology or IntegrationSpecialty insurer offering mobile home, vacant home, landlord, renters, seasonal home, and condominium insurance. Serves customers in 50 states with flexible payment plans and 24/7 claims service.
• Safeco Insurance CompanymajorTechnology or IntegrationPersonal insurance provider since 1923 offering homeowners, landlord, renters, auto, and umbrella coverage with 24-hour customer and claims service.
• American Modern Insurance GroupmajorTechnology or IntegrationSpecialty insurance provider since 1965 protecting mobile homes, manufactured homes, rental properties, vacation homes, vacant properties, and condos. Offers programs for harder-to-place properties.
• One Alliance North America InsurancemajorTechnology or IntegrationInsurance carrier serving customers in 17 states with personal and commercial insurance products including homeowners, landlord, renters, earthquake, and umbrella coverage.
• Travelers Insurance CompanymajorTechnology or IntegrationNational insurance carrier offering affordable homeowners, condo, renters, and landlord insurance with multi-policy discounts up to 15% and green-home discounts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Insurify: Digital insurance comparison and shopping platform for home and auto policies across multiple carriers. Closely aligned with HDA's online multi-carrier distribution model.
• SmartFinancial: Online insurance comparison marketplace operating across home, auto, and other personal lines with multi-carrier quoting. Operates as a direct lead-generation and brokerage comparator similar to HDA's online channel.
• CoverWallet: Digital commercial insurance brokerage offering BOP, GL, workers comp, and professional liability across multiple carriers. Overlaps with HDA's commercial lines offering and digital distribution approach.
• The Zebra: Insurance comparison platform aggregating home, auto, and other P&C quotes from multiple carriers. Directly comparable to HDA in offering side-by-side carrier comparison across property and casualty lines.
• Policygenius: Online insurance marketplace aggregating multiple carriers for life, home, auto, and disability coverage. Comparable to HDA as a multi-carrier digital brokerage targeting consumers with comparison-driven purchase journeys.

Emerging players

• Lemonade: Digital-first insurance carrier offering homeowners, renters, and other P&C products directly to consumers via app. Represents the disintermediation threat facing traditional brokerages like HDA.
• Hippo Insurance: Insurtech carrier specializing in homeowners insurance with a digital-first, embedded-partnership model. Competes with HDA in the homeowner insurance vertical via a tech-native approach and carrier-owned underwriting.

Others

• Trusted Choice: National network of independent insurance agents and brokers. Comparable to HDA as a multi-carrier independent agency ecosystem serving consumers and small businesses through member brokers.

Broad incumbents

• Arthur J. Gallagher & Co. Large publicly traded insurance brokerage and risk management firm operating across commercial and personal lines globally. Comparable to HDA as a multi-carrier insurance intermediary, though operating at much greater scale and across enterprise customers.
• Brown & Brown, Inc. National insurance brokerage and risk management firm offering commercial and personal lines through a multi-carrier agency network. Comparable to HDA as a scaled U.S. insurance brokerage, though serving broader commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hdainsurance
• Facebookfacebook.com/HDAinsurance
• LinkedInlinkedin.com/company/hda-insurance-brokerage?trk=fc_badge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HDA Insurance Brokerage