Athletics & Beyond

What Athletics & Beyond does

Athletics & Beyond is a Denver-based nonprofit youth development organization that combines sports-specific training with academic support, life-skills mentorship, and college/career readiness for underserved youth, primarily Grades 5-12, in the Montbello neighborhood. Its flagship 'Whole Child Approach' pairs athletic programs (7v7 Football, Baseball, USA All Stars Boxing, Knights Youth Wrestling, SASS cheer and dance, and Strength & Conditioning) with 'Beyond' offerings including the S.W.A.G. academic program, Life Skills, Navigating College, FASFA and NCAA eligibility workshops, Career Exploration, and the Black Student Alliance. Operations center on the Athletics & Beyond Family Wellness Center at 4990 Nome Street, Unit C, Denver, with programs registered through athleticsandbeyond.com and the third-party GymMaster Online platform.

The organization monetizes through a hybrid nonprofit revenue model combining individual program registration fees (e.g., a $600 one-time annual fee for 7v7 Football), individual donations via PayPal and Colorado Gives Day, and a multi-tiered corporate sponsorship program (Corporate, Gold, Bronze) backed by Colorado foundations including Daniel's Fund, The Denver Foundation, The Anschutz Foundation, and The Colorado Health Foundation, alongside strategic partners such as the MLB Players Trust, Denver Nuggets, Colorado Rockies, Denver Scholarship Foundation, and the Peyback Foundation. Community engagement is reinforced through earned media (Denver Post, CBS Channel 4, 9News, Fox31, Mile High Sports Magazine) and owned audio (the Athletics & Beyond Student-Athlete Show on Mile High Sports Radio and Spreaker). The organization is led by Executive Director Narcy Jackson and a nine-member Board of Directors composed of Colorado natives who are Denver Public Schools alumni, and has earned recognition including My Brother's Keeper 25 honoree designations (2016-2018) and a 2021 ESPN feature during MLB All-Star Week.

Name

Athletics & Beyond

Legal name

Athletics & Beyond

Website

https://athleticsandbeyond.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Athletics & Beyond is a Denver nonprofit that combines youth athletics (7v7 football, baseball, boxing, wrestling, SASS, strength training) with academic support, life-skills mentorship, and college/career readiness for underserved Grades 5-12 youth in the Montbello neighborhood.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Strength & Conditioning / Performance Training (EDALAIAI), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Youth development programs
• Youth sports training
• Academic mentorship services
• Community athletics programs
• College readiness workshops

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Program Registration Fees: One-time annual fees for sports programs such as 7v7 Football ($600 annual fee), plus per-program registration fees
2. Donations and Fundraising: Accepts donations via PayPal and Colorado Gives Day (coloradogives.org) platform
3. Corporate Sponsorships: Multi-tiered corporate sponsorship program including Corporate Level, Gold Level, and Bronze Level supporters providing financial support

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Athletics & Beyond is a Denver-based nonprofit youth development organization that combines sports-specific training (7v7 Football, Baseball, USA All Stars Boxing, Wrestling, SASS cheer/dance, Strength & Conditioning) with academic support, life skills mentoring, college navigation, and career exploration under its "Whole Child Approach" Mentoring Program. Programs are delivered primarily through the Athletics & Beyond Family Wellness Center in Denver's Montbello neighborhood and serve student-athletes in grades 5-12 from underserved communities.

Product overview

Athletics & Beyond is a youth mentorship organization using the 'Athletics & Beyond (A&B) Student Athlete Program' as its foundation to develop marketable and successful citizens. The organization operates a dual approach combining athletic programs (7v7 Football, Baseball, Boxing, Wrestling, Strength & Conditioning, SASS) with 'Beyond' programs (Academic/S.W.A.G., Life Skills, College Navigation, Career Exploration, Workshops). The core athletics offerings provide sports-specific training and competitive opportunities, while the Beyond component delivers academic support, college preparation, life skills training, and mentorship. The organization also operates the Athletics & Beyond Family Wellness Center as its primary facility. The portfolio spans 7 distinct sports/athletic programs, 10+ academic and life skills programs, and hosts signature events like the Mile High Shootout.

Differentiator

Problem solved

Functional benefit

Brands

• SASS (Sistah's Athletically Supporting Success): A cheer and dance mentorship program for young ladies promoting sisterhood and success through entertainment and service.
• USA All Stars Boxing
• Team Colorado

Products and services

• 7v7 Football 7v7 football program for youth athletes offering training, tournaments, and competitive play through Team Colorado club football, with annual and 3-month registration options.
• Baseball (Team Colorado Club Baseball) Team Colorado Club Baseball program for ages 12U, 14U, and 18U, offering fall baseball with certified coaches, indoor practice facilities, uniforms, MLB Players Trust sponsored equipment, and sports performance training.
• USA All Stars Boxing Amateur boxing program for students in grades 5-12, teaching fundamentals, technique, conditioning, and offering competitive team participation at local and national levels through USA Boxing.
• Strength & Conditioning Training Athletics & Beyond Family Wellness Center offering athletic training services including baseball, basketball, boxing, mixed martial arts, personal training, track & performance fitness, tumbling, and wrestling, along with Adult Fitness, Boxing Cardio, HIIT, Nutrition, and STEM programs.
• SASS (Sistah's Athletically Supporting Success) Cheer and dance mentorship program for young ladies promoting sisterhood and success through entertainment and service, emphasizing core values of integrity, service, leadership, respect, and accountability.
• Knights Youth Wrestling Youth wrestling program for children providing wrestling instruction and competitive opportunities.
• Academic Program (S.W.A.G.) Academic support and mentorship program helping student-athletes achieve academic success alongside their athletic pursuits, including tutoring and STEM components.
• Life Skills Program Program teaching essential life skills to student-athletes, including early adult education components.
• Navigating College College preparation and navigation program helping student-athletes understand and access higher education opportunities.
• Career Exploration Program helping student-athletes explore career options and professional development opportunities.
• Black Student Alliance Student-led organization providing community and support for Black students within the Athletics & Beyond program.
• Mile High Shootout Annual basketball tournament event hosted by Athletics & Beyond, providing competitive play opportunities for youth athletes.
• Hustle & Flow Event program within Athletics & Beyond focused on youth engagement and skill development.

Quantifiable outcome

• Producing marketable and successful citizens through the A&B Student Athlete Program

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Regional Transportation District (RTD)coreStrategic or Co-development PartnerCommunity Partner providing transportation access for program participants
• Denver NuggetsmajorStrategic or Co-development PartnerCommunity Partner collaborating on youth basketball and community engagement initiatives
• Major League Baseball Players TrustmajorStrategic or Co-development PartnerCommunity Partner featured during MLB All-Star Week 2021, providing equipment and support through REEQUIP campaign
• Colorado RockiesmajorStrategic or Co-development PartnerCommunity Partner collaborating on baseball programming
• Denver Scholarship FoundationcoreStrategic or Co-development PartnerPartnered with A&B and Denver Public Schools to host NCAA eligibility workshops helping DPS athletes navigate college admissions
• Club Z TutoringminorStrategic or Co-development PartnerSAT Prep and academic support services offered at the Family Wellness Center location

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• National Council of Youth Sports: Industry association for youth sports providers — adjacent ecosystem context for A&B's youth sports programming model and policy environment.
• Boys & Girls Clubs of America: National youth development nonprofit offering athletics, academic support, and mentorship to underserved youth — directly comparable mission to A&B, but operating hundreds of facilities at national scale versus A&B's single-site Denver footprint.

Direct peers

• Good Sports: Nonprofit providing equipment, apparel, and footwear to youth in need — comparable donor-supported model and parallel MLB Players Trust-adjacent donor ecosystem used by A&B.
• MLB Reviving Baseball in Inner Cities (RBI): MLB-affiliated youth baseball/softball program targeting underserved communities — directly comparable to A&B's Team Colorado baseball program and similarly benefits from MLB Players Trust sponsorship pathways.
• Right To Play: International nonprofit using sport to educate and empower disadvantaged youth — comparable mission and integrated athletics-plus-life-skills methodology, though at global scale.
• Mamba & Mambacita Sports Foundation: Sports-based youth development nonprofit combining athletic training with academic and social-emotional programming — closely comparable integrated 'whole child' model to A&B's approach.
• Police Athletic League (PAL): National nonprofit delivering youth sports, education, and mentorship programs to at-risk urban youth — closely parallel model to A&B's athletics-plus-life-skills approach.

Emerging players

• Positive Coaching Alliance: Nonprofit developing positive, character-building youth sports cultures — overlaps with A&B's coaching philosophy and life-skills curriculum though delivered through coach training rather than direct facility programming.

Regional players

• YMCA of Metropolitan Denver: Regional youth recreation, sports instruction, and wellness facility operator in the same Denver metro market — comparable programming (youth sports, fitness, academic support) and overlapping catchment with A&B.

Others

• Aspen Institute Project Play: Initiative focused on advancing youth sports access and quality — comparable target population and outcome framework (access, equity, development) though acts as an ecosystem convener rather than direct program operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AthleticBeyond
• Facebookfacebook.com/DenverSASS2015
• Instagraminstagram.com/Denver_SASS

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletics & Beyond